Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

There's a real paradox as a creator: Visibility is required for success, but visibility leaves you more exposed than ever.
 
And... the infrastructure to protect you (without you disappearing from the internet) doesn't exist yet.
 
So you keep creating. You keep showing up. And... that low-grade panic (the one you try to ignore) keeps creeping in.
 
Most creators try to fix this with a PO box and a VPN. It's not enough. (And one of those might actually be making things worse.)
 
The infrastructure you actually need? Unpublic is building it.

HELLO! I’m Shawn Fink (she/her) — and I’m a Facilitator of Possibility. 

I’m obsessed with changemakers, world-changers, and mission-driven leaders who are building something bigger than profit. 

They are building change -- organizationally, systemically, relationally. 

If you're a heart-centered leader trying to change systems or improve lifestyles, we are meant to connect here today. 

For nearly two decades, I’ve been proving a simple truth in marketing and communications: sustainable growth doesn’t have to evolve from pushing harder — it can easily happen with strategic impact and down-to-earth connection that amplifies your world-changing mission.

I’m a strategic business planning geek with a creative brain who has years of experience working with leaders and teams on communications, strategy, messaging, and leadership. I help social impact founders and mission-driven organizations build a roadmap for greater impact, revenue and visibility.

What makes me different:

:: Boutique, high-touch consulting that's actually affordable
:: Creative AND strategic (not just one or the other)
:: Justice Leader with social impact passion
:: Anti-hustle philosophy that honors your energy and values
:: Digital savvy with healthy skepticism of overuse of social media

Ready to grow your impact without the burnout? Send me a message - I'd love to hear about your mission and goals.

Skills Highlight Reel:

Social Impact Consulting
Marketing for Changemakers 
Anti-Social Marketing Expert
Anti-Hustle Business Strategy
Authentic Marketing
Brand Storytelling
DEI Consulting
Leadership Development
Creative Strategy
Sustainable Business Growth
Brave YES Mindset™ Coaching

Let's change the world together -- without burning out.

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The Battle

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