I began my journey as a Full full-stack developer and evolved into an entrepreneur leading innovation at scale. In 2008, I founded Devsinc, now recognized as one of Pakistan’s fastest-growing technology companies, delivering world-class engineering and digital transformation services across the US, MENA, and APAC.

With multiple successful exits and over a decade in tech leadership, I focus on building high-performing teams, driving large-scale impact, and advancing technology that defines the future. I also invest in and mentor emerging founders, helping them grow ideas into globally competitive ventures.

Driven by purpose. Focused on impact. Building what’s next.

Usman Asif

Are we doing with CS what we did with MBA?

We once worried about not having enough Computer Science graduates. Now I’m worried we’re producing too many without depth, without direction, without industry relevance.

This isn’t a future problem. It’s a crisis in the making.

Access 2000+ software engineers in your time zone | Founder & CEO at Devsinc

I once made a million dollars working in Pakistan. And it felt significant.
Then I realized something uncomfortable: the same capability, if sold globally, could have created ten million dollars.

The constraint wasn’t talent. It wasn’t ambition. It was purchasing power.

Pakistan is largely a consumer economy. We consume more than we produce for the world. And that shapes everything: pricing power, margins, scalability.

We talk about patriotism emotionally. But economic patriotism is different. If you want to strengthen the country, you don’t just operate within it. You plug it into global value chains.

Our average age is 21. Think about that. A massive youth population entering the workforce.

If we don’t educate them, we waste potential.
If we educate them but don’t create jobs, we manufacture frustration.

Technology is one of the few equalizers left. You can sit in Lahore, Karachi, or Rahim Yar Khan and solve a problem for New York or Berlin. 

When you sit here and solve for the world, the world pays you. And you don’t just grow your company, you expand your entire country’s economic surface area.

* The world needs you.
* The world pays you.
* That money expands your domestic market.
* Expansion creates jobs.
* Jobs strengthen the middle class.
* Middle class stabilizes nations.

It’s a compounding effect.

This isn’t about leaving Pakistan.
It’s about plugging Pakistan into the world.

In a world that feels louder than ever, where headlines never stop and everything seems urgent, Ramadan arrives as a mercy. A pause. A chance to step away from the noise, the pressure, and the fear of missing out.

May this blessed month bring peace to your heart, clarity to your mind, and barakah into your home. May your fasts be easy, your duas be accepted, and your nights be filled with forgiveness and light. May it be a time to reconnect with your family, strengthen your faith, and refocus on what truly matters.

The world will keep moving, but this month is your opportunity to slow down and realign with your purpose and your Akhira.

Ramadan Kareem to you and your loved ones. 🌙

Want to be part of K2PRENEUR CHAPTER 2: Everest Base Camp Expedition 2026?
Wait... don’t type it. Say it on camera!

Before anything else, we want to hear your story.

Step 1: Record a video. Tell us who you are, why you want to join, and what this journey means to you. Upload it on your socials and tag us, we want to see the people behind the intent. 

Instagram: https://lnkd.in/d8rUdJTb
LinkedIn: https://lnkd.in/dk_3GETJ
Facebook: https://lnkd.in/djH4USTJ

Step 2: Fill out the registration form: https://lnkd.in/dwBbHqHq

Dates and details will be shared soon.

#K2PRENEUR #CHAPTER2 #EVEREST #COMINGSOON

I watched a senior backend engineer in Seattle struggle for two hours trying to debug why his perfectly architected API wasn't working. The issue? A single misconfigured header on the frontend. He called in a frontend specialist. They spent another hour just establishing a common vocabulary. The project was three weeks behind schedule.

This scene plays out every day in companies around the world, and it's why the traditional frontend-backend divide is becoming a competitive liability rather than a strategic specialization.

The U.S. Bureau of Labor Statistics projects 16% growth in web developer roles through 2032, but here's what the data doesn't show: the fastest hiring growth is in full-stack positions. LinkedIn reports that full-stack developer postings increased 35% year over year. Companies aren't just preferring versatile developers. They're requiring them.

The technology itself is forcing this shift. Serverless platforms and edge computing have fundamentally blurred where backend ends and frontend begins. Forrester's 2025 research shows serverless development platforms now enable teams to deploy code that runs closer to users than ever before. When your "backend" logic executes at the edge in under 100 milliseconds, the old architectural boundaries stop making sense.

Gartner identifies AI-native development platforms as a top strategic trend for 2025. These platforms don't care whether you're a frontend or backend specialist. They expect developers who understand the entire application lifecycle. McKinsey found that AI-driven development teams see up to 40% productivity gains, but only when developers can work across the full stack without organizational friction.

The companies I work with that are shipping fastest have stopped hiring for frontend and backend roles separately. They're building teams of engineers who can follow a feature from database query to button click. Not because everyone needs to be an expert at everything, but because the handoff costs are killing them.

I've been writing code for 15 years across three continents. The best developers I know have always been curious about the entire system. The difference now is that the technology stack has evolved to reward that curiosity. Edge functions, serverless architectures, and AI-assisted development are eliminating the technical barriers that once made specialization necessary.

The question isn't whether you should become full-stack. The question is whether you can afford not to be.

I was honored to address the leaders at the CXO Networking Dinner arranged by Pakistan IT Industry Association (P@SHA), celebrating Pakistan’s IT growth and the incredible momentum we are seeing. With double-digit growth this year, it’s clear our industry is moving forward stronger than ever.

The AI wave has changed the game, and our focus must shift from just services to building IP, securing data, and creating solutions for the future. Empowering women in tech and unlocking talent from cities beyond Karachi, Lahore, and Islamabad will be crucial to reaching our $15B vision.

Together, we are shaping the future of Pakistan’s tech ecosystem. Pakistan Hamesha Zindabad. 🇵🇰

You spend your day managing everyone and think you’re leading. But if you’re constantly following up, fixing, and pushing, then something is broken.

Leadership is about clarity: clear mandates, defined KPIs and OKRs, timelines tied to outcomes. When those are in place, you don’t need to manage. People move on their own.

Every team has problems. The difference is ownership.
An effective team is the one that owns the outcome.

🎬 Ghardari Basant Special | Session 2 | Watch Now
Basant in Lahore made even foreigners wish they were here. So, we decided we would not celebrate this day alone.

We invited ambassadors from different countries and people from diverse religious and cultural backgrounds to join us at Devsinc and experience Basant the way it was meant to be celebrated. On the same rooftops. Under the same sky. Waiting for the same Bo Kata.

Featuring Sohail Warraich and Waris Baig, Ghardari Session 2 captures the spirit of a festival that has always brought Lahore together and this time, opened its doors to the world.

Watch Ghardari Session 2 on YouTube: https://lnkd.in/dD7ZS72e

#Ghardari #Basant2026 #Lahore #Culture #Community

I was invited as the Guest of Honour by the Lahore School of Economics.

What made this session different was the room in which it was being conducted. University faculty and industry leaders all in one place. Academia and execution discussing the way forward.

Students don’t need isolated perspectives. They need alignment between theory and reality.

We spoke about what the market actually rewards, how expectations shift outside classrooms, and what it takes to move from knowledge to leverage.

The most valuable part came after the formal session. Students and alumni gathered in the garden, where the conversation continued without filters or time limits.

Bridging academia and industry is no longer optional. It’s a responsibility. Grateful for the opportunity and the warmth received.

I watched my eldest son book a dentist appointment, order groceries, and reschedule a piano lesson without opening a single app. He just talked to his phone. The whole thing took 90 seconds.

"Why would I tap through menus when I can just ask?" he said when I looked surprised.

He's right. And he's not alone. Gartner predicts that by 2028, 30% of Fortune 500 companies will offer service through only a single AI-enabled channel. Not multiple channels. One. Because users won't need the rest.

The data is brutal for anyone still thinking in screens and buttons. 85% of customer service leaders are exploring or piloting conversational AI in 2025. The conversational AI market hit $14.29 billion this year and will reach $41.39 billion by 2030. By 2029, Gartner forecasts AI will autonomously resolve 80% of customer service issues.

I've been building software for 15 years. We used to obsess over pixel-perfect layouts and intuitive navigation flows. Now the best interface is often no interface at all. Just a conversation.

The AI agents market was valued at $3.7 billion in 2023. It will hit $103.6 billion by 2032. These aren't chatbots. They're autonomous systems that plan, execute, and manage complex workflows. HubSpot's CTO put it perfectly: "Agents are the new apps."

McKinsey reports that 78% of companies now use AI in operations. Over 80% of enterprises believe AI agents are replacing traditional packaged applications as the new system of work. The interface paradigm isn't evolving. It's being replaced.

The smartest teams I'm working with aren't adding chat features to their apps. They're rebuilding their entire product architecture around conversations and agents. Multimodal interfaces that seamlessly blend voice, text, images, and gestures. Systems where users describe what they want instead of clicking through what someone else designed.

Gartner predicts that by 2025, over 70% of enterprise dashboards will use AI-powered personalization. The interface adapts to you, not the other way around. It knows when you're stressed and simplifies. It predicts what you need before you ask.

The companies still building screen-based apps for 2030 are designing for a world that's already gone. The future isn't about making better buttons. It's about making buttons unnecessary.

I’ve watched the narrative around AI and inequality evolve over the last decade and the reality we’re facing isn’t about jobs disappearing. It’s about widening skill gaps and deepening economic divides between those who can leverage technology and those who are replaced by it.

In this Forbes piece, I argue that technology isn’t the great equalizer we hoped for. It’s becoming a powerful sorting system, rewarding adaptability, access, and AI fluency while leaving others further behind. The leaders and organizations that win won’t be the ones who optimize people out. They’ll be the ones who invest in capability and long-term relevance.

We have a choice: build systems that concentrate opportunity among the already advantaged, or design pathways that expand it through education, ownership, and inclusion. The future of work doesn’t have to lock advantage into algorithms, but only if we lead with intention.

Read the full article here:
https://lnkd.in/dUJGe6Th

Honored to be speaking at the HBL  Pakistan IT Industry Association (P@SHA) CXO Networking Dinner in Islamabad.

Looking forward to engaging with fellow leaders on where technology, AI, and digital innovation are taking Pakistan next. These conversations matter, because the future of our ecosystem will be shaped by the choices and collaborations we make today.

View company: Pakistan IT Industry Association (P@SHA)

We are pleased to announce that Usman Asif, Founder & CEO of Devsinc, will deliver an address at the HBL P@SHA CXO Networking Dinner in Islamabad.

His session will provide valuable insights into the technology industry, innovation, and the role of AI and digital solutions in shaping Pakistan’s future.

A night of meaningful conversations and high-level networking awaits!
.
.
Tech Destination Pakistan 

#HBLPASHACXOMeetup #IndusAIWeek #Islamabad #NetworkingDinner #TechLeadership #LaiLA #AIPakistan #TechDestinationPakistan #DigitalNationPakistan #AISovereignty

I’ll be speaking at the HBL Pakistan IT Industry Association (P@SHA) CXO Dinner in Islamabad.

Rooms like these always matter to me. When people building companies, shaping ideas, and driving the tech narrative of Pakistan sit together, the conversations go beyond networking. They shape what comes next.

I’ll be sharing my perspective on AI, innovation, and where I believe our ecosystem is headed from here.

If you’re attending, see you there. Looking forward to the conversation.

Behram Shah

LinkedIn is a sacred place. 

Why? Because 100s of millions of human hours are invested in it. 

In the search for knowledge, truth, and a better life. 

Only here can you meet someone with words and change their lives forever. 

It's a place to shift perspectives.

It’s a place where you can stop somebody from suffering. 

It’s a place where you persuade people to live a better life. 

It's a place to make this world a better place.

There’s no reason you shouldn’t be changing the beliefs of people you can help.

Saving them from the consequences of not getting your help with their problems. 

If you’re a world-class guru in any space who can help humans with their knowledge, mentorship, books, coaching programs or events.. 

You should show up inevitably. 

Imagine someone having the cure to cancer, and not preaching it. 

He’s doing no good to mankind. And so is everyone who has knowledge, but he is silent. 

What you do is precious. 

And I want to help you. 

With everything. 

I can help you execute the same playbook that Tony Robbins, and every world class heavy hitter expert follows to shift beliefs, transform people and make a fortune. 

With the power of Linkedin.

Because I believe in making this world a better place. 

I will not leave a pebble unturned to do that. That’s my way of becoming a useful member of this beautiful society. That’s my way of paying my debts to humanity. 

Do you want to connect to discuss the map of treasure? Message me and I will consult you.

We hosted Iftar in Basti.

Just me and my people.
Under the open sky.
In Allah’s blessings.

No fancy setup. No noise.
Just peace!

As the sun set and we made dua together, you could feel the barakah in the air.

There were so many blessings on the table.
But the biggest one was being there together. (and praying)

Sometimes you don’t need luxury.
You just need the right people, a clean heart, and gratitude.

Alhamdulillah for moments like this.

Leading a powerhouse team of 100+ | Hiring A-Players to Join Marketing Revolution in Pakistan 🚀 | 80M+ Views | 17+ Niches 🔥 Social Media Marketing Expert | 10X reach, engagement, and followers for Personal Brands 📈

Client: “Our content gets likes… but no leads.”
Me: “That’s because you’re missing one thing.”

I’ve seen this across hundreds of agency posts we’ve seen on LinkedIn.

Different founders.
Different industries.
Same mistake.

They post content…
But not conversion content.

Here’s what actually works, every single time.

First, the post has to be interrupted.

If your opening sounds polite, safe, or explanatory, it’s dead on arrival.

The best-performing posts start with:
→ a belief founders are wrong about
→ a mistake they’re quietly making
→ or a result that feels uncomfortable to hear

Most people fake this part:
What you tried?
What failed.
What you changed.
What actually moved revenue, not reach.

That’s why posts with real timelines, numbers, and mistakes outperform “value threads” by miles.

The ending where most people fail. 
Not motivation.
Not a generic CTA.

A great decision that reader has to confront something about their own approach:
→ something they should stop (content that’s not converting)
→ something they should test (ideas that could generate revenue)
→ something they’ve been avoiding (uncomfortable truths they ignored)

That’s how we build posts for clients that don’t just get seen, they generate pipeline. 

Attention gets the scroll.
Truth builds trust.
Clarity creates demand.

PS: Be honest, which part of your posts do you usually rush: the opening, the proof, or the close?

I've sat across from founders with millions in revenue, massive teams, and beautiful offices.
Most of them were miserable. And none of them could figure out why.

And honestly - I get it.

Because from the outside, everything looked perfect.
The numbers were growing. The brand was visible. The awards were on the wall.

But behind closed doors, the story was completely different.

Teams running on empty.
Clients who felt like transactions.
A founder grinding through every day, wondering if any of it actually meant something.

That's not success. 
That's a very expensive version of being lost.

The founders who are actually fulfilled aren't always the ones with the biggest revenue or the loudest brand.

But they all have one thing in common.

"They build with positive intention."

✅ Every hire means something.
✅ Every client relationship is built on real value.
✅ Every decision ties back to a purpose bigger than just hitting a number.

That's the approach we took at Skylift Marketing. And it didn't just build a business - it built something worth being proud of. 💙

PS: What’s one area where you’re focusing on long-term growth instead of quick wins?

Stop promoting “leaders.” 
You’re probably making your company worse.

Here’s the hard truth: most “leaders” don’t actually lead. They just turn the workplace into a competition zone. 

When Satya Nadella took over Microsoft in 2014, the company was stuck.

Under Steve Ballmer, stack ranking had turned the workplace into an internal battlefield.

Employees fought each other instead of building together.
The loudest voices won.
The most impactful ones were invisible.

Nadella changed one thing.

He stopped rewarding visibility and started rewarding impact.

He recognized the people lifting teammates. Sharing knowledge. Fixing problems early. Leading quietly without needing a title or spotlight.

Microsoft went from $300B to over $3T in market cap.

Yes, strategy mattered.
But the culture shift came first.
And it started by recognizing the right kind of leader.

At Skylift, we look for this kind of leadership:

• Who lifts others, not just themselves
• Who fixes problems before they become disasters
• Who elevates the team, even when no one’s watching

They don’t need a title. They lead through impact.

If you ignore leadership in the gaps, your team will pay the price: low morale, high turnover, and stalled growth.

Lesson: Reward action, impact, and influence. That’s how companies win.

taplio

The Battle

Usman Asif

Behram Shah

Followers

Posts

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Performance ScoreUsman Asif's LinkedIn Performance

Performance ScoreBehram Shah's LinkedIn Performance

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taplio

The Battle

Usman Asif

Behram Shah

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Usman Asif's LinkedIn Performance

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Performance ScoreUsman Asif's LinkedIn Performance