CFO Made Easy, LLC

CFO and Growth Partner

Profit & Grit with Tyler

The No-BS Podcast for Home and Commercial Service Business Owners Who Want More Than Just Survival

Running a home service or trades business isn’t for the faint of heart. Cash flow problems, hiring headaches, and the daily grind can wear you down fast.

Profit and Grit cuts through the fluff.

Every Tuesday, I talk with real business owners, blue-collar entrepreneurs, and no-nonsense experts who’ve been in the trenches. We get into the uncensored stories—what’s working, what’s failing, and how they’re pushing through.

This isn’t theory. It’s the real stuff no one talks about.

Here’s what you’ll get:

* Raw stories of grit, failure, and hard-won success
* Real strategies to scale without burning out
*  Cash flow and profitability insights you can use today
*  Smart ways to attract and keep top technicians
*  Lessons on acquisitions, exits, and long-term wealth

If you want to grow a business that works for you—not the other way around—this podcast is for you.

🎧 New episodes every Tuesday.
Subscribe now and let’s turn sweat equity into real equity.

Hosted by Tyler Martin — a seasoned business advisor with two successful service business exits, including one he grew to $25 million in annual revenue. He’s been in your shoes and knows what it takes to scale, profit, and build something that lasts.

📩 Want to be a guest? Email info@thinktyler.com

Podcast Host

Think Business with Tyler Podcast

The Real-Talk Podcast for Entrepreneurs Who’ve Grown Through the Grind

Building a business is hard.

Building one past 7+ figures? Even harder. Especially when life doesn’t play fair.

Think Business with Tyler goes behind the highlight reels.

Every Monday, I sit down with entrepreneurs who’ve built real businesses and had to push through real pain to do it.

From divorce and burnout to lawsuits and near-bankruptcies, these are the stories most people are too scared to tell.

We don’t do fluff. We do grit.

Here’s what you’ll get:

* Raw, unfiltered stories of business owners who scaled after hitting rock bottom
* Real-world strategies for scaling, leading, and staying sane
* Tactical insights on cash flow, decision-making, and surviving chaos
* Hard-won lessons on resilience, identity, and bouncing back
* What they’d never do again—and what got them through

If you’ve ever felt like no one understands what you’re going through, this show proves you’re not alone. These are your people.

🎧 New episodes every Monday.

Subscribe now and hear what it really takes to scale.

Hosted by Tyler Martin — Fractional CFO, 2x exit entrepreneur, and business advisor who’s been through the fire and lived to grow again.

📩 Want to be a guest? Email info@thinktyler.com

Host of Think Business with Tyler Podcast

Abode Services

Financial Controller

Silicon Valley Finance Group

Yoh, A Day & Zimmermann Company

Vice President 

Embedded Resource Group, Inc.

Vice President of Finance And Operations

Tyler R. Martin, CPA

CPA/Owner

Recruiting Top Financial Leaders: CFOs, Controllers, Financial Managers, CPAs and VPs & Directors of Finance & Accounting | Providing Business Coaching & CFO Services for SMEs.

Your CPA handles taxes. Your bookkeeper records the past.
I help you grow.

I’m Tyler Martin, a hands-on CFO and business advisor for home service businesses. I’ve built and sold companies of my own, including one that reached $25M in annual revenue. Today, I work directly with HVAC, plumbing, and electrical owners who want smart growth and real control of cash.

What we’ll work on together:
• Cash flow systems that fund growth without stress
• Simple dashboards that drive faster, better decisions
• Labor efficiency and dialing in what your true hourly rate is and should be
• Pricing and margin optimization
• Scalable growth models tied to real numbers
• Seamless collaboration with your CPA and bookkeeper
• Straight talk when tough calls come up

You’ve built something solid. Let’s make $1M+ months normal, not a spike.

Want to see if this is the right fit for your business?
cfointrocall.com

Tyler Martin, CPA

Most contractors think they have a sales problem.


Danielle Putnam says many times it is a pricing problem.

As CEO of The New Flat Rate, she’s helped service companies across the U.S., Canada, and Australia add billions in revenue by fixing how they price, not how they sell.

She grew up in the trades, passing out flyers for her dad’s business at seven, and turned that experience into a pricing system that makes every service call simpler, faster, and more profitable.

A few takeaways from our conversation:

• Most “profitable” billable hours aren’t actually profitable
• Offering five clear options drives higher close rates and happier customers
• Her process takes the pressure off techs and makes pricing feel natural
• Pricing clarity builds confidence, for owners, teams, and customers alike

Danielle’s approach removes the guesswork and turns pricing into a process anyone can follow, not a stressful back-and-forth on every job.

Profit becomes predictable when your pricing is. Danielle’s story proves it.

🎧 Watch or listen to my full conversation with Danielle Putnam. Link in comments.

CFO for Home Service Businesses | Helping Owners Achieve $1M+ Months Consistently | 2x Exit Entrepreneur | Grew Service Biz to $25M | Cash Flow & Growth Strategist

𝗠𝗼𝘀𝘁 𝗵𝗼𝗺𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 𝗼𝘄𝗻𝗲𝗿𝘀 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗲𝘆 𝗹𝗼𝘀𝗲 𝗷𝗼𝗯𝘀 𝗼𝗻 𝗽𝗿𝗶𝗰𝗲.
𝗧𝗵𝗲𝘆 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗹𝗼𝘀𝗲 𝗮 𝗿𝗮𝗰𝗲.


It’s the race to the face.
Almost nobody talks about it.

The shop that gets in front of the homeowner first usually wins.
Not the cheapest shop.
Not the one with the best techs.
The fastest one.

And every “free estimate” sent out?
It costs you 300 to 600 dollars before you even give a quote.
Lose the job and that money is gone.

That’s why I brought James Hatfield onto Profit and Grit.

He breaks down how to win this race without burning cash or rolling a truck every time.

We get into:

• Virtual estimates that close at or above in-person rates
• Video intake that pre-qualifies the job
• QR codes that pull customers back to you instead of Google
• Simple daily habits that boost speed and profit

If you’ve ever wondered why shops keep stealing work, or why your close rates swing like crazy, this episode will give you ideas to use.

It’s fast, practical, and something you can use this week.

Link in the comments.

Barcelona Metropolitan

www.Barcelona-Metropolitan.com is the definitive guide to all relevant issues facing the English speaking community of Barcelona and expats in Spain.  We advise on all issues and provide visibility to the leading companies on relocation, international schools, advanced education, language learning, immigration, insurance, corporate formation, health services, translation, pets, drivers licenses/schools, dating and travel services. 

We cover the city’s most important events, advise on where to eat, drink or go out, start a company...and maintain a directory listing of the key business services/suppliers who support the international community. 

As trusted EXPERTS on EXPATS, we have a laser focus on the developments that the international community needs to know...and we keep them informed via websites, videos, podcasts, newsletters, social media and magazines!

See our Advertising packages: https://www.barcelona-metropolitan.com/advertise

Publisher @ Barcelona’s #1 Magazine for English Speakers

Metropolitan Business Association

Co-Founder and Networking Ninja 🥷

#HomelessEntrepreneur

Make strategic introductions to develop global partnerships in support of Homeless Enrtrepreneur.  
>> Negotiate corporate donations to execute the mission to end homelessness
>> Help struggling entrepreneurs successfully overcome challenges

Vision:  Provide the network, resources, and tools to empower the homeless people in our community as well as to inspire others, so we can end homelessness together.

Global Expansion Director

ConXhub

Sourcing for financial sponsors, strategic partners and international growth.

Non Executive Director - Capital Raising & Evangelist

🏁 Technology Startups 🏁 |  Cross-Border Capital Raising | Growth Hacking

Ⓜ️📶Metropolitan Business Association  (MBA)
       * Old school networking meets digital marketing
       * Lead generation via referrals and recommendations

🆕  BARCELONA-METROPOLITAN.com
       * Print+Digital Media Publications
       * Experts on Issues Facing Expats in Spain

🚀  CONFIANZ CAPITAL  
       * Capital Raising for Technology Startups
       * Growth Hacking for Early Stage Tech Cos

🌎  CONFIANZ INTERNATIONAL 
       * Import-Export & Intl Business Development
       * Commercial Real Estate Broker ($2B+ Retail)
       * Cross-Border & Go-to-Market Strategy

🛰  TRINITY ADVISERS 
       * M&A - Telecom and Satellite Finance 

-----------------------------------------------
🏁 STARTUP ADVISORY EXPERIENCE                 
EdTech, FinTech, SaaS, Market Place, Telecom, Aerospace, Drones, RetailTech, AgTech, BioTech, PropTech, MobileApps, eCommerce, Wearables

-----------------------------------------------
VOLUNTEER & COMMUNITY    
🗽  American Society of Barcelona - President
❤️  Donation & Transplantation Institute 
🌈  Las Historias de Sofia
🎸  Startup Grind Barcelona powered by Google
💡  Mornings4
⚓️ Navy League of the USA - Barcelona Council 




DETAILS BELOW

INVESTOR  |  ADVISOR  |  BOARD OBSERVER

Confianz Capital

READY TO RAISE CROSS BORDER CAPITAL ?
Actively scouting for fast growing SCALE-UPS in the USA, UK and Europe with compelling growth stories that need help securing expansion capital and implementing the right go to market strategy.  

Target candidates 🎯:
• LTM  Sales $3-10M  
• Sustainable product-market fit
• 3 consecutive years of  growth >50%
• 10+ Full Time Staff
• Powerful team with international ambitions
• Successfully closed previous funds
• Seeking Series A/B funding or strategic transaction

Reviewed 100+ business models in multiple sectors, including drones, telecom, marketplace, finTech, crypto, blockchain, agtech, edutech, IoT, gaming, AR/VR, mobile apps, medical devices, insuretech, SaaS, big data, aerospace, proptech, social networks, entertainment, logistics and digital marketing and commercial real estate finance.

•	Secures capital commitments from local and international VCs and business angels 
•	Negotiates partnerships with tech mentors, venture capitalists and govt institutions
•	Connects funds, accelerators, investors and scale-ups 
•	Identifies, selects and develops a pipeline of investment opportunities
•	Offers investors a portfolio of compelling opportunities in accelerated companies which within 6 months will effectively address the US market, validate/optimize the business model, land strategic introductions, improve market position and increase company valuations.

Venture Partner

The American Society of Barcelona

Mr. Victor Horcasitas was elected to the Board of the American Society of Barcelona in March 2005, where he has helped grow the organization from 36 registered members to its current 5100. The American Society is a non-profit organization which helps to integrate the English-speaking community of Barcelona and to celebrate the customs of Catalunya, Spain and American cultures. The ASB helps strengthen ties between our local host city and the English speaking community of Barcelona, serving as a social network to connect leaders of local business, culture, entrepreneurs, artists as well as government representatives. 

Direct strategic planning and implementation of the ASB business plan. Develop relationship and maintan dialogue with the American embassy in Madrid, the US Consulate in Barcelona and AmCham in Barcelona. Cultivate relationships with local merchants interested in commercializing their services and products to the English speaking community of Barcelona.
• Establish club for alumni of Barcelona based graduates of US colleges and universities
• Launch a radio program to serve the ASB community, lobby the municipal government 
• Lead and manage new projects, conferences and expand services to American expatriates.
• Manage relationships and engage with local media, participate in political discourse, debates,etc
• Lead and manage new projects, conferences and expand services to American expatriates.
• Organize events addressing expat related issues ( immigration, healthcare, education, etc.)
• Develop new lines of service to attract top tier corporate sponsors

President

Chasm Institute LLC

Providing global thought leadership  to Tech company executives at Fortune 500 companies and startups with  access to the CHASM INSTITUTE, a Silicon Valley-based firm recognized leader in 
providing tech company executives + their product and marketing teams: 

✔ with Action Workshops / Tools / Training
✔ to accelerate market success of key products & services

 Workshops / Tools / Training to help tech companies accelerate market success of key products + services
▬▬
Our Mission:
► trusted advisors to executives + key teams
► strategy offsites -- action workshops -- training programs
► based on 15 years of results ... proven frameworks + strategy tools ... 2,000,000 of our books sold 
▬▬
CHASM INSTITUTE Clients include:
Adobe, Cisco, Lutron, IBM, Autodesk, Intel, Google, Citrix, RSI, NetApp, Jive, Philips Medical, SAP, Hyperion, Logitech, Agilent Life Sciences, Xilinx, QAD, Spotify, Teradata, + many venture-funded startups

VICTOR's Focus:  Assisting MICHAEL ECKHARDT execute his Executive Briefing Sessions for senior teams, and the new "Crossing the Chasm 3.0"​ program -- his most popular 1-day workshops are:

➡ “Driving Growth in Key Verticals”
➡ “9 Factors for Go-to-Market Success”
➡ “Accelerating Channel Partner Results”
➡ “Launching Disruptive Innovations: Best & Worst Practices"​
➡ “Winning in Mature Tech Markets"

Marketing Associate

Confianz International Trade

An international trading firm based in Miami, Confianz purchases products from industrialized markets and resells them to companies and governments in emerging markets. Confianz is part of an international trading consortium with offices in Chile, Mexico, Spain, United Kingdom and the United States. Confianz specializes in import-export transactions and brokering products in the sectors of: industrial machinery, fast moving consumer goods, medical supplies, spare parts, and food products and derivatives,  chemical, petro-chemical, telecom, power plants, mineral extraction, water treatment, environmental remediation, energy and construction.  

Confianz assists companies to penetrate new markets by facilitating transactions, structuring partnerships, capital raising, international business development and international project management. Manage projects from start to finish, within budget and on schedule.

Project Manager, Import-Export Trade Finance

Mornings4

The Mornings4 Mission: Build the future we all want to have. 

How:
Creating a local community of talent and innovation that helps to clarify uncertainties caused by the Fourth Industrial Revolution, with a special focus on the impact on society’s future. Helping to better understand the forces influencing our future, harnessing thought leadership and proactively working to benefit our society.

We are creating the largest alliance of pioneers, visionaries, influencers, entities, agencies and companies positively shaping our future.

We are driven to: 
•	Disseminate the knowledge and opportunities offered by the Fourth Industrial Revolution to the greatest number of people possible.
•	To strengthen the beneficial progress of our cities. 
•	Boosting the local economy emanating from a positive view on the progress of humanity

If you are motivated to improve your future, we invite you to participate.

Community Mornings4.com
Future News MORNINGS4. News

Specialties: Artificial intelligence, food, health, wellness, nanotechnology, science, sustainable future, innovation, economics, genetics, IoT


Mornings4 is a foundation and community that will host a series of events to inform society on the evolution of the 4.0 technologies, to motivate to maintain a positive attitude towards these technologies, to participate and give opinions on how to use the technology that will serve  human beings, but not the other way around.

Who are we?
We are a group of people who look at 4.0 technologies with enthusiasm and optimism. We do not see any cataclysm, nor do we share apocalyptic visions of the future; we believe that by working collectively we can turn the challenges of this new era into opportunities to build a better world. The future is in our hands.

Conference mornings4.com
News about future mornings4.news
Specialties: artificial intelligence, food, health, wellness, nanotechnology, science, sustainable future, innovation, economics, genetics, IoT

Ambassador

LET'S GROW YOUR BUSINESS 🚀🦄 I help you SELL with a multi-channel marketing platform with Branded Content, Sponsored Articles, Interviews, Events, Banner Ads, Collabs, Social Media, PR and Personal Branding

💥Need to connect with English speakers in Spain?

🎯Seek our target audience?

🚨Do prospective clients trust you?

👀 Want to increase your visibility?

🤷 Building your network?


We are obsessed with helping entrepreneurs + sales teams to SCALE🚀


PUBLISHER + CONTENT CREATOR
Publish daily articles and events relevant to the international comunity on a proprietary multichannel marketing platform. Produce niche advertising to reach defined community. Connect brands with your target audience with sponsored content, PR campaigns and social media. 
🚨Call to explore advertising solutions! 

BARCELONA CITY AMBASSADOR
Engage the international community, welcome new comers to the city and attract foreign companies to invest in Barcelona and SPAIN. Volunteer at NGOs, connecting international families with the relevant companies, associations, investors and government agencies.
❤️Call to see how and why Barcelona is the best city in the world!

GROWTH MARKETER
Provide companies and individuals with strategies and tactics to grow followers, visibility and sales on digital media.
📈Call to scale your company!

KEYNOTE SPEAKER + STORYTELLER
Speak regularly at events, TV, Radio and LinkedIn. Inspire audiences via public speeches on business, the economy, fund raising, growth, startups.
🎤 Call to see how we can motivate and excite your audience 


☎️Call +34.93.220.8684 for help on:
• How to grow sales in SPAIN.
• Automated lead generation 
• Content and growth marketing
• How to raise capital in Europe/USA
• Cross border transactions
• Company valuations
• Go to Market strategies
• Team building
• Fund raising for NGOs

SPAIN/MEXICO/SPAIN/UK/USA
Venture Cap, Info Tech, Software Dev, Telecom, Import-Export, Print & Electronic Media and Journalism 
____________________________

> #DigitalPublishing + #SocialSellibg
> #GrowthHacking + #Content Marketing
> Client Branding, Digital Marketing
> Raise capital for FAST growing cos
> Negotiate M&A transactionss
> Intl Go to Market strategy consulting
> Business dev in Iberia, African and LatAm
> Scout fast growing, scalable companies
> Host events for tech startups
> Judge for pitching competitions
> Trusted broker/paymaster to triangulate transactions
__________________________________
Experience with disruptive tech & business models in:
SaaS, EdTech, FinTech, Robotics, RetailTech, Market Place, eCommerce, Gamification, AR/VR, Drones, FoodTech, Mobile, PropTech, Med Devices, eHealth, Telecom, Big Data, Nano, Wearables, TravelTech, Block chain, crypto currencies and Tech-as-a-Service
__________________________________

Victor H.

🚀 AI That Works for Real Businesses — Not Just Big Tech

Fascinated by how smart, affordable AI solutions can solve everyday business challenges? So are we!

Meet Andrew “Kit” Lesser, CEO of Advance AI Services, a fast-moving startup helping SMEs in Spain and across the EU harness the power of AI 🤖.

Recently, Victor from Barcelona Metropolitan caught up with Kit at @BCN FinTech inside the Barcelona Finance Hub by Aticco during a dynamic #PropTech event — and let’s just say, Kit’s vision for accessible AI is impressive.

In a rapid-fire Q&A, Kit shared insights on:

💡 What Advance AI is — and how it helps small and midsize businesses

🌍 Why AI adoption is accelerating in Spain and the EU

🤝 The kind of partners Advance AI is looking to collaborate with

⚙️ When and how to implement AI agents effectively

He’s sharp, forward-thinking, and focused on delivering AI that actually helps businesses grow.

👉 Read the full story in Barcelona Metropolitan — your source for the people and ideas shaping innovation in Spain.

Hugo

Victor Horcasitas

Intl Strategic Growth Partner | Publisher of Spain’s Leading Expat Magazine | Driving Growth With Branding, Interviews, Events, Social Media & PR | Grow Your Visibility + Social Credibility | Ex-Deloitte, HP, Nasdaq.

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The Battle

Tyler Martin, CPA

Victor H.

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tyler Martin, CPA's LinkedIn Performance

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