The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

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Ben Williams

Mike Fiorillo

Temporal Technologies

Driving adoption, engagement, and retention of Temporal Cloud.

Staff Product Manager, Growth & Self-Service

variant

Helping startups optimize conversions to drive growth.

“Mike is an outstanding growth consultant." – VP Demand Gen, Apollo

"Mike has a keen sense of design thinking and growth principles." – VP Product, Swing Education

"One of the brightest people I know in the world of growth" – VP Growth, InVision

Learn More  → variant.agency

Founder

DuckDuckGo

• Worked on a variety of growth initiatives focused on virality, DuckDuckGo's #1 growth channel. 
• Launched viral growth experiments that increased organic sharing rate by more than 25%.
• Worked with CEO & leadership team to build a survey-based measurement framework for tracking viral growth improvements over time.

Senior Manager, Product Growth

InVision

As a founding member of InVision's growth team, I implemented growth strategies to drive user acquisition, activation, and engagement across InVision's core product.

Launched personalized onboarding flows based on user personas and jobs to be done, leading to significant improvements in product adoption and retention.

Optimized the core product experience with rapid experimentation, focused on acquisition, retention, and virality.

Optimized in-app sharing experience, helping make virality one of InVision's top 3 user acquisition channels.

Designed and launched a world-class growth stack, ensuring proper integration of product analytics (Amplitude), client and server-side experimentation, and user lifecycle communications (Braze).

Sr. Product Manager, Growth

Optimized self serve and enterprise growth rate for the world's #1 cloud-based design collaboration and workflow platform.

Ran high-velocity experimentation program across marketing site and product, driving significant gains in user acquisition and enterprise lead flow/quality.

Head of Optimization

FreshBooks

Led CRO initiatives to drive conversion rates throughout marketing website and product.

Sr. Product Manager, Growth & Optimization

Adobe

Projects focused on customer analytics and developing a digital growth strategy targeting channel partners.

Digital Marketing Manager

Social media analytics consultant for CPG brands.

Social Media Marketing Manager

Pixelmaniacs

Built marketing websites for companies in the mining and financial services sectors.

Web Designer

Helping startups grow | CRO | PLG | Experimentation | Solopreneur | Ex-InVision, DuckDuckGo, FreshBooks | Reforge

Growth PM at Temporal, focused on user activation and PLG. 10+ years experience in growth (prev DuckDuckGo, InVision, FreshBooks) and as a consultant (clients included Apollo, Spruce Health, Sauce Labs, Sudowrite, Preset, Shortcut and more).

taplio

The Battle

Ben Williams

Mike Fiorillo 🚀

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