Thijs Kraan

I help designers sell their expertise through writing content.

Before 2023, 100% of my design clients came from referrals.

→ I had zero control over when my next project arrived

Today, 88% of my clients come through LinkedIn – inbound.

Learning “how” took me 1065+ days of sharing expertise:

- Positioning & articulating the value of my expertise
- Experimenting with writing high-performing hooks
- Converting attention into inbound business leads
- Talking to 1000s of designers and design leaders
- Finetuning my profile for the highest conversion

I was a poor design student, so I self-studied:

- I consumed 1000s of posts & 100s of videos
- I read 100s of books & 100s of articles
- I wrote more than 1200+ posts

Obsessed with mastering the nitty-gritty of content.

And that meant making countless mistakes:

- I tried appealing to everyone, so I never got to stand out
- I wasted 100s of hours on meaningless content iteration
- I pivoted direction 50+ times so nothing compounded
- I got 3M+ impressions without winning a single client
- I ignored 1000s of hand-raisers right in front of me

To this day, I still learn new things every day.

Even after investing 3 years in learning:

€10k+ on courses/coaches
1000+ hours on reading
2500+ hours on writing

But now, I've turned everything into one framework to:

- Share your unique expertise more effectively
- Become the go-to expert for your audience
- Start getting inbound leads (on auto-pilot)

My LinkedIn Growth Framework. 

After 10+ iterations, I'm confident it works:

- A design founder added €100k+ in revenue (in 6 months)
- A design leader landed a new €150k+ job (in 3 weeks)
- And many designers won new 5-figure project deals

All from sharing their unique expertise (on LinkedIn)

So, if you want to learn from my biggest mistakes.

Take my free 5-day LinkedIn Growth Strategy:

growexpertise.com/linkedin-growth-strategy
(or click my LinkedIn profile buttons above)

PS. For 1:1 help, DM me or visit valuepositioner.com

Design Content Consultant

I help design leaders, founders, and freelancers do 4 things:

1. Understand & position your unique value
2. Create your design content strategy
3. Systematize content creation
4. Start creating habitually

By:

1. Analyzing your existing customers, content & data
2. Strategizing toward your ideal future positioning
3. Producing content for authority, talent & leads
4. Upgrading your content, profiles & funnels

Together, this will help you:

- Get inbound leads
- Attract new talent
- Build authority

Want to learn how? 

Send me a message.

If you need inspiration on how to approach LinkedIn as a studio founder:
 
1. Greg Isenberg – co-founder of Late Checkout
2. Max Ottignon – co-founder of Ragged Edge
3. Roman Stikkelorum – co-founder of Verve
4. Tobias van Schneider – founder of HOVS
5. Simon Dixon – co-founder of DixonBaxi
6. Sunny Bonnell – co-founder of Motto®
7. Soren Iverson – founder of Iverson
8. Nick Pattison – founder of Primary
9. Fons Mans – founder of Offgrid
 
Top-tier work, insights, or stories. 
 
All with a distinct angle.

Who did I miss?

Founder-led growth partner for design studios

Neoscale

UI/UX Designer

M.G. Associates

- Developed working drawings for resort projects to ensure proper execution throughout the construction phase.
- Designed and developed 3D model concepts for client meetings conveying project vision.
- Coordinated drawings with Interior, structure, MEP, and vendors for streamlined project development.

Architect

Siar Architects

- Developed architectural drawings for residential construction projects.
- Prepared interior elevations and produced 3D conceptual designs and visualizations for residential projects.
- Coordinated with Material Vendor, Structure, and MEP Team

Arvind Kumar and Associates

- Developed 3D models for commercial, institutional, and residential buildings.
- Assisted in the development of presentation drawings for clients.  
- Assisted in creating a set of sanctioned drawings.
- Assisted in the development of floor plans using Photoshop.

Architectural Intern

Designer | Architect | Following curiosity to bring clarity for growth and impact | 1% Daily Improvement

Hello there! Glad to have you here.

I am a Designer with a background in Architecture.

I am in constant pursuit of improving my skills and experiencing new things.

These are the fields I am interested in:
- UX and UI Design
- Architecture Visualization
- Productivity and system settings

Here's what am I doing now 
- Accumulating skills in UX and UI from reading articles to applying them by copying
- Participating in UX Hackathon by UX Hack
- Learning to write for clear articulation of my thoughts. 

This is a small part of what I am doing or plan to do and might change in the future. 

Thanks for stopping by again,

Cheers!

P.S. - If you have something interesting to work on or want to share then drop a message 
or contact me → Bhuwandesign@gmail.com

taplio

The Battle

Thijs Kraan

Bhuwan Thapa

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taplio

The Battle

Thijs Kraan

Bhuwan Thapa

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thijs Kraan's LinkedIn Performance

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Performance ScoreThijs Kraan's LinkedIn Performance