Thijs Kraan

I help designers sell their expertise through writing content.

Before 2023, 100% of my design clients came from referrals.

→ I had zero control over when my next project arrived

Today, 88% of my clients come through LinkedIn – inbound.

Learning “how” took me 1065+ days of sharing expertise:

- Positioning & articulating the value of my expertise
- Experimenting with writing high-performing hooks
- Converting attention into inbound business leads
- Talking to 1000s of designers and design leaders
- Finetuning my profile for the highest conversion

I was a poor design student, so I self-studied:

- I consumed 1000s of posts & 100s of videos
- I read 100s of books & 100s of articles
- I wrote more than 1200+ posts

Obsessed with mastering the nitty-gritty of content.

And that meant making countless mistakes:

- I tried appealing to everyone, so I never got to stand out
- I wasted 100s of hours on meaningless content iteration
- I pivoted direction 50+ times so nothing compounded
- I got 3M+ impressions without winning a single client
- I ignored 1000s of hand-raisers right in front of me

To this day, I still learn new things every day.

Even after investing 3 years in learning:

€10k+ on courses/coaches
1000+ hours on reading
2500+ hours on writing

But now, I've turned everything into one framework to:

- Share your unique expertise more effectively
- Become the go-to expert for your audience
- Start getting inbound leads (on auto-pilot)

My LinkedIn Growth Framework. 

After 10+ iterations, I'm confident it works:

- A design founder added €100k+ in revenue (in 6 months)
- A design leader landed a new €150k+ job (in 3 weeks)
- And many designers won new 5-figure project deals

All from sharing their unique expertise (on LinkedIn)

So, if you want to learn from my biggest mistakes.

Take my free 5-day LinkedIn Growth Strategy:

growexpertise.com/linkedin-growth-strategy
(or click my LinkedIn profile buttons above)

PS. For 1:1 help, DM me or visit valuepositioner.com

Design Content Consultant

I help design leaders, founders, and freelancers do 4 things:

1. Understand & position your unique value
2. Create your design content strategy
3. Systematize content creation
4. Start creating habitually

By:

1. Analyzing your existing customers, content & data
2. Strategizing toward your ideal future positioning
3. Producing content for authority, talent & leads
4. Upgrading your content, profiles & funnels

Together, this will help you:

- Get inbound leads
- Attract new talent
- Build authority

Want to learn how? 

Send me a message.

If you need inspiration on how to approach LinkedIn as a studio founder:
 
1. Greg Isenberg – co-founder of Late Checkout
2. Max Ottignon – co-founder of Ragged Edge
3. Roman Stikkelorum – co-founder of Verve
4. Tobias van Schneider – founder of HOVS
5. Simon Dixon – co-founder of DixonBaxi
6. Sunny Bonnell – co-founder of Motto®
7. Soren Iverson – founder of Iverson
8. Nick Pattison – founder of Primary
9. Fons Mans – founder of Offgrid
 
Top-tier work, insights, or stories. 
 
All with a distinct angle.

Who did I miss?

Founder-led growth partner for design studios

General Assembly

24-weeks immersive UX design program receiving professional training and working on a variety of UX projects

Full-time immersive User Experience Design program that includes over 500 hours of professional training over twenty-four weeks. Utilized a hands-on approach to practice user-centered design methods, design thinking skills, team collaboration, and client relations

UX Design Fellow

Atlantic Therapy Associates

Customer Experience Manager

Cardii.io

Worked on the research and design of the corporate wellness side for the gamified fitness app Cardii.io.  Performed usability testing for the administrative dashboard user flows and implemented design iterations based on user feedback.

User Experience Designer

OMC Physical Therapy and Rehabilitation

Regional Practice Manager

Billing Supervisor

I am a UX Researcher and Designer who is determined to create digital products that answer questions, save time and resolve frustration while providing users with enjoyable and memorable experiences. With fifteen years of expertise managing healthcare practices I have both a passion and skill to effectively organize day to day and large scale office processes and provide rewarding customer experience and an efficient business workflow. I love listening to people’s stories, assessing their needs, and providing creative solutions.

User experience design allows me to build easy to use and helpful products that attract and delight users to help businesses establish effective communication and build trust with their target audience.

taplio

The Battle

Thijs Kraan

Kate Sapozhnik

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taplio

The Battle

Thijs Kraan

Kate Sapozhnik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thijs Kraan's LinkedIn Performance

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Performance ScoreThijs Kraan's LinkedIn Performance