The Product-Led Geek

Advising B2B SaaS startups in all things PLG, Product, Growth, Strategy

Advisor (PLG / Product / Growth)

neptune.ai

Advisor

Reforge

Appearing as a featured guest in Reforge live programs (Growth Leadership, PLG)

Featured Program Guest (PLG, Growth Leadership)

Supporting content development for Reforge PLG program

Program Council Member (PLG)

TryHackMe

Gearset

CyberArk

Bleach Cyber

Beyond Identity

Panaseer

Helping B2B SaaS founders win with PLG | Snyk, CloudBees | Follow me to learn how to scale your startup with product-led growth and product-led sales.

I spent 20+ years building, nurturing and scaling high-performing product and cross-functional growth teams.

I now help founders and product growth leaders at developer tool and other B2B SaaS companies to create sustainable, defensible growth through PLG and PLS.

My expertise, experience and proven growth systems across acquisition, retention and monetisation levers allow me to help you with

→ Defining and improving activation and engagement as inputs to better retention
→ Layering on a PLG motion to bring GTM efficiency to existing sales-led business
→ Establishing and scaling Product-Led Sales (PLS) to increase close rates and ACVs
→ Creating effective user onboarding to minimise time-to-value
→ Developing growth and/or product strategy
→ Identifying, documenting, standing up and quantifying growth loops
→ Building qualitative and quantitative growth models
→ Developing improved product and growth leadership muscle
→ Starting and scaling growth teams
→ Designing and implementing growth process
→ Implementing appropriate data and analytics infrastructure
→ Establishing experimentation (A/B, multivariate) programs
→ Selecting and implementing effective product & growth platforms & tools
→ Implementing product management process and best practice
→ Cultivating and coaching high-performing teams

If you want to get weekly advice on the systems behind product-led success, you can join my newsletter:

→ GO HERE: plg.news

If you wan't to explore an advising engagement visit my site:

→ GO HERE: plgeek.com

Twitter: @theplgeek
TikTok: @theplgeek
Instagram: @theplgeek
YouTube: @theplgeek

Ben Williams

Product Academy

Mentoring-Programme, Coaching, Workshops & In-house-Training für Produktmanager und Führungskräfte

Zu unseren Kunden zählen namhafte Firmen wie Google, Just Eat Takeaway.com, Swisscom, Migros Online, SAP, Tagesspiegel, NZZ, Freeletics und viele mehr. 

Unser erfahrenes Team besteht aus Trainern, Mentoren und Coaches von Google, Zalando, Uber, Amazon, Booking.com und vielen weiteren bekannten Unternehmen.

Founder

siroop AG

- Aufbau der kundenzentrierten Produktentwicklung und Leitung eines Teams von bis zu 14 Produktmanagern und UX-Experten

- Leitung des operativen Produktmanagements
Verantwortung für den reibungslosen go live der closed-Beta-Version im November 2015 sowie des Public Launch im Mai 2016  im Rahmen der Koordination eines bis zu 50-köpfigen internen und externen Entwicklungsteams und von bis zu 200 Business-Stakeholdern. Verantwortung für die Erarbeitung und Umsetzung von Massnahmen zur Conversion Optimierung sowie zur Verbesserung zentraler Online-KPIs. Aufgleisen von und Teilnahme an User-Testings und Protoyping-Sessions im Rahmen der user-zentrierten Produktentwicklung. Coaching des Teams bei Priorisierung der Backlogs, Requirements Engineering und Stakeholder-Management. Betreuung externer IT-Agenturen beim Aufbau und Betrieb der relevanten Tools und Schnittstellen. 

- Skalierung von www.siroop.ch auf über 1'000'000 Produkte, 500 Händler und 400'000 Kunden

- aktive Mitgestaltung der siroop-Kultur und Unterstützung der Geschäftsleitung bei der Skalierung der Firma auf 200 Mitarbeiter.

Head of Product

Unic

Lead consultant improving e-business solutions and products for renowned customers such as Coop, SwissSign, Olma and BEKB. 

Topics: digital transformation, conversion optimization, business development, customer-centric product development, leadership and change management.

Senior Consultant

Venture Stars GmbH

Restructuring  of  www.sportnahrung24.de  and  launch  of  www.vitafy.de  for  the  German  start-up      incubator  Venture  Stars  as  co-founder  in  charge  of  product  management,  marketing,  IT,  business        development  and  finance.  Leading  25  people  across  various  departments.  

* Website relaunch and re-branding
* optimizing profitability and scaling revenues
* Leadership and scaling of the team
* Fundraising up to series A

Co-Founder & Chief Product Officer @ Vitafy GmbH

Spotlight Verlag

Editing and publishing for the German-Italian language magazine "adesso"

Content & Editorial

Floqq

Founding Partner of www.floqq.com, the biggest marketplace for online courses in Latin America (invested by 500startups). Leading IT, product management and scaling of processes. 

* agile product development incl. conversion optimization and web analytics in my role as CPO
* process optimization in my role as COO
* fund raising for series A
* team setup and development
* leading workshops and speaking at events

Founding Partner and Chief Operating Officer

e-fellows.net

e-fellows.net was founded by McKinsey & Co. as online-scholarship and career network supporting over 23,000 students in Germany. 

My responsibilities included product management, marketing and sales:

* Editorial work, sales and business development for our book series
* Event management for recruiting events and fairs
* Screening and selection of new scholars
* On- and offline marketing
* Account management for strategic partners

Product & Account Manager, Marketing & Sales

ADB - Akademie des deutschen Buchhandels

The ADB provides practical training to skilled personnel and management staff working in the fields of publishing and the media.

Product Management & Sponsoring

Audible, Inc.

Utz Verlag

Editing & proof-reading, supporting management with their publishing strategy

Editing & Publishing, Intern

Gründerin der Product Academy.💡Dein Partner auf dem Weg zur lernenden Organisation💡Zweifache Mutter. Mensch.

Part-time Entrepreneur and mom of two (*2018 & 2016). 

Passionate about people and products with potential. Driven by entrepreneurial spirit and devoted to life-long learning. 

With my Product Academy I help create truly learning, responsive and decision-centric organizations by empowering product people to explore their full potential.

www.productacademy.ch

Besides that, I am co-organizer and founder of ProductTank Bern and Zurich by Mind The Product. 

Outside Linkedin, you'll find me running in the woods, hiking on summits, looking for my keys on a playground or anywhere where there is chocolate.

taplio

The Battle

Ben Williams

Tanja Lau 🦋

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