CFO Made Easy, LLC

CFO and Growth Partner

Profit & Grit with Tyler

The No-BS Podcast for Home and Commercial Service Business Owners Who Want More Than Just Survival

Running a home service or trades business isn’t for the faint of heart. Cash flow problems, hiring headaches, and the daily grind can wear you down fast.

Profit and Grit cuts through the fluff.

Every Tuesday, I talk with real business owners, blue-collar entrepreneurs, and no-nonsense experts who’ve been in the trenches. We get into the uncensored stories—what’s working, what’s failing, and how they’re pushing through.

This isn’t theory. It’s the real stuff no one talks about.

Here’s what you’ll get:

* Raw stories of grit, failure, and hard-won success
* Real strategies to scale without burning out
*  Cash flow and profitability insights you can use today
*  Smart ways to attract and keep top technicians
*  Lessons on acquisitions, exits, and long-term wealth

If you want to grow a business that works for you—not the other way around—this podcast is for you.

🎧 New episodes every Tuesday.
Subscribe now and let’s turn sweat equity into real equity.

Hosted by Tyler Martin — a seasoned business advisor with two successful service business exits, including one he grew to $25 million in annual revenue. He’s been in your shoes and knows what it takes to scale, profit, and build something that lasts.

📩 Want to be a guest? Email info@thinktyler.com

Podcast Host

Think Business with Tyler Podcast

The Real-Talk Podcast for Entrepreneurs Who’ve Grown Through the Grind

Building a business is hard.

Building one past 7+ figures? Even harder. Especially when life doesn’t play fair.

Think Business with Tyler goes behind the highlight reels.

Every Monday, I sit down with entrepreneurs who’ve built real businesses and had to push through real pain to do it.

From divorce and burnout to lawsuits and near-bankruptcies, these are the stories most people are too scared to tell.

We don’t do fluff. We do grit.

Here’s what you’ll get:

* Raw, unfiltered stories of business owners who scaled after hitting rock bottom
* Real-world strategies for scaling, leading, and staying sane
* Tactical insights on cash flow, decision-making, and surviving chaos
* Hard-won lessons on resilience, identity, and bouncing back
* What they’d never do again—and what got them through

If you’ve ever felt like no one understands what you’re going through, this show proves you’re not alone. These are your people.

🎧 New episodes every Monday.

Subscribe now and hear what it really takes to scale.

Hosted by Tyler Martin — Fractional CFO, 2x exit entrepreneur, and business advisor who’s been through the fire and lived to grow again.

📩 Want to be a guest? Email info@thinktyler.com

Host of Think Business with Tyler Podcast

Abode Services

Financial Controller

Silicon Valley Finance Group

Yoh, A Day & Zimmermann Company

Vice President 

Embedded Resource Group, Inc.

Vice President of Finance And Operations

Tyler R. Martin, CPA

CPA/Owner

Recruiting Top Financial Leaders: CFOs, Controllers, Financial Managers, CPAs and VPs & Directors of Finance & Accounting | Providing Business Coaching & CFO Services for SMEs.

Your CPA handles taxes. Your bookkeeper records the past.
I help you grow.

I’m Tyler Martin, a hands-on CFO and business advisor for home service businesses. I’ve built and sold companies of my own, including one that reached $25M in annual revenue. Today, I work directly with HVAC, plumbing, and electrical owners who want smart growth and real control of cash.

What we’ll work on together:
• Cash flow systems that fund growth without stress
• Simple dashboards that drive faster, better decisions
• Labor efficiency and dialing in what your true hourly rate is and should be
• Pricing and margin optimization
• Scalable growth models tied to real numbers
• Seamless collaboration with your CPA and bookkeeper
• Straight talk when tough calls come up

You’ve built something solid. Let’s make $1M+ months normal, not a spike.

Want to see if this is the right fit for your business?
cfointrocall.com

Tyler Martin, CPA

Most contractors think they have a sales problem.


Danielle Putnam says many times it is a pricing problem.

As CEO of The New Flat Rate, she’s helped service companies across the U.S., Canada, and Australia add billions in revenue by fixing how they price, not how they sell.

She grew up in the trades, passing out flyers for her dad’s business at seven, and turned that experience into a pricing system that makes every service call simpler, faster, and more profitable.

A few takeaways from our conversation:

• Most “profitable” billable hours aren’t actually profitable
• Offering five clear options drives higher close rates and happier customers
• Her process takes the pressure off techs and makes pricing feel natural
• Pricing clarity builds confidence, for owners, teams, and customers alike

Danielle’s approach removes the guesswork and turns pricing into a process anyone can follow, not a stressful back-and-forth on every job.

Profit becomes predictable when your pricing is. Danielle’s story proves it.

🎧 Watch or listen to my full conversation with Danielle Putnam. Link in comments.

CFO for Home Service Businesses | Helping Owners Achieve $1M+ Months Consistently | 2x Exit Entrepreneur | Grew Service Biz to $25M | Cash Flow & Growth Strategist

𝗠𝗼𝘀𝘁 𝗵𝗼𝗺𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗹𝗼𝘀𝗲 𝗷𝗼𝗯𝘀 𝗼𝗻 𝗽𝗿𝗶𝗰𝗲.
𝗧𝗵𝗲𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝘀𝗲 𝗮 𝗿𝗮𝗰𝗲.


It’s the race to the face.
Almost nobody talks about it.

The shop that gets in front of the homeowner first usually wins.
Not the cheapest shop.
Not the one with the best techs.
The fastest one.

And every “free estimate” sent out?
It costs you 300 to 600 dollars before you even give a quote.
Lose the job and that money is gone.

That’s why I brought James Hatfield onto Profit and Grit.

He breaks down how to win this race without burning cash or rolling a truck every time.

We get into:

• Virtual estimates that close at or above in-person rates
• Video intake that pre-qualifies the job
• QR codes that pull customers back to you instead of Google
• Simple daily habits that boost speed and profit

If you’ve ever wondered why shops keep stealing work, or why your close rates swing like crazy, this episode will give you ideas to use.

It’s fast, practical, and something you can use this week.

Link in the comments.

*Senior Technical Recruiter with Microsoft for the Americas Region

*Supporting Microsoft's Data Center Roles

Senior Technical Recruiter RPO=> Microsoft

City of North Port Florida

I am responsible for directing, leading and managing the recruitment operations and managing the recruiting division for all positions within the city of North Port, Fl.

This involves collaborating with hiring managers, developing recruiting strategies, conducting interviews, and ensuring a smooth hiring process for all talent. 

I will play a key role in aligning recruitment efforts with overall business goals and objectives.

Senior Talent Acquisition Partner

Caterpillar Inc.

Caterpillar Inc., or CAT, is an American construction, mining, and engineering equipment manufacturer. The company is the world's largest manufacturer of construction equipment. In 2018, Caterpillar was ranked 73 on the Fortune 500 list and 265 on the Global Fortune 500 list.


Managed the full talent acquisition cycle, ensuring objectives set by corporate and hiring managers were met. Built relationships with hiring managers, performed intake meetings to define job specifics, and ensured candidate fit. Utilized various platforms like LinkedIn Recruiter and GitHub to source, screen, and interview candidates for a range of technical roles. Assessed candidate suitability using structured interviewing techniques for predominantly remote roles. Maintained the applicant tracking system (Workday ATS) with up-to-date documentation for compliance. Led salary negotiations and onboarding processes and coordinated with managers for new hire setups. Analyzed recruitment metrics in collaboration with hiring managers to measure key performance indicators and improve the hiring process. Led a recruitment team, driving project implementation and daily recruiting operations.

•Developed a recruiting strategy and process improvements, authoring a hiring playbook for H.R. compliance and best practices.
•Managed 35-50 high-priority requisitions monthly, consistently meeting staffing goals across various business units.
•Launched a sponsorship program enhancing the engagement and transfer of H1B Visa and EAD candidates.
•Drove the hiring of over 100 veterans, contributing to diversity and support for veteran employment.
•Reduced the time to fill positions from over 90 to approximately 60 days, streamlining the hiring process.
•Successfully hired 427 staff members in two years, with only nine losses due to attrition, demonstrating effective retention strategies.

Senior Lead Technical Recruiter

Allstate

Allstate is one of the largest property and liability insurance companies in the U.S. and a Forbes 100 company. Established in 1998, Allstate N.I. provides a range of innovative, critical business support services to its parent company, including technology, data, cybersecurity, and finance.


Led the end-to-end talent acquisition process, aligning corporate objectives with a smooth hiring and onboarding experience. Managed detailed requisition assessments to match job needs with candidate qualifications and company culture. Sourced and vetted candidates across various roles using innovative sourcing tools and maintained detailed records in the Taleo ATS database. Analyzed recruitment metrics with hiring managers to refine the hiring process and improve candidate quality. Directed a team of employees and contractors, ensuring compliance with corporate standards and project completion. Provided strategic consulting on recruitment best practices and HRIS system improvements.

•Successfully facilitated hiring approximately 100 IT and sales staff within a new division, conducting over 300 interviews per week, showcasing exceptional leadership and organizational skills.
•As a trusted advisor, played a pivotal role in consulting with leadership on process optimization, HRIS system expansion, and strategic planning, driving significant improvements in the recruiting process.

Senior Recruiter

Walgreens

Walgreens is an American company that operates the second-largest pharmacy store chain in the United States, behind CVS Health. It specializes in filling prescriptions, health and wellness products, health information, and photo services.


Orchestrated strategy alignment between corporate headquarters and site operations and executed recruiting and H.R. functions. Handled full recruitment lifecycle across various levels, from initiation to offer, juggling 30-35 roles concurrently. Partnered with the CTO to delineate job duties and establish competency and salary benchmarks, ensuring precise alignment with technical and organizational role requirements. Cultivated a talent pool of professionals spanning multiple specializations through the strategic use of LinkedIn, Indeed, and networking. Managed candidate engagement, from crafting compelling offers to facilitating a seamless onboarding experience. Maintained meticulous ATS documentation to uphold auditing and compliance standards.

•Earned rapid promotions to roles of increasing responsibility, culminating in interim managerial duties for a 15-person team.
•Entrusted as Senior Talent Acquisition Partner to inaugurate a new division, shaping recruitment strategies and integrating an ATS system.
•Successfully placed high-caliber candidates in executive roles, including CTO, CIO, and V.P. levels, by pioneering targeted recruiting programs.
•Initiated and led a Veteran recruiting program, enhancing the company's talent acquisition framework and outreach.

Senior Lead Technical Talent Acquisition Partner

Elite Recruiting Associates, LLC

Worked with several companies to launch recruiting departments in startups and Senior Recruiter with agencies recruiting for technical roles from junior level to
C-Level

Agency and Startup Technical Recruiting

A seasoned Talent Acquisition Partner and Senior Technical Recruiter with a forte in I.T. recruitment, adept at managing the full hiring lifecycle from sourcing to placement across various levels, including executive roles. Utilizes an extensive network and diverse sourcing strategies to maintain a vibrant talent pipeline. 

Collaborates effectively with hiring managers to create precise job descriptions and align candidates with organizational goals, backed by rigorous documentation and compliance standards in ATS/HR systems. Sets and exceeds benchmarks, driving recruitment strategies and innovative programs. Acts as a trusted advisor, guiding hiring managers towards strategic hires and ensuring an exemplary candidate experience. 

Proven in leading process improvements for recruitment efficiency. With a disciplined military background and foundational I.T. expertise, offers robust leadership and coaching abilities, poised to deliver strategic recruitment solutions in a fast-paced tech environment.

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