Smashed

We are a creative first performance marketing agency based in Ahmedabad. We create and run conversion focused ads for Ecom/DTC brands

Our clients spend INR 50L - 5 Cr+ monthly on ads. Some of them include Frido, Canva India, Oziva, Wintwealth, Phool, Ambrane, Dhan, Ajmal Perfumes and more.

What We Do:

Paid Social & Search: We create an omni-channel strategy for your ads on Meta and Google which we optimise and scale.

Performance ad creatives: We produce direct-response UGC & static ad creatives. Everything is scripted, produced and edited by our team.

Let us take care of your ads and you focus on scaling your brand.

Chief Creative Officer

Revvcontent

- Secured diverse clientele, spanning online coaching, info products, and real estate agencies, generating INR 20 lakhs in revenue within 1.5 years, maintaining a robust 40%+ profit margin
- Established and optimised departmental SOPs resulting in a decrease in delivery speed from 14 days to 6 days. 
- Crafted over 200+ pieces of video content for clients’ social media platforms, bringing over 2M+ views organically and yielding $500,000+ in deals within 6 months

Founder

Poduslo Group

- Developed and executed a social media strategy, yielding 2k+ Instagram followers in 3 months and 30% increase in inbound leads.
- Launched successful lead magnets using Convertkit, resulting in a 25% increase in inquiries and a 20% growth in sales conversions.
- Utilized Google Keyword Planner and SEMrush to optimize social media captions, driving 20% organic growth

Content Specialist

Coding Ninjas

- Significantly expanded social media presence, driving increased followership and visibility, particularly on Instagram and YouTube.
- Employed data-driven tactics to boost YouTube engagement and secure 50-100 new subscribers weekly
- Successfully reduced Cost per Acquisition through Meta ads, generating higher quality inbound course leads

Adani Green Energy Ltd.

Digital Marketing Intern

Bitbaza.io

- Worked directly with the founders to set up the content pipeline of the company and produce content for social media platforms.
- Developing original subjects, captions, and descriptions for social media posts to increase traffic on the site.

Video Specialist

MarkitUp

- Edited diverse long-form video content, boosting viewer retention by 25% and enhancing client brand recognition.
- Collaborated with content strategists to deliver tailored video solutions, contributing to a 15% increase in client satisfaction and retention

Freelance Video Editor

Scaling D2C brands by creating scroll-stopping direct-response creatives | Get ads that lower your CAC and increase ROAS | If you're an E-commerce business spending Rs 1L/-3L/month on paid socials let's have a chat

I help brands turn content into cash.

For the past 3 years, I've been obsessed with one question: 
"What makes people stop scrolling and actually buy?"

That obsession led me to specialize in two high-leverage content formats:

📺 PERFORMANCE AD CREATIVES FOR DTC BRANDS
We've helped ecommerce brands generate $10M+ in revenue through video ads that convert. Our process: test, analyze, scale. Over $2M+ in ad spend managed, thousands of creative variations tested.

🎙️ PODCAST-TO-PIPELINE SYSTEMS FOR SAAS/DTC
We apply the same performance marketing principles to podcast content - turning episodes into client acquisition machines. Think: performance lead thinking, strategic distribution, setting lead generation systems

THE COMMON THREAD?
We treat every piece of content like a media buyer treats an ad campaign. Hypothesis-driven, data-backed, ROI-focused.

BY THE NUMBERS:
• $10M+ in revenue generated 
• 150+ winning ad creatives produced
• 15x average view increase for podcast clients
• 40+ qualified leads/month generated from content

If you're creating content but not seeing business results, let's talk.

Sanskar Saxena

S&P Solutions GmbH

Business Development Manager, Authorized Officer

Picasi

Founder at Picasi
Developing a software tool to provide a unified inbox for market updates from all different sources to help professionals gather market insight easily to improve their expertise and decision-making.

self-employed

Consultant for Communication and Information Management

tecRacer GmbH & Co. KG

Manager Business Development

B. Braun Melsungen AG

Project Manager Internet

Haftpflichtverband der Deutschen Industrie (HDI)

Freelance Software Developer

cyber-park.de - Internet Agency

Web Freelancer

Visio/Microsoft Germany

Pre-Sales Consultant

Hi, I'm Karsten.

I like diving deep into complex topics and finding the hidden order that keeps things together.

One of my most amazing side hustles was the Ph.D. thesis in communication science I wrote over the course of nine years developing a theory about the situational influence on decisions about media use. I dug through 1000+ sources and had to organize my findings as I sometimes wrote about my insights years after gaining them.

In my professional career, I have been responsible for IT systems for 20 years in roles such as product owner, sales rep, and consultant both in small and large organizations. Developing and handling IT systems is a matter of organizing information too.

I'm a pro at structuring, organizing, and sharing information. Not only in academics but also the business world. I've conducted market research for mobile phone manufacturers, medical devices, and software companies. The results were used for communication, sales, negotiations, and due diligence processes.

Sharing effective and efficient methods and developing tools is my passion. I'm working on, writing about, and consulting on gathering market information and handling it efficiently, especially for entrepreneurs, side hustlers, and small teams who need to be efficient.

Can I help you too? Let's get in contact to discuss ways to work together.

taplio

The Battle

Sanskar Saxena

Dr. Karsten Richter

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