Make Calm your new KPI // Host, Beyond Margins Podcast // I help business owners build calmer businesses with comfortable margins // Speaker, CFO + COO, Consultant

Susan Boles

Stay safe when you show up online// Founder at Unpublic & Beyond Margins // I help creators stay safe when they show up online // Make Calm Your New KPI

Most privacy companies will tell you to get off social media. 
That's not realistic for creators. 

You NEED visibility. 𝗕𝘂𝘁 𝘆𝗼𝘂 𝗮𝗹𝘀𝗼 𝗱𝗲𝘀𝗲𝗿𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘀𝗮𝗳𝗲.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).
 
Think of it like this:
 
In the Old West, stagecoaches crossing dangerous territory had a guard with a shotgun riding beside the driver. (Yep, that’s where “shotgun” comes from when your friends pile into the car.)
 
The guard didn't grab the reins. Didn't tell the driver where to go. They watched the road for trouble so the driver focused on getting everyone to their destination.
 
That's what safety should be for creators: someone riding shotgun while you drive.
 
You've got the reins. You're building something that matters. You've got somewhere important to go.

That's why I created Unpublic. We handle the landscape so you can focus on the road ahead. We’re riding shotgun so you can enjoy the drive and get there faster.

We need to rethink the role of safety in our creator businesses and online platforms:
 
❌ Go from thinking: "I'm not big enough to be at risk"
✅ To instead embrace: Risk exists at every level. Prevention is easier than reaction.
 
❌ From "I feel fine" (incomplete tips from friends or ChatGPT)
✅ To actually BEING protected (layered, systematic approach)
 
❌ From safety as emergency response
✅ To safety as business infrastructure
 
This ensures you’re prepared, not scared.
 
This isn't about hiding or going private. You can't - and shouldn't - stop building your platform. This is about 𝘀taying safe while staying visible … so you can get even more visible.
 
Most privacy companies will tell you to get off social media. That's not realistic for creators. You NEED visibility. But you also deserve to be safe.
 
You can be both. You just need the right systems - systems that protect what matters (your home address, your family, your peace of mind and mental health and sensitive info) while letting you stay visible where it counts (your platform, your content, your public appearances).

Privacy isn't a crisis response plan. It's business infrastructure. 

You can't build a calm, sustainable business without it. 

Every growing business runs on invisible systems - finance, operations, publishing, monetization. Privacy, security and safety belong in that list. They're not exciting - they're foundational. And like your accounting system, they should work in your favor without constant attention. 

Here's what all these systems have in common: when they fail, everything stops. 

You don't wake up excited to think about your chart of accounts or your privacy settings. But the moment something breaks - or you realize there's no system at all - it becomes the ONLY thing you can think about. Existential. All-consuming. The opposite of calm. 

That's the difference between infrastructure and crisis management. 

Reliable systems create margin. Broken systems - or missing ones - create chaos. 

Privacy is no different than any other foundational system. The question is whether you build it before you need it or scramble to fix it when everything's on fire.

Safety as a creator shouldn't require going dark. 

As a creator, you build your platform to connect, to teach, to entertain, to sell. 
That work matters. Your voice matters. 

And you shouldn't have to disappear in order to feel safe.

Tevis Houston

Executive Creative Director - Consulting

Friends Everywhere (formerly THCC)

At Friends Everywhere, we help brands connect in culture through transformative visual storytelling and seasonal campaigns. We’re a new kind of creative studio and network that seamlessly takes the heat off internal agencies by activating bespoke, nimble teams from our network of friends.

Women-founded and led by a deeply experienced group of creatives and producers from both sides of the house, we aim to break industry bad habits and work with a more human approach. Together, we’ll quell the chaos and produce great creative in a friendly, collaborative way.

Let’s talk,
hello@friendseverywhere.co

Founder + CEO

The WIE Suite

A private membership community for women leaders and creators.

Member

WE ARE THE BOARD

Today’s always on world requires organizations to work at higher speed. My work with THE BOARD, a network of C-level and senior executives with expertise in consumer lifestyle and D2C, offers clients the agility needed to thrive and on-demand Brand Communication Strategy and Partnership expertise.

The Upside

The Upside is a curated, global community for consultants and industry experts.

Consulting Member

University of California, Riverside

Advisory Board for Design Thinking Executive Program

TH Creative Co.

Select Clients include: Levi's, Abercrombie Kids, Gap, Vans, Quiksilver, ASICS, RVCA, Beek, Spanx, Roxy, Good Patch

Founder + Executive Creative Director

Chief

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

Founding Member

beek leathergoods

Brand Creative

Summerjax Inc

Quiksilver

Quiksilver Women - a division of the Quiksilver, Inc. outdoor sports lifestyle brand, was designed for young women with a coastal mindset and an independent spirit.

  • Developed the global creative launch strategy for Quiksilver Women through unique content and storytelling tools, bringing a female perspective to the brand’s rich outdoor sports heritage. 

  • Directed internal teams and agencies in producing award-winning creative materials, including branding and visual direction for photography, catalogs, digital and social media and retail/trade show environments.

  • Established the global creative direction and content for all social media platforms, resulting in custom integrated campaigns. Increased Facebook ‘likes’ by 885% in two years.

  • Developed concepts and executed deliverables for yearly and seasonal product campaigns, contributing to a 52% increase in overall sales.

Global Creative Director, Quiksilver Women's Divisions

Roxy is the women’s fashion apparel brand launched by Quiksilver in 1990. In addition to apparel, the brand also provides accessories, home items, hard goods (snow and surf), wetsuits, footwear, books and perfumes; and represents many of the world’s top female surfers.

  • Created a new brand creative direction through photography and graphic design to focus on a fashion-forward consumer while maintaining the spirit of the original Roxy brand. 

  • Implemented a new creative workflow process to increase efficiency; and developed a specialty retail program which resulted in increased sales and effective store channel communication.

  • Created and lead Roxy’s conceptual and visual creative, branding and identity systems for all platforms including print advertising, digital, video and retail experiences.

Fashion Art Director, Roxy & Quiksilver Women's

I am a creative director and founder of Friends Everywhere, a new kind of creative studio and network that helps brands connect with their community through transformative visual storytelling and seasonal campaigns. 

With over 18 years of experience in the fashion and youth culture space, I have a proven track record of developing and executing award-winning creative experiences and consumer strategies for brands such as Levi's, Vans, Spanx, and Roxy.

As a women-founded and led company, we aim to break bad habits in the industry and work with a more human approach. We seamlessly take the heat off internal agencies by activating bespoke, nimble teams from our network of friends who are experts in art buying, brand development strategy, and creative direction. 

Our work can be seen in a diverse group of publications from Vogue to Thrasher, and we are always looking for new collaborations and partnerships.

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Susan Boles

Tevis Houston

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