 Business and financial content.
   
 Ghostwriting for business owners and executives. 
   
 Content types: articles, LinkedIn content, landing pages, and others. 
  
 Other services:
    Travel writing
    Remote business consultant: helping you transition to a 'freedom lifestyle.' 
       
Portfolio: https://thilini.me/

Financial copywriter | Ghostwriter l Consultant

Indigenous Business Australia

Manager, Commercial Property Solutions 

New Forests

Senior Analyst, Investment Analytics

Amba Research

Senior Associate Vice President (and Associate Vice President earlier)

Asia Capital PLC

Investment Analyst

Hemas International Freight Pte Ltd

Junior Executive (and Trainee Executive earlier)

Financial copywriter | Ghostwriter for founders & financial managers | Building a remote business

I help in two ways.

1) Financial content that connects with your audience: 

> Ghostwriting for businesses and founders (articles, social-media content and others). 
> Landing pages and website copy.
> Action plans to make your content work (content strategies). 

2) Tips to create a freedom lifestyle:

> Build a slower business and lifestyle, where you get to do what you love at your own pace. 

Some feedback from my clients:

"I have enjoyed working with Thilini for a couple of years now. She is an excellent writer with deep knowledge of complex financial topics. She behaves like a fiduciary even when it's not required, which makes the compliance review painless and easy. Thilini is excellent with facts and is careful to seek out current information in a constantly changing legal landscape, even across borders. She really is a fantastic addition to any content team."
Kimberly Rotter, CEO of An Army of Writers

I can thoroughly recommend Thilini to anyone who requires the services of a financial copywriter. Not only is Thilini a talented and creative writer, she is a joy to work and an absolute pro.
Rob Ioannou, Former Managing Director, AEGIS Global

Backstory:

I come from a financial background, with over a decade of experience in several roles between Australia and Sri Lanka. 

In 2019, I quit my full-time job in Sydney to travel and take a career break, and moved across the planet to Mexico. Later, I started building a remote business drawing from my experiences and adventures.  

For more freedom-living content, connect with me on Instagram (@momentsing).

Thilini Wijesinhe

Australian Military Bank Ltd

Finance transformation 
Margin management 
Cost efficiencies 
Strategic KPIs
FP&A
Automation of Regulatory Reporting 
Capital optimization 
ALCO
ICAAP & Stress Testing 
Budgeting and Planning

Deputy Chief Financial Officer

Universal Mind Mapper

Training and Development

Director - Financial Advisory

Deloitte

CFO Advisory - Banking & Capital Markets

Ahli Bank QSC

Strategic Planning 
•	5 Year corporate strategy formulation for the bank with 5-year financial forecasts 
•	Financial strategy formulation including capital planning and dividend policy formulations
•	Responsible for the preparation of Bank wide Annual Budgets and Business Planning
•	Internal Capital Adequacy Assessment Process (ICAAP)
•	Responsible for ALCO and Management Committee Presentation packs
•	Risk adjusted performance measures (RAROC) for the bank, business units & sectors for the 
        purpose of capital allocation 
•	Comprehensive peer comparison analysis of Qatari banks, highlighting key challenges and 
        weaknesses
•	Duration wise interest rate sensitivity analysis and analysis of maturity profile of assets & liabilities 
        of the bank
•	Banking Industry Research (Qatar & region)
•	Quarterly Investor Presentation

Management Reporting 
•	Well integrated MIS system including customer profitability 
•	Business unit performance measurement and branch profitability including fund transfer pricing 
        and indirect cost allocation
•	Yield/Cost of funds monitoring
•	Product profitability analysis on banks lending and deposit products
•	Review of pricing of retail products both loans and deposits and proposing changes 
•	Performance measurement of bank’s investment portfolio based on Sharpe measure, Information 
        ratio & Portfolio VAR
•	Analysis of bank's bond investment portfolio 
•	Ad-hoc MIS pertaining to specific decisions 

Corporate Finance
•	Capital Budgeting and critical financial evaluation of Bank's capital investment decisions based on 
        NPV, IRR and ROI
•	Evaluation of acquisition proposals of the bank based on various valuation techniques including 
        FCF models
•	Building long term capital plans in conjunction with business growth projections 
•	Identifying the long term stable funding requirements of the bank  
•	Responsible for carrying out presentations for rating agencies  – Moody’s, Fitch Ratings

Head of Strategy & Analysis

Moody's Analytics Knowledge Services

After going through a vigorous 2 month training program and rated grade A on the training evaluation; carried out equity research for a leading investment bank, covering the Pan European Equity Stocks. Leading the analyst team and responsible for achievement of deadlines and ensure high quality control and attention to detail. 

Creating and updating financial models for the companies in coverage with estimates 
Creating and maintaining valuation models to arrive at  intrinsic values and target prices for 
the equity securities under coverage
Building and maintaining complex industry models; publishing industry updates
Writing and publishing of earnings notes (previews and reviews) with a recommendation and a 
price target
Conducting industry research (Oil & Gas, Banking, Paper and built complex models)


Achievements

Successfully developed a model to capture the financial risk of European Equity stocks during  
the financial crisis 2008-2009 including debt maturity analysis with stress testing analysis 
Successfully managed and groomed a team of equity analysts
Developed Training Materials mainly analyzing the impact of IFRS amendments in Equity
Valuation

Associate Vice President

SC Securities (Pvt) Ltd

Equity Research Analyst- Head 

Headed the research division conducting equity research on listed companies. 

Prepared daily and weekly market updates which were mainly sent to institutional investors. 

Carried out financial modeling and forecasting. 

Company visits, good rapport with IR of blue-chips. 

Proven track record of making successful calls on the economy as well as on equities.

Head Of Equity Research

JDC (Pvt) Ltd.

Reported directly to the managing Director on product profitability and customer profitability. 

Was in charge of designing a marketing research project, which is used to shape the business strategies of the company. 

Worked together with Finance manager in budgeting and cash flow planning.

Management Accountant

Eswaran Brothers Exports

Analyzed the financial accounts and reported directly to the Group Chairman. 

Coordinated with accountants in relation to the major variances identified. 

Arranged monthly meetings and monitored the implementation progress of the decisions taken. 

Managed the Group’s investment fund by determining sound investment opportunities and highlighting risks

Accountant ,Private Wealth Manager & Risk Advisor

Strategic and transformation-focused senior finance executive with over 20 years of global experience across Australia, the Middle East, and Europe in banking, capital markets, and financial services. Currently Deputy CFO at Australian Military Bank, leading end-to-end financial operations, long-term financial modelling, and APRA-aligned regulatory reporting. Proven record in driving profitability improvements (NIM, ROA, cost-to-income), optimising capital, and delivering actionable insights to boards and CEOs. Deep expertise across FP&A, ICAAP, ALCO, M&A, and financial strategy. Recognised as a trusted advisor and business partner in dynamic, regulated environments.

taplio

The Battle

Thilini Wijesinhe

Sudhan (Umasudhan) Subramaniam, CFA,FRM,CPA, FCCA,ACMA,MSc

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