Helping Swiss SMEs Drive USA 🇺🇸 Growth | Global Leader | Entrepreneur | Growth Strategist | Investor | Mentor

Along my business journey I discovered that, intertwined into everything I love, were 4 of my passions.  First, was my love for helping be a part of accomplishing big goals. The second was strategy and finding unique angles to acheive growth. The third was my love for creating intercultural connections.  And fourth, seeing people maximize their potential.

I’ve built my reputation for accelerating business growth in America, and have been fortunate to lead global teams and achieve massive growth in many areas of life.  I’ve worked with companies from 6 continents, and across various industries.  

Throughout my global experiences, I’ve recognized that core success principles apply regardless of culture, and how strategies vary in different cultures and industries.  But I’ve also seen how those cultural differences can become a roadblock in new market success.  

Now, having created a new life in Switzerland, I get to combine all my passions and help Swiss and other European commercial leaders scale growth in America.

SPECIALITIES: commercial strategies, lead generation, leadership and organizational development, and commercial optimization 
GLOBAL EXPERIENCE on 6 continents and product/services delivered to over 80 countries.  
PRODUCTS: capital equipment, SaaS, commodities, and services 
BUSINESS PROFILES: start-ups to Fortune 500; B2B and B2B2C

Let’s Connect!

Link Brown

No-BS, zero-hacks marketing strategy. I help people build & grow a future-proof sustainable business. | Here to make you think. | Marketing strategist, trend analyst, writer.

Most marketing advice is either obvious, manipulative, or straight-up insulting to your intelligence.

You won’t find that here. I've spent 18+ years in marketing, so I know hacks and bro marketing don't work in the long run.

I work with solopreneurs, founders, and experts who are ready to turn their expertise into F-You money — without selling their soul, chasing trends, or burning out on social media hamster wheels.

My philosophy?
👉 Strategy > gimmicks
👉 Fewer moving parts, more traction
👉 Systems that sell, not just scream for attention

Whether you're building a newsletter, launching a digital product, or turning your expertise into something scalable, I help you create a strategy that gets results — not just likes.

Through my Strategic AF newsletter and consulting work, I break down what actually works so you can grow a business that pays well and feels right.

No bro marketing. No funnel cults. No “make $80K in 8 days” nonsense.
Just smart strategy, tailored to real humans with real offers.

Want in?
Start here —> get Strategic AF in your inbox: adrianatica.com/newsletter

Adriana Tica

It's Women's Day today and I have mixed feelings about it this year.

All my social feeds are full of flower emojis and GIFs and, while I appreciate the sentiment, it's not what women need right now.

If you've been watching the news even just a little bit, you know that women's rights are disappearing as we speak -- often in countries we didn't expect that to happen.

So, if there's at least one woman in your life that you care for or appreciate, spend more time advocating for women's rights than choosing flower emojis.

Sign a petition, join a protest, SPEAK UP. 

Because Women's Day is, in fact, a day to remember the women who fought for their rights.

TL;DR: lip service is nice but let's make this one count 😉.

Happy Women's Day!

Founder of Strategic AF, the zero BS newsletter for founders who are sick of being treated like toddlers looking for their next shiny toy. (link👇) | Here to make you think. | Marketing strategist, trend analyst, writer.

Happy Valentine’s Day to everyone, except 👀

the “manifest your millions” crowd,
the hustle-porn poets,
and the overnight-success philosophers selling certainty in carousel form.

❤️

"For You" feeds have turned us all into entitled pricks who scroll past anything that's not *immediately* relevant or entertaining.

🥱 Weak hook? I'm OUT; I don't have 3.4 seconds to read past it.
🥱 Took 47 secs to explain something that someone else oversimplified in 15? I'm OUT!
🥱 Wrote about social media today when all I care about is email marketing? You should know better! Yep, I'm OUT!

🚫 Right click, unsubscribe, delete, F you for not talking to me and ONLY me.

People would rather doomscroll for hours than endure 10 secs of boredom. (I'm "people" more often than I'd like.)

Now this isn't just a social critique. If your business depends in any way on your content being seen and acted upon, this affects you.

I know you're struggling with hooks, relevance, timeliness, and more for every piece you publish. I am too.

So, in tomorrow's Strategic AF newsletter, we're talking about:

✅ What to do when social media feeds screw you over
✅ How do you still keep people engaged when the next funny cat video is just one swoosh away
✅ Bean soup

If creating content has ever felt like screaming into the void, you need to read this. It drops tomorrow at 7:30am EST. Subscribe and get it in your inbox: https://lnkd.in/d5iwrtur

Yesterday, we had the last call of the Newsletter Growth Bootcamp in The Council. I asked bootcampers for feedback and testimonials.

This is what I got so far 👇. (Testimonials from Katelin Tiernan and Lee Densmer, the feedback is anonymous).

Beyond the feedback, I saw incredible transformations, people who, within a month, did amazing work not just on their newsletters — but on their positioning, messaging, and overall business too.

It's been quite the ride and I'd do it again in a split second!

This is why I built The Council and I'm stoked to see it live up to its mission of being an implementation container, not just a space for empty theory everyone claps for and no one applies.

If you want transformations like these, 👀👇 or DM me and I'll tell you more.

How many times can you relaunch the same offer to the same audience before growth stalls?

Like it or not, every audience has a carrying capacity. At some point, everyone in it has either:
 
• bought from you
• decided they won’t
• or mentally filed you under one thing: “The LinkedIn person.” “The newsletter person.” “The strategy person.”

That’s saturation and it explains why launches suddenly feel heavier.

I just wrote about how to design revenue that survives saturation. 

If your revenue feels fragile, read this: https://lnkd.in/ddTRDjfZ

These days, everyone's posting "the attention economy's DEAD ☠️! Here's what's replacing it". 

And I can't stop thinking about how they're begging for attention while saying attention is dead.

Sales slowed down; your effort didn’t. It feels unfair, doesn't it?

These days, buyers hesitate longer because risk feels louder than reward. Also, opportunity cost dominates every decision.

You can't reverse these shifts. What you CAN do is design around them.

I recently unpacked the structural shifts behind slower sales — and the systems that still compound. Read the whole thing + implementation tips: https://lnkd.in/d8i3uRbx

If you join us starting tomorrow at the Newsletter Growth Bootcamp, I need you to bring two things: rolled-up sleeves and a can-do attitude.

We’ll do the rest together.

This is built as a working, hands-on container.

Across 6 live sessions, you’ll define and refine real parts of your newsletter strategy:
– your positioning
– your acquisition channels
– your landing page
– the connection between your emails and your revenue

You’ll bring drafts, ideas, and questions and get live and async feedback. You’ll leave with decisions made and next steps clarified.

There’s practical homework. You’ll implement between sessions, share your work, and get feedback while things are still flexible. The goal is steady movement.

If you join today, you’ll get immediate access to Inbox to Income (value = $79). Spend an hour with it before tomorrow so we can use live time for application and refinement.

We begin tomorrow at 10:30 AM EST / 4:30 PM CET.

Are you confirmed for the first session yet? → https://lnkd.in/dY__Yg4p

taplio

The Battle

Link Brown

Adriana Tica

Followers

Posts

Engagements

Likes

Performance ScoreAdriana Tica's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Link Brown

Adriana Tica

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Adriana Tica's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAdriana Tica's LinkedIn Performance