Joy Chatterjee

DCMN

Specialize in developing end-to-end ML infrastructures and solutions to tackle complex marketing challenges.

Work with and integrate advanced platforms such as Codeium, Cursor AI, ChatGPT, replicate.ai, fal.ai and many more to streamline research and accelerate development. Off and on designing scalable pipelines on native and cloud platforms, to activate real-time predictive models, time series forecasting, customer segmentation, ROI optimization and more.

Lead AI Engineer

- Led the project for multivariate time series forecasting of client campaigns, resulting in significant insights in ROI for TV campaigns.
- Implemented LLM-based chatbots for internal teams, using RAG architectures and context
tuning models.

Senior Data Scientist

The Joy of Data

Product Ops & Data Consultant, with over 10 years of experience in data science and three years in product led growth (PLG). Founder of The Joy of Data, based in Berlin.

For data, collaborative ventures with Mercedes, FedEx, Just Mad as well as AI startups such as brighter AI, DCMN focussing primarily into leveraging data for strategic product led growth.

For product, over the past three years, been a data partner for product teams. Responsible for boosting Product Led Growth (PLG) strategies through the application of data science methodologies and data analytics. Expertise domain includes proficiency in product operations, OKRs, KPI driver trees, cohort analysis, user segmentation and much more.

Founder

ShowHeroes Group

Data Scientist (In House Consulting)

brighter AI

Data Scientist

Data Engineer

Mercedes-Benz Research & Development North America, Inc.

Mavrx Inc.

Working on specific project oriented machine vision tasks to aid the system of smart farming techniques developed and monitored by Mavrx Inc.

Machine Learning Engineer

MARKABLE

Rochester Institute of Technology

Work at the lab mainly revolves around projects in the genre of algorithm development. The algorithms are aimed at solving various problems from the image processing and computer vision communities.

Graduate Research Assistant

Peer Advisor Leader

CESC Ltd.

Worked with a team of four to establish and implement control algorithms to modulate the outlet steam efficiency of the central boiler system in a thermal power plant.

Technical Intern

🌱 Founder, The Joy of Data 🎯 Helping Product Teams Grow With Data Science 🚀 Ex-Mercedes | Lead Data Scientist 🎙️ Speaker, Podcasts, YouTube

🚀 Lead AI Research Engineer | Data Science Expert | Product Coach 🚀

With over 11 years in Data Science and AI, I specialize in developing innovative, Data-Driven and AI solutions that elevate Product performance and drive Business Growth. I bring a unique blend of hands-on technical skills and strategic Product insight, supporting teams to leverage Data for informed decision-making and robust growth strategies.

🔹 Key Highlights:
	•	LLMs & Chatbots: Implemented advanced LLM-based chatbots with RAG architectures, boosting team efficiency and workflow.
	•	Predictive Analytics: Achieved a significant ROI increase on client TV campaigns through multivariate time series forecasting.
	•	MLOps & Automation: Created scalable pipelines with Docker & Kubernetes, ensuring seamless deployment and monitoring.
	•	Patented Innovations: Primary author on two patented ML technologies, focusing on object tracking and anonymization.
	•	Cross-functional Leadership: Successfully lead teams and mentor junior Data Scientists, ensuring collaborative, data-driven decision-making.

🔹 Technical Arsenal:
Python 🐍 | SQL 🗃️ | Big Data Ecosystems | Statistical Modelling 📊 | A/B Testing | Cloud Environments (AWS, Azure)

🎙️ Speaking Engagements :
An avid speaker at prestigious Data Science and AI conferences over the past two years, where he shares his insights and experiences to foster a collaborative and informed Data Science community.

Lead Data Scientist

Marks and Spencer

As part of M&S’s enterprise digital transformation, I led AI evaluation and enablement across a multi-vendor tooling ecosystem. My remit included business readiness, stakeholder engagement, ethical governance, and practical AI implementation to drive performance, productivity, and ROI. I collaborated with digital, engineering, governance, security, procurement, and vendors to assess AI potential in platforms like Jira/Confluence, Miro, NH360, Monday.com, Power BI, and Adobe Creative Cloud.

Key Initiatives & Responsibilities:

- AI Readiness & Strategy: Ran cross-functional workshops to explore use cases, platform capabilities, and AI opportunities/risks.

-Vendor & Tooling Evaluation: Engaged with vendors (Atlassian, Adobe, Miro, etc.) to assess AI maturity, data lineage, and fit.

- Governance & Compliance: Co-developed AI guardrails with InfoSec, Data Governance, and Legal to ensure GDPR, IP, and data security standards.

- Tool-Specific AI Enablement:

Jira/Confluence: Assessed AI triaging, smart docs, and workflows.
Miro: Explored generative whiteboarding and meeting summarisation.
Monday.com: Evaluated automation for PMO support.
Adobe Cloud: Reviewed Firefly and Sensei for compliant design generation.
Power BI: Proposed Copilot use for dashboarding and insight automation.

- Change & Upskilling: Created upskilling paths and comms plans to build AI literacy and confidence.

Impact:

Delivered an enterprise AI roadmap for collaboration tools with a focus on governance and measurable value. Reduced AI risk via structured assessment. Supported vendor negotiations and positioned tooling as a strategic innovation enabler.

Transformation (AI & Digital) - Strategy, Integration & Governance

PULSARIO

Pulsario is a med-tech company specialising in AI-powered cardiac monitoring and wearable health technology.

Strategic Leadership & Stakeholder Engagement
• Directed multi-phase launches (Arrhythmia Report Dashboard, Pulsario 1.0–3.0), transforming remote monitoring with real-time ECG and AI diagnostics.
• Built strategic partnerships with C-suite, global teams, vendors, and regulators to align delivery and compliance.
• Increased delivery speed by 25% using Agile methods and workflow prioritisation.
• Balanced R&D, compliance, and business development against long-term strategic goals.

Product Development & AI Integration
• Led innovations in AI: arrhythmia detection, predictive analytics, and SarioAI – a GPT assistant trained on internal/external data.
• Directed mobile app delivery (iOS/Android) with EHR integration and secure data exchange.
• Oversaw Google Cloud migration and global Okta 2FA rollout to enhance security, scale, and performance.
• Transitioned project tools from JIRA to Monday.com to improve cross-functional collaboration.
• Deployed adaptive machine learning and deep neural networks to automate ops and deliver clinical insights.

Regulatory Compliance & Clinical Trials
• Achieved FDA, CE, HIPAA certification; aligned with ISO 13485, ISO 62304, NHS DTAC, DCB 0129.
• Led penetration testing, cybersecurity measures, and global trials with LSHTM and Kaiser Permanente.

Operational & Vendor Management
• Delivered 15% cost savings and 30% efficiency gains through automation and vendor optimisation.
• Led infrastructure upgrades and vendor delivery (8fold, TÜV, Pertech Industries).

Key Projects
• AI-driven reporting dashboards, mobile diagnostics apps, global platform security, GPT-based decision support, and clinical data trials.

Tools & Tech
Monday.com, JIRA | Google Cloud, AWS | Laravel, React Native, Terraform, Firebase, CI/CD | Okta, PlanetScale, Docker, SQL, BetterStack

Global Programme Director

Thredd

- Roles Undertaken: Programme Director, Product Owner, Operations and Delivery Lead
- Led branding and digital transformation projects from renaming to product development.
- Managed auditing, reviewing, and updating branded artefacts.
- Oversaw new website development (Umbraco) from discovery to deployment.
- Scoped, scheduled, allocated resources, and tracked costs for R&D, CMS, CRM, social media, and advertising.
- Managed rebranding and development of products, including developer and customer portals.
- Defined strategy and process for transformation workstreams, ensuring ExCo/C-Suite involvement.
- Established governance documentation and led steering committee meetings.
- Implemented an analytics project with a dashboard for digital and marketing metrics.
- Led hiring and management of partner agencies and vendors.
- Provided Agile and Scrum coaching to improve team efficiency and collaboration.
- Key Projects:
  - Branding Transformation: Managed renaming and branding, updating artefacts, documentation, and systems.
  - Digital Transformation: Led the development of a new website (Umbraco), overseeing all aspects from discovery to content migration and integration with CMS, CRM, social media, and paid advertising. Implementation and set-up of all digital TechStack and team.
- Product Rebranding: Orchestrated rebranding and development of key products, including portals and sandbox environments.
  - Governance and SteerCo: Established governance structures, created documentation, initiatives reporting, change requests, RAID, RACI, and RAG logs templates, and managed SteerCo sessions.
  - Analytics Project: Implemented a dashboard system for the Executive Committee and marketing team, providing sales-driven insights.
- Tools: Jira, Asana, Miro, Umbraco, Figma, Salesforce, Pardot, PowerBI, GA4
- Industries: Fintech, PayTech, Payments

Programme Director (Digital Transformation)

Momentum Worldwide

-	Heading the delivery team to deliver 2D 3D - VX VR (Virtual Experience) environment
-	Leading the technical and design team – team included Full stack developers, Front end, Backend, DevOps, Testing Engineer, UI UX designers, Project managers. Managed external 3rd party vendors 
-	Working closely with the Digital Director and Technical Director on planning and strategy 
-	Build a virtual conference solution in 2D and 3D with the following features chat, video call, video presentations, Polling, Registration, one-to-one meetings, one-to-many meetings, and more.
-	Design and build of a custom CMS and the platform in mobile responsive.
-	Setup processes and agile Scrum method within the team – Lead Standups, Sprint planning, estimation, Retro, show and tell 
-	Clients included – American Express, AstraZeneca, JTI, Janssen, McCann Group
-	Gate keeper or Jira
-	Tools:  Jira, Smartsheets, Zeplin
-	Tech stack: AWS, Serverless Bitbucket, Next,js, 2D: ReactJS, 3D: ThreeJS, Twillio

Digital Delivery Director (Product and Programme)

Shelter UK

-	Lead a Digital transformation project - CMS and Architecture from Squiz and Wordpress to a headless CMS Contentful
-	Scrum Master for the project to facilitate the team of developers, Designers and Content editors
-	Lead Scrum ceremonies - Sprint planning, Daily standups, refinement and retrospectives
-	Working closely with Product Owner and stakeholders to prioritise backlog and write stories
-	Managing the content migration stream - Both Automated and Manual migration of content. Creating a content migration plan
-	Managing 3rd party vendors on setting up an maintaining architecture
-	Managing the UI UX workstream to create a modular design system with reusable components
-	Creating a release plan for the Go-live of the migration 
-	Ensuring all elements of the buid and migration have considered - Analytics, SEO, Security, Customer data
-	Working with QA to create a test plans
-	Tools - MS Project, Planview LeanKit, Miro, Kanban board
-	Tech Stack - Contentful, Gatsby, Netlify, Mailgun, Azure

Transformation Delivery Director / Scrum Master

Eight Inc.

-	App Delivery Lead - Leading the UI/UX Design team, Build, content strategy of a native iOS and Android App and the redesign and build of the desktop and mobile website
-	Design and build of the Loyalty program across App and Web
-	Ensuring the design system is in place, and there is minimal design debt
-	Helping client to be educated on best practice UX / UI
-	Justifying UI UX designs to clients with help of UI UX designers
-	Working with creative directors to have designs approved before they are demonstrated to the client
-	Working and managing offshore development teams
-	Set up project processes for the various projects
-	Implement and ensure correct processes and tools setup between UX UI designers, Developers, and content editors
-	Status updates, requirement gathering, sprint planning with senior stakeholders 
-	Tools: Zeplin, Sketch, Invision, Abstract, Primary, FlowMap. TeamGantt, Trello, Jira, Confluence, BugHerd. 
-	CMS: Sitecore, CRM: Gravty. Web Front-end: React. App: React Native

Digital Delivery Director (App)

Beamly

-	Heading a CMS team within the Digital division for Coty
-	Heading Design, Build and migration of a headless CMS – ContentStack
-	Managing the migration of the Max Factor, Rimmel, Marc Jacobs, Sally Hansen to the new CMS
-	Creating and managing the content strategy for the migration of the brand products
-	Managing the Design and design refresh of these sites. 
-	Bridging the gap between product and brand website builds
-	Gap analysis, Project estimates
-	Ensuring Jira and the backlog is clean and up to date
-	Running SCRUM ceremonies – Planning, Retrospectives, Refinement sessions and team/cross-team standups
-	Content migration plan, SEO review and plan, technical specs  
-	Ensuring the team works within Scrum and Kanban (Agile)
-	Ensuring team have all the tools required and managing via Jira/Confluence
-	Ensuring AWS servers are setup correctly. 
-	Managing external 3rd party vendors budget and workstreams

Product Programme Director (Transformation)

Santander UK

-	A Greenfield project - standing up the marketing team and operationally enable the marketing functions within the mobile App, open-banking and FinTech sector.
-	Building and deploying marketing channels and supporting processes
-	Setup Agile Scrum processes within marketing - Kanban board, Jira and daily stand ups
-	Setting up processes between marketing and other internal teams
-	Managing marketing finance and SOW's
-	Set-up MarTech stack - Software implementation (CMS, social media management, comms,  GA - configuration)
-	Plan and align marketing activity with product roadmap
-	Setup marketing channels - Web, Email, Social
-	Implementing and ensuring all channels, tools, and content abide by Legal &  GDPR regulations 
-	Onboarding and working with 3rd party vendors on PR activity, Social strategy, influencer management, and blog content strategy
-	Working with the product team - designers and developers, legal and compliance and rest of the business functions
-	Implementation of tracking and analytic tools - Google Analytics, Tag manager, Social pixels, HotJar, Data studio, Firebase
-	Planning and creation of the brand guidelines
-	End-to-end management of the website design and build in WordPress
-	Managing the marketing backlog, sprint planning and reviews
-	Managing content strategy and content flow for the app, website, comms, and social 
-	SEO and competitor analysis which resulted in a website restructure and refresh
-	Database planning - flow of customers via database
-	Owning the launch for Alpha and Closed beta testing for internal and external customers
-	Briefing and Set up of social campaigns across - Twitter, Facebook, LinkedIn, Instagram
-	Campaign analytics - tracking via UTM codes, setup funnels and rules
-	Tools onboarded and implemented with in marketing and the business - WordPress, MailChimp, Campaign Monitor, Jira, Trello, Facebook, Instagram, LinkedIn, YouTube, Google analytics, Tag Manager, HotJar, ZenDesk, Figma, Hootsuite, Discourse

Digital Project Director (Marketing Operations Lead)

Rapha

-	Programme Managing the rebrand, redesign and build of the digital experience across all digital touch points - eCommerce Website/ Mobile website and iOS and Android RCC App 
-	Build of the new eCommerce website in SAP Hybris 6.3, Amplience, Smart Edit
-	Managing the Programme between the technical teams and the business - Scrum Teams, Developers, Product Owners, Designers, Content, eCommerce and merchandising teams and business owners (inc. Marketing, Merchandising, Customer services)

Digital Programme Manager

Green Park Content

-	Improve the Agile Scrum process with teams of UI/UX Designer, Developers, content writes, video production, 3rd party agencies and the client.
-	Managed the design, build and content for Unilever’s responsive website ‘All Things Hair’ and localized sites
-	Managed the AMP (Accelerated Mobile Pages) project for All Things Hair
-	Implementing Google Analytics and Adobe Analytics
-	Implemented and managed the development of the ecommerce functionality
-	Managed a brand, design, refresh with third party agency designers and developers
-	Site performance and optimisation working with a SEO and Analytics agency - Metadata, Image sizing, Tags, keywords, site speed, etc.
-	Led a team of UI/UX designers and 6 Developers offshore working in Zeplin
-	Client and stakeholder management
-	CMS – WordPress. PM tools – Jira, Trello and Ms Projects
-	Email client - MailChimp - managed the integration of MailChimp and the design and build of communication campaigns
-	Worked on - Model photoshoot, tutorial videos
-	Brands worked with: TIGI, Tony & Guy, Dove, Tresemme, VO5 and more

Digital Project Lead / Scrum Master

Fractional Consultant – AI & Digital Transformation | Agile Delivery Leader | Helping Leaders Turn Strategy into Scalable Execution

About Me:

Outside the dynamic world of programme and transformation strategy, I’m a father of two with a passion for astronomy, nature, and philosophical exploration. Whether cycling through nature or decoding the intricacies of AI, I embrace continuous learning. A gym regular and a follower of plant-based living inspired by ancient Vedic philosophy, I’m driven by curiosity for emerging technologies and history.

What I Do:

With over 14 years of freelancing expertise, I bridge the gap between strategy, operations, and delivery — helping organisations navigate digital and AI-led transformation. I bring a top-down and bottom-up approach, aligning leadership vision with operational execution. I specialise in uncovering inefficiencies, introducing AI-powered tools, and building scalable, human-centric transformation models — especially in regulated environments like fintech and retail.
Now increasingly focused on AI transformation and adoption, I guide organisations through audits, AI tooling decisions, and implementation strategies — turning experimentation into structured execution.

Who I Work With:

- Fintech, Retail, and Mid-Sized Enterprises
- Funded Startups & Digital Scaleups
- CMOs, CPOs, COOs, Heads of Projects
- AI Strategists & Transformation Leaders

Why It Works:

My method combines Agile, SCRUM, and systems thinking with human-focused transformation. From stakeholder engagement to tactical rollout, I ensure clarity, cultural alignment, and sustained innovation. My work is deeply rooted in communication-driven implementation, ensuring teams from the C-suite to delivery leads are aligned, informed, and empowered.

What Makes Me Different:

While many talk about AI, I embed it — translating buzzwords into outcomes. I demystify the tooling and governance involved in AI adoption and have first-hand insight from working with legacy systems, product teams, and enterprise AI toolkits. My perspective blends practitioner insights with strategic clarity, enabling clients to move fast while building the right foundations.

Ready to Talk?

If you’re wrestling with AI adoption, digital project bottlenecks, or how to align delivery teams with executive vision, let’s talk. Email me at nikinchudasama@gmail.com or message me on LinkedIn.

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Joy Chatterjee

Nikin Chudasama

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