Hornall Ghostwriting

Ghostwriter specialising in high-performing text content for Post Exit Entrepreneurs.

Owner

The Scottish Sun

Journalist

Press Association

The Sunday Times

Digital Sub-Editor

SWNS

Freelance Journalist

The Tab

Editorial Staff

Strathclyde Telegraph

Wrote for student paper the Strathclyde Telegraph. In 2013/13 I was voted into role of sports editor.

Sports Editor

Ghostwriter for Exited Entrepreneurs. Glaswegian-Norwegian 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

Say you spend 10 maybe 15 years building a successful company.

Along the way, you develop frameworks for hiring and scaling winning teams.

You create playbooks for winning contracts, romancing clients, and overdelivering.

And accrue hard-earned pattern recognition about what actually drives real results.

You solve hundreds of complex problems, make thousands of critical decisions, and learn exactly what "success" demands.

But most of that knowledge goes into cold storage the day you exit.

Yes, you might share some insights over coffee with other founders. You might tell a business partner the odd nugget. 

Maybe you mentor a few startups or advise some portfolio companies here and there.

But let's be honest, that's a tiny fraction of your experience reaching a tiny fraction of people who could benefit from it.

Meanwhile, your network cools, your deal flow dries up, and less qualified peers land the advisory roles, first-call status on promising startups, and board seats you deserve.

All because your expertise stays locked in your head instead of working for you at scale.

It doesn't have to be this way.

The founders who stay relevant after an exit aren't necessarily the ones who had the biggest deals.

They're the ones who found ways to turn their operational experience into digital assets that compound over time.

Posts. Videos. Emails. Podcast appearances. Speaking gigs. 

Your expertise has immense value.

But only if you get it out of your head and into the world.

The next step after building a company is building a legacy-defining library of evergreen digital knowledge.

DM me to start creating yours 

Thomas Hornall

Aanchal Shekhawat

RogerRoger

What started as "just helping out" turned into owning the entire content and brand game.

Now, I:

→ Shaped RogerRoger’s brand voice, messaging, and positioning
→ Launched content series that gave our SaaS more personality than most people expect
→ Built a content system that doesn’t need a big team (or budget) to keep running
→ Made sure our founders sound like themselves, but with strategy
→ Keep blogs, SEO, and partnerships flowing smoothly

I didn’t walk into a polished brand.
I helped build it from scratch: one idea,  one fun project at a time.

And yes, I’m still here, making sure RogerRoger doesn’t just exist
It speaks, connects, and drives results.

✌️Roger that.

Content & Brand Lead

I joined RogerRoger as the "Let’s get things started" person.
Helping out with words and a bit of marketing magic wherever it was needed.

There wasn’t a brand voice yet. No content calendar.
Just a brilliant SaaS product and a team too busy building to worry about how it sounded.

So, I got to work:

→ Wrote copy that made us sound more human, less “just another tool”
→ Helped the founders post on LinkedIn without second-guessing every sentence
→ Cleaned up blogs, content calendar, and anything that needed a little polish

It was supposed to be a fractional role.
But when you enjoy turning chaos into clarity…
You stick around. 😊

Fractional Marketer & Copywriter 

Maximum Bookkeeping Inc.

Working with Maximum Bookkeeping was a masterclass in how small business founders really think.

I had the chance to work alongside a founder I truly admire. A brilliant lady who taught me more about finance, bookkeeping, and the grit of running a business than any course ever could.

My role?
→ Turn her expertise into content that sounds just like her (because founder-led businesses need founder-led words)
→ Keep the content calendar organized and aligned with real business goals, not just posting for the sake of it
→ Tweak strategy, track leads, and make sure content wasn’t just out there, but actually bringing ROI
→ Weekly check-ins, interviewing her to pull out golden insights for posts, blogs, and more

And somewhere along the way…
I designed my first website and wrote the full website copy too.

What started as “Can you help with this?” turned into a project I genuinely enjoyed and learned so much from.

It wasn’t about big teams or fancy tools.

It was about understanding the heart of a small business and making sure every word worked as hard as the founder did.

⚡ Wouldn’t trade this experience for anything.

Fractional Copywriter & Marketer 

Jett Develops

It started with a few website pages and turned into copy that sealed deals.

At Jett, I got to wear my “conversion copywriter” hat for real, writing words that didn’t just sit pretty but moved the needle.

Here’s what I worked on:

→ Website copy for key pages, focused on guiding visitors to action
→ My first pitch deck, which (no big deal) helped close a 5-figure deal
→ Follow-up doc copy to keep prospects engaged after calls
→ Collaborated with a tight-knit team: founder, head of design, and designers to make sure every word fit seamlessly into the bigger picture
→ Learned how good copy + good design = conversions that count

Jett was one of those fun projects where creativity met results, and I learned that the right words, in the right place, really do make things happen.

Copywriter

QuickUp.si

This is the team where I grew from a tiny sapling to a growing plant.

Quickup is a LinkedIn ghostwriting agency. Inside the agency, I closely worked on:

→ Creating compelling content for B2B and SaaS founders
→ Crafting content strategy: Tofu, Mofu, Bofu content
→ Doing compelling research on the target audience
→ Writing the copy in the client's brand tone and voice
→ Creating engaging content that builds founders' brands on LinkedIn

It was a long journey with the team, and I got to learn a lot of things. The founder and manager were both supportive and led my way to all the high-value projects I have done as a copywriter. This is the team where I grew from a tiny sapling to a growing plant.

LinkedIn Copywriter & Marketer 

The180Crew

It was a short one-time project with Trevor, the founder of 180crew . 

They already had a marketing copy in place, but the conversion rate was low. No strategic messaging. No value proposition. Just a chunk of plain complicated information.

So, here's how I helped The 180crew with a marketing copy that spoke to premium multi-figure businesses in under 1 month:

01/ Unique positioning:

→ They were good people doing social impact business which means 90% of their revenue directly goes to communities that need peace in Ethiopia, Thailand, Myanmar, and the Philippines.

02/ Market research

→ Conducted in-depth market research to understand the target audience and psychographic profiling.
→ Analyzed audience personas to identify key pain points, aims, and desires, ensuring the copy resonates with their target audience base.
→ Performed competitor research to understand the competitive landscape, identifying opportunities for differentiation and unique value propositions.

03/ Execution
→ Developed strategic messaging that effectively communicates 180crew’s offerings and benefits.
→ Executed the copy in simple, digestible chunks.

It was one of the most exciting projects to work with Trevor. He is an inspiring figure who has dedicated his life to humanity and frontline negotiation. It’s an immense privilege to work with businesses like these.

As an exclusive bonus, I got a chance to hear stories of armed rebel groups, weapons, and negotiating when lives are at stake.

Marketing Copywriter

Able-Academy

I wrote LinkedIn thought leadership content for clients inside Able Academy:

→ Took in insights from founders to write well-crafted posts 
→ Understand LinkedIn best practices
→ Care about readers and their perception
→ Position founder as thought leader
→ Improved the copy based on feedback

LinkedIn Copywriter 

I've worked closely with kids from underprivileged areas to help them with:

- Building interpersonal skills
- Improving their academic performance
- Developing their calculative and logical thinking skills

Personal Mentor 

Medium

Content Writer

You’ve probably heard this a dozen times: “Just show up with high-quality content and the leads will come.” “Keep posting,  the revenue will follow.”

So you did:
→ Weekly blog posts
→ A packed LinkedIn calendar
→ Newsletters, maybe even a podcast or webinar

You kept showing up.
Kept creating and believing it’ll work.

Truth to be told, good content alone doesn’t convert.
It only works if there’s a funnel behind it.

Yeah, you don’t have a content problem, you've got everything right there. You’ve got a funnel problem.

That’s what I help you fix.

Imagine this instead:
→ Someone reads your blog → joins a short email sequence → books a call
→ Your old posts start bringing in leads on autopilot
→ Your content doesn’t just educate,  it actually sells

How cool would it be? 

I do this cool thing for service providers + B2B brands who are doing all the right things, but still not seeing leads consistently.

And together, we change that with one thing:
An email funnel that actually converts.

Here’s what you get:
✌️ Done-for-you email funnels (4–8 emails) that warm leads + drive action
✌️ A lead gen system built around the content you’re already creating
✌️ Strategy support via calls and async messaging
✌️ Messaging that makes people say “Yes, this is for me.”
✌️ A pipeline that grows

If you’re showing up but your pipeline still looks dry...
The problem isn’t what you’re saying.
It’s what happens after someone reads.

📩 DM me “Funnel” if you're ready to fix the follow-up.

taplio

The Battle

Thomas Hornall

Aanchal Shekhawat

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?