CFO Made Easy, LLC

CFO and Growth Partner

Profit & Grit with Tyler

The No-BS Podcast for Home and Commercial Service Business Owners Who Want More Than Just Survival

Running a home service or trades business isn’t for the faint of heart. Cash flow problems, hiring headaches, and the daily grind can wear you down fast.

Profit and Grit cuts through the fluff.

Every Tuesday, I talk with real business owners, blue-collar entrepreneurs, and no-nonsense experts who’ve been in the trenches. We get into the uncensored stories—what’s working, what’s failing, and how they’re pushing through.

This isn’t theory. It’s the real stuff no one talks about.

Here’s what you’ll get:

* Raw stories of grit, failure, and hard-won success
* Real strategies to scale without burning out
*  Cash flow and profitability insights you can use today
*  Smart ways to attract and keep top technicians
*  Lessons on acquisitions, exits, and long-term wealth

If you want to grow a business that works for you—not the other way around—this podcast is for you.

🎧 New episodes every Tuesday.
Subscribe now and let’s turn sweat equity into real equity.

Hosted by Tyler Martin — a seasoned business advisor with two successful service business exits, including one he grew to $25 million in annual revenue. He’s been in your shoes and knows what it takes to scale, profit, and build something that lasts.

📩 Want to be a guest? Email info@thinktyler.com

Podcast Host

Think Business with Tyler Podcast

The Real-Talk Podcast for Entrepreneurs Who’ve Grown Through the Grind

Building a business is hard.

Building one past 7+ figures? Even harder. Especially when life doesn’t play fair.

Think Business with Tyler goes behind the highlight reels.

Every Monday, I sit down with entrepreneurs who’ve built real businesses and had to push through real pain to do it.

From divorce and burnout to lawsuits and near-bankruptcies, these are the stories most people are too scared to tell.

We don’t do fluff. We do grit.

Here’s what you’ll get:

* Raw, unfiltered stories of business owners who scaled after hitting rock bottom
* Real-world strategies for scaling, leading, and staying sane
* Tactical insights on cash flow, decision-making, and surviving chaos
* Hard-won lessons on resilience, identity, and bouncing back
* What they’d never do again—and what got them through

If you’ve ever felt like no one understands what you’re going through, this show proves you’re not alone. These are your people.

🎧 New episodes every Monday.

Subscribe now and hear what it really takes to scale.

Hosted by Tyler Martin — Fractional CFO, 2x exit entrepreneur, and business advisor who’s been through the fire and lived to grow again.

📩 Want to be a guest? Email info@thinktyler.com

Host of Think Business with Tyler Podcast

Abode Services

Financial Controller

Silicon Valley Finance Group

Yoh, A Day & Zimmermann Company

Vice President 

Embedded Resource Group, Inc.

Vice President of Finance And Operations

Tyler R. Martin, CPA

CPA/Owner

Recruiting Top Financial Leaders: CFOs, Controllers, Financial Managers, CPAs and VPs & Directors of Finance & Accounting | Providing Business Coaching & CFO Services for SMEs.

Your CPA handles taxes. Your bookkeeper records the past.
I help you grow.

I’m Tyler Martin, a hands-on CFO and business advisor for home service businesses. I’ve built and sold companies of my own, including one that reached $25M in annual revenue. Today, I work directly with HVAC, plumbing, and electrical owners who want smart growth and real control of cash.

What we’ll work on together:
• Cash flow systems that fund growth without stress
• Simple dashboards that drive faster, better decisions
• Labor efficiency and dialing in what your true hourly rate is and should be
• Pricing and margin optimization
• Scalable growth models tied to real numbers
• Seamless collaboration with your CPA and bookkeeper
• Straight talk when tough calls come up

You’ve built something solid. Let’s make $1M+ months normal, not a spike.

Want to see if this is the right fit for your business?
cfointrocall.com

Tyler Martin, CPA

LORIOT

LORIOT is a global company and provides long-range infrastructure for the Internet of Things. The core product is a software for scalable, distributed, resilient operation of LoRaWAN networks and end-to-end applications.
I'm in charge of designing, managing and executing the marketing and communication strategy of the company both inbound and outbound. My duties include the development of the brand strategy, managing social media presence, overseeing online and offline communication, PR, competitor and market analysis.
The future of the Internet of Things is at long range.

Chief Marketing Officer & Partner

VIU - Universidad Internacional de Valencia

Innovation Coach / Mentor

Florida Universitaria

As a mentor on an open innovation campus, I supported one of the participating teams in formulating ideas and designing a solution to a real business problem in the healthcare field.

Mentor

Social Nest Foundation

Collaboration in an European project called COPSE with the aim of designing a pan-European network of organisations supporting social entrepreneurship. My tasks included:
•	Support in identifying and testing the needs of the target group.
•	Providing feedback and comments within the different work packages.
•	Leading the activity planning and business modelling work package.

Consultant - Startup Ecosystem and Digital Transformation Expert

Innovation is the process of turning an idea or invention into something concrete that meets a specific need and creates value for people and, possibly, disrupts society.
As the leader of an accelerator my everyday mission is to support innovation in Southern Italy. My responsabilities include scouting, evaluation and selection of digital startup teams with disrupting ideas in order to finance, accelerate and bring them business and fundraising opportunities. 
I also focus my efforts on fostering and continuously improving the local startup ecosystem, by building a strong network between stakeholders from the academic, entrepreneurial and associative worlds.

Head of TIM #WCAP Accelerator Catania

Responsible for managing Telecom Italia’s residential broadband offers, designing new offers and options such as the recently launched "Superinternet", bundling broadband offers with products and VAS and defining selling promotions in order to ensure revenue and customer satisfaction. 

My duties  also included benchmarking and analysis of competitors' promotional and communication strategies, support standard and social media communication, deal with and carry on co-marketing projects.

Marketing Product Manager

I was in charge of classifying IT systems and services  in terms of their risk rate according to Telecom Italia's risk assessment methodology and defining Security Plans for low and medium critical services and systems.

Systems & Services Risk Analyst

Telefónica Digital

Working in the Global Cloud Services department, I was in charge of keeping the Commercial Plan updated according to investments and strategic plans, designing simple and efficient report file structures,  analyzing the  actual commercial results and identifying, in team,  the actions required to increase commercial traction. I also contributed in creating a new partnership opportunity between Telecom Italia and Telefónica Digital.

Talent Exchange Programme

Università di Catania

Teaching and tutoring the laboratory module on GIS (Geografic Inrfomation System) in Local Communities and Sustainable Cultural Tourism Master of the Faculty of Languages and Literatures.

Lecturer 

Combined with the commitment to create charts and graphs from statistical data collected through survey as part of a research on residential mobility lead by the Faculty of Languages and Literatures of  the University of Catania

Statistician & Graphic Designer

Full-stack marketeer - CMO @LORIOT - Startup Mentor

"Innovation is not an event. It's a process!" 

This has been my approach throughout my entire career with no fear of change and facing every challenge with enthusiasm. 

This is how, despite my technical background, specialization in network security and some experience as risk analyst, I started working in marketing for the telco industry. During this time I had the opportunity to work in cloud services in Madrid, Spain, as part of a Talent Exchange Programme and upon my return, following my personal interest in and passion for innovation and digital startups, I became director of one of TIM corporate  Startup Accelerators where, in about 4 years, I've accelerated more the 40 startups, selected from over 800 applicants and participated to the growth of the local innovation ecosystem.

That was a great journey, it has allowed me to gain insight into different areas and sectors, to develop a good strategic vision and has moved me to continuously improve hard and soft skills. I was ready to face my next challenge.


I moved to Spain and started a new professional adventure as Head of Marketing and Communications at Loriot, a global IoT company where I'm in charge of designing, managing and executing the marketing and communication strategy both inbound and outbound. 

Working in the forefront, with cutting-edge technologies, in an international context and an exponentially growing market is extremely motivating and challenging.
Contributing to the growth of a young company that every day positions itself among the top players in the market and receives numerous awards makes me proud and hungry to achieve even more ambitious goals.

“Innovation is not event. It’s a process!”

taplio

The Battle

Tyler Martin, CPA

Dario Maccarrone

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