CFO Made Easy, LLC

CFO and Growth Partner

Profit & Grit with Tyler

The No-BS Podcast for Home and Commercial Service Business Owners Who Want More Than Just Survival

Running a home service or trades business isn’t for the faint of heart. Cash flow problems, hiring headaches, and the daily grind can wear you down fast.

Profit and Grit cuts through the fluff.

Every Tuesday, I talk with real business owners, blue-collar entrepreneurs, and no-nonsense experts who’ve been in the trenches. We get into the uncensored stories—what’s working, what’s failing, and how they’re pushing through.

This isn’t theory. It’s the real stuff no one talks about.

Here’s what you’ll get:

* Raw stories of grit, failure, and hard-won success
* Real strategies to scale without burning out
*  Cash flow and profitability insights you can use today
*  Smart ways to attract and keep top technicians
*  Lessons on acquisitions, exits, and long-term wealth

If you want to grow a business that works for you—not the other way around—this podcast is for you.

🎧 New episodes every Tuesday.
Subscribe now and let’s turn sweat equity into real equity.

Hosted by Tyler Martin — a seasoned business advisor with two successful service business exits, including one he grew to $25 million in annual revenue. He’s been in your shoes and knows what it takes to scale, profit, and build something that lasts.

📩 Want to be a guest? Email info@thinktyler.com

Podcast Host

Think Business with Tyler Podcast

The Real-Talk Podcast for Entrepreneurs Who’ve Grown Through the Grind

Building a business is hard.

Building one past 7+ figures? Even harder. Especially when life doesn’t play fair.

Think Business with Tyler goes behind the highlight reels.

Every Monday, I sit down with entrepreneurs who’ve built real businesses and had to push through real pain to do it.

From divorce and burnout to lawsuits and near-bankruptcies, these are the stories most people are too scared to tell.

We don’t do fluff. We do grit.

Here’s what you’ll get:

* Raw, unfiltered stories of business owners who scaled after hitting rock bottom
* Real-world strategies for scaling, leading, and staying sane
* Tactical insights on cash flow, decision-making, and surviving chaos
* Hard-won lessons on resilience, identity, and bouncing back
* What they’d never do again—and what got them through

If you’ve ever felt like no one understands what you’re going through, this show proves you’re not alone. These are your people.

🎧 New episodes every Monday.

Subscribe now and hear what it really takes to scale.

Hosted by Tyler Martin — Fractional CFO, 2x exit entrepreneur, and business advisor who’s been through the fire and lived to grow again.

📩 Want to be a guest? Email info@thinktyler.com

Host of Think Business with Tyler Podcast

Abode Services

Financial Controller

Silicon Valley Finance Group

Yoh, A Day & Zimmermann Company

Vice President 

Embedded Resource Group, Inc.

Vice President of Finance And Operations

Tyler R. Martin, CPA

CPA/Owner

Recruiting Top Financial Leaders: CFOs, Controllers, Financial Managers, CPAs and VPs & Directors of Finance & Accounting | Providing Business Coaching & CFO Services for SMEs.

Your CPA handles taxes. Your bookkeeper records the past.
I help you grow.

I’m Tyler Martin, a hands-on CFO and business advisor for home service businesses. I’ve built and sold companies of my own, including one that reached $25M in annual revenue. Today, I work directly with HVAC, plumbing, and electrical owners who want smart growth and real control of cash.

What we’ll work on together:
• Cash flow systems that fund growth without stress
• Simple dashboards that drive faster, better decisions
• Labor efficiency and dialing in what your true hourly rate is and should be
• Pricing and margin optimization
• Scalable growth models tied to real numbers
• Seamless collaboration with your CPA and bookkeeper
• Straight talk when tough calls come up

You’ve built something solid. Let’s make $1M+ months normal, not a spike.

Want to see if this is the right fit for your business?
cfointrocall.com

Tyler Martin, CPA

Most contractors think they have a sales problem.


Danielle Putnam says many times it is a pricing problem.

As CEO of The New Flat Rate, she’s helped service companies across the U.S., Canada, and Australia add billions in revenue by fixing how they price, not how they sell.

She grew up in the trades, passing out flyers for her dad’s business at seven, and turned that experience into a pricing system that makes every service call simpler, faster, and more profitable.

A few takeaways from our conversation:

• Most “profitable” billable hours aren’t actually profitable
• Offering five clear options drives higher close rates and happier customers
• Her process takes the pressure off techs and makes pricing feel natural
• Pricing clarity builds confidence, for owners, teams, and customers alike

Danielle’s approach removes the guesswork and turns pricing into a process anyone can follow, not a stressful back-and-forth on every job.

Profit becomes predictable when your pricing is. Danielle’s story proves it.

🎧 Watch or listen to my full conversation with Danielle Putnam. Link in comments.

CFO for Home Service Businesses | Helping Owners Achieve $1M+ Months Consistently | 2x Exit Entrepreneur | Grew Service Biz to $25M | Cash Flow & Growth Strategist

𝗠𝗼𝘀𝘁 𝗵𝗼𝗺𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗹𝗼𝘀𝗲 𝗷𝗼𝗯𝘀 𝗼𝗻 𝗽𝗿𝗶𝗰𝗲.
𝗧𝗵𝗲𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝘀𝗲 𝗮 𝗿𝗮𝗰𝗲.


It’s the race to the face.
Almost nobody talks about it.

The shop that gets in front of the homeowner first usually wins.
Not the cheapest shop.
Not the one with the best techs.
The fastest one.

And every “free estimate” sent out?
It costs you 300 to 600 dollars before you even give a quote.
Lose the job and that money is gone.

That’s why I brought James Hatfield onto Profit and Grit.

He breaks down how to win this race without burning cash or rolling a truck every time.

We get into:

• Virtual estimates that close at or above in-person rates
• Video intake that pre-qualifies the job
• QR codes that pull customers back to you instead of Google
• Simple daily habits that boost speed and profit

If you’ve ever wondered why shops keep stealing work, or why your close rates swing like crazy, this episode will give you ideas to use.

It’s fast, practical, and something you can use this week.

Link in the comments.

Andrej Dethlefsen

Contentify

As a Senior Marketing Manager and Creative Ad Producer, I have led the development and production of various ad campaigns across multiple channels. Here are a few examples of my campaigns:

Multi-channel campaign for a new product launch of SAAS software for the largest independent creator of Industrial software, IAMTech: 

Having agreed a product focus with the company CEO, I budgeted, planned and executed a multi-channel campaign and launched a sub brand, IAMTech Americas. This included product videos for organic SEO , on the website, for Google video ads. 

The campaign also involved the creation of lead magnets, where we got industry experts to write white-paper, customer case study videos, which were utilised email campaigns in. The videos showcased the product's features and benefits, while the videos focused on customer testimonials. The Linkedin Campaign was carefully targeted by industry, job titles, region and seniority.  The campaign resulted in a significant increase in sales and brand awareness.

Additionally, I led website optimisation analysis, using tools like mouseflow to analyze the customer journey and implement changes to increase website enquiries by 127%. Changes included, adding videos, adding forms to the top fold of pages, and removing the ‘so whats?’ From the website copy. information on pages, adding an oil and gas multinational £5m contract.

Mediamerge - Classroom Observation: I spearheaded the development of a A series of educational resources. I ran marketing campaigns using radio ads, email advertising, fax, google ads and many more resulting in sales to over 3000 schools, the department of education, and even ofsted, the governing body . I developed a youtube channel that has over 2m views that drives traffic to the site and sales. Implemented chat facility and free trials. Sourced printed publications, doing full spread national advertising. Also have spoken on various radion stations about the project.

Marketing Content Specialist

Aluminati Network Group 

Marketing and communications consultant

andrej.co.uk

An experienced marketing consultant with teaching experience. Keen to make brands connect with their target audience. Excited by technology.

Marketing Specialist

Mediamerge Ltd

I founded Mediamerge Limited with the mission to help companies harness the power of creative design and video, leveraging the latest marketing techniques and technologies to make a significant impact.

At Mediamerge, we specialise in creating media-rich advertising and training materials. Our services include developing websites, promotional videos, and sales funnels, as well as providing strategic consultancy, advice, and training.

With our extensive experience, we have created and sold resources to nearly 5,000 schools and educational institutions in the UK and internationally, including OFSTED and the Independent Schools Inspectorate. This experience has equipped us with unique insights into educational and corporate sectors, allowing us to tailor our solutions to meet specific needs effectively.

Our clients benefit from increased exposure and clarified marketing goals through our powerful content marketing solutions. By creating engaging websites and promotional videos, we help clients captivate their target audience. Our strategic consultancy and training services empower them to implement effective marketing strategies, ultimately driving growth and success in their respective markets.

Director

Subterra Limited

🔹 Chief Marketing Officer at Subterra Limited 🔹

🌱 Pioneering Modern Living Spaces Below Your Feet 🌱

At Subterra Limited, we are radically redefining the concept of home. As the CMO and a foundational member of our startup team, I’ve been pivotal in bringing our vision of innovative and sustainable living spaces to life.

From conceptualizing the name 'Subterra Limited' to crafting our distinctive brand identity, designing our engaging website, and setting up all our vibrant social media channels—my role is comprehensive and hands-on.

💼 We operate on a lean business model, understanding the unique challenges and incredible agility of a startup. Our mission? To bring the groundbreaking and customizable Garden Secret 4you® modular cellar pods into households globally.

These aren't just basements; these are beautifully designed, ecologically friendly extensions of your living space—crafted to perfect leisure or workspace standards without encroaching on a single square foot of your garden.

Key Responsibilities:

🎯 Creating and executing a robust, data-driven global marketing strategy
🤝 Building and nurturing brand-aligned partnerships
💡 Leading a creative, nimble team to produce high-impact marketing campaigns
🌍 Spearheading our brand’s expansion into new markets
📊 Analyzing market trends and consumer behavior to consistently refine our approach
🌱 Ensuring our commitment to ecological sustainability shines through in all we do
🚀 Orchestrating our brand from the ground up: name, identity, website, and social channels
💬 As a passionate advocate for the transformative power of space, I am deeply invested in our vision. We’re not just selling a product; we’re championing a new, sustainable, and exquisite way of living.

🔗 I'm always eager to connect with like-minded professionals. Reach out to explore collaboration opportunities or to learn more about how Subterra Limited is innovating the future of home living.

Chief Marketing Officer

Industrial Asset Management Technology (IAMTech) Limited

As a Marketing Consultant at IAMTech, I harnessed my skills and expertise in various facets of digital marketing and content creation to drive the brand's visibility, client engagement, and lead generation efforts.

Key responsibilities and achievements included:

Content Creation: Produced engaging product and case study videos, blogs, press releases, and LinkedIn newsletters, which significantly increased our online presence and subscriber base.

Campaign Management: Strategised and executed comprehensive email and LinkedIn campaigns, ensuring consistent brand messaging and maximising reach to our target demographics.

Social Media Management: Directed our social media channels, developing a robust content strategy and consistently generating high-quality posts, leading to improved audience engagement and growth.

Lead Generation: Crafted compelling lead magnets and designed associated landing pages, which boosted lead generation and conversion rates.

SEO Optimisation: Leveraged analytics, split testing, and competitor analysis to optimise content for SEO, resulting in increased website traffic and better search engine rankings.

Website Management: Utilised analytics to redesign the company website, enhancing its usability and significantly improving conversion rates.

Brand Expansion: Spearheaded the launch of the sub-brand IAMTech America, expanding the company's reach into a new geographical market.

LinkedIn Outreach: Executed targeted LinkedIn outreach campaigns, fostering valuable connections and opening new business opportunities.

My tenure at IAMTech has been marked by a data-driven approach, creativity, strategic thinking, and a commitment to creating meaningful connections with our audience, driving both brand awareness and business growth.

Margeting Consultant

Vanex

If you have an anaerobic digestion plant Vanex will significantly improve the speed and efficiency of digestion.

It is carefully combined group of bacteria that works together to completely digest organic matter, eliminate odour, prevent the creation of toxic gases, and increase productivity. It is so effective that we offer a minimum 200% return on investment guarantee.

Vanex is the UK subsidiary of EspaZyme, a company formed in 1997 in Valencia, Spain by founder Dr Jose Garcia-Gonzalez, who spent a decade researching and developing this product. I am taking the brand and benefits to a UK audience.

My role involves:

•	Creation of UK branding and website
•	Website optimisation
•	Copywriting for web and email campaigns
•	Researching leads and opportunities
•	Networking
•	Building of contacts database
•	Social media engagement strategy

I plan to help expand the opportunities for the branding using the skills I have developed in my other roles.

Marketing Director

Families Learning Together

Families Learning Together is an online resource that provides video explanations and demonstrations of each number skill in maths for primary school children.

Families Learning Together helps parents and children in years 1 to 6 explore maths by playing games and talking together. Children develop their understanding and skills quickly because the activities are enjoyable and they get regular practice.

Co-Director

Cambridge Arts and Sciences

I taught A Level Media Studies at this independent sixth form college.

My responsibilities were:
1) Teaching theory and practical aspects of the course
2) Preparing students for exams and giving support and advice
3) Setting mock exams and marking papers

Media production tutor

3D Video Productions

My role in this company was that of cameraman and video editor as well as helping with the day to day running of the business.

Major projects included creating the launch materials for LearnDirect, training videos for British Sugar, and editing of video clips for the BBC's BiteSize learning programs.

Cameraman / editor

Content Marketing Expert Specializing in AI & Marketing strategy. Embracing Innovation with Excitement and a Touch of Awe. Neurodivergent with Hyper Focus on Results Driven Strategies. Let’s Talk.

Helping Businesses Grow with Smart Marketing, AI, and Video
As the Director of Mediamerge, I bring 20+ years of marketing experience and a passion for leveraging AI, video, and strategic content to help businesses stand out, grow, and engage their audiences effectively.

🔹 What I Do:
✅ Marketing Strategy & Brand Identity – Crafting data-driven strategies that make brands memorable
✅ Video & Content Marketing – Creating high-impact content that boosts engagement and conversions
✅ AI & Web Solutions – Early AI adopter, integrating AI-driven marketing and smart web design for better results
✅ Training & Workshops – Equipping teams with the tools and knowledge to thrive in digital marketing, AI, and content creation

With a background in teaching, I bring a unique educational approach to marketing - turning complex ideas into clear, actionable strategies. My work has helped businesses and educators build authority, scale their impact, and future-proof their marketing.

🎯 Need a smarter approach to marketing? Let’s connect.

📍 Explore my work:
🌍 Mediamerge.co.uk
📁 Portfolio.andrej.co.uk

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Andrej Dethlefsen

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Martin, CPA's LinkedIn Performance

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