Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

Crafted and iterated all (micro)copy for new tech management tool, defined content and information architecture, worked bilingually (German & English) with other product teams like Grover Card and Payments, developed the Content Style Guide, assisted with user research, initiated content experiments, and supported CRM + brand communications with DE localization

Senior UX Writer | Content Designer

immowelt Hamburg GmbH

Structured long texts in snackable bites, wrote and iterated microcopy for property financing tools, tested copy with real users

Redakteurin für Online-Content

Albert Bauer Digital

Online-Redakteurin & Mentorin

Online-Redakteurin

Haymarket Media Group

Redakteurin

Content Fleet GmbH

Junior Content Manager

Reichenhaller Tagblatt

zwei Jahre Volontariat, anschließend Anstellung als Redakteurin, Blattplanung, Themen-Recherche, Berichterstattung vor Ort, Fotografie, Verfassen sämtlicher journalistischer Textsorten, Redigieren von Texten freier Mitarbeiter, Einteilung freier Mitarbeiter, Organisation des Redaktionsalltags, Layout, Lektorat

Salzburger Nachrichten

Themen-Recherche, Verfassen von Meldungen, Berichten, Interviews, Reportagen, Redigieren von Agenturmeldungen, Erstellen von Bildergalerien und Slideshows, Social Media, crossmediale Aufbereitung von Print- und Online-Beiträgen für die tägliche Tablet-Ausgabe

Weekend Magazin

Themen-Recherche, Bild-Recherche, Verfassen von redaktionellen Beiträgen und Advertorials, Umsetzung von Kunden-Korrekturen

As a Senior Content Designer (UX Writer), I’m dedicated to making digital products and services easy to use for everyone. I love turning complex information into clear and enjoyable content. ✨

📚 Professional Background
- My journey began as a journalist and editor for a newspaper and several online media platforms. 
- This taught me the art of storytelling and how to give people the relevant information they need based on their current situation. 

- With degrees in Communication Sciences and Psychology and a special interest in behavioral and neuropsychology, I bring a unique perspective to UX writing. 
- Knowing how people usually think and behave benefits my current role significantly. 📚🧠

👀 Current Focus
- I'm diving into AI content engineering because I see a bright future there and want to stay ahead. 
- This mix of empathy and innovation drives my approach, helping me create content that truly resonates with users. 

❤️ Personal Interests
- Outside of work, I care for sick and injured pigeons, helping them heal and return to the wild. 🐦❤️ 
- This work is close to my heart because these smart, lovable birds often struggle due to their hard lives on city streets, which result from human behavior and past domestication for eggs and meat.

taplio

The Battle

Thilo Schinke

Christine Mühlbauer

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