Founders, tell me a time when you found a competitor with the same set of features and product. In 2025, I’m sure you’ll find many.

But do you know what ‘really’ separates your brand from the competition? 

It's experience and design. 

And you relate to this. 

So:
- You look for inspiration online to create your wireframes
- You bring up some designs to put your product together
- You hire a random designer that gives you a dopamine shot by creating your vision

But do you really understand how this affects your brand and business?

- You get signups (with lots of marketing) but NO paid users
- You get paid users (with lots of sales) but NO recurring customers
- You get recurring customers (with lots of support) but NO band advocacy

Look, powerful brands are offering something beyond putting up a product and a team together.

If you look around and understand why you choose a certain brand (say, Uber) over others (say, many ride sharing apps), it all boils down to 2 aspects:

1. Design
2. Experience

When your customers get a good experience from your brand, that’s when they:

1. Sign Up
2. Buy
3. Advocate

That’s when your product really works till you achieve product market fit with superior growth.

- Your leads quickly making decision to turn into customers
- Your customers appreciating your product with quality reviews online
- Your customers turning into raving fans bringing in more customers

That’s when all the true business KPIs start hitting:

- Your sales increase
- Your engagement increase
- Your churn decrease

But there are too many aspects that always become a priority. But it’s time for you to take action and revamp your brand’s design experience.

Hi, I am Vinamra and I have worked (for over a decade) with over 130+ brands by helping tech company founders, CMO’s, product managers with design strategies to increase their business KPIs like user retention, user engagement, conversions for their new/existing digital brand/websites/products by Brand design, UX design and Web design.

I value clarity, empathy, and integrity above all else. These ideals guide my approach to problem solving and life in general. I have earned cheer as a '40-under-40' and have been a panelist/author at events around the world, including TEDx. I am also an On-Deck NoCode Fellow.

If you’re considering a design revamp for your brand, and digital assets like web and product, connect with me and let’s chat!

You can also schedule a discovery call with me from my website.

Vinamra Agrawal

Confusion doesn’t push buyers away.
It makes them hesitate — and hesitation kills sales.

When your message isn’t clear,
people don’t ask follow-up questions.
They move to the next option that feels easier.

Strong brands reduce thinking.
Weak brands increase it.

That’s why clarity beats creativity in business marketing.
It lowers friction, builds trust faster,
and shortens the buying decision.

If your positioning can’t be repeated word-for-word
by someone who just discovered you,
your marketing is doing extra work for fewer results.

Simple messages scale.
Complex ones leak revenue.

Fix the understanding gap first.
Everything else works better after.

Save this if you want higher-quality leads.

customer psychology, buyer journey, ux clarity, ai marketing systems, conversion optimisation, trust building strategiest

I bring “Brand Clarity” to your low-converting websites, business or products, so the traffic translates into Real Revenue.

People don’t leave your page because they’re confused.
They leave because they don’t feel safe.

Messy communication signals messy delivery —
even when your work is solid.

Buyers don’t ask questions out loud.
They just close the tab.

Trust isn’t built with discounts or “DM us” buttons.
It’s built when your message quietly answers:
✔ Who this is for
✔ What problem it solves
✔ What happens next
✔ Why you can be trusted

If your online presence can’t do that in seconds,
the customer doesn’t negotiate —
they move on.

Strong brands don’t shout.
They explain clearly.

Fix the message.
The money follows.

Save this if you’re serious about conversions.

customer psychology, buyer journey, ux clarity, ai marketing systems, conversion optimisation, trust building strategies

Most people misunderstand “vibe coding.”

They think it means:
👉 open an AI tool
👉 type a vague prompt
👉 ship whatever comes out

That’s not leverage. That’s gambling.

What actually works is this:

Design first.
Decisions first.
Intent first.

AI is not your architect. It’s your execution layer.

If you don’t know:

what problem the page is solving

what decision the user should make in 3 seconds

what must exist vs what’s nice-to-have

AI will happily build something.
Just not the right thing.

I see founders wasting weeks “building fast” with AI…
Only to end up with:

pretty but incoherent UIs

over-engineered flows

zero clarity on why conversions aren’t moving

Speed without direction is just faster confusion.

The real unlock isn’t “designers learning to code.”
It’s designers and founders thinking in systems:

outcome → structure → components → execution

Once that’s clear, AI becomes dangerous (in a good way).

Use AI to compress effort.
Not to outsource thinking.

That’s the difference between shipping experiments
and installing systems that actually convert.

If you’ve used AI and felt productive but not effective —
this is probably why.

If people have to think to remember you,
you’ve already lost the sale.

Markets don’t reward talent.
They reward presence.

Not because buyers love seeing you every week —
but because the brain trusts what it sees often.

Silence doesn’t make you mysterious.
It makes you replaceable.

While you’re offline,
someone else is educating, reminding, reassuring,
and quietly becoming the safer choice.

Visibility isn’t noise.
It’s proof of existence.

Show up with the same message,
to the same people,
again and again —
until remembering you feels automatic.

That’s how brands win without discounts.

Save this.
This is how recall becomes revenue.

customer psychology, buyer journey, ux clarity, ai marketing systems, conversion optimisation, trust building strategies

Familiar doesn’t mean famous.

Being known inside your circle
doesn’t make you remembered in the market.

Buyers don’t research every option.
They recall one or two names — and move.

That’s why “we do great work” never wins.
It doesn’t stick. It doesn’t travel. It doesn’t repeat.

What scales isn’t effort.
It’s a single clear idea that people can pass on
without thinking.

No recall = no preference.
No preference = price pressure.

The most dangerous position in business
isn’t second place —
it’s not being considered at all.

Build memory, not noise.

Save this. This is brand survival.

customer psychology, buyer journey, ux clarity, ai marketing systems, conversion optimisation, trust building strategies

When your offer sounds like everyone else,
buyers treat you like everyone else.

That’s why negotiations feel brutal —
not because customers are cheap,
but because nothing separates you.

“Good quality” isn’t a reason to choose.
“On-time delivery” isn’t a differentiator.
Those are minimum expectations.

When your message is generic,
price becomes the only comparison tool.

Clear offers remove negotiation
because they remove doubt.

Specific beats impressive.
Outcome beats effort.
Proof beats promises.

If people need a conversation
to understand why you’re different,
you’ve already made it harder to buy.

Clarity doesn’t limit you.
It protects your margins.

Save this.
This is how you stop discounting.

customer psychology, buyer journey, ux clarity, ai marketing systems, conversion optimisation, trust building strategies

Good design isn’t decoration—it’s the fastest way to earn user trust and drive brand conversion.

Founders often say they want better design because it feels premium.
But what actually matters is this: clear design builds user trust.

When visual storytelling is aligned with your brand promise, users don’t hesitate.
They understand faster. They trust sooner. And trust is what drives brand conversion—not aesthetics alone.

If your communication, visuals, and interface aren’t telling the right story, you’re not losing clicks—you’re losing confidence. And once trust drops, conversion follows.

Save this before your next redesign.
Comment TRUST if design is part of your growth plan this year.

If your “UX impact” slide ends with “stakeholders loved it”, I have news: you just shipped a premium screensaver. 

I am sharing a piece on UX design & business value—and the uncomfortable truth that UX doesn’t automatically create value. It enables it… when it’s treated like infrastructure, not decoration.

What actually pays the bills (the unsexy list):
-Time saved (every extra click is a tax, collected at scale)
-Errors avoided (users will break things with Olympic creativity)
-Support costs reduced (bad UX hires support; good UX quietly fires them)
-Adoption unlocked (people don’t hate change, they hate confusing change)

Where we lose the plot:
-“Improve the experience” with no business question
-Measuring success by applause
-Inviting UX after decisions are frozen (aka makeup on structural debt)

The bar is simple: If UX can’t explain how it saves time, reduces cost, increases adoption, or lowers risk—then it’s not UX. It’s interior decoration for software.

Good UX disappears into results.
Bad UX gets a case study.

PS: If it doesn’t move a metric, it’s not business value—it’s just very polite art.

View newsletter: DesignThatWorks (even with AI)

UX design is often described as critical to business value. This is said confidently, usually right before a slide deck full of pastel boxes and arrow

Open article: UX Design and Business Value: A Love Story That Still Needs Proof by Vinamra Agrawal • 3 min read

UX Design and Business Value: A Love Story That Still Needs Proof

AI is killing “pretty design.”
Good.

Pretty design had great vibes.
It just never helped users decide.

In the AI era, design isn’t how it looks.
It’s how it decides.

Everyone can generate a landing page now.
Everyone can ship a UI kit.
Everyone can “redesign” a product in a weekend and call it progress.

We didn’t democratize design.
We commoditized aesthetics.

AI didn’t replace design.
It replaced surface-level design — the kind that impresses other designers and quietly loses users.

What AI is great at:
-Layouts, colors, copy, trends
-50 options no one will test
-Making everything look polished and behave confused

What it can’t do (where the money still is):
-Turn ambiguity into a clear next step
-Build trust when stakes are real (payments, health, security)
-Reduce cognitive load instead of rearranging it
-Explain why something happened without making users feel stupid

In the AI era, design gets promoted.
From “make it pretty”
to “make it safe, clear, and decisive.”

Because AI products are probabilistic.
Users are emotional.
Design is the job of stopping that combination from causing churn.

The new moat isn’t AI.
AI is table stakes.
The moat is how your product makes people feel while they decide.

Pretty design had a good run.
But vibes don’t convert.

Verdict:
When intelligence is cheap, confusion is unforgivable.

What used to take a week can now be done in hours—with the right agentic workflow and AI efficiency.

Everyone debates whether to use AI. That’s the wrong question.
The real advantage comes from agentic workflow design, not just tools.

A global rebranding project—normally research-heavy and time-intensive—was completed in six hours instead of a week. Not because we rushed, but because AI efficiency was paired with the right process.

AI doesn’t replace thinking.
It removes friction.
And when friction goes down, quality and speed go up—together.

Save this if speed matters to your business.
Comment SPEED if you’re using AI beyond surface-level automation.

Growth-Focused UI/UX Designer | Building High-Converting Interfaces for Web3, SaaS & Crypto | Landing Page Specialist

Hey there 👋 I’m Nishar, a Lead Product Designer who loves helping startups turn ambitious ideas into products that truly scale.

For the past 5+ years, I’ve been designing and shaping SaaS and fintech products from 0→1, balancing strategy with hands-on craft. My goal in every project is simple — build products that feel effortless to use, deliver measurable impact, and help teams grow faster.

When I joined DoubleTick as the founding designer, it was a small regional WhatsApp CRM. Over time, I helped transform it into a global platform used by 7,000+ businesses across 145+ countries.
We redesigned automation flows, simplified onboarding, and made complex workflows intuitive — leading to a 50% jump in automation adoption and 35% faster activation.

At Jiraaf, I designed the investment experience that powered $80M+ in transactions. By simplifying financial decision-making and creating a frictionless user journey, we built trust and engagement at scale.

What I love most about design is its ability to connect business, technology, and human behavior. Whether it’s defining product direction, building scalable design systems, or mentoring young designers, I care about helping teams ship faster, smarter, and with zero design debt.

Outside of work, I share my learnings with a growing community of 28K+ on LinkedIn and 24K+ on Dribbble, discussing design, startups, and growth. It’s my way of giving back and staying connected to what’s next in product design.

What I bring to startups:
• A strategic partner who helps shape product direction, not just screens
• Velocity + craft — fast iteration without design debt
• Systems thinker who builds scalable design foundations and processes
• Data-informed decision-making that blends empathy with analytics
• Founder-friendly collaboration — clear, ego-free, outcome-driven

Core Skills:
Product Strategy · UX/UI Design · Design Systems · Data Visualization · SaaS & Fintech UX · Usability Testing · Growth Design · Team Leadership

Tools:
Figma · Framer · MUI · Tailwind CSS · shadcn UI · Webflow · Miro · Jira · ChatGPT

If you value clarity, speed, and thoughtful design leadership — I’d love to connect.
🎨 https://nishar.framer.ai
📧 nisharmultani007@gmail.com

Nishar Multani • UX UI DESIGNER

🚀 New SaaS UI/UX Design — URL Shortener Web App

Just finished designing a URL shortener web app focused on speed, clarity, and scalability.
The goal was to simplify link creation while giving users full control over tracking and management.

Design highlights:
✔️ Clean & modern SaaS interface
✔️ Intuitive link creation flow
✔️ Analytics-first dashboard UX
✔️ Scalable components for growth
✔️ Conversion-focused layout

This concept explores how a utility product can still feel premium, simple, and user-friendly.

💬 I’d love to hear your thoughts!

✅ Available for new projects
📩 Send me a DM or book a call:
👉 https://lnkd.in/d9TheSmk

#SaaSDesign #UIUX #UXDesign #UIDesign #ProductDesign #WebAppDesign #DashboardDesign #LandingPageDesign #StartupDesign #B2BDesign #DesignInspiration #Figma #NoCode #TechStartup #DigitalProduct #UserExperience

Nishar Multani

Lead UI/UX Designer & Product Designer | 5+ Years Building High-Growth SaaS & Fintech Products | 28.7K+ LinkedIn Followers | 24.4K+ Dribbble Followers | Open to Full-Time & Freelance Roles

🚀 New Design Drop – URL Shortener Landing Page

Just wrapped up a modern URL shortener landing page design focused on clarity, speed, and conversions.
The goal was simple: make link management feel effortless, trustworthy, and scalable.

What I focused on:
✔️ Clean SaaS-style UI
✔️ Strong visual hierarchy
✔️ Conversion-driven CTAs
✔️ Responsive-ready layout

Would love to hear your thoughts and feedback 🙌

💼 Looking to build or redesign your product?
I help startups and SaaS teams craft high-converting websites and product experiences.

📩 Let’s work together:
nisharmultani007@gmail.com

#UIDesign #UXDesign #SaaS #LandingPage #ProductDesign #WebDesign #StartupDesign

🏡 Redesigned: HouseNovel — Home History Research Platform (Web UI/UX)

Just finished redesigning a key page for HouseNovel, a platform that helps homeowners uncover the history of their property — from past residents and census records to newspaper mentions and historic maps.

The goal of this redesign was to improve UX clarity, customer trust (CX), and content discoverability while keeping the experience human-led (real researchers, no bots).

What changed in this redesign:
✔️ Clearer value proposition above the fold
✔️ Simplified research package comparison
✔️ Stronger trust signals & social proof
✔️ Editorial-style layout for long-form content
✔️ Improved information architecture for easier scanning

This project was a great example of designing for credibility, storytelling, and conversion — especially important for research-driven and real-estate platforms.

💬 Would love to hear your thoughts or feedback.

✅ Available for new UI/UX & SaaS redesign projects
📩 DM me or book a call:
👉 https://lnkd.in/d9TheSmk

#UIUX #UXDesign #CXDesign #WebDesign #SaaSDesign #RealEstateTech #ProductDesign #InformationArchitecture #UserExperience #CustomerExperience

🚀 AI SaaS URL Shortener Dashboard — UI/UX Case Concept

I recently designed a URL shortener web app dashboard with a strong focus on UX clarity, CX efficiency, and decision-first design.

The goal was simple:
👉 reduce friction
👉 improve scannability
👉 help users act faster with confidence

What this design focuses on:
✔️ Clean, minimal SaaS UI
✔️ Intuitive link creation & management
✔️ Scannable analytics for quick insights
✔️ Action-first interactions (copy, share, stats)
✔️ Scalable dashboard system for growing products

This concept shows how even a utility-driven product can deliver a premium user experience and strong customer experience (CX) without unnecessary complexity.

💬 I’d love your feedback — designers, founders, and product builders.

✅ Available for new projects
📩 Send me a DM or book a call:
👉 https://lnkd.in/d9TheSmk

#UXDesign #CXDesign #UIUX #SaaSDesign #DashboardDesign #WebAppDesign #ProductDesign #AISaaS #UserExperience #CustomerExperience #StartupDesign #DigitalProduct

⚖️ Website Redesign — McGrath Law Firm (Legal UI/UX)

Recently worked on a website redesign for McGrath Law Firm, a practice with over 50 years of experience serving clients in immigration law and related legal services.

The goal of this redesign was to improve user experience, credibility, and lead conversion, while respecting the firm’s long-standing legacy and professionalism.

What the redesign focused on:
✔️ Clear value proposition above the fold
✔️ Trust-first UX with testimonials and success metrics
✔️ Simplified navigation across practice areas
✔️ Strong consultation-driven CTAs
✔️ Clean, modern design for a traditional legal industry

Designing for legal services is about clarity, confidence, and empathy—this project was a great example of balancing modern UI with institutional trust.

💬 Would love to hear your thoughts or feedback.

✅ Available for website & UI/UX redesign projects
📩 DM me or book a call:
👉 https://lnkd.in/d9TheSmk

#UIUX #WebDesign #LegalTech #LawFirmWebsite #UXDesign #CXDesign #ProductDesign #WebsiteRedesign #UserExperience

🚀 Hiring: Graphic Designer (Social Media Specialist)

📍 Full-time | Remote

We’re looking for a creative Graphic Designer with a strong focus on social media content.

Requirements:
Strong visual sense & consistency
Experience designing social media posts, ads, creatives
Ability to work independently & meet deadlines
Figma / Adobe / relevant tools proficiency

📩 DM me your portfolio
(Only portfolios will be considered)

Feel free to share with someone who might be a good fit 🙌

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Nishar Multani • UX UI DESIGNER

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The Battle

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Nishar Multani • UX UI DESIGNER

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