The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
TikTok: @theplgeek
Instagram: @theplgeek
YouTube: @theplgeek

Ben Williams

Hype Digital

Head of Marketing & Partnerships

Valubyl

I joined my best friend in a journey to build and grow his company. The goal of Valubyl is to simplify and break down Product-Led Growth so that everyone is able to understand it and find value from it. 

I ran all the operations, sales, marketing and internal projects. I built the systems and processes from the ground up in order for the company to scale effectively. 

As they say, all good things come to an end but if you're looking for some PLG help, hit up Yaakov!

Chief Operations Officer

Madgicx ✨

My job was to ensure that the data being communicated from a website back to Facebook or Google was accurate. When a person clicks on your ad and goes to your website, you need to make sure that the data fed back from your website to the ad platform is correct. In short, data tracking and attribution optimization using 1st-party data.

Data Tracking Specialist

Egis Software

*Quality assurance for multiple client-based projects.
*Utilized PaperTrail in order to thoroughly test customized web-based portals for clients.

Quality Assurance Tester

Mobile Theatre

*Key responsibilities included: Lead generation, customer acquisition as well as customer relations.
*Worked within the sales team in order to expand the business's clientele.

Sales Manager

Hi there,

Not sure how you ended up on my profile, but while we're here, feel free to get to know me better 👇

I'm Aharon. Born and raised in Johannesburg, South Africa and currently living in Tel Aviv, Israel. 

I have a tech background and since I didn't have much passion for it (or wasn't very good at it), I have now found myself overseeing the marketing and partnerships at Hype Digital - an epic CRO, PPC & Analytics agency based out of Cape Town and Tel Aviv. 

At Hype, we help you turn your website visitors into paying customers. 

No matter what industry you are in, you likely have a website that you send people to in order to perform some type of action. 

This could be: 
- Getting more Purchases
- More Registrations 
- More Demos booked 
- More Player Deposits 

...Or even just wanting your visitors to read a blog article!

The sad truth is that 98% of all your website traffic leave your site because they had a poor experience. 

We will help you change that.

👉 if you want to learn how:
- Pop me a DM
- Click the link in my bio and check out our website
- Subscribe to my CRO newsletter here: https://hypedigital.substack.com/

I'm always down to meet new people, so even if the above doesn't interest you, pop me a DM to say hi!

Aharon Cohen

Over the last few years, we’ve seen South African businesses invest heavily in paid media, automation, and tech.

But there’s still a massive gap in one area that determines whether any of that spend actually converts - optimization.

On 26 November, we’ll be joining our partners at Convert.com for a panel discussion on Closing South Africa’s Digital Optimization Gap.

Elijah Greenhill & Eduardo "Eddie" Casado will unpack why CRO looks different here than it does in the US or Europe - and how brands can use experimentation to bridge that gap and grow faster.

A few things we’ll be covering:

> Why South African companies stand to gain more from CRO than many global counterparts.

> How our local economic and digital context changes the way experimentation works.

> Real tests and examples from South African brands we’ve worked with at Hype - and what actually moved the needle.

If you work in digital, marketing, or growth in South Africa, this session will be well worth your time.

It’s a mix of data, strategy, and practical takeaways you can apply straight away.

🔗 https://lnkd.in/dMrBxWjZ

Head of Marketing & Partnerships @ Hype Digital | We help you get more conversions on your website by running experiments.

We’ve seen businesses across the country pour money into paid media, automation, and analytics tools...

But the truth is, many are still guessing their way through CRO.

On 26 November, we’ll be joining Convert.com for a panel discussion on
“Closing South Africa’s Digital Optimization Gap.”

We’ll break down what’s holding local businesses back, and how South Africa’s CRO landscape compares to more mature markets like the UK, US, and Europe.

Here’s a look at some of what we’ll unpack 👇

✅  Misunderstanding of roles:
↳ Why CRO isn’t a “side task” for your web developer or UX designer - and what happens when it’s treated that way.

✅ Misaligned decision making:
↳ Why investing in the most expensive analytics tool won’t fix your conversion problem - and what you should focus on instead.

✅ Top-down vs Bottom-up:
↳ How South African teams run CRO from the top down, while global brands empower CRO to lead the strategy from the bottom up.

✅ CRO understanding & involvement
↳ Why the most successful teams don’t just measure ROI - they engage deeply in the experimentation process itself.

This isn’t another surface-level marketing session.

It’s a grounded look at what’s really happening in the South African digital landscape and how businesses can start closing the gap today.

🗓️ 26 November 2025 | 3:00 PM (SAST)
🎙️ Elijah Greenhill (Hype Digital) & Eduardo "Eddie" Casado (Convert.com)

👉 Save your seat: https://lnkd.in/dMrBxWjZ

Tomorrow, we'll teaming up with Convert.com to unpack the opportunities available to South African businesses on the digital landscape.

If you haven’t signed up yet, now’s your last chance (link in the comments).  

We’re going deep into how CRO can be the game changer for South African brands looking to grow faster than their competitors. 

Here’s what we’re covering:

✅  Why South African businesses have a unique opportunity to leverage CRO for faster growth compared to the US and Europe.

✅  How South Africa’s economic landscape shapes the way we approach CRO and experimentation and how it’s not the same as other markets.

✅  Real-world case studies from South African brands we’ve worked with at Hype Digital. 

Plus, we’ll share simple, actionable tactics you can start applying to your site right now.

Speakers: Our very own Elijah Greenhill, alongside Eduardo "Eddie" Casado. 

It’s tomorrow, and if you’re focusing on growing a business in South Africa, you’ll want to be there. 

This is going to be packed with insights you can start using immediately.

Link in the comments 🔥

Join Emily Isted & Jandro Saayman at this year's ConvEX hosted by VWO. 

Tune in today hear them chat about designing for scale - bringing insights into how Ackermans blends experimentation, AI & human-centered UX at speed 

Link: https://lnkd.in/dmytp2TV

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The Battle

Ben Williams

Aharon Cohen

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taplio

The Battle

Ben Williams

Aharon Cohen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aharon Cohen's LinkedIn Performance

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