Sean Kelly

Founder & Investor. Building companies at the intersection of health, media & founder performance.

Hey there, I’m Sean. I play at the intersection of investing, media and human performance.

I’m a three-time INC 500 founder & entrepreneur with businesses in eCommerce, SaaS, media and B2B services that have collectively generated hundreds of millions of dollars in revenue.

Right now, I serve as a General Partner at The Family Fund and am the CEO of Significant Publications, a B2B digital media holding company.

I'm particularly passionate about our brand FounderIV in support of today's founder-athletes. We help today's top entrepreneurs achieve breakout performance in their personal and professional lives.

I co-founded and led multiple other companies, including SnackNation, a health-centric foodservice and brand discovery platform that served 20,000 businesses across the US. 

Under my leadership, SnackNation was honored as one of the country’s Best Workplaces by Inc. Magazine, recognized for Top Company Culture by Entrepreneur Magazine, and certified as a Great Workplace by Great Place to Work®.

Forbes listed me as one of the top 30 leaders under 30 and one of America’s most promising CEOs under 35. Comparably also ranked me among the country’s top 50 small-to-medium sized business CEOs multiple years in a row. 

Outside of the business world, I’m a two-time national medalist in freestyle snowboarding, hold an advisory role at the growth capital firm, Meaningful Partners, have a degree in Biomedical Engineering from Columbia University and am an avid sports fan of all Michigan sports teams (especially the Wolverines).

I currently live in Venice, CA with my wife and college sweetheart, Shannon, and our goldendoodle, Jameson.

Chairman

Sprouts Farmers Market HQ visit was 🔥

A core tenant of ours at The Family Fund is to create partnerships and collaborations with the most influential people and businesses within the consumer ecosystem.

Those folks who can most move the needle for the founders and companies were fortunate enough to support.

And Sprouts is at the top of this list.

Not sure if any other retailers care as much about helping emerging brands succeed…

And being the first to do so.

When brands partner with Sprouts correctly, king and queen-making can occur.

Thanks to Kim Coffin Scott Romano and Brody Burk for the hospitality, and much more so…

For caring so damn much about the work you do. 

Josh Wand and I loved jamming with you.

No alternative text description for this image

Too may legends too little time.

Such is life at Expo West.

Loved seeing each one of you.

I continue to be inspired by the better-for-you consumer ecosystem.

Most importantly the founders that are battling each and every day to solve problems that they deeply care about.

We are in the golden age of CPG.

AI ain’t removing our need for atoms and physical goods.

And with the OpEx reduction automation will allow us to experience…

Better margins…

Higher enterprise valuations…

And entrepreneurship will continue to explode.

Love where we’re at!

Will Nitze 
Stephen Ellsworth 
Michael Brandt 
Josh Wand 
Morgan Buehler Zanotti 
Jack Savage 
Gulrez Arora 
James Boyd 
Taylor Griffin 
Steve Young 
Colleen Kang

Some guys have all the luck.

Just ran into Livio (Italian for “Living Legend”) at Expo West.

He somehow got his hands on a Founderland golden ticket!!

Tried to buy it off of him but he refused.

An early access, VIP ticket to the top B2B consumer health event in Malibu, CA on October 1st!

“Where founders have fun AND deals get done.”

1,000+ of today’s top founders, retailers, strategics and investors…

A B2B festival where value and serendipity reign and transactional behavior is lame.

If any of you know Livio Bisterzo please advise because I am willing to go to incredible lengths to get my hands on of these.

A Founderland.us golden ticket!!!

Shannon Kelly 
Josh Wand  
Seth Gusow

First Founderland Adventure trip in the books.

Yellowstone Club was 🤯

The founder crew we put together was even better.

I don't believe there is a better way create meaningful relationships then getting off of screens, away from the norm and experiencing 3 days of new challenges & outdoor adventure together.

Thanks to our friends and legendary co-hosts:

- Matthew LaCasse Ethan Greaves and Lizzi Ackerman LaCasse from E+PATROL (and our beautiful hosts at YC)

- Kristofer Reddaway, CEPA® from Citizens 

- Gareth Domingo from AppLovin

And to Stephen Ellsworth from poppi for inspiring me to put this ski trip together when we were hanging at Founderland last year.

Pumped (and already planning) the next one... 
 (Have a feeling these adventure trips will be another key way we bring founders together in a differentiated way at The Family Fund & Founder Community)

And thanks to the phenomenal leaders, founders and friends who made this experience OTT:

Josh Wand
Michael Brandt
Jack Savage
Morgan Buehler Zanotti
Adam Goldberg
Tyler Ricks
Josh Deemer
Jeff Mroz
Giancarlo Maniaci
Curtis Christopherson
Wes Van Dyk
Dave Clark

Let’s roll!

Co-Founder at Launch Pop | Forbes 30 under 30

I’m a design and product leader who builds systems at the intersection of advertising, product, and creative.I’m the founder of Launch Pop, where I operate as the de facto Head of Product and Creative for early stage consumer and ad driven businesses. Through Launch Pop, I build and lead multidisciplinary teams, design experimentation and measurement frameworks, and partner closely with founders, engineering, and data teams to ship scalable platforms and go to market systems.Previously, I co founded Exact Media, an enterprise advertising platform serving Fortune 500 brands including P&amp;G, L’Oréal, and Unilever. I led the design of advertiser workflows, campaign planning and execution systems, and cross retailer measurement infrastructure, scaling the platform to $6.5M in revenue in under 18 months and raising $2M in venture funding before acquisition.Across both companies, my work focuses on translating ambiguity into clarity, building decision frameworks, creative systems, and product experiences that balance business outcomes with real human behavior.I care deeply about how people experience platforms in the real world, what feels respectful, useful, and effective, and I prioritize strong collaboration, candid feedback, and giving teams the context and trust to do their best work.Follow me to read about my past failures, learnings, being a founder, being a design &amp; product leader. 

Eva C.

A pattern I’ve noticed working with designers, founders, and builders:

People get stuck at 80% done.

Not because the work is hard.
But because they try to solve the last 20% alone.

Ironically, that’s the exact moment when you should invite more voices in.

Collaboration should happen throughout a project. But the final stretch is where outside perspective unlocks the most progress.

When you’re stuck, you’ve usually reached the edge of your own experiences and knowledge.

We’re all limited by what we know.

Bring in someone else.

A new question.
A different discipline.
A fresh pair of eyes.

Suddenly someone spots a blind spot.
Someone reframes the problem.
Someone connects a dot you couldn’t see.

And the work moves forward again.

The 80/20 rule isn’t just about productivity.

It’s a mindset.

Get the work far enough that people can react to it.

Then let collaboration help you cross the finish line.

Great work is rarely finished alone.

#leadership #creativity #collaboration #builders #creativeprocess

Design Leader | Product, Platforms & Creative Systems | Founder @ Launch Pop

taplio

The Battle

Sean Kelly

Eva C.

Followers

Posts

Engagements

Likes

Performance ScoreSean Kelly's LinkedIn Performance

Performance ScoreEva C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Sean Kelly

Eva C.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sean Kelly's LinkedIn Performance

Performance ScoreEva C.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreSean Kelly's LinkedIn Performance