CFO Made Easy, LLC

CFO and Growth Partner

Profit & Grit with Tyler

The No-BS Podcast for Home and Commercial Service Business Owners Who Want More Than Just Survival

Running a home service or trades business isn’t for the faint of heart. Cash flow problems, hiring headaches, and the daily grind can wear you down fast.

Profit and Grit cuts through the fluff.

Every Tuesday, I talk with real business owners, blue-collar entrepreneurs, and no-nonsense experts who’ve been in the trenches. We get into the uncensored stories—what’s working, what’s failing, and how they’re pushing through.

This isn’t theory. It’s the real stuff no one talks about.

Here’s what you’ll get:

* Raw stories of grit, failure, and hard-won success
* Real strategies to scale without burning out
*  Cash flow and profitability insights you can use today
*  Smart ways to attract and keep top technicians
*  Lessons on acquisitions, exits, and long-term wealth

If you want to grow a business that works for you—not the other way around—this podcast is for you.

🎧 New episodes every Tuesday.
Subscribe now and let’s turn sweat equity into real equity.

Hosted by Tyler Martin — a seasoned business advisor with two successful service business exits, including one he grew to $25 million in annual revenue. He’s been in your shoes and knows what it takes to scale, profit, and build something that lasts.

📩 Want to be a guest? Email info@thinktyler.com

Podcast Host

Think Business with Tyler Podcast

The Real-Talk Podcast for Entrepreneurs Who’ve Grown Through the Grind

Building a business is hard.

Building one past 7+ figures? Even harder. Especially when life doesn’t play fair.

Think Business with Tyler goes behind the highlight reels.

Every Monday, I sit down with entrepreneurs who’ve built real businesses and had to push through real pain to do it.

From divorce and burnout to lawsuits and near-bankruptcies, these are the stories most people are too scared to tell.

We don’t do fluff. We do grit.

Here’s what you’ll get:

* Raw, unfiltered stories of business owners who scaled after hitting rock bottom
* Real-world strategies for scaling, leading, and staying sane
* Tactical insights on cash flow, decision-making, and surviving chaos
* Hard-won lessons on resilience, identity, and bouncing back
* What they’d never do again—and what got them through

If you’ve ever felt like no one understands what you’re going through, this show proves you’re not alone. These are your people.

🎧 New episodes every Monday.

Subscribe now and hear what it really takes to scale.

Hosted by Tyler Martin — Fractional CFO, 2x exit entrepreneur, and business advisor who’s been through the fire and lived to grow again.

📩 Want to be a guest? Email info@thinktyler.com

Host of Think Business with Tyler Podcast

Abode Services

Financial Controller

Silicon Valley Finance Group

Yoh, A Day & Zimmermann Company

Vice President 

Embedded Resource Group, Inc.

Vice President of Finance And Operations

Tyler R. Martin, CPA

CPA/Owner

Recruiting Top Financial Leaders: CFOs, Controllers, Financial Managers, CPAs and VPs & Directors of Finance & Accounting | Providing Business Coaching & CFO Services for SMEs.

Your CPA handles taxes. Your bookkeeper records the past.
I help you grow.

I’m Tyler Martin, a hands-on CFO and business advisor for home service businesses. I’ve built and sold companies of my own, including one that reached $25M in annual revenue. Today, I work directly with HVAC, plumbing, and electrical owners who want smart growth and real control of cash.

What we’ll work on together:
• Cash flow systems that fund growth without stress
• Simple dashboards that drive faster, better decisions
• Labor efficiency and dialing in what your true hourly rate is and should be
• Pricing and margin optimization
• Scalable growth models tied to real numbers
• Seamless collaboration with your CPA and bookkeeper
• Straight talk when tough calls come up

You’ve built something solid. Let’s make $1M+ months normal, not a spike.

Want to see if this is the right fit for your business?
cfointrocall.com

Tyler Martin, CPA

meja - conseil en transformation numérique

At meja, I currently hold a strategic role where I lead initiatives to optimise the firm’s internal performance while supporting our clients in their digital transformation journeys.

Key Achievements:
Development of bespoke tools: Designed and implemented solutions such as a CRM, a consultant hub, and tools for workload and internal request management. These tools streamline processes, enhance operations, and automate repetitive tasks.

Workflow automation: Integrated external APIs into the Coda platform via custom packs, simplifying data organisation and improving operational efficiency.

Bid writing: Actively contributed to securing new contracts by crafting structured and strategic responses to tenders, strengthening meja’s market position.

Training and knowledge sharing: Delivered sessions on the use of Coda, Artificial Intelligence, and cybersecurity, enhancing internal and client skills.

Cybersecurity: Led projects focused on securing systems and data, ensuring regulatory compliance and raising awareness among teams about security challenges.

Ongoing Client Projects:
AFPA: Defined and managed a plan for data migration, sensitive data archiving, and a seamless transition to new systems.

Le Cnam: Conducted an assessment of the existing IT systems, developed strategic scenarios, performed feasibility studies, and planned the implementation of the chosen approach to address stakeholder needs.

Social Builder: Scoping and design of a CRM tailored to the association's context.

University of Montpellier: Support for the Project of Designing an AI Architecture.

CIO and Senior Consultant

Freelancer.com

I collaborated with several institutions and technology companies, including ROCKET SCHOOL, ILCI, HETIC, NARRATIIV, and McCann (London, UK). These projects enabled me to lead strategic initiatives, conduct organisational and technological audits, and design innovative solutions to optimise their information systems and processes.

Key Achievements:
ROCKET SCHOOL
Organisational and process audit: Analysed operational structures and workflows to identify inefficiencies and recommend optimisation strategies.
Regulatory compliance: Conducted QUALIOPI, GDPR, and data mapping audits to ensure adherence to standards.
Information system (IS) structuring: Supported the development of a tailored IS architecture and led projects related to information systems.
Strategic planning: Developed action plans aligned with organisational goals, with a proactive approach to risk management.

ILCI
RNCP qualification development: Created and submitted two RNCP qualifications, ensuring full compliance with regulatory standards.
Educational management tools: Designed a bespoke solution on Coda.io to simplify and optimise educational management processes.

HETIC
Process optimisation: Analysed needs, developed streamlined procedures, and deployed tailored tools to improve efficiency.
Training and support: Delivered training sessions and supported teams in adopting new solutions.

NARRATIIV
Data management: Optimised data targeting and audience sources to enhance marketing performance.

McCann (London, UK)
Organisational audit: Diagnosed internal inefficiencies and implemented process improvements.
AI-driven automation: Integrated AI solutions to automate repetitive tasks and improve decision-making processes.
Employee onboarding: Designed simplified onboarding processes to facilitate the integration of new employees.

Senior Consultant & CTO as a service

Institut Supérieur de Gestion

As Director of the Grande École Master's Programme in Tech & Management (a dual degree with EPITA), I led strategic initiatives combining business and technological expertise, involving 46 lecturers and professors. This programme aims to train future leaders capable of driving digital transformation within organisations.

Key Achievements:
Development of Nano-Certifications:
I spearheaded the design and implementation of short technical certifications, in partnership with leading technology companies:

AI and Chatbots for Business (SFEIR/EPITA – CQC and CGE certified)
Data Science and Business Intelligence (Dataiku/EPITA – CQC and CGE certified)
Enterprise Cybersecurity (Fortinet/EPITA – CQC and CGE certified)
Energy Trading (ESME SUDRIA/Kpler)
Creativity and Web Design (e-Artsup)
Collaborative Platforms (Google Workspace)
Blockchain & NFTs (IBM)

These certifications integrated cutting-edge technologies into the curriculum, equipping students with advanced skills in high-demand areas critical to organisational success.

Technology Project Governance:
I oversaw strategic technology initiatives for ISG and EPITA, collaborating with partners such as Google, IBM, Fortinet, and Dataiku. 

My responsibilities included:
Managing complex IT projects aligned with evolving pedagogical and organisational requirements.
Coordinating multidisciplinary teams to deliver tailored solutions.
Establishing best practices in IT governance to ensure ongoing innovation and alignment with academic objectives.

IT Program & Certificates Director

INA Expert

BIG DATA TRAINING
Programming languages:
- Bash
- Python
- Java
- Cloud programming: AWS and Google Cloud
- The HDFS architecture
- Kafka
- MapReduce
- SQL and NoSQL
- Hive
- Storm
- Kinesis
- Spark and Spark Streaming
See more on the website .... (link below)

TRAINING: DESIGNING A MARKETING STRATEGY ON MOBILE SCREENS
The mobile media market
Barometer of the mobile world: key trends, best uses and media consumption.
Workshop: identify and choose the right mobile lever according to the interaction
Adopt the right digital strategy in a multi-screen environment
Have the right site: mobile site, responsive, etc. (ergonomics, design, etc.).
Mobile advertising: promoting your brand and its contents
The ecosystem of mobile display: formats and offers, new trends (video, verticalization, native ads). Paid Search: Sponsored Links (Google AdWords Mobile Focus).
See more on the website .... (link below)


TRAINING DESIGNING A DIGITAL ADVERTISING STRATEGY
Web and mobile digital media and media
Typology of online advertising formats.
Audiences and attendance of the main sites, mobile site and applications in France.
Social media tools.
SEA: Indirect competition of sponsored links.
Principles and best cases of Tv / Web sync.
Estimated online advertising revenue.
Measure and qualify your online traffic: audience, traffic and advertising impact
See more on the website .... (link below)

IT Teacher/Trainer

Groupe INSEEC

Having led strategic initiatives to develop innovative programmes and integrate advanced technologies into higher education.

Key Achievements:
INSEEC MSc & MBA: Programme Director and Educational Designer (Paris/London)
Programme design and management: Created innovative programmes such as the MSc International Esports Communication (Paris, London, Seoul), supervising 48 lecturers and speakers.
Technological integration: Designed specialised courses, including Programmatic Platforms & RTB, and integrated digital tools into curricula.
Academic team management: Recruited, managed, and supported faculty members to ensure high-quality teaching and learning outcomes.
Technological partnerships: Collaborated with leading companies such as Fnatic and Hurrah Agency to enhance programmes with cutting-edge technology solutions.
Operational management: Oversaw a student administration team of four, managed resources, and coordinated schedules.

INSEEC Bachelor Paris: Digital and Marketing Programme Manager
Educational innovation: Developed market-aligned programmes and integrated certifications in CRM and Inbound Marketing in partnership with HubSpot, Google, and Facebook.
Technology in education: Facilitated the adoption of modern technologies in courses, such as Big Data applications.
Team management: Supervised a team of nine staff members, while recruiting and coordinating over 30 lecturers and industry professionals.

Sup de Pub (Paris)
Supervised Master’s theses (SP4/Master 1) and delivered lectures on Big Data-related topics.

Key Competencies:
Digital transformation: Designed educational programmes incorporating the latest technological advancements.
Strategic leadership: Managed complex academic projects and implemented innovative teaching methods.
Team management: Supervised two academic teams (13 staff members) and coordinated 78 lecturers and professionals.

Digital/IT Department Manager - Bachelor - MSc & MBA

tenthavenue

Definition and Implementation of Operational Procedures
Developing and implementing procedures: Defined and implemented operational procedures to steer the subsidiary's activities, ensuring alignment with strategic objectives.
Process automation: Spearheaded the automation of workflows to improve efficiency and scalability.

Team Management and Supervision
Internal team management: Led internal teams, including sales, business analysts, and various departments (innovation, technology, and products).
Training and support: Provided training and guidance to sales teams and expert business units, ensuring effective understanding and implementation of new procedures and technologies.
Direct supervision: Managed two agency directors (JOULE and Spafax Network), overseeing over 100 employees, a direct team of three data scientists, and two teams of eight traffic managers.

Management of External Partners
Partner oversight: Supervised and optimised operational processes with external partners, including publishers, creative agencies, technology providers, DSPs, and publisher certification bodies.
Coordination and collaboration: Ensured seamless collaboration and alignment between internal teams and external partners.

Performance Reporting and Monitoring
Direct reporting: Delivered regular and precise updates to the executive management team.
Procedure monitoring: Defined, implemented, executed, and monitored operational procedures to ensure compliance and effectiveness.

Change Management
Driving organisational change: Led change management initiatives to integrate new procedures and technologies across the organisation.
Supporting innovation: Acted as the point of contact for innovation and technical teams, ensuring tools and technologies met operational requirements.

Was part of WPP group: https://www.moreaboutadvertising.com/2019/05/wpp-out-of-home-unit-tenthavenue-closes-in-ceo-reads-ongoing-reorganisation/

Chief operations officer

The Moneytizer

Having led strategic and technical initiatives to optimise the management of advertising systems and strengthen partnerships, while supervising a high-performing team.

Key Achievements:
Strategic Prospecting and Partnership Development
Identified and negotiated strategic partnerships with over 40 major players (Rubicon, Criteo, Smart Ad Server, Google AdSense), expanding the advertising network and maximising monetisation opportunities.
Attended international events (UK, DMEXCO) to strengthen existing collaborations and explore new partnership opportunities.

Integration and Technical Management
Supervised the integration of ad servers and developed bespoke advertising tags for partner publishers.
Provided technical support to publishers, ensuring smooth implementation of solutions and resolving technical issues to guarantee optimal tool performance.

Performance Analysis and Optimisation
Utilised key performance indicators (e.g., click-through rates, traffic) to analyse and optimise advertising campaigns.
Consolidated statistical data and prepared detailed reports to refine strategies and maximise results.

Partner and Publisher Relationship Management
Managed relationships with publishers and partners, ensuring effective collaboration through offer management, billing, and continuous support.
Developed tailored solutions to optimise the use of advertising platforms.

Team Management and Coordination
Directed and coached a team of eight sales professionals, ensuring their training, motivation, and coordination.
Designed performance dashboards to ensure transparency and effective management of procedures and outcomes.

Traffic Manager

Senior consultant

I specialise in developing software and solutions that are tailored specifically to the requirements of educational institutions, primarily schools and educational groups. Drawing upon my comprehensive knowledge and experience in the education sector, which covers a variety of areas such as pedagogy, admissions, HR, certifications, and schooling, etc., I am able to devise and implement solutions that streamline and optimise the entire organisation of a school group. My focus is on ensuring that all processes and procedures are as efficient and straightforward as possible for staff, which ultimately leads to improved outcomes for students and the organisation as a whole.

taplio

The Battle

Tyler Martin, CPA

Tommy Lambert

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