Growthpointe

If you’re reading this at least one of these things happened:

1) You hired a freelancer or agency to do the most for the cheapest price

2) You hired an agency that ‘guaranteed results’ and got no results

3) You’re doing it all yourself and you’re not an expert and don’t want to be

And it’s time for a change.

You want the email & sms marketing for your brand that you see in all the gurus' screenshots online.

We use three fundamental principles to drive $200,000,000 in revenue for 400+ clients and counting:

Growing the list,

Driving new customers, and

Manufacturing repeat customers.

Making success a function of simple math, not building stuff and ‘hoping for the best’.

The biggest trap brands fall into is that they look at email like a task list:

Flows, ✅

Pop-up, ✅

Campaigns, ✅

Operating this way neglects the major components that drive the success of your marketing: the data in your business and human psychology.

This materializes with slower list growth, poor acquisition efficiency, and a shitty repeat customer rate.

Making your costs to acquire customers too high, your ads too expensive, and profits too low.

But you know one thing...

You need email marketing to perform so you can scale your business profitably and you need an expert to do it.

A pair of magic hands if you will.

An email marketer who’s been around the block…

Someone who knows what to look for.

Someone you can rely on.

And we do it for a simple flat fee.

How We Roll:

☑️ Systematically generates subscribers, new customers, and repeat buyers

☑️ Benefit from our experience generating hundreds of millions for 400+ brands

☑️ Everything is included and 100% done for you

☑️ No long-term contracts. No hidden fees.

What we bring to the table is expertise, consistency, and five-star hotel-level service  – without the big agency fees.

Founder

Skio

Skio (skio.com) helps brands on Shopify sell subscriptions without ripping their hair out.

Customers (skio.com/testimonials) include Liquid I.V., Bulletproof, SmartyPants Vitamins, Bev, Muddy Bites, Fly By Jing, Geologie, JuneShine, Taika, Immi, MatchaBar, KraveBeauty, Stryx, Doe Lashes, Genki Forest, SIMULATE, Backbone, Magic Mind, Remedy Organics, Siete Foods, Huron, & ZOX.

Our team (skio.com/team) brings experience from Shopify, Recharge, Attentive, Klaviyo, Amazon, Facebook, Pinterest, Robinhood, Groupon, Thumbtack, & Databricks.

Investors (skio.com/investors) include Y Combinator, Adjacent, Jason Wong, Shaan Puri, Julian Shapiro, Geoff Woo, & Sahil Bloom, as well as founders and executives of companies like Italic, Magic Mind, Immi, Bev, Taika, Smile.io, Okendo, Wonderment, Archive, Parker, Thingtesting, HVMN, & MuteSix.

https://techcrunch.com/2021/12/23/skio-raises-3-7m-to-help-brands-sell-subscriptions
https://techcrunch.com/2022/04/05/how-to-choose-a-growth-strategy-startup

Advisor

Commerce12

Partner [Acquired]

Tetra Marketing

► What I do? 
▬▬▬▬▬▬ 
I partner with online businesses to grow, nurture, and monetize their audience systematically.

► Tetra’s clients are people who:
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
⇒ are interested in setting up a smart marketing automation system that allows them to connect, engage, and convert their audience at scale;

⇒ want the advantage of leveraging proven systems and strategies to build a more successful business; and

⇒ have a passion for their customers and bringing value to their lives.

Does that sound like you?

► What are you looking to do?
▬▬▬▬▬▬▬▬▬▬▬▬▬▬
✔️ Grow your audience of potential customers;
✔️ Engage your audience to build connections;
✔️ Get more new and repeat customers;
✔️ Take your online business to the next level;
✔️ Want to use email marketing automation to get there.


► The Sonar Messaging System
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬
The Sonar Messaging System is simple, and centers around 3 key pillars:

Acquire - Leverage all of the traffic already coming to your website to grow your audience. Mix in some segmentation so we send the right message, to the right person, at the right time.

Nurture - Connect and engage with your audience throughout the customer lifecycle with proven frameworks, models and resources that have helped clients achieve incredible financial results.

Convert - Our email systems will be a predictable sales channel. Generating new and repeat customers consistently month after month.

► Interested in more information?
▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬

Shoot me a message on LinkedIn.

Founder [Acquired]

RewardOps

RewardOps is an API-based solution that connects reward and recognition programs with a growing marketplace of exciting rewards. Our platform gives rewards programs the cost transparency, real-time data and flexibility they want with one simple integration. RewardOps takes care of the backend operations of rewards vendor sourcing, management and fulfillment. Our technology is flexible. We can work with current partners to integrate into existing reward platforms or build new turnkey programs.

Director of Sales [Acquired]

Top 1% Email Marketer | Driven $100+ Million in revenue with Email and SMS. Join 11,000 subscribers to get 29 'Swipe & Send' Email Campaign Ideas ↓

Over 10+ years, I've transformed backend operations for 400+ brands, built and sold multiple agencies, and now design retention channels that deliver 6-7 figures in profit by fixing what most companies overlook…

Email & SMS.

My approach targets 3 revenue levers:

→ List Growth: Offers that captivate audiences while protecting margins
→ Automations: Sophisticated sequences that mirror real customer journeys
→ Campaigns: Predictable revenue engines that make email your most reliable growth channel

Most brands still treat email as "newsletters" or discount blasts. 

I transform these systems into your highest-ROI channel, whether you're selling $20 lipstick or $30K blueprints.

Email & SMS aren't growth hacks. They're infrastructure. Built right, they become your most profitable business asset.

If you’re interested in learning how YOU can setup these systems - then send me a connection.

See you around. ~ Phil

Phillip R.

Digital Marketing Manager

Hello LinkedIn Community,

I build and fine-tune the marketing and business engines that power multi-million dollar growth. For over 13 years, I’ve served as a Fractional CMO and Strategic Advisor to executives in the B2B healthcare and consumer packaged goods (CPG) sectors, transforming their operational chaos into scalable, revenue-aligned systems.

My expertise isn't just in marketing campaigns, it's in constructing the entire operational backbone. I integrate marketing, sales, and finance through disciplined Revenue Operations (RevOps) frameworks, ensuring that every process and technology investment directly contributes to the bottom line.

My approach is built on a repeatable blueprint for scale:

• Developing Go-to-Market (GTM) Infrastructure: I design the strategies and workflows that align your teams and tech stack, turning fragmented efforts into a cohesive growth machine.
• Building Marketing Departments from the Ground Up: From zero to a high-performance function, I establish the operational structures, SOPs, and KPIs that enable teams to double their productivity and execute with precision.
• Leading Complex MarTech Modernization: I specialize in executing critical technology migrations that unify data, automate customer journeys, and provide the analytics for confident, data-informed decision-making.
• Translating Brand Strategy into National Distribution: I have a proven track record of repositioning brands and securing high-visibility retail partnerships (including Walmart) that catapult local companies into national players.

My documented impact includes:

• Scaling an early-stage CPG brand from <$50K to $2.8M+ in revenue.
• Generating a $5M growth potential for a health benefits firm by scaling its subscription capacity 6x.
• Increasing marketing team productivity by 100% and slashing project delays by 50% through process automation.
• Securing national distribution and co-marketing partnerships with industry leaders like Walmart, Farmacias Caridad, and MMM Holdings Health Insurance.

I've codified this methodology into my proprietary framework, The Curao Compass™, and my recently published book, to help other leaders navigate their own growth challenges.

Let's connect to discuss how we can architect a scalable growth engine for your organization.

Ivelisse Arroyo

If you want real growth, stop treating Marketing as your GTM strategy. C-Suite leaders, here’s a reality check:


Many companies aren’t stalling on growth because of poor marketing execution. They’re stalling because the business treats Marketing (and/or others) as the owner of GTM, instead of treating GTM as the operating system of the entire company.

👉Hiring a content marketer is not a GTM strategy.
👉Hiring a social media specialist is not a GTM strategy.
👉Hiring an agency or SDR is not a GTM strategy.

🗣️These hires matter, but not in isolation.

When businesses treat GTM as a series of disconnected marketing functions, they don’t build  consistent revenue. They build silos. 

And silos produce operational drag, inconsistent messaging, slow execution, and missed revenue opportunities.

This is exactly why only 22% of companies report truly integrated commercial leadership across Sales, Marketing, and Customer Success (Demand Gen Report, 2025). 

🗣️ Marketing is carrying a weight that belongs to the entire business.

Meanwhile, companies with strong GTM alignment grow 19% faster and are 15% more profitable (DemandRevenue, 2025). 

🗣️🙌 That is not a marketing win. That is an organizational win created by a unified operating system.

Yet 85% of GTM teams report misalignment across functions even when they believe their strategy is solid (Mural/Sales & Marketing Alignment Survey, 2025). 

That misalignment shows up in delayed launches, confused customers, and unpredictable revenue.

👉The problem is not talent.
👉The problem is not MarTech tools.
👉The problem is not campaigns.

🗣️🗣️🗣️ The problem is architecture.

GTM cannot live inside Marketing.

GTM must be the system the C-Suite aligns around a shared definition of success, unified metrics, coordinated workflows, and cross-functional ownership.

💥 When Marketing sits at the center of the organization with the customer, and every function contributes to one unified GTM system, the organization moves together. 

💀 When GTM is divided into content, social, growth, and campaigns with no shared backbone, the organization moves in pieces.

If the C-Suite wants predictable revenue, they cannot delegate GTM downward. They must own the system, not just the outputs.

GTM role is not a department such as marketing or sales. GTM succeeds as an architecture that determines whether your company grows or stalls.

Alignment at the top is the catalyst that makes everything else work.

Share your thoughts 💭! Let’s start the discussion.

⸻

📈 Sources (Current)

22% of organizations report integrated commercial leadership
— Demand Gen Report, “Trilliad Details Growth Paradox for B2B Marketers,” 2025

19% faster growth and 15% higher profitability for aligned GTM organizations
— DemandRevenue, “Cross-Functional GTM Alignment Research,” 2025

85% of GTM teams report functional misalignment
— Mural / Sales & Marketing Alignment Survey, 2025

Marketing Operations Leader | Executive Advisor on Go-to-Market (GTM) & Revenue Operations | Expert in Transforming Marketing Chaos into Multi-Million Dollar Growth for B2B & CPG Brands | Author of The Curao Compass™

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