A creative Solopreneur building personal brands for the top 1% entrepreneurs on LinkedIn and sharing what I learn along the way.

In December 2022, I was building my personal brand to land a UX design internship.

I didn’t expect it would turn into a business serving 80+ CEOs.

Here's my story:

I met my first client - a UX Design Agency founder who looked at my work and said,

“Your design skills are good… but your ability to position people is rare. You should build personal brands, not interfaces.”

He handed me his LinkedIn account.

I built his personal brand from scratch.

He loved it. Then he referred his brother... a co-founder whose account had been poorly managed by another agency.

I took over.

Both profiles grew. Both businesses did, too.

Then in October 2023, I started freelancing.(it didn't worked out well)

So I positioned myself as a solopreneur.

By early 2024, I was working with CEOs, entrepreneurs, and founders across the U.S. - including Silicon Valley startups backed by top venture capital firms.

Then I launched Mikaios, a personal branding company built on one belief:

If people knew your story, they’d trust your brand.

→ 80+ CEOs and founders served globally
→ 5,400+ posts written.
→ 200+ qualified leads generated.
→ 10M+ views generated organically.

In 2025, I founded Brand By Content, a media company that helps people build authority at scale through newsletters, systems, and education.

Recognition

🏆 Ranked 28th LinkedIn Creator on Taplio’s Growth Challenge (out of 2,600+)
🏆 Ranked 12th Best Storyteller & Writer in India by Favikon

Today, I help CEOs and founders who already have the results (but not the visibility) build personal brands that attract opportunities, partnerships, and recognition.

If you’re ready to become known for what you do best, book a private strategy call with me:https://cal.com/johnnaveen/strategycall

John Naveen

Last year, I took my grandma to Sri Lanka.

It's been her dream for more than a decade.

She always wanted to visit, meet relatives there, and explore the country.

I still remember (when I was in grade 3 or 4) I told her:
"Wait a little… one day, I'll take you."

She laughed. I laughed.
But deep down, I meant it.

Last year, it finally happened.

We visited different cities, explored new places.
She enjoyed everything with the curiosity of a child.

It was one of the very few times in my life where I felt:
"Okay… this is what happiness actually looks like."

On one of the bus rides, a man sitting near us asked where I was from and what we were doing in Sri Lanka.

I told him, "I brought my grandma here. She always wanted to visit."

He paused. Looked surprised.
And then said something that stayed with me:

"This is the first time I'm seeing a grandson take his grandma on a trip."

I didn't know what to say.

It felt strange… and honestly, it hurt a little.

Because to me, it wasn't anything special.

A happy elder in your home is a blessing,
that's how I've always seen it.

But after that moment, I started noticing something:

Many people my age barely speak to their grandparents.

Some don't visit.
Some don't sit with them.
Some don't even know their stories.

I'm not judging… life gets busy, people move, routines change.

But that bus ride made me realize how rare simple love has become.

Even today, whenever I go to a new city or achieve something small, I tell my grandma first.

She doesn't understand most of the work I do (it's all tech and internet things) but she listens with full attention.

And maybe that's what life is.
Not just growth. Not just ambition.

But moments you create for the people who once created your world.

***
When was the last time you spent real time with your grandparents?

John Naveen Kennedy

CEO & Founder @ Mikaios - A personal branding company

We recently rolled out a new internal rule at Mikaios.

Before any client post gets approved, it has to pass three checks.

No exceptions.

1. Does this post have a story?

If it's just information, tips, or opinions without a narrative — it doesn't go out.

People don't remember points.
They remember stories.

2. Is there a clear idea behind the story?

A story without an idea is just noise.

Every post must answer:
What should the reader think differently after this?

If there's no takeaway, we don't approve it.

3. Is there a supporting visual?

A photo. A carousel. A screenshot.
Something that grounds the post in reality.

On LinkedIn today, this matters more than ever.
The platform is flooded with AI-generated content.

Everyone is using AI. Even my friends tell me:
"I just give context and publish whatever it generates."

That alone isn't a differentiator anymore.

The edge now is:

A real story.
A clear idea.
A visual that proves it happened.

AI can help you write faster.
It can't replace lived experience.

So instead of fighting AI, we design around it.
This checklist is our filter.

And it's how we make sure every post feels human in a feed full of machines.

***
What's your filter for deciding whether content is worth publishing?

Calibraint

UI UX Designer 

CAP Digisoft Solutions Inc.

As a Graphic and UI UX Designer at Capdigisoft Solutions, I was responsible for creating visually appealing designs and ensuring a seamless user experience. During my time in this role, I achieved notable accomplishments such as:

1. Revamped the company's website design, resulting in a 20% increase in user engagement.

2. Designed and implemented a new user interface for a key product, leading to a 15% improvement in user satisfaction.

3. Streamlined the graphic design process, reducing project turnaround time by 30%.

Additionally, I took on secondary responsibilities, including collaborating with cross-functional teams to integrate feedback and implementing user feedback to enhance designs, resulting in a 10% boost in overall product performance.

Junior Graphic Designer

UI UX Designer | No Code Designer

I'm Naveen, a Graphic/UI UX Designer with over 3 years of experience. I started as a graphic designer, and my background in graphic and UI UX design gives me a unique perspective that enriches how I approach design.

In my design experience, I've used tools like Photoshop, Illustrator, Premiere Pro, Figma, and Framer to create visually stunning and user-friendly interfaces. I focus on making things look good and easy for people to use.

I discovered my passion for UI UX design during a project where I realized how design impacts user engagement. Since then, I've dedicated myself to building a career in this field, excited to contribute my diverse background and experiences. My roots in graphic design add an extra layer of creativity to my projects.

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