Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

Zeotap

Chief Operating Officer

Finaloop

Chief Revenue Officer

Craft.io

It’s hard to build products with confidence. Craft.io is here to help. With thousands of product teams from early-stage startups to some of the world's largest enterprises, we pride ourselves in providing Product Managers, Product Owners and Senior Executives the platform they need to build strategy and roadmaps, gain valuable customer feedback, prioritise features and focus on what they love doing - building and shipping great products.

Co-founder and CEO

Taboola

- Built and managed the SMB team of Taboola Advertising, driving it to become a $100M business unit. Unit included Marketing and Account Management globally.
- Worked closely with the product team on creating a leading self service product for Taboola's scaling advertisers.
- Created and led the Advertising Ops team to support the Advertising Sales and Account Management teams around process optimization and improvement, knowledge management etc.

VP Low Touch and Media Operations

Google

Manage Google's digital skills programmes for individuals and SMBs in Europe, supporting millions of people to make the most out of the web and help them grow their business and career.

Head of Growth Engine, EMEA

- Manage all direct acquisition Marketing channels (online/offline) to drive SMBs to Google's advertising solutions
- Run the EMEA region and work closely with more than 30 markets on their local SMB Marketing activities, setting their ambition level, budgets and support scaling locally led channels
- Work closely with Sales channels (call centers, internal sales teams) on aligning and optimizing Marketing and Sales collaboration in the mid market and upper long-tail segments

Head of SMB Acquisition Marketing, EMEA

Barclays Wealth Investment Management

Manage large scale, cross functional change programmes across Europe
Support shaping the company's strategy and drive the CEO agenda across the business

Business manager

Manager - Strategy & Planning

Rotem Strategy

Consultant

Ziv Caspi – leading private education company (£1.5M revenues, 2,000 students)

Vice President, Mathematics team leader

GTM fan, and some say expert for quite some time now...Did all sorts of things in all sorts of companies.

Elad Simon

How is it possible that large companies are still buying Adobe and Salesforce CDP?🤔

Soooo many infinitely better options out there and somehow they still have traction. it feels like a real puzzle considering how far the tech has moved vs what they offer and how many terrible implementations I see in the market with their CDPs which end up costing millions and working poorly.

any thoughts? share in the comments!

#CDP #Martech

CEO @ Zeotap | Helping Enterprises create realtime, personalized experiences for their customers

Happy Thanksgiving to all (or happy weekend to anyone not celebrating Thanksgiving).

I want to give a quick shoutout to one of my favorite podcasts: The Product Porch Podcast with Joseph Ghali, Todd Blaquiere, MBA, and Ryan Cantwell, MBA. Their podcast offers great content on product management for all levels and type of product roles

I hope you enjoy it. 🙏

time to talk how CDP deployments look (and how they should). join me and the awesome Mitch (Mircea) Gavril and Marco Schierhorn as we (try to) figure out why so many CDP deployments go wrong and what can you do to make your CDP deployment work better!

#CDP #deathbydeployment

💀 “Easy CDP deployment” is one of the biggest lies in martech.

If your CDP:
 • Took 12+ months to launch
 • Blew through budget
 • And somehow made everything slower

…you’re not alone.

Most CDP projects don’t fail because of the tech, they fail because of how they’re deployed.

In our live webinar “Death by Deployment”, Zeotap and Digitl will break down:
 🔥 Why CDP implementations stall
 🔥 How bad architecture kills momentum
 🔥 What successful brands do differently

👉 Register here: https://lnkd.in/dZDS3_TR

taplio

The Battle

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Elad Simon

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The Battle

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