Thomas Whitehead

Believe In Lean

I'm the CEO and founder of Believe in Lean, a fitness company dedicated to transforming thousands of high-performing men's lives across the globe, with the aim to get them in their best shape both physically and mentally, lead by example and become the best version of themselves. 

Thomas' time-tested and proven Dad Bod to Greek God© coaching program will get you building long-lasting healthy habits, developing a better relationship with food and exercise and regain your mojo. Through this program you will learn to show up better for yourself, so you can ultimately show up for others and become the role-model in your life you know you can be.

CEO & Founder - Men's Online Fat Loss Coach

Kids R Kids Learning Academies

English Second Language Teacher

Challenger Sports

Head Soccer Coach

Baker Hughes, a GE company (BHGE)

Digital Technology Management

#1 Fat Loss Coach & Expert for Men 🔥|| I help busy professionals torch fat, build muscle and create an abundance of energy to increase productivity 💯 || Results GUARANTEED or double your money back🤝

If you’re a busy exec who also happens to be a father looking to lose weight, increase your energy and achieve optimal health, I can help. 

After coaching hundreds of hard-working fathers around the world, I know a thing or two about what you need to get in the best shape of your life. 

But let’s rewind a little… 📽️

7-years ago I found myself out of shape, low on energy, and far from feeling my best. 

Stuck in a rut I just couldn’t seem to escape.

I was on a rocky path to depression and ill-health.

I lacked the structure, guidance, and accountability to be one of those guys who walks around in great shape and exerts confidence everywhere they go. 

I felt like I was letting myself down.

And then everything changed…

I decided to change. 

I hired a coach, learned every piece of the puzzle there was to getting in great shape, and got to work.

The results were amazing. 

I felt on top of my game, productive, energetic, and a great role-model to those around me. 

I developed healthy habits, fantastic routines and steel-like discipline that most men crave in the modern world. 

Everywhere I went people greeted me with a smile and wanted to be my friend.

Since then I’ve gone on to help over 150 hard-working and busy guys just like you to shred fat, build muscle and optimise their health in the most sustainable way imaginable. 

And that’s what I can do for you, too. 

I’ve built a coaching program called the Dad Bod to Greek God where I teach you the exact methods and strategies that helped me and many others get in the best shape of their lives and stay that way for good.

You see, each person is different and requires a unique approach that suits their busy lifestyle to get results as fast as possible.

And my promise to you is if you don’t get the results you desire once you’re inside my program, I’ll double your money and give it back to you 🤝

📩 Send me a DM with the word ‘RESULTS’ to find out more.

📞 Alternatively, book a free 15-minute consultation call with me here: https://www.believeinlean.com

🎬 Or, watch my free case study training on how Pedro was able to drop 35lbs and build 10lbs of muscle in just 24-weeks without restrictive diets: https://www.believeinlean.com/casestudy-optin

Charlie Johnson

Charlie Johnson Fitness

I offer personalized private coaching to fast-paced professionals to help them lose weight and achieve the bodies they want. 

My service is simple to follow, time-efficient, and easily adapted to your schedule. Instead of having you follow rigid, set, time-consuming ‘diet’ programmes, our tailored plans work around you, your lifestyle and are easy to implement.

I provide structure, support, and accountability to give you the push you need to stay on track.
 
If you’re maintaining a fast-paced career. My service is here to guide you through what to eat during work lunches, short exercises you can do during your lunch break, and manageable meals you can make based on how much time you have.
 
My private coaching service is available in either a 6 or 12-month programme, and begins with an in-depth phone/form consultation to see if you are a good fit. You will be provided with your own unique nutrition and exercise plans tailored to your specific needs.
 
I am on hand to guide you through social events and food choices at all times via messenger alongside connecting with you weekly via email check-in. I analyze your weekly progress and tweak changes based on your work/social commitments over the week moving forward. 
 
My goal is to help you achieve the body transformation you want, excel in your career while enjoying your social life at the same time.

Transformation Specialist

Director

7 Figure Scaling Systems

Chief Executive Officer

Leaders Ltd

Branch Manager

Worlds Leading Fat Loss Expert Featured In Mens Health & Forbes.🔥 I Help Time Restrained Professionals and Executives Lose Fat, Build Muscle and Create More Energy With a Time Efficient Process🤝 || Results GUARANTEED

You probably saw my profile picture and thought “Wow must be nice looking that fit and shredded.”
 
But I’ve been overweight twice in my life.
 
I was 5 stone (70 lbs) too heavy, had a horrible image of myself, and ate food to deal with the stresses of life. Every time I looked in the mirror -- along with the rolls that hung around my midsection. I saw someone unhappy, unmotivated, and depressed.
 
I was working as a Real Estate agent and despite progressing and doing well in my career I felt unfulfilled emotionally, spiritually, and physically. I always worried about what other people thought when they saw me. I knew I had to change.
 
But working 60-hour work weeks in a high-pressure job with a hard-to-please manager breathing down my neck was going to be difficult. But I wasn’t going to give myself any excuses. I was committed.
 
I slowly got back into the gym and tried every diet under the sun to lose weight. Keto, IIFYM, Carb cycling. You name it ... I’ve tried it.
 
I learned a lot from all these diets, but the most important thing I learned...
 
Everybody’s body is different and responds differently to foods and timings.
 
You need to find what works UNIQUELY for you!
 
Through all of this, I was able to:
 
✔️Compete in the 2016 Muscle Model and Fitness categories.
✔️Sign a sponsorship deal with Muscle Nation
✔️Feature in Muscle and Fitness magazine.
✔️Be promoted several times in my 60-hour a week job. 
 
After my personal transformation, things changed. Everywhere I went people greeted me with a smile, people wanted to be friends with me, invite me out to cool parties and events. My confidence skyrocketed and I felt amazing.
 
I understand what it’s like working long hours, giving it everything at work, and coming home so exhausted so all you do is binge on Netflix and eat junk food.
 
That’s why during the time I was working corporate. I started an online fitness coaching program to help time limited professionals achieve the physical transformations they want.
 
And to date, I’ve helped over 8000 people lose weight and achieve the bodies they’re looking for.
 
Oh, and if you think all I eat is broccoli, chicken, and brown rice - wrong, think again. I still enjoy pasta, cake, and ice cream.
 
My life is incredible now. I wake up as soon as the alarm rings (no more snoozing) because I truly enjoy helping and seeing the physical and mental transformations in all my clients.
 
If you’re looking for someone to help you physically transform your life, develop core confidence, and have people envy your new look.
 
Scroll up and send me a message!

David Beckham isn’t a footballer. He’s one of the smartest businessmen alive.

Everyone’s talking about his knighthood. 
But the title isn’t the real achievement. 
The real genius happened long before he met the King at Windsor Castle.

Most people see the haircuts, the brand deals, the clean image. 
What they don’t see is how calculated every move was.

Beckham didn’t just play football. 
He built an empire while everyone else was chasing a ball.

He understood leverage before anyone in sport did. 
He knew attention was a currency and he mastered it. 
While other players relied on salaries, Beckham built equity.

Here’s the part that blows my mind. 
When he joined LA Galaxy in 2007, he negotiated a clause that no one thought twice about at the time, the right to buy his own MLS franchise for 25 million dollars in the future.

Years later, that clause turned into Inter Miami, a club now valued at more than 1 billion. 
He literally built a football team out of fine print. 
That’s not luck. That’s long-term thinking on another level.

Then he brought Messi to Miami, turning a start-up club into a global brand overnight. 
It wasn’t about football. It was about positioning.

Everyone celebrates Beckham for his image, his talent, his discipline. 
But the reason he’s still relevant today isn’t nostalgia. 
It’s because he treats his life like a business, every relationship, every move, every clause.

While most athletes chase fame, Beckham built infrastructure. 
That’s why he’ll stay rich forever.

Now he’s Sir David Beckham, and honestly, he earned it twice.

Once for what he did on the pitch. 
And once for what he built off it.

And most people won’t realise that untill they’re watching the next Beckham do the same thing.

$100M+ Generated For Clients | I Make Founders Rich 🚀 I Help 6-Figure Entrepreneurs Scale to 7-Figures While Working Less Using Acquisition Systems || Free Case Study Below

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He gave me his last $3,000. 
Now he’s doing $50K a month. 
And he just spent $10,000 for one day with me to take it to $100K.
 When Chris Mouton first joined our program, he was making $5K a month.  He didn’t have a safety net.  He literally gave me the last $3,000 he had.
 Most people would have played it safe.  He went all in.
 Fast forward he’s now doing $50K a month and living life on his terms.  But here’s what separates the elite from everyone else… 
He didn’t stop there.  He flew to Dubai.  Spent $10,000 to spend one full day with me at my house on the Palm. 
We tore his business apart.  Rebuilt every system.  Refined his offer.  Upgraded his mindset. 
And this month alone, he’s already on track to cross $100K. 
We recorded a full podcast breaking it all down how he went from broke to booked out, and why you have to keep betting on yourself even when it hurts.  If you want to do a one-on-one consulting day with me at my home in Dubai… $10,000, one person per month   DM me “10K.”  It’s first come, first serve.  Chris took the last slot within 5 minutes of it going live.

I bought Elysium.

Not the movie version.

 The real one.

Zero tax.

 Complete freedom.

 Perfect weather.

 A place where the most ambitious people on the planet come to build, create, and grow.

For me, that place is Dubai.

When I left the UK, people told me I was crazy.

 “How could you leave everything behind?”

 “Why would you walk away from security?”

The truth is, I wasn’t walking away from security.

I was walking away from extortion.

50% tax.

Grey skies.

Crime on your doorstep.

A government that punishes the people who actually produce.

I wanted to live somewhere that rewarded discipline and ambition — not one that drained it.

And I found it.

Dubai runs like a machine.

It’s efficient. Safe. Clean.

You can trust the government.

You can walk outside at midnight and feel at peace.

You can build faster here in one year than you can in five back home.

This is the Elysium entrepreneurs dream about — not because it’s easy, but because it gives you the space to win.

Here’s the reality that hit me the moment I settled here:

You don’t need to be a genius to succeed.

You just need to stop playing the game in a country that’s designed for you to lose.

Elysium isn’t a fantasy.

It’s a choice.

And if you’ve got the courage to make it, you’ll never look back.

Where you live shapes how high you rise.

Choose accordingly.

Normalize ignoring the opinions of people who have smaller dreams for your life than you do.

Most people project their limits onto you.

 They don’t mean to they just can’t see past the size of their own goals.
When I first started building my business, everyone had an opinion.

“Be realistic.”

“Don’t take risks.”

“Be grateful for what you have.”
But the truth is, people who aim small will always try to keep you close to their level.

Not out of hate, but out of fear.

If you want to build something extraordinary, you have to stop asking for validation from people who gave up on their own potential.

Protect your energy.

Protect your vision.

And stop letting small minds decide what’s possible for your life.

Most entrepreneurs are playing the wrong game.

They build businesses that trap them instead of freeing them.
They chase clients. They work 14-hour days. They mistake chaos for growth.
That used to be me.

On February 25th, 2019, I walked away from my estate agent job for good. My area manager called me, demanding I come back.
That was the moment I realised something:
If I was willing to bet on myself harder than anyone else would, I’d never have to listen to anyone again.
Fast forward.

This week, we hosted our second Bvlgari Mastermind here in Dubai with Dee Ludlow

In the room were some of the sharpest business minds in the UAE, all there to learn the exact strategies I’ve used to crush Black Friday year after year.

We didn’t talk about hustling harder.
We talked about systems, leverage, and scaling smart.
How to make more while working less.

That’s the real scoreboard.
Not how many hours you work.
Not how many followers you have.
But whether your business gives you freedom.

Because if your business feels like a prison, you built it wrong.

Business should be the tool that makes work feel like play.

We’re making this mastermind a monthly experience for serious entrepreneurs only.

If you want to be in the room for the next one, comment “Bvlgari” below and I’ll send you the application link.

I’ve just built my dream gym in my garage.

Dumbbells up to 50 kilos.
Full power rack.
Cable machines.
Everything I could ever need to train at the highest level just a few steps from my front door.

When I first moved to Dubai, I had this vision of building an environment where work and life actually supported each other instead of competing for time.
Now it’s real.

I’ve got a full recording studio to create content.
Two offices for focus and team calls.
A gym that rivals any commercial setup.
A red light therapy unit.
A swimming pool.
The beach and sea literally on my doorstep.

It’s the exact environment I used to dream about when I was working 12 hour days as an estate agent back in the UK, coming home in the dark and still going to the gym half asleep.

Back then I promised myself one day I’d build a life where every tool I needed for success was within reach.

Now its here.
But here’s the truth that hit me this week while I was training alone in that garage.

You can build the perfect setup.
You can have every piece of equipment, every system, every resource.
But none of it matters if you don’t actually do the work.

There’s no hack.
No shortcut.
Just discipline and execution.

I’ve built the perfect environment for growth mentally, physically and financially.
Now the only person left to hold accountable is the one in the mirror.

Thats both the most freeing and the most confronting feeling in the world.

What about you, if you had everything you needed to succeed right now, would you actually use it?

I spent $500,000 on mentors.

One decision cost me $80,000.

Here's what no one tells you about coaching:

Most people pay for entertainment, not transformation.

They sign up. Feel productive. Then do nothing.

The reality?

You don't need 47 strategies. You need ONE that works.

I've helped 1,200+ coaches scale online. 23 hit six-figure months in the last 6 months alone.

The pattern is always the same:

→ They focus on what they LIKE doing (making content, posting reels) 
→ They avoid what actually GROWS the business (the thing they suck at) 
→ They stay stuck

The best mentors don't sell you certainty.

They sell you a mirror.

They show you the red dot. The ONE problem killing your business that you can't see.

Then they make you fix it.

This new video breaks down:

- How to spot mentor red flags
- The difference between paying for access vs results
- Why the right mentor changes your identity, not just your income

Youtube and Spotify link in comments 👇

Most people in the UK will never hear the conversations I heard this week.

They’re too busy arguing about council tax while Dubai is discussing how to build companies worth nine figures.

Yesterday I delivered a private mastermind session at The Address in JBR for a friend of mine.
A small room.

Seven, eight, and nine-figure entrepreneurs.
People who operate at a level where excuses don’t exist.

The conversation wasn’t theory.
It wasn’t “mindset.”
It was systems.
Scaling models.
Acquisition strategy.
Paid traffic that actually works.
The type of information that turns a business from “busy” to unstoppable.

Halfway through the session, it hit me again.

You do not get this level of thinking in the UK.
You get fear.
You get limitation.
You get people defending average.
Dubai gives you the opposite.
This city forces you to raise your standard or get left behind.

When you sit in a room here, you feel it.
Everyone is building something.
Everyone is moving.
Everyone is operating at a level that would intimidate most people back home.

It reminded me why I came here in the first place.
Environment decides your ceiling.
That’s the truth nobody likes to admit.

If you want to scale, you need to put yourself in rooms where growth is normal and winning is expected.
Not rooms where people are still complaining about the price of petrol.

If you want the systems we’re giving away this week, send me BLACK FRIDAY and I’ll send everything over.

Most men aren’t lost.

They’ve just been told for too long that being a man is something they should apologize for.

I sat down with Jack Donovan and one thing became brutally clear.

Men aren’t struggling because life is “hard.”

They’re struggling because the world convinced them masculinity doesn’t matter anymore.

And when men stop caring about honor…

They stop caring about strength

They stop caring about courage

They stop caring about mastery.

The four things men have been judged by for thousands of years.

Jack said something powerful:

”A man with no capability becomes easy to control.”

Easy to market to.

Easy to manipulate.

Because when you don’t respect yourself, you’ll buy ANYTHING that makes you feel like a man for five minutes.

Strength isn’t cosmetic.

Courage isn’t optional.

Mastery isn’t a hobby.

Honor isn’t outdated.

It’s the foundation of a life you’re proud to live.

If you want to rebuild the parts of you the world tried to soften,

Links to the full episode is just in the comments below

Today hits different.

Both of my grandads fought in the war.

 One of them was a bomber pilot.

 He flew missions over Europe, and on one flight, his plane was hit so badly it was almost torn apart.

 Engines failing. Metal shredded. Crew terrified.

 But he still managed to get everyone home alive.

I’ve heard that story since I was a kid, but it only really hit me as I got older what it meant, what it took.

Discipline. Courage. Duty.

 The kind of values we talk about now, but few truly live.

When I look at the life I get to live, the freedom to build, create, travel and grow, 

I realise it’s because men like them faced fear most of us can’t even imagine.

 They didn’t complain.

 They didn’t quit.

 They just did what needed to be done.... They didnt care about their "feelings"

Remembrance Day isn’t just about silence.

 It’s about perspective.

 It’s remembering that the comfort we live in today was built by people who risked everything and expected nothing in return.

Both of my grandads came home changed forever, but they came home.

 And thats why I’ll always be grateful.

Lest we forget.

Sales is a lot like poker.

You don’t play your hand, you play the man in front of you.

You don’t sell the product, you sell the prospect.

Most people think sales is about scripts, tactics, or clever closes.

It’s not.

It’s about psychology.
It’s about understanding why someone wants to change  not just what they say they want.

If you can learn someone’s why, you can sell them almost any how.

I’ve watched average closers become elite overnight the moment they stop trying to sound smart and start actually listening.

The best salespeople don’t convince.

They connect.

Because when you understand what’s driving someone, you don’t need to push.

You just show them the path they’ve already decided to walk.

Most coaches aren’t stuck because they lack talent.
They’re stuck because they don’t know what they don’t know.

I spoke at two events this week.

One full of coaches.
One full of CEOs.

Different industries.

Same problem.

People think they’re operating at a high level.

They’re guessing.
And guesswork is expensive.

The ones who scale fast have three traits:

Resilient. Relentless. Resourceful.
They don’t chase perfection.
They chase consistency.

Burnout isn’t the issue.

You’re just bored from doing the wrong thing with no results.

Momentum is the real addiction.

At Dom Wenner’s Dubai event, I told a room of high-level men something most entrepreneurs avoid:

If you don’t put yourself first, your business will eventually drain you.

Protect your time.
Protect your energy.
Raise your standards.

This week, keep it simple.

Put yourself first.
Grow 1% each day.

Drop the ego.

Take the right actions, not more actions.

Every morning, before I open my laptop, I sit down with a coffee and my Montblanc pen.
No phone. No noise. Just thoughts.

And I write.

It’s not for anyone else.

It’s for me.

That’s where I process ideas, plan my day, and clear my head before the chaos starts.

It’s where most of my best business ideas have come from.

A few years ago, I woke up to a hundred messages before breakfast.

Slack. Emails. Client pings.

I was reacting to my business instead of leading it.

Now, those fifteen minutes of stillness give me more ROI than any strategy call.

It’s where I remind myself what really matters.
Not just revenue, but peace and purpose.

The smartest thing I do each day isn’t business.
It’s sitting quietly with a pen and my thoughts.

Most coaches fail because they don’t know how to outgrow the identity that’s holding them back.

I had to face that version of myself years ago.

When I worked as an estate agent in my twenties, I remember coming home from the gym one night and applying for a random online coaching job.
No plan.

No strategy.

Just a feeling that I was meant for more than sitting in a fluorescent office listening to someone else tell me what my ceiling was.

The next morning my area manager called me and told me I had to come back in.

That call flipped a switch.

Something snapped in my chest.

I realised I had been living my life on someone else’s terms.

Waiting for permission.

Playing small to keep the peace.

Nodding along to people who didn’t even live the kind of life I wanted.

That moment is the reason everything exists today.

The fitness business.

The move to Dubai.

The mastermind events.

The team.

The clients.

The brand that has now become the number one coaching company in the world for helping online trainers scale real income, real systems, real freedom.

Not because I was the most talented.
But because I stopped negotiating with my future.

Identity creates income.

Upgrade who you are and the money follows.
Stay who you’ve always been and you stay broke.

Most coaches are stuck because they’re still operating with the identity of the person who needed validation, approval, and “safety” instead of results.

They want the entrepreneur life while thinking like an employee.

And that trade-off kills everything.

If you’re done playing small and you’re ready to step into the identity that actually earns what you want…

Send me BLACK FRIDAY and I’ll send you the full offer.

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The Battle

Thomas Whitehead

Charlie Johnson

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The Battle

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