The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
TikTok: @theplgeek
Instagram: @theplgeek
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Ben Williams

gWorks

Director of Business Integration

Chief of Staff

Maximus

Senior Data Analyst

Data Analyst

TELEO Capital

Intern

VentureCapital.Org

Organize and facilitate meetings between industry leaders/mentors and startup CEOs/entrepreneurs. Offer and document advice to CEOs on their pitch deck presentations with a focus on how to communicate value to potential investors.

Investor Liaison

US Navy

Led a team of seven technicians to analyze, troubleshoot, and repair aviation electronics. Managed an inventory program of over 300 items valued at over 8 million dollars. Acted as a quality assurance representative aboard USS George HW Bush, overseeing over 1500 maintenance hours in the troubleshooting and repair of 50 pieces of optical equipment. Awarded Navy and Marine Corps Achievement Medal.

Aviation Electronic Technician

WDS Global

Led a team of 15 people conducting inbound over the phone billing and technical support for the second-largest telecommunications provider in the country. Trained and coached team to meet call metrics such as handle time, after call work, schedule adherence, and customer satisfaction. Conducted weekly meetings to build team cohesion and cover trends and performance. Repeatedly recognized as a top-performing team in the organization.

Technical Support Supervisor

Goal: Meet new people who inspire. Learn new skills that empower. Travel to places that intrigue. Build a life that grants financial independence while doing the work I find meaningful.

Brock Briggs

Nothing highlights the nuance of people's upbringing quite like Christmas.

You grow up unknowingly associating all the warm fuzzies around a particular holiday cadence. Getting married highlights an almost infinite number of combinations in which the same traditions can be executed:

- Presents on Christmas Eve or not
- How many presents come from Santa vs parents
- Who fills the stockings
- Time and level of family involvement

I didn't think there was a wrong way to do this until I found out my wife didn't believe Santa's reindeer came into the house to eat carrots off the cookie plate.

Absolutely absurd.

Sharing how veterans use military experience to start, buy, and scale businesses 🇺🇸

taplio

The Battle

Ben Williams

Brock Briggs

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taplio

The Battle

Ben Williams

Brock Briggs

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brock Briggs's LinkedIn Performance

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