Thomas Whitehead

Believe In Lean

I'm the CEO and founder of Believe in Lean, a fitness company dedicated to transforming thousands of high-performing men's lives across the globe, with the aim to get them in their best shape both physically and mentally, lead by example and become the best version of themselves. 

Thomas' time-tested and proven Dad Bod to Greek God© coaching program will get you building long-lasting healthy habits, developing a better relationship with food and exercise and regain your mojo. Through this program you will learn to show up better for yourself, so you can ultimately show up for others and become the role-model in your life you know you can be.

CEO & Founder - Men's Online Fat Loss Coach

Kids R Kids Learning Academies

English Second Language Teacher

Challenger Sports

Head Soccer Coach

Baker Hughes, a GE company (BHGE)

Digital Technology Management

#1 Fat Loss Coach & Expert for Men 🔥|| I help busy professionals torch fat, build muscle and create an abundance of energy to increase productivity 💯 || Results GUARANTEED or double your money back🤝

If you’re a busy exec who also happens to be a father looking to lose weight, increase your energy and achieve optimal health, I can help. 

After coaching hundreds of hard-working fathers around the world, I know a thing or two about what you need to get in the best shape of your life. 

But let’s rewind a little… 📽️

7-years ago I found myself out of shape, low on energy, and far from feeling my best. 

Stuck in a rut I just couldn’t seem to escape.

I was on a rocky path to depression and ill-health.

I lacked the structure, guidance, and accountability to be one of those guys who walks around in great shape and exerts confidence everywhere they go. 

I felt like I was letting myself down.

And then everything changed…

I decided to change. 

I hired a coach, learned every piece of the puzzle there was to getting in great shape, and got to work.

The results were amazing. 

I felt on top of my game, productive, energetic, and a great role-model to those around me. 

I developed healthy habits, fantastic routines and steel-like discipline that most men crave in the modern world. 

Everywhere I went people greeted me with a smile and wanted to be my friend.

Since then I’ve gone on to help over 150 hard-working and busy guys just like you to shred fat, build muscle and optimise their health in the most sustainable way imaginable. 

And that’s what I can do for you, too. 

I’ve built a coaching program called the Dad Bod to Greek God where I teach you the exact methods and strategies that helped me and many others get in the best shape of their lives and stay that way for good.

You see, each person is different and requires a unique approach that suits their busy lifestyle to get results as fast as possible.

And my promise to you is if you don’t get the results you desire once you’re inside my program, I’ll double your money and give it back to you 🤝

📩 Send me a DM with the word ‘RESULTS’ to find out more.

📞 Alternatively, book a free 15-minute consultation call with me here: https://www.believeinlean.com

🎬 Or, watch my free case study training on how Pedro was able to drop 35lbs and build 10lbs of muscle in just 24-weeks without restrictive diets: https://www.believeinlean.com/casestudy-optin

AA Consultancy

Boutique coaching and consulting company designed to drive results across diverse industries, fields, and functions to start, grow, and monetize for service-based business owners including medical practitioners, influencers, podcasters, coaches, consultants

● Strategy: Drove results for brand success as fractional CMO; established KPIs, strategy for 90 day plan, competitive analysis, buyer persona, campaigns 

● Growth: Achieved 100% client satisfaction by increasing an average revenue of 50% within 1st year of engagement; boosted gross yearly sales for clients within the first 6 months; increase average profits by 400%+, reduce client acquisition costs and increase scalability 

● Implementation: Deliver tailored plan with offer creation, messaging, omni-channel & omni-present marketing

● Data Analysis & Reporting: Set and evaluate KPIs, split test with controls, maximize conversions; draft 30/90 day executive summary reports 

● Business Coaching: Lead weekly training sessions for clients to drive results for business efficiency, operations, sales and KPIs 

● Management: Communicate regularly across Slack or in person to drive results with vendors and contractors for project and account management and to evaluate marketing performance metrics & KPIs

● Sales: Design and develop strategy, perform gap analysis, evaluate lead qualification and closing calls; deliver tailored, packaged program

Business & Marketing Strategist

Thrive Media and Venture Group

Programmatic ad agency driving client engagement and conversions for public/private brands with omni-channel intent-based branding, offers, and messaging.

Clients: Allied Security, BMW, Converse, Footlocker, Grant Cardone, Goodwill, Harley Davidson, Betty Ford, Hormel, Lewis Howes, Tony Robbins, Lennox 

● Marketing Strategy: Led top/mid/bottom funnel campaigns to re-target on an omni-channel basis; managed a team of 12 trading desks, buying of ad inventory and data for B2C and B2B companies; competitive analyses to assess the company’s market positioning 

● Growth: Generated average 25% decrease in CAC (Acquisition Cost), 33% increase in AOV (Average Order Value), and 45% decrease in CPL (Cost per Lead)

● Measurements: Optimized KPI performance across campaigns including lowering of CPM, CPC, AOV, lead and acquisition costs; ROI on Ad Spend (ROAS)

● Data Analysis & Reporting: Analyzed campaign data to develop market segmentation strategies; utilized web analytics to make informed decisions; identified constraints; market analysis; produced executive summary reports for C-Suite and executives 

● Creative Direction: Led design and copy team to execute and create all advertising creative 

● Business Administration: Worked with retainers, fixed projects, billing and invoicing, contracts and performance based or revenue sharing models

● Executive Partner: Hired as an internal consultant to brand leadership teams to re-engineer marketing processes; led director/manager-level team to improve and establish standardized performance

● Management: Built teams by developing job descriptions, hiring, and training 

● Training & Development: Facilitated quarterly and as-needed on/off-site team building events for employees

● Collaboration: Partnered across key business functions and with leads/teams in developing creative and effective campaigns 

● Internal Communications: Managed for consistency and brand standards alignment

Growth Manager

A-List Online, Inc. 

Design and brand company; drove results for businesses to grow and expand their market reach.    
     
Clients: Acura, Audi, CBRE, Cushman and Wakefield, Def Jam, Geffen Records, Interscope, Sony Music & Entertainment, OKAY Player, Universal Music                
                                                                            
● Business Leadership: Drove results for new business, creative direction and strategic creative development for all agency accounts; spearheaded the overall development & growth of business development, production, and client education surrounding the trends and techniques of developing interactive projects and video for digital and mobile delivery

● Branding Strategy: Developed and executed comprehensive design and branding strategies; revitalized underperforming digital assets, achieving average of 2x increase in web traffic, 5x time spent on websites, and 10x increase in conversions 

● Growth: Achieved an average revenue increase of 75% for clients and grew the agency's own business by 50%. Established greater brand awareness by designing and developing digital assets (websites, media kits, video) to differentiate in the marketplace for clients, decreased the sales cycle time by 350%, 

● Design, Development & Copy: Applied creative and analytical mindset to think out of the box to drive brainstorming and insights, enabling better creative design, copy and user experience 

● Management: Led in-house and freelance cross-discipline teams of designers, art directors, writers, coders, account managers, and information architects in the concept development, prototyping, design, development, and implementation of both B2C / B2B, and user-centered strategies across multiple digital channels and print

Head of Creative and Strategy 

"Afra has consulted with Fortune 500 companies like Cisco, Audi, Harley Davidson, Universal Music, CBRE, Cushman & Wakefield, Def Jam, and other giant organizations, but his real and true passion is helping small to mid-sized business owners and CEOs double and triple their profits, sometimes growing their companies more than 10-fold."

Helping truly committed SMB's scale and grow beyond 7 and 8 figures, by addressing:

• Cash flow and payroll, so your company doesn't run out of gas...

• Profitability, so you always have a strong war chest...

• Client generation, and how to keep those clients buying more...

• Competition and how to stand out in the market...

• Pricing and positioning - to make sure you're getting what you're worth...

• Long-term planning, whether for retirement, selling the business, or growing it further...

• Time management, making sure that you have plenty of time to try new/ other things...

We cover EVERYTHING, to make absolutely sure that our clients succeed. 

In fact, our offer is so complete, that implementing ONLY A THIRD of what's in store, you'll STILL GET THE RESULTS YOU WANT. And it doesn't matter what your experience level is - what matters is that the right issues are addressed in order of importance.

And it's absolutely safe. We've used this with hundreds of people in most industries. It works. 

In fact, there are over 3 dozen ‘levers’ you can pull in your business. You MUST pull them to be successful. When you encounter the FIRST lever that works for your business, stop watching and GO PULL THE LEVER. 

If you do this, you WILL make money - guaranteed. And if by some supernatural means you don’t, just let us know and we’ll cheerfully refund you in full.

If that sounds like something you want for your business, let's talk!

taplio

The Battle

Thomas Whitehead

Afra Sanjari

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