Growthpointe

If you’re reading this at least one of these things happened:

1) You hired a freelancer or agency to do the most for the cheapest price

2) You hired an agency that ‘guaranteed results’ and got no results

3) You’re doing it all yourself and you’re not an expert and don’t want to be

And it’s time for a change.

You want the email & sms marketing for your brand that you see in all the gurus' screenshots online.

We use three fundamental principles to drive $200,000,000 in revenue for 400+ clients and counting:

Growing the list,

Driving new customers, and

Manufacturing repeat customers.

Making success a function of simple math, not building stuff and ‘hoping for the best’.

The biggest trap brands fall into is that they look at email like a task list:

Flows, ✅

Pop-up, ✅

Campaigns, ✅

Operating this way neglects the major components that drive the success of your marketing: the data in your business and human psychology.

This materializes with slower list growth, poor acquisition efficiency, and a shitty repeat customer rate.

Making your costs to acquire customers too high, your ads too expensive, and profits too low.

But you know one thing...

You need email marketing to perform so you can scale your business profitably and you need an expert to do it.

A pair of magic hands if you will.

An email marketer who’s been around the block…

Someone who knows what to look for.

Someone you can rely on.

And we do it for a simple flat fee.

How We Roll:

☑️ Systematically generates subscribers, new customers, and repeat buyers

☑️ Benefit from our experience generating hundreds of millions for 400+ brands

☑️ Everything is included and 100% done for you

☑️ No long-term contracts. No hidden fees.

What we bring to the table is expertise, consistency, and five-star hotel-level service  – without the big agency fees.

Founder

Skio

Skio (skio.com) helps brands on Shopify sell subscriptions without ripping their hair out.

Customers (skio.com/testimonials) include Liquid I.V., Bulletproof, SmartyPants Vitamins, Bev, Muddy Bites, Fly By Jing, Geologie, JuneShine, Taika, Immi, MatchaBar, KraveBeauty, Stryx, Doe Lashes, Genki Forest, SIMULATE, Backbone, Magic Mind, Remedy Organics, Siete Foods, Huron, & ZOX.

Our team (skio.com/team) brings experience from Shopify, Recharge, Attentive, Klaviyo, Amazon, Facebook, Pinterest, Robinhood, Groupon, Thumbtack, & Databricks.

Investors (skio.com/investors) include Y Combinator, Adjacent, Jason Wong, Shaan Puri, Julian Shapiro, Geoff Woo, & Sahil Bloom, as well as founders and executives of companies like Italic, Magic Mind, Immi, Bev, Taika, Smile.io, Okendo, Wonderment, Archive, Parker, Thingtesting, HVMN, & MuteSix.

https://techcrunch.com/2021/12/23/skio-raises-3-7m-to-help-brands-sell-subscriptions
https://techcrunch.com/2022/04/05/how-to-choose-a-growth-strategy-startup

Advisor

Commerce12

Partner [Acquired]

Tetra Marketing

► What I do? 
▬▬▬▬▬▬ 
I partner with online businesses to grow, nurture, and monetize their audience systematically.

► Tetra’s clients are people who:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
⇒ are interested in setting up a smart marketing automation system that allows them to connect, engage, and convert their audience at scale;

⇒ want the advantage of leveraging proven systems and strategies to build a more successful business; and

⇒ have a passion for their customers and bringing value to their lives.

Does that sound like you?

► What are you looking to do?
▬▬▬▬▬▬▬▬▬▬▬▬▬▬
✔️ Grow your audience of potential customers;
✔️ Engage your audience to build connections;
✔️ Get more new and repeat customers;
✔️ Take your online business to the next level;
✔️ Want to use email marketing automation to get there.


► The Sonar Messaging System
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
The Sonar Messaging System is simple, and centers around 3 key pillars:

Acquire - Leverage all of the traffic already coming to your website to grow your audience. Mix in some segmentation so we send the right message, to the right person, at the right time.

Nurture - Connect and engage with your audience throughout the customer lifecycle with proven frameworks, models and resources that have helped clients achieve incredible financial results.

Convert - Our email systems will be a predictable sales channel. Generating new and repeat customers consistently month after month.

► Interested in more information?
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Shoot me a message on LinkedIn.

Founder [Acquired]

RewardOps

RewardOps is an API-based solution that connects reward and recognition programs with a growing marketplace of exciting rewards. Our platform gives rewards programs the cost transparency, real-time data and flexibility they want with one simple integration. RewardOps takes care of the backend operations of rewards vendor sourcing, management and fulfillment. Our technology is flexible. We can work with current partners to integrate into existing reward platforms or build new turnkey programs.

Director of Sales [Acquired]

Top 1% Email Marketer | Driven $100+ Million in revenue with Email and SMS. Join 11,000 subscribers to get 29 'Swipe & Send' Email Campaign Ideas ↓

Over 10+ years, I've transformed backend operations for 400+ brands, built and sold multiple agencies, and now design retention channels that deliver 6-7 figures in profit by fixing what most companies overlook…

Email & SMS.

My approach targets 3 revenue levers:

→ List Growth: Offers that captivate audiences while protecting margins
→ Automations: Sophisticated sequences that mirror real customer journeys
→ Campaigns: Predictable revenue engines that make email your most reliable growth channel

Most brands still treat email as "newsletters" or discount blasts. 

I transform these systems into your highest-ROI channel, whether you're selling $20 lipstick or $30K blueprints.

Email & SMS aren't growth hacks. They're infrastructure. Built right, they become your most profitable business asset.

If you’re interested in learning how YOU can setup these systems - then send me a connection.

See you around. ~ Phil

Phillip R.

Tangerine Creative Agency

Driving innovation, delivering results, and empowering brands through exceptional digital strategy and product marketing.

As Vice President of Digital Strategy at Tangerine Creative Agency, I lead the charge in transforming digital landscapes for our clients across diverse industries, including SaaS, eCommerce, Hospitality, and beyond. By combining data-driven insights with creative execution, I collaborate with businesses of all sizes to deliver tailored solutions that elevate their brand presence, drive growth, and achieve measurable outcomes.

Key Areas of Impact:

➥ Digital Strategy & Go-to-Market (GTM) Expertise: Designing and executing comprehensive strategies that align with business objectives, increase market share, and maximize ROI.

➥ Product Marketing Leadership: Elevating product marketing efforts to build strong value propositions, positioning, and messaging that resonate with target audiences.

➥ Website Optimization: Crafting high-performance websites that are not only visually compelling but also optimized for user experience (UX), search engine visibility (SEO), and conversion rate growth.

➥ Cross-Industry Innovation: Leveraging best practices and trends from diverse sectors to deliver fresh, innovative perspectives that create a competitive edge.

➥ Team Empowerment & Leadership: Building and mentoring high-performing, cross-functional teams, fostering a culture of creativity, collaboration, and accountability to deliver exceptional results.

➥ With a passion for empowering brands to stand out in crowded markets, I bring a unique mix of creativity, analytical rigor, and strategic foresight to every project. My focus on collaboration and customized solutions ensures that our clients achieve their digital and marketing goals while maintaining their unique identity.

Vice President of Digital Strategy

Wynn Las Vegas

Brought the resort's innovative product visions to life across all customer-facing digital touchpoints; mobile application, websites, booking engine, eCommerce channels and go-to-market strategies.

Successes Included:

➥Oversaw all digital product launches: from ideation to launch and overseeing the entire product lifecycle.  Full ownership of the product roadmap.  

➥ Managed a team of highly engaged product marketers, managers, business analysts, and UX professionals. 

➥ Built and implemented a Product-led Growth methodology framework.  

➥ Leadership & Team Development: Spearheaded the build, growth, and development of the product and design teams, cultivating an environment that emphasizes ambition, data-driven decision making, customer focus, and excellence in delivery.

➥  Strategic Vision & Advocacy: Acted as a strategic thought leader, effectively championing customer experience enhancing and revenue impacting initiatives. 

➥  Analytics-Driven Strategy: Passionate about leveraging analytics to drive decision-making, instituted a 'Day Zero Analytics Launch Plan' for all features and products launched under my tenure. Ensuring from the inception of any project, they were equipped to measure impact, track performance, and iterate with precision.

Executive Director of Product Management, Digital Platforms 

Discover Financial Services

Created the premier platform health strategy across Discover.com to improve website performance.

➥ Developed a 1, 2, and 3 year roadmap for Page Speed Improvements (north star goal of <2000 ms) and prioritized speed improvements across all lines of business, scrum teams and stakeholders.

➥ Collaborated with executive stakeholders on key Speed Insight considerations and aligned efforts with enterprise vision, business impacts, and strategic value creation.

➥ Established Key Performance Indicators (KPIs) and Objects and Key Results (OKRs) for Digital Speed Insights and actioned against them.

➥ Built Speed Insights Backlog and disseminated to an array of agile engineering teams and product groups. 

➥ Created a full Center of Excellence (CoE) for website performance to evangelize the business value, customer experience impacts, and SEO importance of page speed.

Digital Platform Health - Principal Program Manager

The Venetian Resort Las Vegas

As Executive Director of Product, I was responsible for managing 4 Venetian Casino Resort and Venetian Meetings websites and providing integrated marketing guidance to support Apollo’s acquisition of the Venetian Resort.

I defined the vision and roadmap for a range of mobile and desktop products, mapped and optimized the customer journey, and developed a comprehensive and engaging content strategy.

Among my accomplishments, I have:

➥ Managed marketing and product teams, including: Merchandising/UX, Design, Development, UAT/QA Resources, Revenue Optimization, SEO, Website Analytics, Content, Digital Partnerships, ADA Compliance, and Performance.

➥ Directed critical functions encompassing product planning, requirements gathering, documentation, roadmap creation, UAT, analytics, and product iteration. 

➥ Created and launched a full User Experience program with moderated and unmoderated consumer research tests across six different business verticals. 

➥ Facilitated the development of 9 new products over 4 months.

➥ Scaled organic Google rankings from 60K to over 100K.  

➥ Owned all aspects of the organic marketing channel (SEO); grew into the largest contributor to the resort’s marketing portfolio.

➥ Increased search engine readability to 97% (an industry gold standard). 

➥ Launched 400+ SEO pages throughout tenure.

➥ Employed a competitive content strategy to achieve 300% YoY growth in search engine rankings and visits.

➥ Drove sustained increases in macro and micro conversion rates all revenue generating website areas.

➥ Exceeded revenue KPIs by 60%+ for four consecutive years.

➥ Established the CRO A/B testing initiative; developed a 400% ROI website testing program. Scaled the program win rate to 34%. 

➥ Developed 120 Google accelerated mobile pages, the biggest contributor to mobile traffic.

Executive Director of Product Management, eCommerce

Directly responsible for the marketing, content, development, and optimization of the brand websites, mobile experiences and other high priority projects aimed at maximizing business objectives and enhancing the digital guest experience for Venetian.com and Venetianmeetings.com. Overseeing the search engine optimization (SEO), content strategy, conversion rate optimization (CRO), accelerated mobile pages (AMP), website process and project management systems, user experience (UX), consumer research, usability testing, development process, and content management systems and their optimization.

Director of Product Management, eCommerce

Driving the marketing, content, development, and optimization of the brand websites, mobile experiences and other high priority projects aimed at maximizing business objectives and enhancing the digital guest experience for Venetian.com.   Overseeing the search engine optimization (SEO), content strategy, conversion rate optimization (CRO), accelerated mobile pages (AMP), website process and project management systems, user experience (UX), and content management systems and their optimization.  

I joined Las Vegas Sands in 2017, where I managed the Venetian Resort website; I created product goals and KPIs, launched the content plan, and contributed to the development of multi-channel marketing campaigns and go-to-market plans.

Here are some of the ways I’ve made positive contributions to business growth:

➥ Designed a strategic plan to optimize conversion rates and enhance digital revenue generation.

➥ Developed a pipeline of SEO-optimized, relevant, and trending content across 1K+ top website pages.  

➥ Launched merchandising opportunities to showcase the most profitable partners and drive incremental revenue from guests.

Senior Product Manager, Venetian.com 

Caesars Entertainment Corporation

Led the project team that overhauled Caesars Entertainment's 60 corporate enterprise websites including the design, design system,  content, component library, user experience, architecture, booking flow, and content management system. 

➥ Developed 60 SEO-optimized websites to deliver a differentiated, personalized website experience.

➥ Created standardized, scalable web template components that are still in use to this day.

As the head of Caesars website team, my goal was to maximize revenue opportunities through effective, data-driven analyses and testing, identify upsell opportunities, promote multi-channel initiatives, increase engagement through loyalty program signup and participation, and elongate length of stay and cross-selling amenities.  

Key objectives of the digital team:

- Focus on achieving the maximum balance between user experience and revenue generating opportunities.
- Achieve an active-selling approach through relevant, targeted, quantifiable product placement.
- Identify cross selling to increase order size, up selling to increase margins and down selling to clear inventory.  
- Optimize, segment, and personalize based on results and behavior.  
- Launched the first personalized offer campaign for the enterprise with a 40% ROI 

The Merchandising team was also responsible for product management, website updates, content development, strategic product marketing, and supporting customer service through web initiatives.

Head of Ecommerce & Digital Projects 

Caesars Interactive Entertainment Inc.

As Director of Digital Products, I was responsible for leading both creative and technical teams during the launch of online gaming in America.  

A few marquee accomplishments during my tenure: 

➥ Modernized the World Series of Poker website; developed “play for free” and “play for real” casino and poker websites for local and emerging markets, doubling overall SEO ranking in 1 year.

➥ Employed organic website optimization to increase revenue by 28%.

➥ Scaled non-branded SEO keywords by 220%, resulting in a significant increase in organic traffic.

➥ Developed strategic alliances with Middle Eastern and European gaming providers.

➥ Administered an $11MM annual budget.

➥ Served as Product Owner to launch high-ROI websites and digital campaigns.

➥ Launched and scaled a true analytics-driven mentality with adherence and focus on qualitative and quantitative analytical insights.  Including usability testing, analytics-backed development updates, and research-driven content initiatives.  



Spearheaded the creation and execution of the complete online content marketing strategy for Caesars Interactive brands and products.  

Responsible for maintaining brand consistency and customer centricity across all marketing channels.

Director of Ecommerce and Digital Products

Diamond Resorts International

Responsible for all eCommerce and website marketing initiatives for the enterprise's 71 resorts in 28 countries.  

Used competitive intelligence, website analytics, demographic information and online marketing best practices to create a unified and targeted eCommerce strategy for the entire company.

As the Senior Manager of eCommerce, my team was responsible for:

- Website User Experience
- Product and Program Management
- Product Marketing
- Landing Page Optimization
- Analytics Reporting and Optimization
- User Testing and Multivariate Testing 
- Site Content: Creation, review and optimization
- Search Engine Optimization
- Front end and Member area Merchandising/Personalization
- Supported Marketing and Customer Service web updates
- eCommerce Project Management

Senior Manager of eCommerce

Ground Break Marketing.

Created and implemented omnichannel digital marketing campaigns across multiple countries. Launched 15 performant, conversion-focused websites.  Managed all off site and on site search engine optimization projects and maintenence activities.  Led a team of freelance writers, website developers, brand managers, UX professionals, SEO firms, and graphic designers.  

Focused on people, processes, and platforms and was the in-house SME on marketing platforms; keyword research tools, CRM tools, email tools, website content management systems, and marketing operations tools.

Worked with hospitality brands including NY Plaza Hotel, St. Regis Residences Division, Trump Hotels, and Las Vegas Sands (Venetian Hotel).  

Oversaw:

- Content Creation
- Product Management
- Website Optimizations
- SEO Performance
- Website Analytics
- Translation/Localization efforts
- Funnel Optimization (booking flow)
- User testing 
- Digital Customer Experience

Sr. Product Marketing Manager

888.com

A key member of the Search Engine Optimization and Digital Marketing team. Managed global and localized website launches, from content strategy and SEO to innovation think tank product launches. Started as a marketing analyst -> copywriter -> Digital Marketing Manager.    Responsible for:

- Product Management
- Site Experience
- Website Copy
- Website Development
- Analytics and Testing
- Product Development and Planning
- Landing Page Optimization 

Developed an array of new concept, interactive landing pages and microsites.  Supported the website development team on all major changes and initiatives to corporate enterprise sites.

Digital Marketing Manager

➥ From an analyst to vice president/executive level, I have been the driving force behind digital evolution, crafting the digitized future of Fortune 500 enterprises. My mastery of data and creativity ignites continuous innovation, turning ambitious visions into groundbreaking, customer-centric realities.

Wins include:

Spearheading the migration of a legacy CMS to a scalable Adobe Experience Manager platform, improving conversion rates by 200% within six months.

Leading the development of a first-of-its-kind custom hospitality app, increasing customer engagement by 35%.

Crafting omnichannel marketing strategies that drove a 10% increase in organic traffic YoY across multiple brands.

➥ Resourceful, creative, and data-driven professional with a seasoned digital executive and product marketing background, comfortable presenting in a boardroom or to thousands of team members. A history of optimizing and scaling day-to-day digital operations, and a talent for aligning teams around common goals.

Wins include:

Implementing agile workflows that reduced project timelines by 30% while maintaining high-quality outputs.

Scaling digital operations across five acquired companies, streamlining processes without losing brand individuality.

➥ Delivering innovative, customer-centric experiences and journeys across all digital touchpoints. Authoring creative and narrative-driven content that positions organizations as authoritative thought leaders in their domains; and carefully shaping the processes and policies that sustain efficient, productive, and highly profitable organizations.

Wins include:

Launching an SEO strategy that achieved a #1 ranking for highly competitive industry keywords.

Designing narrative-driven content campaigns that resulted in a 50% increase in MQLs within one quarter.

➥ An agile thinker who is adaptable and quick on her feet. Using curiosity, experience, and dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success.

Win:

Led a rapid pivot in strategy, implementing a digital campaign that increased lead generation by 45% in 3 months, outperforming pre-pandemic levels.

➥ I thrive at the intersection of data and creativity, transforming challenges into opportunities and ideas into reality. My ultimate goal? To leave a lasting legacy of innovation, empower others to achieve their best, and drive organizations to unprecedented success in the ever-evolving digital landscape.

taplio

The Battle

Phillip R.

Ellen Koch

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