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Marketing • SEO • Progress Journal Podcast #ProgressNotPerfection

I was not voted Most Likely to Succeed in high school. I don't think my name would've even been on the ballot. After a few life situations early on, I learned life was way too short. This translated to the mentality of, "party hard, have fun, and live life with no regrets."

As I started to realize my life path was going in the wrong direction, and fast, my mentality around how I wanted my life to play out changed.

After realizing I needed to turn my life around, I buckled down. I've used my past experience of being pushed/coached in sports, and have translated that into a drive to explore, create, and build. I am driven to continually learn from what I experience, apply what I have been taught, and add value whenever I can.

My old thought of "no regrets"  has translated to:

1. 𝘞𝘰𝘳𝘬 𝘩𝘢𝘳𝘥 𝘯𝘰𝘸, 𝘢𝘯𝘥 𝘴𝘦𝘵 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧 𝘶𝘱 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘭𝘰𝘯𝘨 𝘳𝘶𝘯.

2. 𝘈𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦 𝘵𝘩𝘰𝘴𝘦 𝘸𝘩𝘰 𝘩𝘢𝘷𝘦 𝘩𝘦𝘭𝘱𝘦𝘥 𝘺𝘰𝘶 𝘢𝘭𝘰𝘯𝘨 𝘵𝘩𝘦 𝘸𝘢𝘺. 𝘋𝘰 𝘺𝘰𝘶𝘳 𝘣𝘦𝘴𝘵 𝘵𝘰 𝘳𝘦𝘵𝘶𝘳𝘯 𝘵𝘩𝘦 𝘧𝘢𝘷𝘰𝘳 𝘢𝘯𝘥 𝘣𝘦 𝘢 𝘭𝘪𝘨𝘩𝘵 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘦𝘭𝘴𝘦.

3. 𝘓𝘪𝘷𝘦 𝘭𝘪𝘧𝘦 𝘸𝘪𝘵𝘩 𝘯𝘰 𝘳𝘦𝘨𝘳𝘦𝘵𝘴......𝘴𝘵𝘪𝘭𝘭.

𝗜 𝗱𝗼 𝗻𝗼𝘁 𝗹𝗶𝘃𝗲 𝗮 𝗹𝗶𝗳𝗲 𝗯𝗮𝘀𝗲𝗱 𝗼𝗻 𝗽𝗼𝗽𝘂𝗹𝗮𝗿𝗶𝘁𝘆, 𝗯𝘂𝘁 𝗼𝗻𝗲 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗴𝗿𝗶𝘁𝘆. 𝗜 𝘄𝗼𝗿𝗸 𝘁𝗼 𝗿𝗲𝗹𝗮𝘆 𝘁𝗵𝗶𝘀 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗶𝘁𝗵𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗵𝗮𝘁 𝗜 𝗽𝗼𝘀𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗜 𝗵𝗮𝘃𝗲.

You can learn more about what I do at: https://www.thomasciampa.com

Thomas Ciampa

Hartford HealthCare

Content Development

Facilitated the creation, production, and editing of over 200 vertically-recorded videos (reels) promotion various clinical and administrative specialties. Implemented influencer marketing tactics, including on-the-spot content creation, "selfie-style" video production, and interviewing. Lead to organic follower growth across 5 social media platforms - including Instagram (+2,709) over a year period. Partnered with clinical experts to increase awareness about various topics, including Cardiology, Oncology, Mental/Behavioral Health, Urology, and Orthopedics. 

Organic Social Media Operations

Oversee inbound engagements for more than 70 profiles across 5 platforms. Utilizing social media tools including Sprout Social to assess post performance and determine strategies to improve content segments and production quality. Facilitated the integration of new social media platforms to the enterprise, including Linktree, TikTok, and Threads. 

Paid/Targeted Social Media Operations

Coordinated, recorded, and edited 12 patient testimonials that ran as sponsored posts across Facebook & Instagram. Generated over 600,000 impressions. Facilitated the creation of a Facebook page dedicated to Surgical and Metabolic Weight Loss - with just over 5,500 active members.

Manager, Content Development

Content Strategy

Assessed & supported 30+ content strategy initiatives (content drafting, creation, & editing) to accumulate 40,000+ views and interactions across social media platforms (both paid and organic). Identified & coordinated logistics with 2 accredited social media consultants to determine best healthcare social media practices & operational strategies.

Business Planning

Conducted business plans for 4 incoming physicians across the system, which would generate grand total of $120,000 in revenue in Infectious Disease, Rheumatology, & Pulmonology departments. Compiled & distributed 20+ healthcare trends assessments for viewership & awareness of Strategy & Transformation Leadership. 

Marketing/Communications
Launched internal communications strategy for 90 colleague resource group members within the system. Conducted health system town hall assessments consisting of 9 health systems across the U.S. to determine best practices & strategies for future implementation. Conducted internal communications vendor scan consisting of 4 potential vendors to increase colleague viewership of system communications by 15%.

Administrative Fellow, System Strategy & Transformation

Major League Baseball

Supported a Major League Baseball content initiative: the MLB Creator Class (see below for more).

[Content Creation]
Created over 10 written content proposals, filmed and edited 30+ vertically-integrated forms of content for posting across TikTok, Instagram, and YouTube. Combined viewership and engagement across posts: 4 million views; 1.1 million total engagements (likes, comments, & shares). 

[Live Appearances]
Served as a guest on the MLB Network during 1) a live alternative broadcast, and 2) a remote appearance to raise awareness about the MLB Creator Class and other MLB initiatives. Grand total number of views: 71,000; grand total number of likes: 952; grand total number of comments: 44.

Served as a host for a 15-minute MLB TikTok Live during the World Series at Citizens Bank Park in Philadelphia, PA. Alongside a co-host, collaborated with Cleveland Guardians pitcher Triston McKenzie to discuss best pitching practices & lifestyle choices. Total number of views accumulated during live: 20,000; total number of engagements (likes, comments, & shares): 4,000. 

[Brand Collaborations within the Creator Class]
Supporting their strategic initiatives, collaborations include Nike, T-Mobile, Adobe, & Taco Bell.

Content Creator

University of Michigan School of Public Health

Maintaining records of PHSA. Preparing appropriate documentation of meetings. Calendaring events and organizing meetings. Collaborating with the Executive Board to set board meeting agendas. Creating special communications materials such as table tents and flyers to promote PHSA-sponsored events.

Secretary - Public Health Student Assembly

During the summer of 2021, I served as a Graduate Intern in the Revenue Cycle of Hartford HealthCare in Hartford Connecticut. In my time there, I was able to work on a variety of projects and collaborate with departmental leaders (see below):

- Conducted Revenue Cycle Strategic Planning research and presented findings and suggestions to Executive Leadership (Return-to-work provisions, office renovations, & accountability huddles). 
- Drafted Revenue Cycle system-level communications for Healthfuse, our 3rd Party Vendor Management Partner (held touch bases with Executive Leadership in HHC Revenue Cycle and with Healthfuse Executives). 
- Proposed an Automation Strategy for Level 1 work and conducted an analysis of the costs, benefits, and possible timeline of implementation for the Revenue Cycle.
- Drafted a Charter & SBAR for the Neighborhood Health Project, which was approved by the VP of Middle Revenue Cycle Operations and accepted by the committee.
- Initiated conversations with leadership regarding the Mortality/Death Certificate Processing Project.

Administrative Intern - Revenue Cycle

Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL)

Served as President for my chapter in Phi Beta Lambda Business Fraternity, Incorporated. My primary responsibilities include membership development, conference participation, event planning, and collaboration with on-campus advisers and members.

President - Omicron Alpha Beta Chapter

Alpha Phi Alpha Fraternity

Served as President of my chapter, where I oversee and manage a variety of our events, community service initiatives, and National Programs. My role requires cooperation with fraternity brothers and delegation of duty and responsibility. I seek to assist each brother in the discharge of their duties and keep chapter business running smoothly.

President - Delta Alpha Chapter

Trinity Health (HQ Michigan)

Completed an internship opportunity through the University of Michigan Summer Enrichment Program. I have been placed at St. Joseph Mercy (Ann Arbor), and am serving as an Intern in the Office of Administrative Services.  My job descriptions and projects are as follows:

- Optimization of leader rounding tools, creating more specific department classifications, sending action items to groups and summarizing.
- Development of a patient satisfaction-tracking and measurement tools to create a standardized way of review current data collected
- Creating an organizational vision for recruiting and retaining Advanced Practice Providers
- Administrative Support across the campus
- Locating External Funding Sources of FTEs
- Financial data note gathering for reference

Administrative Intern

Completed an internship for the University of Michigan Summer Enrichment Program. Each summer, 18-25 undergraduate students from across the country come to Ann Arbor for eight weeks of education, mentoring, internships with health care organizations in Southeast Michigan, and preparation for graduate school success.

Summer Enrichment Program Intern

Phi Beta Lambda (PBL) 

As Vice President, my main duties were as follows:

- Report to and collaborate with the President for organizational reports and plans.
- Implement career development through workshops (Resume building, networking etiquette, etc.).
- Membership development and recruitment.
- Attend conferences and connect with members of different regions.
- Collaborate with other on-campus organizations.
- Participate and organize community service initiatives in the area.

Vice President - Omicron Alpha Beta Chapter

As the Editor of the Sphinx, my responsibilities included the following:

- Documentation of events that the chapter participated in and keeping track of community service opportunities
- Taking photos, videos, and live streams of Fraternal events on and off-campus
- Posting updates, events, and accomplishments on the chapter's social media pages to increase public awareness
- Creating summarization reports and sending them off to the District Director for review

Editor of the Sphinx - Delta Alpha Chapter

I put people first.

I am a skilled content creator and passionate healthcare leader. I value collaboration in delivering top-notch health services to the community - prioritizing inclusion, & belonging to foster a positive, productive work environment. I enjoy brainstorming how to bring data-driven innovative solutions to make healthcare more affordable, equitable, accessible, and excellent for society.

I'm an emerging expert in vertical video production, editing, and being an on-camera talent & personality. I am skilled in strategic planning, data analysis, organic social media strategy, revenue cycle operations, and hospital operations. People often refer to me as a galvanizer, who has a natural tendency and calling to bring diverse groups together to promote initiatives, including system & personal branding, social media influencer marketing, as well as sports entities (Major League Baseball, Michigan Football & Hartford Yard Goats Baseball). People know me as a versatile, easy going, and quick learner, who can thrive in and adjust to changing work environments.

taplio

The Battle

Thomas Ciampa

Caleb Green, MHSA

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