Smashed

We are a creative first performance marketing agency based in Ahmedabad. We create and run conversion focused ads for Ecom/DTC brands

Our clients spend INR 50L - 5 Cr+ monthly on ads. Some of them include Frido, Canva India, Oziva, Wintwealth, Phool, Ambrane, Dhan, Ajmal Perfumes and more.

What We Do:

Paid Social & Search: We create an omni-channel strategy for your ads on Meta and Google which we optimise and scale.

Performance ad creatives: We produce direct-response UGC & static ad creatives. Everything is scripted, produced and edited by our team.

Let us take care of your ads and you focus on scaling your brand.

Chief Creative Officer

Revvcontent

- Secured diverse clientele, spanning online coaching, info products, and real estate agencies, generating INR 20 lakhs in revenue within 1.5 years, maintaining a robust 40%+ profit margin
- Established and optimised departmental SOPs resulting in a decrease in delivery speed from 14 days to 6 days. 
- Crafted over 200+ pieces of video content for clients’ social media platforms, bringing over 2M+ views organically and yielding $500,000+ in deals within 6 months

Founder

Poduslo Group

- Developed and executed a social media strategy, yielding 2k+ Instagram followers in 3 months and 30% increase in inbound leads.
- Launched successful lead magnets using Convertkit, resulting in a 25% increase in inquiries and a 20% growth in sales conversions.
- Utilized Google Keyword Planner and SEMrush to optimize social media captions, driving 20% organic growth

Content Specialist

Coding Ninjas

- Significantly expanded social media presence, driving increased followership and visibility, particularly on Instagram and YouTube.
- Employed data-driven tactics to boost YouTube engagement and secure 50-100 new subscribers weekly
- Successfully reduced Cost per Acquisition through Meta ads, generating higher quality inbound course leads

Adani Green Energy Ltd.

Digital Marketing Intern

Bitbaza.io

- Worked directly with the founders to set up the content pipeline of the company and produce content for social media platforms.
- Developing original subjects, captions, and descriptions for social media posts to increase traffic on the site.

Video Specialist

MarkitUp

- Edited diverse long-form video content, boosting viewer retention by 25% and enhancing client brand recognition.
- Collaborated with content strategists to deliver tailored video solutions, contributing to a 15% increase in client satisfaction and retention

Freelance Video Editor

Scaling D2C brands by creating scroll-stopping direct-response creatives | Get ads that lower your CAC and increase ROAS | If you're an E-commerce business spending Rs 1L/-3L/month on paid socials let's have a chat

I help brands turn content into cash.

For the past 3 years, I've been obsessed with one question: 
"What makes people stop scrolling and actually buy?"

That obsession led me to specialize in two high-leverage content formats:

📺 PERFORMANCE AD CREATIVES FOR DTC BRANDS
We've helped ecommerce brands generate $10M+ in revenue through video ads that convert. Our process: test, analyze, scale. Over $2M+ in ad spend managed, thousands of creative variations tested.

🎙️ PODCAST-TO-PIPELINE SYSTEMS FOR SAAS/DTC
We apply the same performance marketing principles to podcast content - turning episodes into client acquisition machines. Think: performance lead thinking, strategic distribution, setting lead generation systems

THE COMMON THREAD?
We treat every piece of content like a media buyer treats an ad campaign. Hypothesis-driven, data-backed, ROI-focused.

BY THE NUMBERS:
• $10M+ in revenue generated 
• 150+ winning ad creatives produced
• 15x average view increase for podcast clients
• 40+ qualified leads/month generated from content

If you're creating content but not seeing business results, let's talk.

Sanskar Saxena

Fintelligents

Podcast Host

SCR Mentor 

FRM Mentor 

CFA Mentor 

• Achieved a commendable 60% pass rate for our rigorous exams.
• Recognized as a GARP Approved Education Provider for FRM and SCR courses.
• Boasts an esteemed faculty with a minimum of 8 years of experience in the field.
• Distinguished for offering 4+ specialized finance courses, including CFA and FRM.
• Fosters a global alumni network spanning 20+ countries.
• Maintains an impressive 95% student satisfaction rating.
• Provides flexible learning options with 24/7 access to resources.
• Successfully trained over 8,000 students to date.

Nomura

Associate - Risk Management

Morgan Stanley

•	Assessed the Business Environment and Internal Control Factors through the Risk and Control Self Assessment (RCSA).
•	Monitor and assess effectiveness of controls through independent assessments.
•	Incident Mapping - Analyzing Technology Incidents, Operational Loss data, Audit/regulatory issues, Info security incidents, and Privacy incidents.
•	Create RCSA unit structure within RCSA tool (Forcast) following a prescribed process.
•	Executed RCSA controls testing and consolidation of controls testing utilizing Excel spreadsheet template.
•	Development and Maintained of Operational loss Database.
•	Collated & investigated Operational loss data.			
•	Instrumental in creating reporting Matrix for governance Committee .

Operations Risk Manager

Kotak Life Insurance

•	Creating Risk Management Framework for each department in the organization.
•	Gathering risk-related data from internal resources and further analyzing it.
•	Investigated events related to operational loss.
•	Managing internal controls by reviewing operational procedures and guidelines.
•	Served as Member of a team authorized to support ISO Certification for the organization. 
•	Carried out Scheme and Incentive audit.

Manager - Process Assurance & Risk Management

Enarr Capital

Was working on Project "Low Cost/Affordable Housing in India - A Feasibility Study".
•	Analysing the financial attractiveness of Low Cost /Affordable housing Sector in India.
•	Identifying the risk-reward  profiles of various micro-markets, and key factors affecting investment returns
•	Government regulations and policies for the sector, and their impact on investor risks

Summer Intern

Real Estate Intelligence

•	Understanding the Private Equity Landscape in the Real Estate sector, including investment and regulatory challenges
•	Successfully managed relationships with PE fund managers by  assisting them in their investment strategies
•	Worked closely with the research teams to generate research products to aid PE investors for real estate investments 
•	Effectively managed a team of five sales trainees to expand the firms market-share in the PE research space

Manager - Business Development

𝗘𝗹𝗲𝘃𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗖𝗮𝗿𝗲𝗲𝗿 𝘄𝗶𝘁𝗵 𝗚𝗮𝗻𝗲𝘀𝗵 𝗡𝗮𝘆𝗮𝗸 

→ Trainer for CFA® and FRM® Program Candidates with a proven track record of guiding 5,000+ students to ace their CFA®, SCR® and FRM® tests

→ Over 𝟭𝟬+ 𝘆𝗲𝗮𝗿𝘀 of hands-on finance experience specializing in Financial Analysis, Corporate Finance & Risk Management

→ A seasoned professional who has previously contributed to the success of renowned brands like 𝗡𝗼𝗺𝘂𝗿𝗮, 𝗠𝗼𝗿𝗴𝗮𝗻 𝗦𝘁𝗮𝗻𝗹𝗲𝘆 & 𝗞𝗼𝘁𝗮𝗸 etc.

→ Creator of a successful course designed to provide candidates with a solid understanding of 𝗖𝗙𝗔® 𝗮𝗻𝗱 𝗙𝗥𝗠® exam topics.

→ Empowering students with the skills needed not only to secure their desired jobs but also to 𝗯𝘂𝗶𝗹𝗱 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗰𝗮𝗿𝗲𝗲𝗿𝘀 in the dynamic world of 𝗙𝗶𝗻𝗮𝗻𝗰𝗲.

We independently support candidates pursuing global certifications like CFA® and CAIA®, without any affiliation to the respective institutes

Fintelligents is an official Education Provider for GARP (FRM® and SCR®). We independently support candidates pursuing other global certifications like CFA® and CAIA®, without any affiliation to the respective institutes

Ganesh Nayak

Top FP&A (Financial Planning & Analysis) Interview Questions. 

[1] Tell me about the difference between a balance sheet, a cash flow statement and an income statement.
[2] What is the difference between short-form and long-term cash flow?
[3] How can you reflect an inventory write-down on financial statements?
[4] How do you document liquidity?
[5] How do you prepare an important report for interested parties?
[6] What makes an effective financial planning spreadsheet?
[7] Define working capital.

[8] What does the net present value (NPV) mean?
[9] Tell me about where you get your financial news.
[10] Explain some valuation techniques.
[11] How do an organisation's long-term financial goals influence planning?
[12] Explain how you visualise financial data.
[13] What is a variance?
[14] What does EBITDA stand for?

[15] What is free cash flow?
[16] What is a long-term liability and why is it important?
[17] Explain what the DuPont model is.
[18] How often do you prepare each financial statement?
[19] If management asks you for a quick summary of the company's financial status, where would you look first?
[20] Have you managed rolling budgets before?
[21] Have you ever worked with negative working capital?


Ready to elevate your CFA | FRM | FP&A | SCR | ESG | CAIA journey? Fintelligents and me are just a tap away 💡

I help people build a career in Finance. Book a Call now. 📞 (https://lnkd.in/dhX5KC2H)

#interview #job #finance #big4

Ganesh Nayak, FRM®, SCR®

Unlocking Finance: Specializing in CFA & FRM Exam Prep • Founder: Fintelligents • 10,000+ Students Mentored • Ex Nomura • Ex Morgan Stanley • Ex Kotak

If you would have invested ₹10 lakh in stock A in 2014 then it would have turned to ₹100 crore by now. 

But it doesn't happen that way.

Honestly saying - more than 90% of the retail investors would have sold it just after doubling their money or even at a 40-50% profit.

It's very easy to say words like patience, conviction, long-term etc. on social media but extremely hard to follow in real life.

Mutual funds are way better than direct stocks for retailers who don't have time to understand and track a company.

It's the mentality of many people to see stocks as gambling but not mutual funds as funds don't move by 20% in a day (but some stocks do).

So instead of worrying about finding that stock which can turn your ₹10 lakh to ₹100 crore - stick to mutual funds. (Ofc if you can't do investing full time)

Or take services of any experienced advisory firm for direct stocks.

#finance #shares #investing #stockmarket

What are the top 5 skills which every CAIA holder needs?

Let's explore.

Save it for later. Repost to help others.


Ready to elevate your CFA | FRM | FP&A | SCR | ESG | CAIA journey? Fintelligents and me are just a tap away 💡

I help people build a career in Finance. Book a Call now. 📞 (https://lnkd.in/dhX5KC2H)

#caia #finance #certification #skills

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The Battle

Sanskar Saxena

Ganesh Nayak

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The Battle

Sanskar Saxena

Ganesh Nayak

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Ganesh Nayak's LinkedIn Performance

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