The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
TikTok: @theplgeek
Instagram: @theplgeek
YouTube: @theplgeek

Ben Williams

FishmanAF Newsletter

Author, FishmanAF Newsletter

Splash Inc.

Advise the SplashSports founders and team on all things product-led growth.

Startup Dad Podcast

I’m the creator and host of the Startup Dad podcast -  a weekly conversation with leaders, entrepreneurs, founders and executives where instead of talking about how they’re “killing it” at work we talk about fatherhood and parenting.

Host

Table22

Table22 helps hundreds of hospitality merchants around the U.S. to build and launch subscription businesses to their consumers.

Board Member

20Growth

Investing alongside 8 of the top operators in Growth.

Investor

Modern Animal

Built Growth Leadership; one of the most popular courses at Reforge with the highest NPS of any program.

Reforge Partner

Executive In Residence

Mozilla

Working with the Firefox team to unlock growth.

May'24: Interim SVP of New Products
Oversee the new and emerging product areas at Mozilla, including innovation, safety and identity, and AI.

Feb '24 - May '24: Growth and Product Strategy Advisor
Working with executives at Mozilla to shape their growth and product strategy and translate that into great execution.

Interim - SVP of New Products

TrustedHousesitters

Worked with the THS team to solidify growth strategy, identify growth loops and assisted in their successful fundraising narrative.

Ziina زينة

Advise Ziina on growth and product - acquisition, growth loops, retention and overall product experience

Product and Growth leader across both B2C and B2B. I help founders, CEOs and other executives with all things growth and product management, including growth loops, acquisition/retention/monetization, onboarding, experimentation, analytics, building durable product strategy and execution, and team management / coaching. Have worked at: ResortPass, Patreon, Lyft, Mozilla, Imperfect Foods, WyzAnt, Shutterfly, Kodak, Expedia, Hotwire and more. 

Write things at fishmanafnewsletter.com
Talk about fatherhood and company building at startupdadpod.com

Results delivered by me and my teams:
- 4x revenue growth at Imperfect in one year
- Growing Patreon to $1B in annual GMV (10x from when joined) and taking the business international
- 1.5x'd ResortPass annual revenue in 3 months
- Built new product strategy and execution process for Mozilla
- Starting and leading Lyft's growth org for the first 3 years; taking us from 1 city in 2012 to 70+ cities.
- Building company, product or growth strategy for: Lyft, Patreon, ImperfectFoods, ResortPass, ManyChat, and more.

Adam Fishman

80% of heterosexual couples are "woman-led" when it comes to cognitive labor and most don't even realize it.

That fact is from my latest Startup Dad conversation with Allison Daminger - sociologist, author, and associate professor at UW-Madison. She spent 8 years interviewing 170 people (nearly 100 couples) about the invisible work that keeps households running. Not just the physical tasks, but the mental project management: anticipating needs, identifying options, deciding, and following up.

My takeaways:

👻 The work IS actually invisible
Even to the people doing it. Cognitive labor doesn't translate well into hours. It's the mental ping at 10:30 PM that "flu shots need scheduling" or "we're out of toilet paper." You can't turn off these notifications in your brain.

🦸 The "bumbler and superhuman" dynamic is real
In woman-led households, she's described as "type A" and "always two steps ahead." He's "laid back" and "goes with the flow." The same dad who can't notice they’re out of diapers or remember to buy milk often runs complex operations at work requiring extensive executive function.

⛔ It's not actually about personality
Couples rationalize inequality by saying "she's just better at this stuff." But when Allison looked at the data, these "personality differences" were almost perfectly correlated with gender.

🪤 The parental leave trap is predictable
The birthing parent stays home longer, becomes the "expert," and a pattern gets locked in that's incredibly difficult to break. Early days create sticky dynamics that compound over time.

⚖️ Balance is possible but requires intention
The balanced and male-led households Allison studied weren't accidents. They involved ongoing conversations about values, regular check-ins about the division of labor, and a willingness to let the non-default parent build skills… even if it's messy at first.

Links:

Youtube - https://lnkd.in/gb769irz

Spotify - https://lnkd.in/gpCZ-F2E

Apple -https://lnkd.in/gJF8q4g7

Advisor for Product and Growth | Investing with 20Growth | FishmanAFNewsletter.com | StartupDadPod.com

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