The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

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Ben Williams

KeeParking

Key Responsibilities:

Customer Acquisition:

Develop and execute comprehensive customer acquisition strategies to expand our user base and increase revenue streams.

Identify and evaluate potential business opportunities, partnerships, and collaborations to enhance our customer reach and brand presence.

Analyze market trends, customer behavior, and competitor activities to identify areas of competitive advantage.

Operations Management:

Lead the operational aspects of the business, ensuring seamless and efficient service delivery to customers.

Develop and implement operational procedures, quality standards, and best practices to ensure consistent service excellence.

Collaborate with cross-functional teams to streamline processes, resolve operational challenges, and optimize resource allocation.

Strategy Planning:

Formulate and execute short-term and long-term business strategies aligned with the company's goals and market trends.

Conduct thorough market research to identify growth opportunities, emerging trends, and potential areas for diversification.

Drive innovation by proposing and implementing new service offerings, technologies, and business models.

Team Leadership and Collaboration:

Lead a team of professionals responsible for customer acquisition, operations, and strategy planning.

Foster a collaborative and results-oriented work environment, promoting cross-functional teamwork and knowledge sharing.

Provide guidance, mentorship, and performance feedback to team members to drive individual and collective growth.

Travel and Stakeholder Engagement:

Travel extensively within India to oversee operations, meet with clients, partners, and stakeholders, and gather firsthand market insights.

Build and nurture relationships with key industry players, regulatory bodies, and potential partners to drive business expansion.

Senior Consultant (Operations and Sales)

AICEE & CARDY Eduplaced

Training, Consulting and Placement assistance

Consultant & Training Specialist

Banshi Medicare

As the multifaceted Operations Manager, Training & Development Lead, and Export Management Specialist at Banshi Medicare Pvt. Ltd. - a distinguished Surgical Gloves Manufacturer, I orchestrate critical functions to drive excellence and success within the organization.

In my capacity as the Operations Manager, I am at the helm of ensuring a seamless and efficient manufacturing process. I meticulously oversee day-to-day operations, enforcing stringent quality standards and fostering continuous process improvements. Collaborating closely with cross-functional teams, I strategically manage resources, optimize workflows, and steer the team towards achieving production targets while upholding strict adherence to industry regulations and company policies.

As the Training & Development Lead, I am dedicated to cultivating a skilled and motivated workforce. My role involves designing, developing, and implementing comprehensive training programs tailored to our company's objectives and our employees' professional growth.

In my capacity as an Export Management Specialist, I navigate the complexities of international trade. I oversee all aspects of the export process, from managing documentation and customs clearance to coordinating with logistics partners to ensure timely deliveries to our valued international clients. My expertise in export regulations and compliance ensures a smooth operation and exceptional service to our global customers while mitigating potential risks.

In my dynamic role encompassing Operations, Training & Development, and Export Management, I take pride in contributing to Banshi Medicare's growth and playing an integral part in the global healthcare industry. Our team's collective dedication to excellence drives our continued success, and I am always eager to connect and explore opportunities for collaboration and networking in pursuit of a healthier world. Feel free to reach out to me directly to learn more about our company.

Operations Manager & Consultant

Divine Fuels Services Pvt Ltd

Leading an Ed-Tech Project  & Plant operations in CNG cascade in the state of Punjab, Utrakhand, Rajasthan, New Delhi.

Operations Manager & Consultant (Contract) 

VEDIKA CREDIT CAPITAL LTD

Managing Branch with its day to day activities, which includes account opening, loan disbursement & Collection.

Manager

Infosys BPM

Specialized in Post Invoicing, analyze credit requests, terminate services with credit and validate invoice disputes for  Systems. Responsible in logging disputes, Tax Exemption and Sales Adjustment Form creation. Deal with Post Shipment requests. Resolve requests coming from logistics team like customs issues, wrong country code, etc. Coordinate with Logistics as well as Manufacturing Planner to resolve the customer's issues, like short and under shipments. Efficiently Book Return Material Authorization and Generate Awaiting Authorization Numbers. Work with shipping issues such as dead on arrival packages and returning items with Replacement.

Process Executive

Stellent Informix Services Pvt Ltd

IT support
Resolving technical issues of clients
Password resolution

Sr. Customer care executive

WNS Global Services

Responsible for maximizing revenues and market share focusing on premium revenue with Travelocity most strategic travel agency and corporate customers. Primary responsibilities include building, maintaining, and managing agency and corporate relationships, contract negotiation and implementation, performance evaluation, and maintenance of agreements with key customer interfaces.

• Responsible for providing high-value, differentiated customer service to Travelocity's top corporate and agency accounts via incoming phone call or e-mail.
• Responsible for building and maintaining strong customer relationships and negotiating effective business decisions with positive results that support sales strategy and Travelocity's high-value accounts.
• Provide accounts with information regarding sales programs and policies, resolve agency ticketing issues, interpret fare rules and issue resolution.

J M Sales Pvt. Ltd.

Sales Executive

Experienced Startup Consultant: Expert in Establishing Comprehensive Ecosystems, Orchestrating Operations, Driving Sales, Crafting Operational Strategies, and Facilitating Client Acquisitions.

With almost a decade of experience as a seasoned professional, I have a diverse background spanning Sales, Travel, Training & Development across industries such as manufacturing, NGOs, Banking, and Education. My career includes key roles at Infosys, WNS, Fincare Bank, and Cisco, where I demonstrated leadership in human capital management, operations, revenue and profit strategies, training and development, hiring processes, and risk management.

What I Do:
I excel in managing corporate assets, resulting in consistent year-over-year growth in revenue and profits. My expertise extends to strategic planning, financial evaluation, and brand cultivation. I collaborate with a wide spectrum of companies, from established enterprises to dynamic startups, strengthening their brand presence, market share, and revenue streams.

Who I Work With:
I partner with Project Managers, Change Managers, Service Delivery Executives, Technical Teams, Heads of Departments, and Project Stakeholders. My engagement with cross-functional teams ensures a holistic approach to project success.

Why It Works:
My experience uniquely positions me to understand client needs deeply. I leverage my project management background to enhance processes, ensuring projects align with business objectives. Whether conducting analysis, facilitating meetings, or producing reports, I am dedicated to client success.

What Makes Me Different:
I bring a proactive and solution-oriented mindset to problem-solving, working well within tight schedules. My logical and flexible approach makes me comfortable working independently or as part of a team. My proficiency in Financial and Telecom domains, coupled with analytical skills using tools like Excel and SharePoint, drives substantial improvements in business operations.

Areas of Expertise:
- Strategic Negotiation and Persuasion
- Sales Management Mastery
- Dynamic Management Training
- Ingenious Marketing Campaigns
- Synergistic Sales and Marketing Strategies
- Effective Public Relations Management
- Profound Customer Retention Tactics
- Customer-Centric Service Excellence
- Valuable Customer Insights
- Holistic Marketing Blueprinting
- Dedicated Advocacy of Diversity and Inclusivity

I believe in overcoming challenges and achieving success through collaboration. I am eager to connect and explore opportunities for collaboration and networking. Feel free to reach out to learn more about my work and how we can collaborate.

taplio

The Battle

Ben Williams

SHANTNU SHAHI 🇮🇳

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