Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

Krisp

- Working cross functionally to develop an end-to-end product strategy from AI technology development to market positioning. 

- Closely collaborating with amazing teams in AI research, engineering, design, marketing and sales to deliver magical customer experiences, drive growth and maximize value.-

Senior Director of Product Management

- Built the product management & product design teams, hired & developed a team of 5 PMs & 5 product designers working on different parts of the product

- Developed a clear two-pronged product vision and strategy focusing on sales-led growth in b2b call centers and  PLG growth in b2c prosumer markets 

- Helped grow the company and the product from zero to $15M+ ARR and 5M+ MAU 

- Grew the Customer Support team to 10 reps covering 24/7 operations in the middle of pandemic, reduced the First Response time from several hours to 15 minutes

- Reported directly to the CEO & co-founder

Director of Product 

- As the first PM of a growing startup, led the development and release of the AI-based noise-cancellation app on Windows, Mac, Chrome, and iOS platforms. 

- Discovered the PMF and the key customer profile & validated the key hypotheses by participating in customer support, sales, customer engineering & discovery calls & mapping out the results

- Worked closely with GTM teams to establish the product in B2C and B2B segments, and played a key role in the team responsible for big enterprise deployments, including compliance, security, maintainability, and easy deployment at scale. 

- Started and led the Customer Support team.

Hexens

Helped clarify the product strategy for a new product launch in the Web3 crypto security space

Advisor

Ginosi Hospitality Management

- Built a team of 9 engineers and guided the technical, architectural and product decisions

- Set up meaningful Agile processes in two Scrum teams (Android and JavaScript) and increased development velocity

- Achieved 87% reduction of monthly costs of call center by designing and deploying our own in-house solution

- Increased the usage of the Company's internal mobile app for housekeeping and communication by 41% in one quarter

-> Initiated and led the creation of a number of mobile and web products from automated guest check-in solution to IoT products and contactless payments system which resulted in considerable cost reductions and increase of operating efficiency of the business

- Reported directly to the co-founder & CTO

Product Innovation Manager

European Youth Parliament

Developed, set up and maintained the IT infrastructure (servers, email accounts, cloud software and tools) of the organization

Took active part in the high-level strategic decision making process of the organization and consulted the Executive Board on the technology-related matters

Member of the Executive Board

Synopsys

Developed DDR2, DDR3, DDR4, LPDDR2, LPDDR3, LPDDR3M, LPDDR4 Memory PHY interface solutions,

Achieved 60% quicker characterization and verification flow through development and deployment of optimized automation methods. 

Created a pioneering toolset for the creation of a merged all-in-one logical library, which was a novelty at the time of creation and had significant positive impact on the operations and sales of our business unit. 

Developed characterization automation environment based on Perl, Tcl and bash scripts for DDR, SSTL, DDL, ITM, and DLL libraries

Maintained and supported library generation infrastructure, including the scripts, utilities and tools.

R&D Engineer I

Conducted of on-site and teleconference trainings for R&D Engineers on the courses of "Perl/Tcl Scripting", "Chip Design" and "Physical Design Automation"

Teaching Assistant

Participated to the development of Educational Design Kits and Interoperable Process Development Kits for SAED90nm and SAED32/28nm technologies

Developed a number of courses, presentations, laboratory guidelines and educational materials

Conducted trainings and workshops with university students and external customers about Perl and Tcl scripting, digital design automation, digital design toolflow and debugging of the problems.

Intern at Educational Department

Senior Director of Product at Krisp

I'm now leading the product at Krisp -  a unique AI-based voice productivity app. 

In the last 3 years 

- Built the product management & product design teams, hired & developed a team of 5 PMs & 5 product designers working on different parts of the product

- Developed a clear two-pronged product vision and strategy focusing on sales-led growth in b2b call centers and PLG growth in b2c prosumer markets 

- Helped grow the company and the product from zero to $15M+ ARR and 5M+ MAU 

- Grew the Customer Support team to 10 reps covering 24/7 operations in the middle of pandemic, reduced the First Response time from several hours to 15 minutes

- As the first PM of a growing startup, led the development and release of the AI-based noise-cancellation app on Windows, Mac, Chrome, and iOS platforms. 

- Discovered the PMF and the key customer profile & validated the key hypotheses by participating in customer support, sales, customer engineering & discovery calls & mapping out the results

- Worked closely with GTM teams to establish the product in B2C and B2B segments, and played a key role in the team responsible for big enterprise deployments, including compliance, security, maintainability, and easy deployment at scale. 

- Reported directly to the CEO & co-founder

- ... and jumped with a parachute from 4000 meters above the sea :)

taplio

The Battle

Thilo Schinke

Karapet Gyumjibashyan 🚀

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