Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

There isn't a proven strategy for how to documenting operational functions inside small teams... yet. 

Every business book out there touts the benefits of "business systems" and "documenting processes" but traditional methods of business process management don't work. When applied to a team of less than 100 people, they're overkill. Small teams can't (and shouldn't) spend months writing large policy binders that will collect dust. 

I'm obsessed with questions like:
👉 How do you track who does what, if you only have 12 people?
👉 When do you need to write down policies and processes if you have just 3 team members?
👉 Where can you put your tasks so that everyone can execute autonomously as a team of 30?

I'm working with clients to capture what works, ditch what doesn't and document the playbook for how any lean team can become process-driven as we go. Join me on the learning journey by hitting "Follow" on LinkedIn or "Subscribe" on YouTube. 

Releasing practical process content every week with delivery so upbeat you'll almost forget it's educational. 🧙‍♂️

Layla Pomper

We’re hiring! ProcessDriven is hiring our first sales position: an Account Executive to take over 100% inbound sales for our $8K 1:1 coaching engagements.

Turns out — having prospects wait 4+ weeks just for a sales call isn’t best practice. Who’d have guessed? 😅

So.... I’m looking for someone who is:
👉 great at consultative sales
👉 organized and follows up like a pro
👉 can disqualify quickly (and kindly)
👉 allergic to slimy pressure tactics

Also: PLEASE SHARE and if you know an amazing sales professional (or someone who might know such a person) tag them below 👇

Creator of ProcessDriven® • 140k+ YouTube Subs • Making Small Teams More Productive & Less Stressed via Process • 2k+ Clients Served • Keynote for Your Conference? 👀

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The Battle

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