Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

There's a real paradox as a creator: Visibility is required for success, but visibility leaves you more exposed than ever.
 
And... the infrastructure to protect you (without you disappearing from the internet) doesn't exist yet.
 
So you keep creating. You keep showing up. And... that low-grade panic (the one you try to ignore) keeps creeping in.
 
Most creators try to fix this with a PO box and a VPN. It's not enough. (And one of those might actually be making things worse.)
 
The infrastructure you actually need? Unpublic is building it.

People First Finance

Founder and operator of financial services agency helping service business owners manage their finances with ease through bookkeeping, tax planning, and financial strategy all under one roof

Chief Executive Officer

Kindredly

Co-Founder, Facilitator and Managing Partner of an inspired Bay Area collective changing the shape of business in community; both in-person and virtual

Co-Founder

The Female Agency Collective

Member

The Old Girls Club

The Old Girls Club is a virtual gathering space for talented women and non-binary people working in traditionally male-dominated fields.

Dreamers & Doers®

Dreamers & Doers is an award-winning community that amplifies extraordinary women leaders and entrepreneurs through PR opportunities, authentic connections, and high-impact curated resources.

Executive Member

High Five SF

Private business finance and operations consultant for small to mid size businesses. Helping visionary founders implement tools and strategies to accommodate for growth and maximize efficiency.  

1:1 business and personal finance coaching for Bay Area small business owners

Freelance Business Operations and Finance

Sow Juice

Co-Founder and operator of juice business, from pop up concept to farmers market to brick and mortar at the prestigious San Francisco Ferry Building

Founder + Owner

Good Eggs

Responsible for onboarding the first foodmakers and farmers to use the Good Eggs platform

Foodmakers and Farmers Lead

Blue Bottle Coffee Co

Launched and implemented high touch wholesale coffee program for esteemed restaurants and cafes throughout the San Francisco Bay Area

Oversaw cross functional teams and managers to expand the wholesale coffee program nationwide

Director of Wholesale Partnerships

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Directed organizational strategy and worked with a team of non profit experts to develop this network of support for non profit professionals in the Bay Area.

Advisory Board Member

I launched People First Finance in 2021, to ensure that small business owners thrive. We handle their books, income tax filings and financial strategy so they can sustain and grow profitable businesses. Our women-led team is dedicated to building trust, creating clarity and facilitating action every step of the way.

My newest venture, Kindredly, is a Bay Area born membership community for values-driven business creators. My Co-Founder and I facilitate gatherings that help us all feel less alone, as we pursue self employed work. We believe that in coming together, we are changed. We create opportunities for magic to unfold, as we align with our "why". Our community gathers both in-person and virtually each month.

If you're a service based business owner and/or local to the Bay Area, I would love to connect with you!

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The Battle

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