Raised $30 MM in capital for real estate through LinkedIn and Guest Podcasting | Posts about Real Estate, Writing, and Audience Building

CAP X MEDIA

Helping Real Estate Investors Build Their Brand and Raise Capital Through Digital Media.

Founder

Elite Podcast Bookings

*Rebranded to CAP X MEDIA

Revolutionizing real estate investing marketing with guest podcasting and organic lead generation to raise more capital and explode your personal brand online.

Founder 

Boardwalk Wealth

Oversaw and assisted a real estate portfolio of assets valued at $50MM and achieve goals through allocation, monitoring, and risk management.

Asset Management

Leveraged expertise in market research, financial analysis, and risk assessment to drive informed decision-making and optimize returns within the real estate investment portfolio.

Senior Analyst

Managed communications, built relationships with media outlets, and produced engaging content to enhance brand visibility and effectively communicate key messages to real estate investors.

Investor and Media Relations

Rabbit Hole Finance

Conducted insightful interviews with prominent figures in the bitcoin industry, delving into topics of Austrian economics, finance, and global markets to provide valuable insights and perspectives to the audience.

Podcast Host

Real Estate Journeys

114 episodes in syndication, our business podcast has achieved a remarkable feat as a top 400 podcast, offering valuable insights and knowledge to real estate investors.

99% of Real Estate LinkedIn is Chat GPT posts and noise.

There's a better way to stand out online ⤵️

If this sounds like you:

❌ Lack of capital
❌ Feeling tired and burned out
❌ Not growing your presence online

Now, imagine this:

✅ Securing more deals
✅ Successfully raising $5 million in capital
✅ Having a loyal following that knows, likes, and trusts you

If you're a 6-figure real estate entrepreneur who's serious about raising more capital and closing more deals, join my free newsletter, Digital Leverage. 

You'll be in good company with over 300+ entrepreneurs who are making their mark online. 

(See featured section above ⤴️)

Matthew Baltzell 🌴

$7,000 staging job replaced by a $12 AI render. 

Here’s what happens next...


Look at this photo.

Left → AI staging.
 
Right → $3,000/month vacant liability pretending to be a listing.

Buyers make a decision in 8 seconds.

Physical staging?

Trucks. 
Movers. 
Insurance. 
Two days of hassle.
Thousands of dollars. 

AI?

Ten bucks. 
Twelve seconds.
Zero excuses.

Virtual staging isn’t “coming.”
 
It’s already the default mode: cheaper, faster, and built for conversion.

And the investors who pivot first?

They’ll have the lions share of the deal transactions

And the investors who pivot first?

They won’t “win more deals.”
 
They’ll take em  down...while everyone else wonders what just happened.

Agree or disagree?

Matthew Baltzell

$20M+ Raised | LP Pipeline Systems for Real Estate & PE Firms | Build Trust, Fill Deals, Raise Faster

I didn’t know a single missed ID check could unleash $50,000 worth of chaos.
(Turns out…it can)


Back in college, I worked the door at a bar called The Pickle Barrel.

One night, I didn’t check an ID properly.
 
The "kid" was an undercover cop.

The fallout was brutal...

- Liquor license suspended for a week

- $50,000 in lost sales

- Bartender fined

- Manager furious

- Staff treating me like I burned the place down

Ten seconds.

That’s all it took.

And a month later, I got fired (go figure)

Lesson: tiny lapses in process can create massive consequences.

Same in capital raising.

I see operators with great deals lose millions because they don’t have a system to attract investors.
 
No process = no pipeline.

At CAP X MEDIA, we fix that.
 
We build predictable investor pipelines through podcasting + media funnels.

One mistake cost that bar $50K and my job.
One mistake with your investor brand could cost you millions.

2026 rate forecasts explained in 6 seconds...

if you’re raising capital, read this twice.

most firms can raise their first $5M+ with just 2 channels...


but most founders choose the wrong two because they get seduced by vanity.

the channels that actually produce money:

– guest podcasting (done strategically, not “spray & pray”)
– outbound (cold email + cold DM)
– LP referrals
– partnerships

the channels that drain your time and starve your pipeline:

– organic social
– weekly newsletters
– “personal brand building”

why

because you don’t need “brand.”
 you need investor trust and investor calls.
 
today.
tomorrow.
 
not Q4 next year.

list one makes money.
 
list two burns money until you’re already big.

here’s the founder mistake I see every week:

they build a media company before they build a deal flow engine.
lighting kits.
podcast mics.
LinkedIn posts that get 8 likes.
SEO roadmaps that won’t rank until 2027.
 
zero investor conversations to show for it.

stop confusing activity with progress.

your first $5M–$20M raise is about:

→ manufactured trust
→ borrowed credibility
→ forced distribution
→ controlled conversations

that’s what guest podcasting + outbound gives you.
once you have momentum, then do the cute stuff.

if you skip the “trust engine” stage, you lose years.

CAP X MEDIA exists so you don’t.

Everyone says they want a $1B+ exit...

(Until they see what a 10 figure day looks like)


I was listening to My First Million when Shaan Puri said something that stuck.

People get jealous of the outputs:

The money
The freedom
The “success

But...they never study the inputs.

Shaan shadowed a founder who sold his company for billions.

After watching him grind through non-stop meetings, he realized...
...he didn’t want that life at all.

It made me think:

We worship people’s results without asking if we actually want their routine.

So before chasing someone’s “level,” study their inputs.

Would you trade your day for theirs?

JSESSIONID

li_at

Talks about #creatoreconomy, #entrepreneurship, and #realestateinvesting

I failed the Series 6 exam. Twice.

Turns out, failing was the best thing for me.



I used to think passing the Series 6 was my golden ticket into finance.

- Woke up at 5am
- Studied before work
- Spent weekends at the library
- Highlighters
- Flashcards
- Tests

It was overwhelming. 

First try? Missed by 3 points.

Brutal!

But I chalked it up to pacing. 

So I doubled down...

- New prep books
- Study groups
- More pressure

Second try? 

Missed by 7

Sat in the car afterward and thought, "Maybe I’m not cut out for this."

That license felt like the gatekeeper. 

Like without it, I wasn’t legitimate. 

I was just another guy “trying to break in.”

I never took it again.

Instead, I asked a better question:

What if I stopped chasing credentials and just solved real problems for real people with real money?

That’s when things changed.

Fast forward...

✅ Raised $20M+ for investors
✅ Built a 400+ unit portfolio
✅ Help PE firms turn media appearances into LP trust engines

No licenses...
...No letters behind my name. 

Just results.

Lesson?

No one cares about your resume.

They care if you can get the job done.

You don’t need another certification. 

You need clarity, proof, and a compelling story.

Especially if you're raising capital.

If you're a fund manager stuck behind paperwork, jargon, and silence, skip the next credential.

Start telling the right story in the right rooms.

That’s what LPs actually trust.

Cold investors don’t wire capital.

Here’s how to build trust pre call...


Most capital raisers think the hard part is getting the investor to book the call.

Wrong!

The hard part is keeping their conviction long enough to get them to... 

Show up
Stay engaged
And eventually deploy capital.

That week between booking and the call? 
...That’s where founders fumble the raise.

Here’s what strong sponsor's do differently:

1. Send a credibility asset immediately.

A clean one-pager.
A case study.
A short Loom.

Something that says: “You’re in good hands.”

2. Frame the call so they know what to expect.

Investors avoid chaos.
If the agenda is clear, they show up prepared and serious.

3. Build anticipation with social proof.

Past deals. 
Track record. 
Testimonials.

Investors trust momentum more than promises.

4. Drip reminders that actually add value.

Not “friendly reminders.”

Actual insight.
A quick market note.
A short win from your portfolio.

Something that keeps them warm.

5. Reaffirm why the call matters.

You’re not chasing them.
You’re giving them a shot at something they could miss.

By the time an investor hits your Zoom room, they should already trust you enough to lean in...not sit back.

Cold investors don’t wire capital.

Warm, informed, confident investors do.

Start nurturing the gap.

Watch your raise get easier.

Sara Blakely started SPANX with $5,000…


No investors.
No venture capital.
No big checks.

Today?

SPANX is worth over $1,000,000,000 — and she still owns a huge piece of it.

When asked how she did it, Sara said:

• “Start small, think big, scale slowly.”
• “Focus on one thing and do it better than anyone else.”
• “Clarity attracts. Confusion repels.”

These principles apply directly to raising capital in real estate — and most sponsors miss them.

At CAP X MEDIA, we help fix that.

1) Start small, think big.

Investors don’t fund potential…
 …They fund proof.

Your content, your brand, your messaging — they must show competence long before investors wire money.

We help you build that trust strategically.

2) Focus on one thing and nail it.

Most sponsors try speaking to everyone…
…So they connect with no one.

We help you:

• Clarify your message
• Simplify your story
• Own your niche

Because focused messaging raises capital.
Scattered messaging kills it.

3) Clarity attracts. Confusion repels.

Investors aren’t saying no to your deals.
They’re saying no to unclear communication.

We help you articulate:

• Your model
• Your track record 
• Your investor value

Clearly. Simply. Confidently.

Clarity raises capital.
Confusion raises doubt.

At CAP X MEDIA, our mission is simple:

• Build brand authority
• Craft investor-focused messaging
• Help you raise more capital with less friction

Want to raise capital the modern way?

DM “CAP X” and we’ll schedule an intro call.

I Asked ChatGPT What Would Happen If Every Capital Raiser Started a Podcast (Here’s What It Said)


It said...

Most wouldn’t make it past episode 5.

Because the truth is…

Most capital raisers don’t have a lead problem.
They have a trust problem.

Everyone’s fighting for attention with recycled LinkedIn posts and “our latest deal” emails.

Meanwhile, the ones who win?

They’re the ones who own attention.

A podcast isn’t about going viral.

It’s about getting 100 serious investors to spend hours hearing your voice, your story, your conviction.

By the time they book a call, they already trust you.

They’ve heard you think.
They’ve heard you lead.

That’s leverage.

So no- not everyone should start a podcast.

Only the ones who want to stop begging for capital and start attracting it.

11 years ago, I auditioned for a Jack in the Box commercial…



My role?

A stone r who loved late night tacos.

Spoiler: I didn’t get the part.

But looking back...

Those auditions taught me something about life and business you don’t always get the “role” you thought you wanted.

Sometimes, the rejection just redirects you toward where you were actually supposed to perform.

Fast forward...

I’m not reading side anymore. 

I’m helping founders tell stories that actually land.

The camera changed, but the mission stayed the same: 

Get attention
Be real
Make people feel something

P.S. Still waiting on that chicken cheesy sandwich.

Struggling to get any traction on LinkedIn?

Here’s the uncomfortable truth…


You can have:

• Solid hooks
• Clean formatting
• Clear CTAs

…and still get ignored.

Not because your content is bad.
 
Because the game changed.

Your text posts are fighting uphill against an algorithm that’s bored out of its mind.

Want to fix it?

Short-form video.

It’s getting 3× more engagement than text right now.

More impressions → more attention.
More attention → more leads.
 
Simple math.

But here’s what most people miss:

This window won’t stay open.
 
Every gold rush ends.
 
Once everyone floods LinkedIn with video, reach tanks.

So you can sit around polishing another text post…

Or you can ride the algorithm while it’s basically begging you to win.

If you’re a real estate investor or entrepreneur who wants predictable inbound leads on LinkedIn...

DM me “video” and let’s build something that actually moves the needle.

This One Mistake Is Costing You Millions in Investor Capital...



Most capital raisers are horrible podcast guests.

And nobody wants to say it… so I will.

You’re not going on podcasts to “share your journey.”
You’re going on to raise money and grow your pipeline.
 
Period.

But almost everyone screws up the one moment that actually moves dollars:

The Call to Action.

Here’s a real example of what NOT to do:

Host: “Where can people find you?”
 
Guest:

“Go to Capital Group dot com…”
“Or email me…”
“Or Google me…”
“Or contact Laura on my team…”

Four options! Zero clarity. No urgency.
 
A perfect recipe for watching warm leads evaporate.

IF you haven’t seen the clip 🙄 Stop and go watch it. It’s chaos.

Where it went wrong:

Too many choices. 
(Listeners don’t want a scavenger hunt.)

No clear direction. 
(Confusion kills conversions.)

No urgency. 
(Give them a reason to act right now.)

Podcast listeners are primed.
They already trust you.
They want the next step.

And if you don’t give it to them?

They move on. Fast.

How to Fix It (The Operator Way):

1. Pick ONE destination.
One link. One action. One funnel.

2. Make it stupid-simple.
Short. Memorable. Easy to type.

3. Add scarcity.
Eg:
 “Email me at joe@capital.com...
 ...First 3 listeners get a free 30 minute underwriting breakdown.”

Now you’ve created urgency.
 Now you’ve created action.
  Now you’ve created money.

Most people go on podcasts and waste the shot.
 
You fix your CTA, and your conversions will spike like asset prices in 2020.

Want to double your capital raise in 2026? DM me “easy mode."

3 months into learning guitar and I finally understand why most people quit...


It’s painfully slow.
Your fingers hate you.
Your strumming sounds like a lawnmower hitting a metal pipe (no joke).

And every YouTube teacher with perfect hair makes it look “so easy.”

Meanwhile, I’m over here celebrating that I switched G to C chord cleanly for once.

But here’s the kicker...

I’m actually loving it.
Not because I’m suddenly good.
Because it reminds me what it's like to learn something new.

That dying thirst for the unknown.

The need to reinvent yourself.
Humble yourself.
And enjoy yourself.

You don’t need to monetize everything.

You don’t need to chase followers.
 
You don’t need a KPI for every hobby.

Sometimes it’s healthy to suck at something.

It wakes you up.
 
It slows you down.
 
And it gives you permission to just be a beginner again.

Business is where I perform.
Guitar is where I breathe.

Three months in, I’m not trying to become a rockstar —
 I’m just trying not to scare the neighbors.

And honestly?

That’s enough for now.

In 2011, Netflix pulled a move 99% of companies are too soft to even attempt…



They didn’t “adjust pricing.”
They detonated a 60% increase overnight.

Customers went absolutely loco. 

800,000 vanished in a single quarter.
The stock got obliterated. 
Twitter mobs (back when that meant something) declared Netflix dead.

But here’s the psychology behind the move...

Weak companies optimize for comfort.
Strong companies optimize for control.

Netflix saw the truth...

DVDs were a slow-motion collapse.
Streaming wasn’t printing cash yet.
 
And trying to keep everyone happy would trap them in the worst place possible:

The middle.

So they did what real operators do...

They took the painful swing that created long-term leverage.

And that moment:

• Severed their dependence on physical products
• Forced total commitment to streaming
• Built the foundation of a global content empire

From the outside, it looked reckless...
...From the inside, it was strategic survival.

This is business 101:

Do what’s easy and your business becomes hard.
Do what’s hard and your business becomes unstoppable.
-
Have you ever taken short-term hate to build long-term leverage?

Don’t say: “6–8% pref.”
Do say: “8–6% pref.”
Here’s why…

Most operators talk about returns in a way that kills investor confidence without ever realizing it.

They anchor low.

“Most deals return around 6–8%.”

Great!?

Now the investor’s brain is locked onto six.

Six feels “normal.”
Seven feels “fine.”
Eight feels “maybe… if the stars align.”

Flip it:

“Most deals in this market land in the 8–6% range depending on structure.”

Now eight feels normal.
Seven feels logical.
Six feels like the conservative downside.

Same numbers.
Different order.

Totally different psychology.

But wait… won’t investors now expect the higher return?

No, because anchoring doesn’t create expectation.

Anchoring creates context.

Investors aren’t dumb.

They know the preferred return is a fixed number in the PPM.

You’re not changing the pref.
You’re shaping how they interpret the pref.

When you anchor high:

- Confidence increases

- The middle feels solid

- The low end feels conservative

The actual deal (say a 7% pref) lands stronger, not weaker.

You’re not promising eight…
You’re making seven feel normal, not disappointing.

This is how sophisticated operators communicate.

They don’t manipulate numbers.
They frame them in a way that builds certainty.

High-net-worth investors aren’t buying math.

They’re buying the conviction behind the math.

Happy Thanksgiving from The Baltzell’s 🦃🍁🎃

10 Reasons You Shouldn’t Start a Podcast.

 If you’re thinking about it… watch this first.


If you're a real estate investor and you want 2x your capital raises next year DM me "Capital" and I'll give you more details.

Billy Keels Advisory Services

I partner with high performing professionals at big companies who are seeking more out of life- more freedom over their time, more control over their finances, and more contentment over their circumstances. My services are tailored to the following categories: career growth, lifestyle design, business ventures, and expat experience.

Founder, Strategic Advisor

Entrepreneurial Ventures

Helping you as a busy, high-paid professional take control of your live and wealth through unique cash-flowing, tax-efficient direct investments.

Founder, FGCP

According to listennotes.com this Top 1.5% Globally Ranked Podcast helps you as a busy, high-paid professional to feel comfortable and confident investing beyond your backyard!

Podcast Host, The Going Long Podcast with Billy Keels

Keepon Cashflow is on a mission to educate 6-figure corporate employees on how to have more control over their financial lives through investing in real assets.

Founder, Keepon Cashflow

Responsible for the day to day management of strategic relationships with multi-billion euro revenue clients, including clients listed on the IBEX35.

Key Account Manager

Responsible for the achieving sales budget of CRM, HCM, SCM, PLM, ERP & Mobility Solutions across the EMEA Region via the Inside Sales channel.

EMEA Sales Director, Line of Business & Mobile Solutions

Skills enhanced: 

- Talent selection
- P&L Management
- Sales Management System execution 

Business impact delivered:  

- Overachieved against annual sales quota

Sales Manager, Premier Customer Network, EMEA Mature Cluster

Skills enhanced: 

- Executive communication (presented to SAP Board Executives)
- Managing virtual teams
- Project Management
- Influencing


Business impact delivered:  Strategic recommendations accepted for new sales channel to address new and existing market segments.

Director, Global Inside Sales, Large Enterprise

Skills enhanced: 

- Corporate Networking 
- Performance management
- 1:1 & Group Sales Coaching 
- Talent recruiting & development

Business impact delivered: 

- Grew team by 300% during tenure
- Drove double digit growth YoY during tenure
- 25% of direct reports promoted to new roles

Sales Manager at EMEA Inside Sales (UK&I, South Africa)

Computer Associates

Skills enhanced: 

- Change Management
- Dealing with ambiguity 
- Leading sales teams across diverse geographic territories (France, Netherlands, Italy, Spain) 

Business impact delivered: 

- Team reassignment during organizational restructuring

Sales Supervisor (Italy, France, Netherlands)

Dell, Inc (Southern European HQ)

Skills enhanced:  

- Business outsourcing
- International Talent Recruitment 
- Selling to customers in foreign language (french, spanish)
- International assignment to build new business team (italian language)

Business impact delivered: 

- Transitioning business operations (France to Morocco & France to Italy) in project plan timeline   
- Managed employee growth (4x) during international assignment (Italy)

Sales Team Leader (France, Spain, Italy)

World Travel Meetings & Incentives

Skills enhanced: 

- Entrepreneurship (Small business owner)
- Consulting Sales
- Client Retention

Freelance Consultant (Paris, France)

Maritz, Inc.

Skills enhanced:  

- Drove business operations globally (58 countries / 5 years)
- Led mobile, cross-disciplined and cross-cultural work teams (5 - 300 employees)
- Adhered to cost provisions

Business impact delivered:  

- Maintained C-Suite relationships with F500 Executives
- Improved customer satisfaction 
- Increased client retention

Senior Travel Director

I help enterprise software executives make the 9-5 optional w/ 1:1 Advisory Services | ex-SAP | ex-Dell | ex-CA | ex-Maritz

I walked away from a 6 figure corporate career in 2021 and stepped into control over my life.

That decision wasn’t easy. 

It was terrifying.

But it gave me the ability to design a life I don’t need a vacation from.

I was stuck, like you might feel right now.

You’re successful. 

You’ve achieved what most only dream of.

Climbing the corporate ladder.
Successful by society’s standards.
Sacrificing time, energy, and personal dreams for career success

But I learned how to transform from an exhausted executive into an energized leader in both business and life. 

So far I've:
– Conducted business in 86 countries.
– Generated $500M+ in sales in Enterprise IT
– Founded $10M+ Private Equity Firm during corporate.
– Ran $100M business across Europe, Middle East & Africa. 

Now, I’m here to help YOU do the same. 

To help you thrive in your corporate career while building your path to optionality and greater control over your day to day.

Here’s what my clients are achieving:

- Rediscovering their energy and presence for their families and themselves.
- Leaders maintaining their corporate benefits while building their optionality path. 
- Corporate achievers finally break free from exhaustion without sacrificing success. 

If you're ready to create your own transformation story, I’ve created a simple 3-step process that answers the critical questions:

- What specific actions to take first?
- How to protect your current corporate benefits?
- Where to begin building your non corporate income engine?

I help you create a proven path to optionality that preserves what matters.

If you’ve read this far,  deep down you know something has to change

So let me ask you this:
How much longer will you trade your time for exhaustion and pretend everything’s fine?

DM me "OPTIONS" when you’re done wasting time.

🌎 Billy Keels ✈️

I never thought I’d travel the world.

But I’ve visited 89 countries.

Here are 5 powerful observations I’ve taken in from traveling:

1. There’s more than one path to success
2. Every trip challenges your current worldview
3. Each person you meet along the way impacts your life
4. The more you travel, the more you learn about yourself
5. There’s frustration and growth with every new culture you encounter
   
By the way, that’s me in Budva, Montenegro, this past summer.

Share one lesson you’ve learned from traveling? 👇🏾

Billy Keels

$500M+ in Enterprise IT Sales | I help elite executives as Founder of Executive Edge Advisory reach peak performance & build secure income to protect their freedom.

I don't want a mansion or a private jet.

I want time w/ my sons & to control my calendar.

Like visiting college campuses in the USA last summer.

What about you? 👇🏾

One of the worst parts about corporate travel:

Distance from your kids.

Here’s how I stayed close to them while on the road.

It’s easy to get caught up in the big company travel routine.

-Hopping on planes to fix problems for your company.
-Staying in the hotel because your meeting finished too late.
-Another lonely dinner at the bar when you should be at home with the family.

I was in corporate for 26 years. When I realized I was spending more time on the road than at home, I changed my routine.

Here’s the reality.

You can get busy with travel, but you have to carve out time for who’s most important in your life.

Long term, you need to be in control and leverage your time in a way that’s aligned with your priorities first.

If you’re struggling to give your loved ones the attention they deserve, DM ‘𝙤𝙥𝙩𝙞𝙤𝙣𝙨’ and we’ll have a chat about it.

P.S. - Ever feel torn between achieving work targets and being present at home?

When I was a kid, I had a severe asthma attack.

It was a horrifying experience.

I couldn’t breathe. I woke up gasping for air.

Dad put me in the old rusty Datsun and rushed me to the ER.

Two things I’ll never forget:

1. the feeling of not being able to breathe through my nose.
2. the shot of adrenaline that made my heart beat through my shirt

If my parents hadn’t reacted so quickly, I wouldn’t be here today.

I’m grateful for many reasons.

But the most important?

You understand that no one guarantees tomorrow.

You only get one go-around at life.

And yet, we complain about the promotion we didn’t get.

We compare ourselves to others' success.
We never build the life we want because we stay busy, not productive.

Wake up.

It’s now o’clock or never!

Make the most of life.

Live abroad.
Put yourself out there.
Start the side business you dream of.
Build intentional relationships.
Hire an advisor for help.

Act like you’re going to die someday.

Your future self will thank you.

P.S. - I help busy execs turn their existing skillset into more leverage for their freedom and lives. If this sounds like something you’d enjoy, DM ‘𝙤𝙥𝙩𝙞𝙤𝙣𝙨’ and let’s chat.

Travel feels different since leaving corporate.

“Last call for flight 217 to Madrid!”

Deep in thought, I boarded my late Thursday morning flight.
(𝘗𝘪𝘤: 𝘔𝘦 𝘥𝘪𝘴𝘦𝘮𝘣𝘢𝘳𝘬𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘭𝘢𝘯𝘦)

Before, I left on a moment's notice for work.

Why?

Because my family’s financial livelihood depended on my paycheck. I had to be Mr. Reliable at work. I couldn't risk losing my job.

My self-worth? It was tied up in my role, so when the company needed me, I complied.

Constant last-minute travel to meet with customers. 

Never-ending explanations to my family about how important this trip was. I didn’t want to let the company or my family down. But I felt like I was letting everyone down, no matter what decision I made.

It was hard to admit, but I didn’t feel like I owned my most valuable resource.

My time.

So, I decided to start a side business during my corporate career.

It was terrifying that I’d spent two decades going down one path. Building another felt like a risk. But this path gave me the freedom to leverage the skills I built in corporate, generate income, and control my time.

Getting started helps increase your confidence in the 9-5 and what you do in your 5-9. You instantly become more aware of your priorities. As a result, you can align your time use accordingly. Your life finally begins to feel in harmony.

If you love travel as much as I do, here’s another reason to start your side business now.

Those business trips that have you feeling rushed, busy, and action-packed.

They quickly become calm, leisurely, and boring.

Why?

Because you own your time and leverage it in a way that aligns with your life priorities. You travel when you want to, not when you’re told you have to.

If you’re a busy, high-paid professional who wants more freedom and control in your career, I’d love to hear from you.

That’s why I created the Executive Edge Advisory™️Program. This is where I help people just like you get clear on your priorities, focus on your life, and efficiently create an additional stream of predictable income that’s aligned with your skills and strengths.

In Phase II of the program, we’ll visit how you’re performing at your COMPANY. We’ll go through my proven process of identifying areas to make better use of your time, identifying your transferable skills, and beginning to leverage more of your strengths in the workplace.

If you want to know more about the program, reply ‘𝙤𝙥𝙩𝙞𝙤𝙣𝙨’ and I’ll follow up with details.

P.S. - If corporate travel has you exhausted, let's chat.

5 lessons I learned growing a $212,387+ / yr side business while working as a corporate executive.

If you’re an exec who enjoys your role and wants to future-proof your career, this is for you.

1. Investment opportunities flow to you when you focus on serving others, not making money.
2. You can have an excellent story, and your opportunity goes nowhere. Stories ≠ Sales.
3. I woke up each day feeling Imposter Syndrome. It’s the cost of wanting more.
4. Once I stopped chasing other people’s dreams, my focus improved. Comparison steals your soul.
5. I achieved more during my day job thanks to better boundaries. I’m still enjoying this.

I enjoyed my 26 years of corporate life, but I’m glad I built something on the side during the last 8.

Because you feel much more confident when you know you have control of your future. You work smarter, you live with less fear, you make progress.

Not a single part of me regrets showing up for the last 8 years of corporate life.

When I started a side business during my corporate career, my life improved.
If you want more from life, start.

Your future self will thank you for it.

If you want the specific steps, click here: https://lnkd.in/eRx2fFB9

P.S. - Have you thought about building a side business?

Want to quit your corporate job to follow your dream?

There’s a better way. Do this instead:

Most executives come to me feeling the same way:

You don’t know where to start because you have too many ideas.
You’re overwhelmed with work because you’re fighting fires all day.
You’re exhausted because you’re juggling 20 priorities instead of one.

The result?

You want to burn things down and start again.

But here’s what you should do.

Focus on what’s important.

Don’t waste countless hours like I did when I started.

Looking for the perfect landing page before speaking to clients.
Figuring out the right font design before having revenue.
Joining another mastermind to stay in theory land.

Give your attention to actions that move the needle so you have the space to follow your dream, too.

The Executive Edge Advisory™️ Program is built to fix this issue.

You get the guidance you need as you move closer to the life you want.

You’ll have time for the gym.
You’ll see more of your family.
You’ll even make more money.

If you’re ready for your successful side business without all the drama, DM me ‘𝙤𝙥𝙩𝙞𝙤𝙣𝙨’ and I’ll follow up with details.

P.S. - Have you struggled to pick one idea for your side business?

After 5 amazing years, he got fired.

Corporate execs, here's an important lesson.

The latest victim was Nico Harrison.

• NBA Finals in 2022
• 2 Western Conference Finals
• Known for his skills in talent development

After a highly questioned trade, he’s done.

Another cold reminder, but every relationship ends.

His was just plastered over the internet.

When your day arrives, what’s your fallback plan?

You don’t have to have a high-profile job like him.

But you can have a predictable second stream of income.

Here’s the point.

This isn’t about being fired from your job.

It’s about creating something that can’t be taken from you.

I remember how hard it was for me at the beginning.

But I built my side business to 6 figures while working full-time. 

Are you a big company executive who wants to build something that gives you peace of mind with freedom and control, without quitting your job?

In November, I want to connect more with my community.

So I'm doing free calls where I'll help you pick one of four business models.

The one that actually fits your life. 

DM ‘FALLBACK’ and let's connect. 

P.S. - Every been afraid of getting fired?

I was afraid to block two hours for myself.

Now, I'm glad I did. Here's why.

It was the first time I designed my Ideal Day.

It was 10 years ago. 

That simple exercise changed everything.
(𝘏𝘦𝘳𝘦'𝘴 𝘢 𝘱𝘪𝘤 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘥𝘳𝘦𝘢𝘮𝘣𝘰𝘰𝘬)

Today, it’s one of the core exercises I guide clients through inside my Executive Edge Advisory™️ program.

I was committed to the process, not the outcome.

Here’s what I learned.

It was harder than I expected to dream big.

At first, I held back. 
I wanted to be “realistic.” 
I caught myself shrinking the vision to feel safe.

But then I let go.

I welcomed every thought. 
Wrote down every desire. 
Removed the limits life taught me to keep.

And something opened up.

I remembered that I can’t get hurt inside a dream. 
So I let my mind run wild. 
It felt like being a kid again.

The only limits are the ones we place on ourselves.

When you give yourself space to dream, I mean really dream... 

You start seeing the transformation before it happens.

You’ll never build the life you want until you can first see it in your mind.

If you want some help, I'm just a DM away.

𝗣.𝗦. - Have you made time to design your Ideal Day?

Many busy professionals make this costly mistake when building a side business:
 
Overthinking.
 
I had a valuable skill set in my corporate career. I wanted to use it to provide housing and create my side business.
 
I fell into the high-achiever’s trap and I don’t want you to do the same.
 
I was a theoretical genius.
I attended free online seminars.
I joined as many masterminds as I could. 
I jumped on every free strategy call available.
I learned all the theory of investing in real estate.
 
And my portfolio had 𝙯𝙚𝙧𝙤 properties.
 
The lesson?
 
You don't make progress by living in theory.
 
You make real progress by taking action, learning, and course correcting along the way.
 
If you struggle with overanalyzing situations, follow this path:
 
Plan → Act → Correct
 
Start with a clear goal, then follow the steps.
 
What do you want to achieve?
How will you go about doing so?
What obstacles are stopping your progress?
What actions do you need to take to overcome them?
 
Your expertise comes from learning from mistakes, not avoiding them.
 
If you’re a big-company executive who’s ready to crush overthinking, DM me ‘𝙤𝙥𝙩𝙞𝙤𝙣𝙨’ and let’s chat.

P.S. - Have you ever missed opportunities because of analysis paralysis?

video credit: mindset therapy

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🌎 Billy Keels ✈️

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The Battle

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🌎 Billy Keels ✈️

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