Grover

🚀 Leading the team responsible for the user journey from the first visit to renting a product, including Homepage, Search, Product Listings, PDPs and Checkout.

🚀 Drove continuous homepage optimization, increasing homepage interactions by +82% YoY and lifting interaction-to-order conversions by +13%.

🚀 Redesigned website header and navigation based on user research (using Card Sorting, Tree Testing, Interviews and A/B testing), leading to a +32% YoY uplift in Category-to-Order conversions.

🚀 Simplified and optimized B2C Checkout, reducing friction and improving usability, resulting in up to +2.5% higher order conversion rates.

🚀 Rolled out a new Point-of-Sale (POS) system to 459 MediaMarkt Saturn stores in Germany and Austria, expanding Grover’s retail and product accessibility.

🚀 Conducted 30+ user interviews (incl. Jobs-to-be-Done), surveys (Nielsen), and 28 experiments, informing product strategy and driving measurable gains.

Product Lead (Consideration & Conversion)

🚀 Led two cross-functional product teams (2 designers, 2 EMs, 9 engineers), driving initiatives across i. a. Search, Filters, Product Lists, and Homepage.

🚀 Rebuilt internal search engine, migrating from Elasticsearch to Typesense and launching a new UI, cutting global search exits by 39% and increasing submitted orders by 3.9%.

🚀 Transformed iOS and Android apps from WebView to React Native, leading 8 product teams and designing a new app-wide navigation pattern, boosting app order share by +29% YoY and driving conversion lifts of up to +17.4%.

🚀 Designed and launched Brand pages to promote ecosystem storytelling, driving +9.5% PDP views, +15% higher site retention, and +12% uplift in order rate vs. standard product listings.

Senior Product Manager

MYTOYS Group

The MYTOYS GROUP (part of Otto Group) is one of Germany’s most successful E-Commerce shops and Europe's No. 1 in family shopping.

🚀 Led a cross-functional team of 4 to enhance the UX across homepage, product listings, search results, and CMS interfaces.

🚀 Developed dynamic and static content solutions in the “Explore” part.

🚀 Managed redevelopment of the internal Content-Management-System.

🚀 Responsible for the product vision & roadmap.

Product Owner (Platform Management/UX)

DefShop GmbH

🚀 Key achievement: grew app revenue from 0 to > €1.3 Mio./month.

🚀 Guided a 7+ person team incl. developers, UX designer and marketers.

🚀 Built the DefShop native apps (iOS & Android) from scratch.

🚀 Met over Ø 91 % YOY monthly app revenue growth (2018 to 2020).

🚀 Created >815k installs, collaborating with Apple, YouAppi, and Taptica.

🚀 Happy users: 4.7 stars and >10.853 ratings (iOS & Android).

App Product Manager & Head of Promotion (Email & Onsite)

🚀 Key achievement: email as the most efficient cost-turnover-channel at DefShop.

🚀 Trained and guided 3+ marketers.

🚀 Managed > 76 Mio. newsletter, trigger- and transaction emails/year.

🚀 Lifted trigger campaign YOY revenue by 35% while lowering costs.

🚀 Improved productivity by implementing a company campaign plan.

🚀 Run brand campaigns with Lacoste, New Era, Nike, et al.

Head of Promotion (Email-Marketing & Onsite)

Hytera Mobilfunk GmbH

Praktikant Marketing

Product Lead @ Grover 🦄 | In love with building great products

Hi there!

I’m a passionate product leader with a deep love for innovation, e-commerce, and turning bold ideas into products that users genuinely love. Since 2015, I’ve been on an exciting journey—navigating the fast-paced world of digital retail and transforming abstract concepts into thriving realities.

My career started with a daring leap: building the DefShop app from scratch. That project taught me invaluable lessons in resilience, creativity, and innovation, pushing me to think outside the box to solve problems. Today, as Product Lead at Grover, I’m shaping the future of online shopping, guiding teams to develop solutions that are as functional as they are user-friendly. From redesigning the homepage to optimizing search algorithms, I've been fortunate to work on projects that make a real difference in how people shop.

But my journey is not just about the work; it’s about the people. Early in my career, collaborating with global brands like Lacoste and Nike taught me the value of effective communication and empathy. Understanding the diverse needs of different user groups became my guiding principle—whether I’m mentoring a team member or brainstorming with cross-functional teams, I believe in the power of collective intelligence.

Beyond my daily work, I’m deeply passionate about sharing my experiences and learning from others. LinkedIn has become a space where I write and speak about the areas that excite me most:

🔥 Leading Product Teams & Driving Innovation
🔥 Product Strategy, Growth & UX
🔥 The Future of Technology & Sustainability
🔥 Collaboration & Cross-Disciplinary Innovation

I’m always eager to connect with fellow professionals who are as excited about product innovation as I am. If my story resonates with you, or if you’re curious about e-commerce, user-centered design, or the future of product development, let’s connect! I’m open to learning from your experiences and sharing insights that can help us both grow.

Let’s collaborate, exchange ideas, and build the future of digital products together.

Thilo Schinke

CL Grupo Industrial

- Supply Chain Organizational Structures: Homogenize the Purchasing Categories/Master Data and processes between all companies, evolving to a structure constituted interrelated processes (sometimes, alliances and associations within the supply chain) and standardized. 
- Purchasing Optimization: Functional development strategies in different projects such as Material Requirement Planning, Procurement Scheduling for In-House products, supplier integration across the Supply by means of SRM or optimization processes removing waste activities.
- Key Performance Indicators: Data analysis to provide full visibility on process execution supported with root cause analysis and scenario simulations to improve operational performance

Data operation analyst for global supply chain

Campofrio Food Group

- Develop and maintain KPIs and dashboards to track company performance in Supply Chain
and Manufacturing area.
- Change management expert in supply chain and production areas, leading to new way of
working with technology
- Project management specialist in contact with European BUs to support for processes
improvement.
- Identify opportunities for improved process, systems and data analysis
- Process, understand and analyze supply chain and manufacturing data mainly through
Business Intelligence software in collaboration with IT Department

Plant Operations and Supply Chain Analyst

CGI España

Especialista en automatización de marketing para Amadeus IT Group. A cargo de la
implementación de Oracle Eloqua en las oficinas de marketing de Amadeus en todo el mundo.

- Integración y sincronización de datos con CRM corporativo.
- Formación de usuarios.
- Apoyar y asesorar a los equipos de marketing para crear y ejecutar campañas de
automatización de marketing.
- Analizar resultados y asesorar sobre cómo mejorar futuras iniciativas.
- Promover el uso del marketing moderno utilizando integraciones de Lead Scoring con CRM.
- Colabore con la marca corporativa para proporcionar plantillas HTML para correos
electrónicos, páginas de destino y formularios para garantizar que se cumplan los
estándares

Marketing automation specialist for Amadeus IT Group

Smartbox Group

Tracking KPIs of the logistics operator to guarantee an ideal service levels to our clients.
Control of BTOB and online orders within the respective platforms and according to stock
management.
Stock managament and forecast analysis with the HQ in Ireland
Incident management in conjunction with the 3PL.
Transport tracking for special customer orders.

Supply Chain Administrator

British American Tobacco

- Establish a project to improve the loading of finished product routes for the improvement of
secondary chain distribution.
- Fast decision taker depend on the different situation linking to planning forecast and the
reality in order to provide the best service level to our customers
- Create a statistical study based on the data loaded in the SAP system of the secondary
distribution chain.
- Carry out a tool to track load routes and locate bottlenecks within the secondary chain.
- Optimize route loading processes and demand study established within the distribution
branch.

Supply Chain Specialist

Parmalat Group

Purchasing Department
Generate an organizational proposal within the SAP data system of the mechanical
maintenance warehouses.
Perform a purge of duplicate data within the SAP System for the purchase of spare parts
materials

Intern

AIESEC

Team Member - IGCDP - AIESEC USB Caracas. Venezuela

Project Team Member

A goal achiever industrial engineer, with an specialization in Supply Chain management and
expertise in data analysis, IT improvements and process design. Capable of handling
multicultural teams and competent in the areas of manufacture, logistics, supply chain and
marketing. Able to find efficient solutions and identify new opportunities for improvement,
while being an animal lover

taplio

The Battle

Thilo Schinke

Michelle Rivas

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