Smashed

We are a creative first performance marketing agency based in Ahmedabad. We create and run conversion focused ads for Ecom/DTC brands

Our clients spend INR 50L - 5 Cr+ monthly on ads. Some of them include Frido, Canva India, Oziva, Wintwealth, Phool, Ambrane, Dhan, Ajmal Perfumes and more.

What We Do:

Paid Social & Search: We create an omni-channel strategy for your ads on Meta and Google which we optimise and scale.

Performance ad creatives: We produce direct-response UGC & static ad creatives. Everything is scripted, produced and edited by our team.

Let us take care of your ads and you focus on scaling your brand.

Chief Creative Officer

Revvcontent

- Secured diverse clientele, spanning online coaching, info products, and real estate agencies, generating INR 20 lakhs in revenue within 1.5 years, maintaining a robust 40%+ profit margin
- Established and optimised departmental SOPs resulting in a decrease in delivery speed from 14 days to 6 days. 
- Crafted over 200+ pieces of video content for clients’ social media platforms, bringing over 2M+ views organically and yielding $500,000+ in deals within 6 months

Founder

Poduslo Group

- Developed and executed a social media strategy, yielding 2k+ Instagram followers in 3 months and 30% increase in inbound leads.
- Launched successful lead magnets using Convertkit, resulting in a 25% increase in inquiries and a 20% growth in sales conversions.
- Utilized Google Keyword Planner and SEMrush to optimize social media captions, driving 20% organic growth

Content Specialist

Coding Ninjas

- Significantly expanded social media presence, driving increased followership and visibility, particularly on Instagram and YouTube.
- Employed data-driven tactics to boost YouTube engagement and secure 50-100 new subscribers weekly
- Successfully reduced Cost per Acquisition through Meta ads, generating higher quality inbound course leads

Adani Green Energy Ltd.

Digital Marketing Intern

Bitbaza.io

- Worked directly with the founders to set up the content pipeline of the company and produce content for social media platforms.
- Developing original subjects, captions, and descriptions for social media posts to increase traffic on the site.

Video Specialist

MarkitUp

- Edited diverse long-form video content, boosting viewer retention by 25% and enhancing client brand recognition.
- Collaborated with content strategists to deliver tailored video solutions, contributing to a 15% increase in client satisfaction and retention

Freelance Video Editor

Scaling D2C brands by creating scroll-stopping direct-response creatives | Get ads that lower your CAC and increase ROAS | If you're an E-commerce business spending Rs 1L/-3L/month on paid socials let's have a chat

I help brands turn content into cash.

For the past 3 years, I've been obsessed with one question: 
"What makes people stop scrolling and actually buy?"

That obsession led me to specialize in two high-leverage content formats:

📺 PERFORMANCE AD CREATIVES FOR DTC BRANDS
We've helped ecommerce brands generate $10M+ in revenue through video ads that convert. Our process: test, analyze, scale. Over $2M+ in ad spend managed, thousands of creative variations tested.

🎙️ PODCAST-TO-PIPELINE SYSTEMS FOR SAAS/DTC
We apply the same performance marketing principles to podcast content - turning episodes into client acquisition machines. Think: performance lead thinking, strategic distribution, setting lead generation systems

THE COMMON THREAD?
We treat every piece of content like a media buyer treats an ad campaign. Hypothesis-driven, data-backed, ROI-focused.

BY THE NUMBERS:
• $10M+ in revenue generated 
• 150+ winning ad creatives produced
• 15x average view increase for podcast clients
• 40+ qualified leads/month generated from content

If you're creating content but not seeing business results, let's talk.

Sanskar Saxena

I am a Data Analyst and MS Business Analytics candidate at DePaul University with hands-on experience in SQL, Python, R, Tableau, Power BI, and Excel. Skilled in data analysis, data cleaning, and dashboard development, I specialize in transforming complex datasets into actionable insights.

Expertise

* Managing large datasets and building interactive dashboards (Power BI, Tableau, Excel).
* Applying statistical analysis, forecasting, and segmentation to real-world challenges.
* Driving insights in healthcare analytics, operational reporting, and marketing analytics.
* Strong foundation in communication, collaboration, and problem-solving for stakeholder impact.


Key Achievements

* Designed and deployed a pharmacist survey (42 questions, 200+ responses), enabling data-driven workflow improvements.
* Built Tableau and Excel dashboards as VP of KBAO, boosting event engagement by 35%.
* Founded a healthcare-focused digital marketing agency, increasing client brand awareness by 30% through SEO and analytics.
* Automated reporting at Mahindra Aerospace (Excel VBA, pipelines), reducing manual effort by 40% and improving workflows by 10%.
* Led a student library campaign that improved engagement by 25% in three months with targeted data strategies.


Skills & Tools

SQL | Python (Scripting, Data Queries) | R (Statistical Language) | Excel (Spreadsheets, Models, Pivot Tables, VBA, Advanced Formulas) | Tableau | Power BI | Looker | Google Data Studio | Data Analytics & Insight Extraction | Data Visualization & Reporting | Business Intelligence (BI Tools) | ETL & Data Pipelines (Extract, Transform, Load, Data Integration) | Statistics, Mathematics & Statistical Analysis | Forecasting & Segmentation | A/B Testing & CRO Tools (Google Optimize, Optimizely, VWO) | Communication & Presentations | Stakeholder Management | Problem-Solving & Analytical Skills | Collaboration & Teamwork | Data Integrity & Governance

Next Steps

Open to Data Analyst or Business Analyst roles where I can apply technical expertise, statistical modeling, and business acumen to deliver measurable results in healthcare, marketing analytics, or business operations.



 Contact

Email: [srodagi@depaul.edu]
Phone: +1 312-952-1451

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Sourabh Rodagi

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