Thomas Whitehead

Believe In Lean

I'm the CEO and founder of Believe in Lean, a fitness company dedicated to transforming thousands of high-performing men's lives across the globe, with the aim to get them in their best shape both physically and mentally, lead by example and become the best version of themselves. 

Thomas' time-tested and proven Dad Bod to Greek God© coaching program will get you building long-lasting healthy habits, developing a better relationship with food and exercise and regain your mojo. Through this program you will learn to show up better for yourself, so you can ultimately show up for others and become the role-model in your life you know you can be.

CEO & Founder - Men's Online Fat Loss Coach

Kids R Kids Learning Academies

English Second Language Teacher

Challenger Sports

Head Soccer Coach

Baker Hughes, a GE company (BHGE)

Digital Technology Management

#1 Fat Loss Coach & Expert for Men 🔥|| I help busy professionals torch fat, build muscle and create an abundance of energy to increase productivity 💯 || Results GUARANTEED or double your money back🤝

If you’re a busy exec who also happens to be a father looking to lose weight, increase your energy and achieve optimal health, I can help. 

After coaching hundreds of hard-working fathers around the world, I know a thing or two about what you need to get in the best shape of your life. 

But let’s rewind a little… 📽️

7-years ago I found myself out of shape, low on energy, and far from feeling my best. 

Stuck in a rut I just couldn’t seem to escape.

I was on a rocky path to depression and ill-health.

I lacked the structure, guidance, and accountability to be one of those guys who walks around in great shape and exerts confidence everywhere they go. 

I felt like I was letting myself down.

And then everything changed…

I decided to change. 

I hired a coach, learned every piece of the puzzle there was to getting in great shape, and got to work.

The results were amazing. 

I felt on top of my game, productive, energetic, and a great role-model to those around me. 

I developed healthy habits, fantastic routines and steel-like discipline that most men crave in the modern world. 

Everywhere I went people greeted me with a smile and wanted to be my friend.

Since then I’ve gone on to help over 150 hard-working and busy guys just like you to shred fat, build muscle and optimise their health in the most sustainable way imaginable. 

And that’s what I can do for you, too. 

I’ve built a coaching program called the Dad Bod to Greek God where I teach you the exact methods and strategies that helped me and many others get in the best shape of their lives and stay that way for good.

You see, each person is different and requires a unique approach that suits their busy lifestyle to get results as fast as possible.

And my promise to you is if you don’t get the results you desire once you’re inside my program, I’ll double your money and give it back to you 🤝

📩 Send me a DM with the word ‘RESULTS’ to find out more.

📞 Alternatively, book a free 15-minute consultation call with me here: https://www.believeinlean.com

🎬 Or, watch my free case study training on how Pedro was able to drop 35lbs and build 10lbs of muscle in just 24-weeks without restrictive diets: https://www.believeinlean.com/casestudy-optin

Sandra Thomas-Comenole

Keytours Vacations

Keytours Vacations is a wholesale tour operator that provides travel services to a wide selection of European and Latin American destinations. Our specialties include Tailor made independent programs, small group journeys international airfare and Unique accommodations, Customized Group Travel and independent sightseeing tours, Flexible vacation packages, cruises, shore excursions, transfers and more.

Director of Marketing

Behavioral Economics in Marketing Podcast

✦ Marketing Strategy: Leveraging organic marketing and strategic partnerships to grow listener base to 6/7 continents. 

✦ Thought Leadership: Host of Behavioral Economics in Marketing Podcast, speaking on topics such as Build Customer Engagement with IKEA Effect, Mitigating Customers’​ Choice Overload to Increase Conversion Rate, The Endowment Effect on Your Marketing Mix, Leveraging Hyperbolic Discounting in Luxury Goods and Services

Relevant Skills: Brand Communications | Product, Digital, Social Media Presence & Content Marketing | Lead & Demand Generation | Budgets & Forecasts | Digital Marketing | Marketing Calendars | Project & Campaign Management | International Sales & Marketing | Trade Show Planning/Management | eMail Marketing | Social Media Marketing | SEO/SEM/PPC | Media Planning & Buying | Public Relations (PR) | Copywriting & Content Calendars | Behavioral Economics | Behavioral Science | Content Creation | Strategic Partnerships | International Marketing | Negotiation

Head of Marketing

Understanding how we as humans make decisions is an important part of marketing. Behavioral economics is the study of decision making and can give keen insight into buyer behavior and help to shape your marketing mix. Marketers can tap into Behavioral Economics to create environments that nudge people towards their products and services, to conduct better market research and analyze their marketing mix.

Available on Apple Podcasts, Spotify, Stitcher, Google Play & Amazon 

✦ Marketing Strategy: Applying seemingly esoteric behavioral economics theories to practical marketing applications for high growth and happy customers.

✦ Thought Leadership: Host of Behavioral Economics in Marketing Podcast, speaking on topics such as Build Customer Engagement with IKEA Effect, Mitigating Customers’​ Choice Overload to Increase Conversion Rate, The Endowment Effect on Your Marketing Mix, Leveraging Hyperbolic Discounting in Luxury Goods and Services

Relevant Skills: Brand Communications | Product, Digital, Social Media Presence & Content Marketing | Lead & Demand Generation | Budgets & Forecasts | Digital Marketing | Marketing Calendars | Project & Campaign Management | International Sales & Marketing | Trade Show Planning/Management | eMail Marketing | Social Media Marketing | SEO/SEM/PPC | Media Planning & Buying | Public Relations (PR) | Copywriting & Content Calendars | Behavioral Economics | Behavioral Science

Host

InsideJapan Tours 

✦ High Growth: Directed B2B marketing strategy including revamping email marketing campaigns. Grew list 3X to 3K, increased open rates 20X to 40% (with a 50% click-thru rate) leading to a YOY net profit growth of 34%. This was a part of a company-wide 28% net profit increase that reversed a month-over-month loss.

✦ Marketing Strategy: Transformed marketing strategy from ad-hoc to themed, planned, targeted, strategic and automated. Masterminded creative lead nurturing and generation campaigns that included themed webinars and interactive polling. 

✦ International Partnership Marketing: Strong global communication skills and business acumen. Collaboration with external partners, suppliers, vendors and internal marketing worldwide teams in the UK, Australia, Vietnam and Japan to produce and launch campaigns domestically and throughout the global market place.

✦ Thought Leadership: Elevated company’s standing as a travel and tourism thought leader, and increased travel agent partnership engagement, through PR initiatives and keynotes on behavioral economics at industry trade shows and conferences. 


Marketing Skills: B2C, B2B and Retail Markets | Market Research and Analysis | Online & Offline Marketing Programs | Lead Generation | Email Automation | PR | Marketing Calendars | Project & Campaign Management | Strategic Direction | International Sales | Brand Guidelines | Brand Awareness | Cross-cultural and cross-functional collaboration | International Marketing | Strategic Partnerships | Negotiation | Marketing Strategy | Thought Leadership

Direct Marketing & Market Research

Kamapeque Tours and Travel

✦ Skilled Negotiations: Vetted partnerships with digital platform providers and global suppliers including tour operators, DMCs, hoteliers and attractions by attending industry conferences and trade shows – key to travel portfolio development and negotiations.  

✦ High Growth: Optimized sales and profit margins through market research and analysis to evaluate pricing, product design, promotional strategies and customer feedback key to building a ground-up, 100-member client roster.

Relevant Skills: B2B Markets | Ground-up marketing | Online & Offline Communications | SEO/SEM | Lead & Demand Generation | PR | Budgets & Forecasts | Marketing Calendars | Project & Campaign Management | Product Development| International Marketing | Strategic Partnerships | Negotiation | Marketing Strategy | Thought Leadership | Market Research & Analysis

Head of Marketing and Product Development

Youth Talks

In the words of Whitney Houston, “I believe the children are our future. Teach them well and let them lead the way.” Today many young people do not have access to “big ideas,” whether because they lack awareness or due to financial constraints. People who are exposed to a wide variety of information at a young age tend to be happier and more successful in their future, because they are aware of more options and “Big ideas” inspire young people and help them to find their passion.

Providing access to “Big Ideas” for the younger generation is Youth Talks main goal. Inspired by the concept of TED Talks, Youth Talks hosts informative and inspirational conferences for youth. The talks bring together some of the brightest minds across several disciplines during theme-based conferences. The target audience are high school and community college students, including students from inner city, rural and low-income populations.

Conference Organizer

International Consulting Firm dba Runenfly Designs

Founder of a successful international marketing company with services of implementing cohesive marketing strategies integrating collateral development, communications, comprehensive search engine optimization programs, event planning, public relations and publicity, media planning and buying, strategic partnerships, website development, product development and international communication. Projects covering various industries (travel & tourism, real estate, biotechnology, investment management, consumer services and consumer goods).

✦ Marketing Strategy: Developed differentiated strategic marketing program instrumental to supporting travel agency’s entry into the group travel market. Leveraged agency’s database to develop email marketing campaigns and establish product partnerships.

✦ Thought Leadership: Presented keynote addresses on SEO and social media best practices at conferences and tradeshows domestically and internationally.

✦ High Growth: Revitalized events from low attendance to standing room only through digital marketing that boosted web traffic and PR that garnered media mentions.

Relevant Skills: Brand Communications | Product, Digital, Social Media Presence & Content Marketing | Lead & Demand Generation | Budgets & Forecasts | Digital Marketing | Marketing Calendars | Project & Campaign Management | International Sales & Marketing | Trade Show Planning/Management | eMail Marketing | Social Media Marketing | SEO/SEM/PPC | Media Planning & Buying | Public Relations (PR) | Copywriting & Content Calendars | Growth

Head Of Marketing | Growth Hacking | International Marketing | Strategy | Negotiation 

✦ Marketing Strategy: Developed differentiated strategic marketing program instrumental to supporting travel agency’s entry into the group travel market. Leveraged agency’s database to develop email marketing campaigns and establish product partnerships.

✦ Thought Leadership: Presented keynote addresses on SEO and social media best practices at conferences and tradeshows domestically and internationally.

✦ High Growth: Revitalized events from low attendance to standing room only through digital marketing that boosted web traffic and PR that garnered media mentions.

Relevant Skills: Brand Communications | Product, Digital, Social Media Presence & Content Marketing | Lead & Demand Generation | Budgets & Forecasts | Digital Marketing | Marketing Calendars | Project & Campaign Management | International Sales & Marketing | Trade Show Planning/Management | eMail Marketing | Social Media Marketing | SEO/SEM/PPC | Media Planning & Buying | Public Relations (PR) | Copywriting & Content Calendars | Growth

Marketing Consultant | Growth Strategy | Negotiation | International Marketing | Market Research

Celtic Tours

Accomplished travel industry marketing professional with broad marketing experience focused on achieving continuous growth.

✦ High Growth: Increased web traffic 300% organically through SEO and social media marketing. Boosted off-season revenues 400%, diversified portfolio and smoothed seasonal sales fluctuations by launching group travel marketing campaigns. 

✦ Marketing Strategy: Proactively grew revenues 275% to $11M for this full-service tour operator. Achieved by creating a sophisticated marketing strategy leading to revenue growth, global marketing funding collaborations and the creation of company’s top-selling travel programs. Recovered $1M in losses by automating the group sales quoting process resulting in the close of multiple ignored and new deals.

✦ International Partnership Marketing: Cemented reputation as a skilled negotiator by increasing co-op marketing funds 500% to $50K by collaborating with strategic industry partners throughout E.U. and U.K. that included hoteliers and national tourist boards. Resulting in optimal travel experiences, strengthened travel trade relationships and higher profit margins.

✦ Leadership: Led 5-member virtual sales team, tracked sales and profitability. Developed product training and sales incentives through cross-functional collaboration grounded in market research and anecdotal feedback as a voracious reader, tireless researcher and inquisitive attendee at industry trade shows. 


Relevant Skills: B2B Markets | Online & Offline Communications | Lead & Demand Generation | PR | Budgets & Forecasts | Marketing Calendars | Project & Campaign Management | International Marketing | Strategic Partnerships | Marketing Strategy | Thought Leadership | Market Research & Analysis | Trade Show Planning/Management | Product Development | eMail Marketing | Social Media Marketing | SEO / SEM / PPC | Contract Negotiations | Media Planning & Buying | Copywriting | Co-op marketing | Motivational Leadership

Executive Director of Marketing & Sales | Head of Marketing | Leadership | Travel Industry | Growth 

✦ High Growth: Increased web traffic 300% organically through SEO and social media marketing. Boosted off-season revenues 400%, diversified portfolio and smoothed seasonal sales fluctuations by launching group travel marketing campaigns. 

✦ Marketing Strategy: Proactively grew revenues 275% to $11M for this full-service tour operator. Achieved by creating a sophisticated marketing strategy leading to revenue growth, global marketing funding collaborations and the creation of company’s top-selling travel programs. Recovered $1M in losses by automating the group sales quoting process resulting in the close of multiple ignored and new deals.

✦ International Partnership Marketing: Cemented reputation as a skilled negotiator by increasing co-op marketing funds 500% to $50K by collaborating with strategic industry partners throughout E.U. and U.K. that included hoteliers and national tourist boards. Resulting in optimal travel experiences, strengthened travel trade relationships and higher profit margins.

✦ Leadership: Led 5-member virtual sales team, tracked sales and profitability. Developed product training and sales incentives through cross-functional collaboration grounded in market research and anecdotal feedback as a voracious reader, tireless researcher and inquisitive attendee at industry trade shows. 


Relevant Skills: B2B Markets | Ground-up marketing | Online & Offline Communications | Lead & Demand Generation | PR | Budgets & Forecasts | Marketing Calendars | Project & Campaign Management | Product Development| International Marketing | Strategic Partnerships | Negotiation | Marketing Strategy | Thought Leadership | Market Research & Analysis | Trade Show Planning/Management | Product Development | eMail Marketing | Social Media Marketing | SEO / SEM / PPC | Contract Negotiations | Media Planning & Buying | Direct Marketing | Public Relations | Copywriting | Strategic Relationships and co-op marketing | Motivational Leadership

E-Marketing and Web Manager | Digital Marketing | SEO | eMail Marketing | Travel & Tourism | Growth

Applied BioPhysics, Inc.

✦ Marketing Strategy: Elevated the customer experience by improving site navigation, and oversaw SEO, SEM and email marketing as an early adopter of Google Analytics.

✦ International Partnership Marketing: Ensured optimal product positioning by on boarding global marketing relationships with international distributors in Germany, China, Australia, Israel, India and Japan. 

✦ High Growth: Increased unique organic website traffic 128% by designing a new website as a self-taught HTML coder. New website replaced existing one built on an archaic platform for this manufacturer of tools for cell research and drug discovery. 

Relevant Skills: Academic Markets | Digital Marketing | SEO/SEM | Lead Generation | PR | Marketing Calendars | Project & Campaign Management | Trade Shows | Webinar | Content Creation | International Marketing | Strategic Partnerships | Negotiation | Marketing Strategy | Thought Leadership | Marketing Research & Analysis | Growth Strategy

eMarketing Specialist | Digital Marketing | International Partnerships | SEO | eMail Marketing

I bring to the table 15 years of outstanding marketing experience and accomplishments, more than 8 years of senior management experience a& a rigorously quantitative education in economics from Rensselaer Polytechnic Institute. As a creative, driven, and visionary leader known for breakthrough results, I possess a range of knowledge and qualifications that has allowed me to be an integral part of the success and growth of several companies spanning a wide range of industries.

My expertise lies in successfully conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion. I possess a deep understanding of product development, market research, international relations, strategic relationships, negotiations and social media management. 

Taking command of an operation or project, then guiding it to new performance levels, is my greatest strength. I have the capacity to see a multi-faceted project from conception through completion within budget and on time. Throughout the project I coach and mentor my team; leading, challenging and motivating them to continually deliver the best possible outcomes. Using a wide variety of metrics and analytics, I measure each campaign’s efficacy while balancing to look at the whole picture of the entire marketing plan. I use these findings to constantly shape and grow within the marketing strategy increasing the ROI.

My economics education accelerated my marketing knowledge base through studying behavioral economics, data science and risk evaluation. Behavioral economics offers keen insight into consumers’ decisions, heuristics and biases. Through data analytics, I have the necessary skills to help answer the biggest business questions using well thought out and data driven insights. I have experience in managing and analyzing large sets of data, maintaining data integrity and being a thought partner in a quickly changing environment.

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The Battle

Thomas Whitehead

Sandra Thomas-Comenole

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