LinkedIn is the most powerful platform for building trust, growing your brand, and attracting high-value opportunities.

But most creators and consultants approach it the wrong way — chasing engagement instead of authority.

That’s where strategy comes in.

I help digital entrepreneurs simplify their content, clarify their message, and build a personal brand that attracts the right audience.

Here’s what you’ll find on my profile:

→ Actionable content strategies for LinkedIn growth
→ Systems to turn content into inbound opportunities
→ Positioning frameworks that build trust at scale

Whether you're a creator, coach, or founder — authority is your most valuable asset.

Let’s build it right.

Nikhel R.

I help CPG, beauty, and wellness brands fix stalled growth and scale profitably across top ecommerce platforms like Shopify, Amazon, and retail (Target, Walmart, Ulta).

POV: Most brands don’t have a growth problem — they have a 'diagnosis' problem. I use a simple system:
Diagnose → Strategize → Activate → Verify.

- Diagnose: Find the real blocker (consumer psychology, demand capture vs. creation, conversion, unit economics, retail execution, or ops).
- Strategize: Prioritize the 1–3 moves that unlock contribution margin, not just top-line.
- Activate: Execute fast across the full channel stack.
- Verify: Prove incrementality with clean measurement.

Where I operate:

- DTC/Shopify: Meta, TikTok, Google (PMax/Search/YouTube), Affiliate, Influencer; CRO (landing pages, PDP UX, site speed); CRM & LTV (email, SMS, mailing, rewards, campaigns, flows); SEO; contribution-margin budgeting.
- Amazon: Seller/Vendor, Sponsored Ads + DSP, A+ & retail readiness, reviews velocity, SQP insights, Prime events & deal strategy; DSP to DTC and retail lift.
- Retail & Retail Media: Target (Roundel), Walmart Connect, Ulta/UB Media, Instacart/Kroger/Criteo/Citrus; PDP, ratings/reviews, media to drive sell-through; co-op/JBP alignment.
- Omnichannel: Launch playbooks, category and GTM strategy, demand forecasting, inventory-aware media pacing, seasonal planing and retailer .com + in-store support.
- Innovation: Ad tech, marketing automation, GEO, AI in ecommerce, AI marketing tools; pilot new solutions with founder networks to unlock new revenue streams and first-mover advantage.

Track record:

- Generated $1B+ in eCommerce revenue.
- Scaled 2 startups to 8-figure exits.
- Built a repeatable blueprint to double revenue in <6 months.
- Disrupted beauty with AI, gaming, VR, and next gen marketing.

Philosophy: My background blends analytical rigor, Fortune 500 scale, and startup speed. I turn messy channel sprawl into a clear growth system—so every dollar works. That’s the “antidote.”

taplio

The Battle

Nikhel R.

Benjamin Lord

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Ready to grow your LinkedIn presence?