Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Everyone tells creators the same thing when safety or privacy comes up: just go private. 

Lock your accounts, stop sharing so much... pull back. 

That advice makes sense if your job doesn't 𝘥𝘦𝘱𝘦𝘯𝘥 on being visible. But for creators? Your platform IS your business. Going private isn't a safety strategy - it's a career ender. 

And "stay public and hope for the best" isn't' a strategy either. 

But there's a third option. 

𝗨𝗻𝗽𝘂𝗯𝗹𝗶𝗰: Visible where it matters, invisible where it counts. 

It means showing up fully in your public work while choosing exactly what stays private - and making sure it actually is. 

Your content? Discoverable. 
Your home address? Gone. 
Your platform? Growing.
Your family? Unfindable. 

You don't have to choose between your career and your safety. You just have to stop thinking in terms of public vs. private. 

Go Unpublic.

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

If you're interested in the behind-the-scenes of building Unpublic... check out this series from Jay Acunzo. 

Or... if you're not interested in the BTS... just check it out to see how many weird faces I make 😆

I help experts become stronger speakers & storytellers. Trusted by authors, coaches, creators, and brands like Salesforce, Mailchimp, & Wistia. Believer in resonance over reach.

If you’re ready to experience greater momentum & clarity as a speaker, coach, or consultant, this behind-the-scenes series is for you.

This year, two clients have given me permission to publish details from my 1:1 advisory engagements publicly with you, so you can see what it takes to refine a mountain of expertise into 1 signature idea, powerful IP, and signature speeches and stories.

In this series, you’ll learn to diagnose why you might feel scattered in your messaging, why your ideas or posts aren’t creating passionate fans, and what it really takes to earn bigger and better stages, both literally and figuratively.

These individuals arrive with plenty of competence. The goal is to help them achieve greater resonance. Like you, they are genuine experts in their industries. Also like you, they’re realizing it’s possible to be deeply respected in your field but still feel replaceable or constantly stuck reacting and chasing. There’s a big difference between being great at Your Thing and being a trusted voice who shapes how people think about the very same topic. 

These clients are...

Kevin Leahy, founder of the podcast strategy and production firm Podcast Pointman. He’s a former producer for Guy Raz (the famous ex-NPR host who created the shows How I Built This and The Great Creators). Kevin previously helped Guy build his production company before he started Podcast Pointman, and today he has achieved real revenue and built a small team. 

Susan Boles, a former COO and CFO who then spent several years running her first business, a consulting and education firm called Beyond Margins, helping entrepreneurs run calm companies through their finance & ops systems. In 2026 however, she moved beyond Beyond Margins (heh…) to start a new business, Unpublic, offering services and education to help creators stay safe online as they get more visible.

I wrote a primer going into more detail about this behind-the-scenes journey. You can read it here, and if you sign up for my newsletter, you'll get 1 edition of this series per month: https://lnkd.in/eFCDk6Ec

Not every parasocial relationship stays parasocial.
 
Sometimes someone in your audience becomes a mutual. A collaborator. An actual friend.

The one-way relationship becomes two-way. You know them back.
 
That's the healthy offramp on the Parasocial Spectrum.
 
The problem is when someone keeps moving down the spectrum 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 that reciprocity. They're not looking for a relationship. They're looking for access.
 
And they don't need your permission to keep going.

For those of you who love "Calm is the New KPI"... you should consider working with Natalia (because she's the one who actually came up with it 😁)

Humanity-first marketer helping you sound like yourself, sell like hell, and harm less.

I'm looking for 4 founders who have a proven offering that is not selling as easily as it should.

By "proven" I mean two things:
1) You've managed to sell it before
2) It's gotten results

I can help you sell more of it by upgrading your messaging, aka the strategy that informs what you say, why they should buy, what makes your offering the obvious choice, the narratives that build trust...etc.

Because if you've tried selling with no messaging, you're doing random acts of marketing.

If you've tried selling with weak messaging, you've got an ignorable offering.

Gimme one week and I'll give you a messaging makeover that brings in more buyers.

This is best for:
coaches
consultants
service providers
creatives
digital product/program entrepreneurs

...who have at least 1K followers or, better yet, a few hundred good-fit subscribers. 


Full details: https://lnkd.in/gENgCvUS
Feel free to DM me with your questions.

SVP Marketing @ BetterLesson

Serving k-12 educators and the team at BetterLesson in our mission to help scale instructional practice, instructional leadership, postsecondary readiness, and organization fiscal sustainability.

I specialize in leading marketing functions that drive measurable revenue in complex B2B businesses with long sales cycles and multiple decision-makers.

Over the course of my career, I've operated across a range of contexts: scaling enterprise marketing within a $2𝐁 𝐩𝐮𝐛𝐥𝐢𝐜𝐥𝐲 𝐭𝐫𝐚𝐝𝐞𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐲 (Bright Horizons), building and professionalizing marketing teams at 𝐠𝐫𝐨𝐰𝐭𝐡-𝐬𝐭𝐚𝐠𝐞 𝐬𝐭𝐚𝐫𝐭𝐮𝐩𝐬 (BetterLesson, TeachFX, BoardOnTrack), and establishing foundational marketing infrastructure within a 𝐠𝐥𝐨𝐛𝐚𝐥 𝐧𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭 (UUSC).

My work consistently centers on revenue accountability and GTM discipline. Recent outcomes include driving 2.4𝐱 𝐲𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐲𝐞𝐚𝐫 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 at BetterLesson, building TeachFX's marketing function from the ground up through Series A and beyond while achieving 200% 𝐲𝐞𝐚𝐫-𝐨𝐯𝐞𝐫-𝐲𝐞𝐚𝐫 𝐥𝐞𝐚𝐝 𝐠𝐫𝐨𝐰𝐭𝐡, and helping take BoardOnTrack 𝐟𝐫𝐨𝐦 𝐮𝐧𝐝𝐞𝐫 $2𝐌 𝐀𝐑𝐑 𝐭𝐨 𝐚 𝐏𝐄 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧.

In high-complexity B2B environments, marketing must align tightly with sales, product, and customer success. My focus is on building pipeline architecture that performs, creating durable marketing–sales partnerships, and positioning companies around the buyers that matter most. I prioritize outcomes over outputs, move quickly, and adapt strategy to market reality.

As a leader, I balance strategic vision with hands-on execution and value clarity, momentum, and progress over perfection.

𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬: B2B marketing strategy, demand generation, pipeline architecture, marketing–sales alignment, strategic positioning, team building

𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐬: Ideation | Relator | Learner | Strategic | Arranger (Gallup) · DiSC: moderate Di

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The Battle

Susan Boles

Rachel Jordan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Susan Boles's LinkedIn Performance

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