Scaling D2C brands by creating scroll-stopping direct-response creatives | Get ads that lower your CAC and increase ROAS | If you're an E-commerce business spending Rs 1L/-3L/month on paid socials let's have a chat

I help brands scale revenue through high-converting content.For the past 3 years, I've been building content systems that turn production chaos into predictable growth.

HERE'S WHAT WE DO:

📹 FULL-STACK CONTENT PRODUCTION
We're your extended content team—handling everything from strategy to final delivery. UGC ads, organic content, explainer videos, podcasts, AI-powered ads. One team, zero bottlenecks.

Our process: Deep research → Strategic planning → Full production → Professional editing → Performance analysis → Iteration.

🎯 PERFORMANCE-FIRST APPROACH
We're not just creatives -we're performance marketers who create content. Every piece is built to convert, not just look pretty. 

We've helped D2C, fintech, and e-commerce brands scale by treating content like paid campaigns: hypothesis-driven, data-backed, ROI-focused.

BY THE NUMBERS:

- $10M+ in revenue driven via content
- 3000+ videos produced
- 40%+ creative win rate (2x industry average)
- 200+ creator network
- 100+ brands scaled

WHO WE WORK WITH:
Brands who are serious about scaling with content. D2C, fintech, e-commerce, SaaS.

If you're tired of piecing together content from 5 different vendors and want a reliable team that delivers - let's talk :)

Sanskar Saxena

I'm actively looking to partner with a killer AI Visuals & AI Ads Partner. Basically someone who lives and breathes AI visuals and AI-powered ads.

If you can:
 • Create high-quality AI visuals & ad creatives
 • Move FAST (tight turnarounds are non-negotiable)
 • Understand performance-driven ads, not just pretty images
 • Maintain consistent quality at scale

…this could be a long-term collaboration, not a one-off gig.

This is ideal for someone who wants to work closely with a growing creative/marketing team and build something meaningful together — not just deliver files and disappear.

What I'm looking for:
 – Strong AI image & ad creation skills (Gemini / Higgsfield / GenAI workflows, etc.)
 – Taste for modern, scroll-stopping ad creatives
 – Reliability, speed, and ownership
 – Long-term mindset over short-term freelancing

DM me your portfolio or tag someone who’d be a perfect fit

Full-Stack Content Production Partner For DTC and SaaS Brands | We Ideate, Script, Shoot & Edit Scroll-Stopping Video Content For Your Brand That Converts | Ensuring Sweet Dream For CMOs & Content Teams

🚨 Hiring: 2 Freelance Meta Ads Creative Strategist 🚨

I’m looking to partner with a performance-first Creative Strategist across multiple projects spanning DTC and SaaS brands.

This is not a one-off gig. I’m building a bench of killers I can consistently collaborate with.

What you’ll actually do: 

👉 You can write high-converting performance scripts (UGC, founder ads, problem-solution, comparison, demo, testimonial, data-led, etc.)

👉 You think in angles, hooks, and hypotheses, not just “content ideas”

👉 You can own projects end-to-end — from insight → concept → script → creative brief → execution feedback

👉 You understand creative testing across cold / warm / retargeting

This is for someone who:

👉 Has actually scaled ad accounts through creatives

👉 Understands performance metrics and what makes people convert

👉 Can balance AI tools intelligently without becoming dependent on them

👉 Thinks strategically about differentiation, not just trends

We’re not anti-AI (we use it smartly), but we need someone who knows how and when to use it, who understands positioning, messaging, and real differentiation, and who can think strategically not just regurgitate prompts. 

Compensation: 

Project-based + % of ad performance bonuses. We love working with people who are hungry to grow and as we scale, your pay scales. No ceiling.

If you’re interested:
📩 DM me your best work / portfolio 
 Or tag someone who would be a strong fit.

The Broker for Homebuyers and Property Investors | 🏆 5 x Top 100 Mortgage Broker in Australia

I’m Redom Syed, FBAA Broker of the Year 2025 and Founder of Flint Group, one of Australia’s fastest-growing mortgage businesses.

What started as a mission to help families like mine make better money decisions has grown into a $10 B vision — to build one of Australia’s largest, most impactful mortgage groups.

💡 Who we are:
Flint is a modern brokerage, built for modern brokers who want to command attention.  We are a group of 100+ professionals across Australia and overseas united by one purpose: to empower Australians to understand, plan, and act with confidence.

🏆 Why clients and professionals choose us:
	•	Award-Winning Expertise – Recognised as Australia’s FBAA Broker of the Year (2025) and in MPA’s Top 100 Brokers for 7 years running.
	•	Ex-Treasury Economist Insight – We combine data, economics, and lending strategy to create smarter client outcomes.
	•	End-to-End Property & Finance Support – From first homes to complex investment portfolios, our clients access 50+ lenders and hundreds of tailored solutions.
	•	Proactive Loan Management – Our dedicated review team ensures every client stays on the lowest rate available — without needing to ask.
	•	Research-Driven Guidance – Our in-house research team has predicted every major rate and policy shift for nearly a decade, helping clients save tens of thousands.

📅 Book a chat → calendly.com/redom/15min￼
🌏 Learn more → www.flintinvest.au￼
📞 Contact → 0489 943 079 | info@flintgroup.au

Redom Syed - Mortgage Broker

Most good decisions that moved my life forward felt uncomfortable at the time.

Like the kinda uncomfortable we all get when we gotta dance on stage…

*gulp*

✅ Quitting a job I loved.
✅ Starting in an industry I knew nothing about.
✅ Deciding to join Flint last year.

None of it felt safe.

They were all risks.

(Now my beautiful kids are doing the same, dancing their way through the real world!)

Because things that scare you often change you.

They help you grow in confidence. 

And avoiding them has a bigger cost.

Redom Syed

Co-Founder Flint Group | Building the Future of Mortgages | 2025 FBAA Broker of The Year

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People talk a lot about habits, strategy, and mindset.

My biggest and best performance hack?

Going home.

Dancing like crazy with my girls.

Spinning around our living room for hours.

Getting absolutely humbled by tiny humans with better rhythm than me.

Being actually present.

When home is good, work gets easier.

Decisions are clearer.

Pressure doesn’t stick the same way.

Turns out joy is a pretty solid productivity tool.

Big goals are easier to chase when you’ve got something real to come home to.

That’s where my energy comes from, and it's truly incredible. 🤪

People think success is about skill or strategy.

I used to think that too.

Then I had four $50m months in a row…after not hitting one in ten years.

Nothing magical changed.

I just started hanging around people who made my standards feel a bit uncomfortable.

Christian Stevens and I push each other daily.

Healthy competition, and zero hand-holding.

He’s been the #1 broker in Australia for years.

I respect it.

(Also…I want it.)

Being that close to excellence messes with you in a good way.

You don’t tolerate average anymore.

Turns out our environment does a lot more work than we give it credit for.

So choose yours wisely.

I started broking in 2015, and I had no idea what I was doing.

So I did the only sensible thing I knew, and became a student.

I found the best brokers in the biz, and watched and studied how the existed.

I really didn’t have any experience.

But I had a healthy fear of being exposed,

And a lot of time. 

Clients can tell when you know things.

And more importantly they can tell when you don’t

You don’t need years. You need obsession.

That’s just how you get better.

The biggest shock when I became a broker was realising how much of the job is selling.

And how much I had to learn.

I thought selling meant talking more, being clever, and saying impressive things.

It did not.

Turns out it’s more about listening.

People feel your energy straight away.

They know when you’re just waiting for your turn to talk.

Being a dad actually helped here, because you learn pretty quickly that talking less and paying attention gets you further.

(Especially with tiny humans who don’t care about your pitch.)

Once I stopped trying to ‘sell’ and started trying to understand why someone was calling me, everything became simpler.

Broking is a relationship business, and people just want to feel looked after.

I didn’t learn that from scripts, I learnt it by getting it wrong a few times.

Chasing outcomes is easy.

Revenue. Growth. Milestones.

All the things you can put in a slide deck, and feel good about for maybe 5 minutes. 😭

But they’re all just results.

What really matter though, is how everyone grows while you’re achieving those.

Learning together, figuring out problems, making huge mistakes, fixing them, and pretending we knew the answers all along, are the real results.

The numbers will move around.

They always do.

But watching a group of people get better together...

More confident, more capable, more in sync…

That feeling you get from seeing that, never changes.

And that’s what makes building a team worth it.

My daughter started kindergarten last week.

In my highly emotional state, I told her I’d get her whatever she wanted to celebrate.

(I assumed I’d be heading to Kmart and be buying more toys…)

Turns out our schooling system works magic.

She’s learning much faster than I thought.

After a week sitting on it, she boldly declared her wish this weekend.

“Diamonds.”

No concept of budgets or usefulness.

Just diamonds.

Did I get her diamonds? 

(No…not yet…I’m hoping she changes her mind and I save myself a few $$)

But I loved that she asked.

Kids don’t see limits or walls or “be realistic”.

They just say what they want and see what happens.

Somewhere along the way, we learn to stop doing that.

We edit ourselves and shrink the ask and decide in advance what’s “too much”.

Watching her reminded me how powerful that mindset is.

Shoot the shot. Challenge the room. Ask the question.

You won’t always get the diamonds.

But you’ll never get anything if you don’t ask.

And…I hope she never stops. 💎

I used to think being taken seriously meant acting serious.

Polished, composed, and “all under control.”

But that isn’t me.

(My current idol is Bandit from Bluey...)

Turns out Mr. Serious Face version of me isn't very good.

So i stopped trying.

I joke more, and laugh at myself, and play at work regularly.

And weirdly…everything becomes simpler.

I learn faster now.

Bad days don’t stick as long, if at all.

And work feels lighter, even when it’s hard.

Highly recommend trying 'playing' more, and being 'Mr Serious' less.

Some of the biggest moments in my life started with a very small question.

“Will you be my friend?”

It’s one of the first things we learn to ask as kids.

Before ego and fear and overthinking.

Somewhere along the way, most of us stop asking it.

But I never really did.

So many opportunities in my career, in business, and in life came from being brave enough to just ask.

To reach out and start the conversation and maybe say awkward things.

That question has introduced me to some of the most important people in my life.

Friends. Partners. People who’ve shaped how I think and who I’ve become.

It’s something I try to teach my kids now. (Turns out they've really been teaching me this whole time.)

And something I encourage my teams to do too.

You don’t need the perfect line.

You just need the courage to ask.

Turns out, that simple question can take you a very long way.

For a long time, work got the best version of me.

Late nights, always switched on, and at home, but not really there.

It looked productive, but it wasn’t.

Somewhere along the way I realised I didn’t actually want to build something that needed me 24/7.

I wanted one that let me show up properly, when I wasn’t working.

Lots of dinners at home, messy kitchens, kids climbing all over me.

That stuff matters so much more.

When home is good, I’m infinitely better.

And much less dramatic about the small things (big win).

I still care deeply about what I’m building.

I just won’t let it cost me the people I’m building it for.

I work hard, yes.

But I also love coming home to chaos, laughter, and being reminded very quickly that I’m not the boss anymore. 🤣

A few weeks ago, I had dinner with one of the most successful mortgage brokers in the country.

We ended up talking about what actually separates the best from everyone else.

It wasn’t strategy.

It was speed.

In his business, when a lead comes in and no-one calls within five minutes, it’s an issue.

Harsh? Maybe

But wrong? Not really.

If someone reaches out, that’s when they want to talk.

Just like when my girls ask me to play, they want me to play now. Not in 5 minutes or an hour.

When I was starting out, I answered the phone wherever I was.

24/7 was the motto

(No one actually calls at 2am)

You can’t do that forever, and you shouldn't.

But early on, it makes the difference.

Deals don’t just fall over because of strategy. They fall over because someone was slow.

Simple lesson.

My mornings are chaos.

Pool. Weights. Get my body moving.

Straight into waking my girls up.

Quick cuddle.

‘Accidentally’ freezing them awake with wet hugs 

(Underrated parenting hack to get the kids up!)

Then straight to dancing.

(They love a bit of Bluey energy and I’m Bandit, so I get absolutely owned.)

And then, on weekdays, I put a shirt on and head to work.

Different arena.

Home is where I get humbled.

Work is where I come to perform.

I walk in, say hello, give hugs, and spread the love.

That’s part of this job too.

Then it’s locking in for the day.

Wild how fast life switches lanes…all before 9am.

Most rules exist to keep people comfortable.

They tell you to slow down, wait your turn, blend in, play it safe.

I’ve learnt that the rules worth breaking are usually the ones that make you hesitate.

Some of the best moves I’ve made felt too early or too fast or slightly irresponsible at the time. 

(Like telling my wife i'd marry her a week into dating)

But they were also the ones that changed everything.

Progress doesn’t come from following the path perfectly.

It comes from pushing at the edges and seeing what gives.

Trying things that might not work and saying yes before you feel ready.

Backing yourself when there’s no guarantee.

Most people are waiting for permission.

I stopped.

Break the rules that keep you small.

Keep the ones that keep you honest.

The rest really don’t matter.

Every Tuesday at the office…Toastie Tuesday happens.

No agenda, no strategy.

Just fancy cheeses, breads, deli meats, fresh tomatoes, and actually sitting still for five minutes.

Sure it’s loud, messy, and someone always burns theirs. 
(Someone being me. 😬)

But it’s there, where half the real team bonding lives.

No slides, and no meetings.

Just a small weekly ritual we always show up for.

Turns out teams aren’t built in boardrooms.

They’re built over melted cheese.

Trying to do everything yourself is the fastest way to stay small.

If you're doing all of the below ⬇️

✅ Credit. 
✅ Processing. 
✅ Post-settlement. 
✅ Customer management.

You are the wearer of all hats...and likely the master of none.

What all this does is pull you away from where you create real value.

Your value isn't in spreadsheets & servicing calcs...

(and boy...do i love a pretty spreadsheet!)

Brokers value is in lead generation, speaking directly to clients & partners, and building momentum.

Everything else drains time away from this.

That’s what 'thinking bigger' actually looks like.

If you want to grow fast, stop trying to do everything yourself.

Build a team that frees you to focus on what you do best.

If people can’t see you online, you don’t exist at all.

Most trust is built online now.

So early on, I decided I had to be myself.

Not louder.
Not flashier.

Just the daggy dad that is me.

Most people copy each other.

That’s why they blend in.

But the only thing no-one can copy, is how you think.

That’s the brand.

How do you communicate with 120 people across 4 countries?

You don’t overthink it.

I sat in my office.
Hit record.
Talked.

Had a thumbnail made, on the spot.
And sent it.
All in 30 minutes.

No script.
No production.
No drama.

Just a simple and silly message to kick off the year and get everyone aligned.

Sometimes the best way to lead a big team…is to keep things small, human, low-stakes, and fun.

Happy start to the year ✌️

Earlier in my career, I said yes to way too much.

Not because it was smart, but because it felt productive.

I had meetings everyday and everywhere, and lots of chaotic energy, (which I now save for when I’m at home with my girls.)

It took me a while to realise that I was just tired…not effective.

Learning to say no wasn’t about being difficult.

It was learning about being honest with myself and what actually mattered.

Once I started protecting my time, the work just got better.

Not instantly, but enough to notice.

Turns out ‘no’ isn’t rude.

It’s just clear.

And that clarity makes life a lot easier.

One thing I didn’t expect after a year of building businesses

Almost everyone starts with making money as the goal

That’s important, it’s how businesses stay alive, thrive and grow.  

But…

That’s not where the fun lives.

The stories you collect, the people you meet and the experiences you live while building…

Living life knowing i’m having a real crack at the biggest boldest version of myself…and won’t be dying wondering or living ‘what ifs’

That’s what all the old wise men who claim the journey is better than the destination mean…

Happy Monday ✌️

The RBA just delivered a hammer blow. 

They've just INCREASED the INTEREST RATES.

They called it a "line ball" decision. It wasn't.

Every single Board member voted to increase rates. 

It was unanimous. 

And if you looked at the Aussie Dollar the second the announcement dropped, the market knew it too. It went straight up.

Here is the damage report: 
Households: A $500k mortgage just got ~$80/month more expensive. 
Sydney & Melbourne: Already slowing down on the idea of this hike. Expect the brakes to be tapped harder. 
The Affordable Markets: Adelaide, Perth, Darwin, and Hobart are defying the trend.

The Economic Reality: 
When rates rise, borrowing capacity falls. People don't stop buying homes; they just buy cheaper homes. Money flows away from the expensive luxury markets (Sydney/Melbourne) and into the affordable segments (Perth/Adelaide).

The RBA has made their move. 

The era of "cheap money" is definitely not coming back anytime soon.

Are you positioning for growth or just holding on?

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Sanskar Saxena

Redom Syed - Mortgage Broker

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The Battle

Sanskar Saxena

Redom Syed - Mortgage Broker

Followers

Posts

Engagements

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