Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

There's a real paradox as a creator: Visibility is required for success, but visibility leaves you more exposed than ever.
 
And... the infrastructure to protect you (without you disappearing from the internet) doesn't exist yet.
 
So you keep creating. You keep showing up. And... that low-grade panic (the one you try to ignore) keeps creeping in.
 
Most creators try to fix this with a PO box and a VPN. It's not enough. (And one of those might actually be making things worse.)
 
The infrastructure you actually need? Unpublic is building it.

Coosa Riverkeeper

Operations Manager

KH Podcast Services

Leveraging 6+ years of writing and relationship-building experience, I develop podcast guesting and content repurposing strategies that increase visibility for service providers and solopreneurs. 

Services include:
• Custom Strategy 
• Podcast Research
• Messaging Development
• Custom Email Pitch Writing
• Guest/Host Introductions
• Podcast Content Writing and Repurposing

Book a 1:1 call to see how we can collaborate.

Founder

Kacey Hayes Writing

Successfully pivoted into content writing and spent years building strong relationships with small businesses and thought leaders. I’ve written about diverse topics like the future of work, neurodivergent living, and conscious kitchen practices all with a passion to help good people share their services with targeted audiences.

Founder + Head Writer

The Valletta Group

I managed the revenue cycle for multi-facility maternal-fetal medicine practice, providing exceptional service while learning about the medical field. I later used my background in medical offices to pivot into content writing.

Account Coordinator

Carr Allison

I dove into research mode, creating detailed write-ups that provided a narrative of prior treatment that helped medical clients see the big picture.

Medicare Set-Aside Allocation Specialist

Dermatology and Skin Care Center of Birmingham

I provided administrative support to the office manager and dermatology team.

Medical Biller and Coder

In the role of Operations Manager, I manage and optimize Coosa Riverkeeper’s efficiency in program delivery, financial stewardship, and operational excellence. 

Prior to Coosa Riverkeeper, I spent over ten years in administrative roles with law firms and physician practices. Most recently, I concluded five years of self-employment as a content writer + virtual assistant for thriving online businesses. During that time, I discovered I valued relationships over projects. 

After moving to the Coosa River in 2022, I realized I was ready for a new challenge more aligned with my lifestyle. Now I combine my practical experience with my love of the natural world to collaborate with the rest of the Coosa Riverkeeper team and uphold our shared mission to protect, restore, and promote the Coosa River.

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Susan Boles

Kacey Hayes

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The Battle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

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