The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
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Ben Williams

Mick Gosset

Jointflows

Leading the team at Jointflows. 
Hosting the Revenue Revolution Podcast.

Outreach

1st Quarter: 138% 
2nd Quarter: 112% 
3rd Quarter: 117% 
4th Quarter: Pat leave 

Led the EMEA SMB New Logo Sales Team.

Outreach is the platform to drive value for sales & customer facing teams. We deliver performance and insights that result in faster, more efficient selling, communication and expansion by automating and prioritising all customer touch points throughout the process. Outreach triples the productivity of sales teams, and empowers them to drive more pipeline, book more meetings and exceed revenue goals. Thousands of customers rely on Outreach to transform the sales process, drive collaboration between sales and marketing, and deliver higher revenue.

EMEA Sales Leader

Yieldify

Director of EMEA Sales & Strategic Account Development

Director of EMEA Sales

2018 TOP PERFORMER - EMEA 
170% Quota

We help e-commerce marketers generate more sales by making it easy for them to optimise their customer journeys. With a combination of smart technology and smart services, we simplify the challenge of creating seamless, relevant experiences across multiple channels, helping brands convert and retain their customers.

Senior Sales Director

Tinyclues - acquired by Splio

2017 TOP PERFORMER - UK
1st man on the ground. Launched the UK business from scratch and acquired Key Accounts within the first year: Arcadia, Holland & Barrett, Thomas Cook, Hostel World, Charles Tyrwhitt, Boden...


Tinyclues is the leading, next generation AI-driven SaaS marketing platform enabling B2C companies to generate additional revenue through intelligent campaign targeting and planning. 


Marketers can leverage Tinyclues Action™ easy-to-use, AI augmented interface to efficiently activate customers and orchestrate their marketing agenda to drive revenue and engagement. 

Tinyclues’ ground-breaking solution uses Artificial Intelligence to predict the likelihood of any customer to buy any promoted item, even in the absence of recent intent. As a result, marketers can deliver smart, targeted messages to everyone in their database. 

Companies like Brandalley, Cdiscount, ClubMed, Fnac, La Redoute, PriceMinister, Rue du Commerce, vente-privee.com, Sarenza, Vestiaire Collective, VeryChic, Voyages-sncf.com and more are using Tinyclues to orchestrate more than 400 million messages per month across channels such as email, mobile notifications, direct mail, call centers or Facebook to generate quantified and sustainable incremental revenue.

Sales Executive, UK & Ireland

RichRelevance

RichRelevance powers personalised shopping experiences for the world’s largest and most innovative retail brands, including Walmart, Sears, Target and others. Founded and led by the e-commerce expert who helped pioneer personalization at Amazon.com, RichRelevance helps retailers increase sales and customer engagement by recommending the most relevant products to consumers regardless of the channel they are shopping. RichRelevance has delivered more than $3 billion in attributable sales for its retail clients to date, and is accelerating these results with the introduction of a new form of digital advertising called Shopping Media which allows manufacturers to engage shoppers where it matters most – in the digital aisles on the largest retail sites in world. RichRelevance is headquartered in San Francisco, with offices in New York, Seattle, Boston and London. For more information, please visit www.richrelevance.com

UK Sales Executive & Account Manager

Business Development EMEA

Resorthoppa.com

Reporting directly into theMD and the Chairman and in responsible for a team of 5 marketing specialists.
-> In charge of the new CRM tool training (Insightly)
-> Responsible for key strategic markets: Germany, China, Russia, Brazil, Portugal, The Netherlands, France 
-> Monitoring KPIs and setting up action-plans to flatten high-seasonality trends, and accurately forecast business results. 

-> Achievements: 
- B2B: increased turnover by 1800%.
- B2C : SEO optimisation: scoring 1st to top 5 on Google, PPC strategies : bounce rate decreased by 20%. Conversion Rate uplift: 300% Profit lift : 150% 
- AFFILIATION : monitoring migration from Zanox (http://www.zanox.com) to Tradedoubler (http://www.tradedoubler.com/).

Marketing Team Lead

In charge of GO TO MARKET phase :
Launching market in France.
Coordinating B2C - B2B - Search engines strategies.
Market Studies - Tourism industry 
Reporting and forecasting accurately

B2C:
Increasing conversion rate
Monitoring PPC spent
Monitoring and localizing adverts

B2B:
Dealing exclusivity (White Label / XML integration / GSA)
Creating data bases
Prospecting
Relationships building 

BRANDING:
Affiliates
Relationships building
SEO

Marketing Specialist

Fédération Française de Gymnastique

2008 - 4th @European Championships 
2009 - 3rd @World Cup series 
2009 - 6th @World Games 
2010 - French champion 
2011 - 7th @World champs

French Team Captain - Tumbling

Professional Athlete - Tumbling

Helping you get Control over your deals. Building Jointflows in Public. Follow for Daily Entrepreneurial & Enterprise Sales posts.

We improve predictability by stopping deal slippage and revenue delays (POCs, Implementations) through:

- Playbook standardization,
- MEDDPPICC adoption,
- And efficient (and automated) team alignment.

Metrics Improved:
Sales cycles, CAC, Forecasting, Conversion.

taplio

The Battle

Ben Williams

Mick Gosset

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