Smashed

We are a creative first performance marketing agency based in Ahmedabad. We create and run conversion focused ads for Ecom/DTC brands

Our clients spend INR 50L - 5 Cr+ monthly on ads. Some of them include Frido, Canva India, Oziva, Wintwealth, Phool, Ambrane, Dhan, Ajmal Perfumes and more.

What We Do:

Paid Social & Search: We create an omni-channel strategy for your ads on Meta and Google which we optimise and scale.

Performance ad creatives: We produce direct-response UGC & static ad creatives. Everything is scripted, produced and edited by our team.

Let us take care of your ads and you focus on scaling your brand.

Chief Creative Officer

Revvcontent

- Secured diverse clientele, spanning online coaching, info products, and real estate agencies, generating INR 20 lakhs in revenue within 1.5 years, maintaining a robust 40%+ profit margin
- Established and optimised departmental SOPs resulting in a decrease in delivery speed from 14 days to 6 days. 
- Crafted over 200+ pieces of video content for clients’ social media platforms, bringing over 2M+ views organically and yielding $500,000+ in deals within 6 months

Founder

Poduslo Group

- Developed and executed a social media strategy, yielding 2k+ Instagram followers in 3 months and 30% increase in inbound leads.
- Launched successful lead magnets using Convertkit, resulting in a 25% increase in inquiries and a 20% growth in sales conversions.
- Utilized Google Keyword Planner and SEMrush to optimize social media captions, driving 20% organic growth

Content Specialist

Coding Ninjas

- Significantly expanded social media presence, driving increased followership and visibility, particularly on Instagram and YouTube.
- Employed data-driven tactics to boost YouTube engagement and secure 50-100 new subscribers weekly
- Successfully reduced Cost per Acquisition through Meta ads, generating higher quality inbound course leads

Adani Green Energy Ltd.

Digital Marketing Intern

Bitbaza.io

- Worked directly with the founders to set up the content pipeline of the company and produce content for social media platforms.
- Developing original subjects, captions, and descriptions for social media posts to increase traffic on the site.

Video Specialist

MarkitUp

- Edited diverse long-form video content, boosting viewer retention by 25% and enhancing client brand recognition.
- Collaborated with content strategists to deliver tailored video solutions, contributing to a 15% increase in client satisfaction and retention

Freelance Video Editor

Scaling D2C brands by creating scroll-stopping direct-response creatives | Get ads that lower your CAC and increase ROAS | If you're an E-commerce business spending Rs 1L/-3L/month on paid socials let's have a chat

I help brands turn content into cash.

For the past 3 years, I've been obsessed with one question: 
"What makes people stop scrolling and actually buy?"

That obsession led me to specialize in two high-leverage content formats:

📺 PERFORMANCE AD CREATIVES FOR DTC BRANDS
We've helped ecommerce brands generate $10M+ in revenue through video ads that convert. Our process: test, analyze, scale. Over $2M+ in ad spend managed, thousands of creative variations tested.

🎙️ PODCAST-TO-PIPELINE SYSTEMS FOR SAAS/DTC
We apply the same performance marketing principles to podcast content - turning episodes into client acquisition machines. Think: performance lead thinking, strategic distribution, setting lead generation systems

THE COMMON THREAD?
We treat every piece of content like a media buyer treats an ad campaign. Hypothesis-driven, data-backed, ROI-focused.

BY THE NUMBERS:
• $10M+ in revenue generated 
• 150+ winning ad creatives produced
• 15x average view increase for podcast clients
• 40+ qualified leads/month generated from content

If you're creating content but not seeing business results, let's talk.

Sanskar Saxena

Stealth AI Startup

H2H Consultancy

Own full‑funnel revenue strategy and RevOps alignment.

Introduce Human-to-Human approach in sales and business development

Built a 50‑partner alliance network (cloud platforms, ISVs, VARs) that now sources 41 % of all qualified opportunities and accelerates sales cycles by 27 %.

Recruit, coach, and retain top‑tier SDRs, AEs, channel managers, and RevOps analysts; instill a culture of experimentation and continuous learning.

Safeguard unit economics.

Chief Growth Officer

Accepted

Ad Hoc Project aimed at connecting job seekers with future employers around Europe.

Accepted.World is created to help everyone, regardless of their background, gender, education, age, nationality or any other characteristics to become accepted in the Job Market of the European Union.

Director of Strategic Partnerships

Flure Dating App

Driving strategic partnerships and initiatives to fuel Flure's growth. I identify, develop, and manage collaborations that expand our reach and impact within the dating space.

Partnerships Manager

Shufti Pro

My priority as a Partnerships Manager at Shufti Pro is to build sustainable and long-term partnerships with ambitious players in the market, that are seeking to bring value from AI-based digital identity verification and change the status quo. 

Shufti Pro offers KYC, KYB, and AML services in 200+ countries and territories. It aims to create a secure and safe online marketplace devoid of identity theft and other fraudulent activities.

SmartLabs

As Commercial Sales Executive, I am responsible for growing the SmartLabs customer base globally.

SmartLabs is a long-established, leading provider of software solutions that drive multi-screen, multi-networks for the interactive TV sector and a manufacturer of award-winning design, feature-rich set-top boxes. 

DELIVER CONTENT ON ANY DEVICE, ON ANY NETWORK, ANYWHERE 
We help internet service providers, telecommunications companies, cable, OTT and Pay TV operators to build multi-screen OTT/IPTV services, grow their subscriber base, increase advertising revenue and ensure customer retention. 
Why choose SmartLabs?
✔ Tried and trusted platform, proven worldwide, from Latin America to Europe and Asia
✔ Over 7 million global subscribers 
✔ Well-established in the industry for over 14 years
✔ Flexible, customer-centric approach
✔ Solutions deployed in managed and unmanaged IP, Hybrid DVB+ IP and mobile networks
✔ Operating on multiple devices from set-top boxes to mobile phones 
✔ In close partnership with more than 40 leading interactive TV solutions vendors and suppliers
✔ International team of 120 employees with offices in Berlin, Moscow, London, Toronto & New York

Whether you are struggling with legacy software that is not exactly compatible with modern third party services, worried about customer retention or looking to increase advertising revenue, I can help. With a flexible, modular approach, you can add SmartLabs solutions to your existing infrastructure, accessing a more modern service without a huge investment or time delay.

“Our subscribers are enjoying new features, without the need to replace their STBs. The whole project, covering implementation and migration of back-end systems, with no downtime, was short and efficient.” – Director, Telecoms Operator

Please get in touch at ykaravatskaya@smartlabs.tv to book a discovery call with me today.

Commercial Sales Executive, Global

Eocortex

As a Team Lead within Eocortex I am in charge of:
- Building a strong and sustainable group of professionals, whose main functions are business development and customer success;
- Ensuring the growth of partner network in Spain, Italy and Vietnam as focus regions;
- Creating and following the market development strategy in the territory;
- Building the network of security and business intelligence oriented professionals to share best practices with Eocortex;
- Gaining the strategic market share in terms of VMS in the given region;
- Developing sustainable partnerships for a lifetime;
- Ensuring the team reaches monthly, quarterly and yearly financial and development goals;
- Performing market research and field analytics;
- Providing internal training for the teammates.

My main work-related passion is seeing how the newly onboarded and already existing partners reach new levels in their business with the help of Eocortex and sharing expertise, set ambitious goals and follow the way to reach them and finally seeing the result and the win-win outcomes of each and every partnership.

Team Lead Business Development and Customer Success | Spain, Italy, Vietnam

Eocortex is an Open Platform Video Management Software (VMS) with the added intelligence of video analytics modules and network video recorders (NVR). Currently over 23 000 video surveillance systems are successfully running with Eocortex all over the world. Eocortex IP camera software will allow you to build a scalable CCTV camera system with an unlimited number of IP cameras, servers and workstations.

Territory Development Manager

CHAMBER OF COMMERCE AND INDUSTRY

As a part of Perm Chamber of Commerce and Industry I was responsible for:
- Helping domestic companies to enter the international market
- Export Consultance
- Coordinating activities for Russian Export Center
- Organisation of the International and Regional Cooperation Commitee

Russian Export Center Coordinator / International Cooperation Department 

GalileoSky

As a Regional Development Manager within Galileosky I had the following responsibilities:
- Developing channel partner network in the given regions;
- Making marketing and comparative analysis of the prospective markets;
- Participation in competitive product sheets creation;
- Assisting partners in their business development and growing their volumes in terms of Galileosky devices and the projects obtained;
- Working on tender documentation and participation;
- Project management activity within the company;
- Participation in field events, forums, expos and conferences;
- Preparing and holding webinars for existing and prospect partners.

Regional Development Manager

Veeam Software

• Receiving and responding to inbound sales leads and converting them to new business.
• Maximizing coverage within a defined region and penetrate organizations with Veeam products
• Coordinating sales activities within the enterprise and client server market
• Identify and close new business
• Initiating telephone and email contact with potential prospects from developed web and lead generation lists
• Developing a solid working knowledge of Veeam Software products and the benefits they provide to potential customers
• Providing support to qualified prospects and customers including follow up, product information, quotations and closures
• Providing forecasting and account opportunity as needed

Inside Sales Associate

Experienced RevOps expert with 10+ years of driving growth, maximising revenue, and boosting partnerships in the IT sector.

Starting from November 2024, I've made a leap of faith into developing my own projects and ventures.

Currently working in 3 directions:

1. Early-stage startup company - will be sharing more details soon.
2. Family Business in Software Development for startups and existing enterprises.
3. Consulting startups and existing tech companies on boosting their revenue and onboarding B2B customers.

I have a strong belief, that the landscape of business development has shifted, and we need to build ecosystems, rather than separate companies. That's why it's my main focus to drive meaningful partnerships and cooperation that boosts and benefits all the counterparties. 
My second strong belief is that even in B2B sales and business development, it's important to follow Human2Human approach, without aggressive pushing but rather aligning on values and goals. 

If that sounds like a match to you, I'm always open to discussion and collaboration.

taplio

The Battle

Sanskar Saxena

Yana Karavatskaya

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