Ghostwriter for Exited Entrepreneurs. Glaswegian-Norwegian 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

Say you spend 10 maybe 15 years building a successful company.

Along the way, you develop frameworks for hiring and scaling winning teams.

You create playbooks for winning contracts, romancing clients, and overdelivering.

And accrue hard-earned pattern recognition about what actually drives real results.

You solve hundreds of complex problems, make thousands of critical decisions, and learn exactly what "success" demands.

But most of that knowledge goes into cold storage the day you exit.

Yes, you might share some insights over coffee with other founders. You might tell a business partner the odd nugget. 

Maybe you mentor a few startups or advise some portfolio companies here and there.

But let's be honest, that's a tiny fraction of your experience reaching a tiny fraction of people who could benefit from it.

Meanwhile, your network cools, your deal flow dries up, and less qualified peers land the advisory roles, first-call status on promising startups, and board seats you deserve.

All because your expertise stays locked in your head instead of working for you at scale.

It doesn't have to be this way.

The founders who stay relevant after an exit aren't necessarily the ones who had the biggest deals.

They're the ones who found ways to turn their operational experience into digital assets that compound over time.

Posts. Videos. Emails. Podcast appearances. Speaking gigs. 

Your expertise has immense value.

But only if you get it out of your head and into the world.

The next step after building a company is building a legacy-defining library of evergreen digital knowledge.

DM me to start creating yours 

Thomas Hornall

One lesser-spotted AI pattern: 

“That’s just (bad thing) with (shinier packaging)”

Eg “That’s just burnout wearing a Patagonia vest”

It’s not big and it’s not clever

Legacy Design Ghostwriter For Post-Exit Entrepreneurs

Hei Norske LinkedIn: Jeg trenger hjelp.

Jeg leter etter en norsk regnskapsfører, helst med erfaring i å jobbe med expats fra Storbritannia. 

Jeg trenger hjelp til å konvertere min ENK til et AS, samt hjelp med løpende regnskapsføring fremover. Det er noen nyanser knyttet til valutaveksling osv. som spiller inn her også – jeg bor i Norge, men har kunder i USA og Storbritannia. 

Hvis det er deg eller noen du kjenner, vil jeg gjerne høre fra deg. 

Tusen takk, Thomas

PepsiCo

Finance Business Partner - Cupar

Helping the finance teams at Coventry & Lincoln manufacturing sites whilst new FBP/SFM's were being recruited.

Finance Business Partner / Site Finance Manager - Coventry & Lincoln (Secondment)

The Cupar manufacturing site in Scotland has been milling oats for over 100 years. It joined the PepsiCo family in 2001 and produces market-leading products such as Quaker Oats, Quaker OatSo Simple, Scott's Porage Oats and Scott's So Easy.

Key Responsibilities:
- Lead the monthly close process, providing explanations for all key variances to the Site Finance Manager and UK Supply Chain Finance Team
- Build strong working relationships with key stakeholders and become a trusted advisor; facilitating effective financial management
- Financial modelling for AOP, forecasting, capex projects and productivity initiatives
- Interpret financial information for the Senior Management Team and other stakeholders, identifying risks and opportunities and providing the appropriate support and challenge
- Participate in the daily and weekly QCDM process, ensuring that the financial priorities are discussed and the correct actions taken
- Building budgets for both Directs and MOH
- Creating stakeholder engagement through monthly MOH budget holder reviews
- Finance lead for the site fixed asset count
- Line management of the site Cost Technicians
- Deputise for the Site Finance Manager and provide cover for the Cost Technicians

Finance Analyst - Quaker Oats

You Can Sport

www.youcansport.co.uk

At You Can, our overall goal is to create a ‘healthier, happier lifestyle through sport’ for everyone involved. We aim to get people to a start line anywhere in the world, knowing they are in the best possible condition, whatever the undertaking is.

We are here to help you exceed your expectations, whether your target is to complete a triathlon, an ultramarathon or finish a 5k event; perform to the best of your ability at a chosen event; or even just to create a healthier lifestyle. You Can get there. With our experienced coaches we have the expertise to guide you through your journey.

What we offer:

We provide personalised training programs designed around your schedule and ability.

For training and coaching enquiries please contact: coaching@youcansport.co.uk

You Can

Co-Founder / Coach

Health & Performance 3

Endurance Coach

Diageo

The global Tramlining programme is a major savings initiative within Supply Productivity.  The programme has been highly successful and is now live in all major manufacturing markets globally.

The Tramline Analyst role supports the programme through working with the various global markets on analytics and insights on global material and liquid costs, selling price, volumes and packaging specifications. As well as developing, implementing and maintaining key Tramlining tools and processes across the organisation.

Key Responsibilities

- Work with market stakeholders to gather the necessary cost and sales data.
- Produce analytical insights from this data.
- Work with market stakeholders to identify feasible cost saving opportunities.
- Work with DBS (business systems) to create and maintain Tramlining tools.

Courses:

- Pass with Merit - Introduction to Project Management (CPD #1000264)

Tramline Analyst

Aligned to Platform, Design + Engineering division within the BBC with an annual budget of c. £45m and 330 staff.

Key Responsibilities
- Monthly analysis and reporting of spend against budget and forecast to cost centre owners
- Own and deliver the annual budget and quarterly forecasting for the division
- Provide financial insight and analysis to aid decision making of the Senior Leadership Team
- Created and managed a process to provide monthly ‘product’ costing
- Work alongside Finance Central and Business Management teams to ensure accurate accounting and tracking of spend throughout the year

Finance Business Analyst

Perform Group

Perform is a leading digital sports content and media group.  A global and rapidly expanding business comprising of a range of brands, products and services distributed to both businesses and consumers.  Across Perform the collect, produce, package and distribute content from all sports, in all formats, across one digital platform.

Key Responsibilities

- Monthly reporting of results of the Technology division (£21m) to the Chief Technology Officer and Group Finance
- Advising budget holders on their monthly financial performance against budget/forecast
- Quarterly reforecasting of all costs within Technology
- Preparation of the annual budget for Technology division
- Calculating the capitalisation of Software Development projects throughout the year
- Tracking Group fixed assets to budget
- Work with the Finance share service centre in Poland to ensure accurate accounting of all Technology costs and Group fixed assets
- Work along side the Project Management Office to ensure Software Development project spend is kept within budget
	
Other

- Providing the necessary assistance to the auditors regarding across fixed assets and Technology related costs
- Work alongside Deloitte to calculate the annual R&D tax credit
	
Systems

- Oracle PBCS
- Oracle SmartView
- FocalPoint
- Access Dimensions

Technology Finance Analyst

Standard Life

The Finance Shared Service Centre (FSSC) Financial Management & Analysis team control over £500 million of expenditure on behalf of Standard Life. Currently working within UK Operations Financial Management & Analysis team , specifically aligned to the Corporate, Retail & Wholesale division.

Key Responsibilities

- Month end expense variance analysis including issue identification and resolution 
- Ad hoc analysis to support business decisions
- Provide month end reporting, analysis & ongoing support to the Finance Business Decision Support team
- Budgetary analysis and support in producing annual budgets and quarterly reforecasts

Key Outputs

- Posting of all month end accruals / journals within aligned division
- Monthly standard variance reporting analysis and MI production
- Understand and provide solutions for the key drivers / issues / variances within the divisions and report findings to Business Decision Support team

Other / Projects

- Presented multiple training sessions to purchase requisitioners across Standard Life and Standard Life Investments
- Development of new MI reporting to be rolled out company wide on OBIEE dashboards
- Testing of OBIEE system enhancements and fixes
- Involvement in financial Chart of Accounts restructure
- Team's Change Champion - ensuring all reports are updated and maintained with the latest improvements 

Systems

- Oracle OBIEE and EBS
- Cognos BI
- Walker Mainframe
- Microsoft Excel / Word / PowerPoint

Provide additional resource at month ends to the Client Asset Accounting Team calculating and posting accrued interest journals, dealing with external fund account data and trial balance reconciliations.

Volunteer at the 2024 Ryder Cup at Gleneagles with Standard Life Investments' worldwide partnership. Accompanying clients to and from Gleneagles, and assisting with the SLI Experience in the spectator's village.

Finance Analyst

KPMG UK

Worked within the Middle Market Audit department based out of the Edinburgh office.  I worked on a wide range of clients ranging from small family owned businesses to large multinational FTSE 100 companies, across a diverse array of industries.  Some of the clients worked on include:

•	Heineken – UK’s leading cider and beer business
•	FMC Technologies - Global provider of technology solutions for the energy industry
•	Miller Homes – UK house builder
•	James Donaldson & Sons - Processor, manufacturer and distributor of timber based products
•	Franke UK – Sink and tap manufacturer
•	Eastern Motor Company – Scotland’s leading privately owned car dealer group

Outwith audit work I was an active member of the department social committee and office-wide CSR committee.  As well as being part of a small team of colleagues given a budget to organise bi-annual office balls for up to 250 guests.

Audit Assistant

VC2 Brands

I work various roles, the main one being Brand Ambassador.  Within this role I attend various international/regional trade shows throughout the UK, selling and promoting our range of alcoholic beverages.  I am involved in everything from the set up and organising, to sales and publicising during the event.

Other roles have included working within the accounts department providing cover during holiday periods, as well as assisting in various aspects of the production process when required.  I also help to manage the online shop, updating prices and product information.

Developed a production forecasting template, and collated required documentation in order to obtain SALSA accreditation.

Skills developed:
- Customer service
- Sales
- Communication
- Sage accounting software

Brand Ambassador

Edinburgh University Student's Association

To prepare and serve hot and cold drinks whilst providing a professional, friendly service to all customers.  Provide assistance and advice to customers regarding product choices across all of the EUSA bar units throughout campus.

Skills developed:
- Teamwork
- Communication
- Ability to work within a fast-paced environment

Bar Team Member

Co-Founder and Coach at You Can Sport, a business set up by the Coull family to help create healthier, happier lifestyles through sport.  We offer personalised training plans to endurance athletes and provide commentating at events nationwide.

I also currently work as a Finance Business Partner for Quaker Oats, PepsiCo.

I’m passionate about sports and always up for a new challenge to push my physical boundaries. Having played rugby for over 15 years before injury forced a switch to triathlon. I have completed multiple Ironman and 70.3 races, and have cycled Land's End to John O'Groats and the North Coast 500. Most recently making the move into ultramarathon and finished races from 50k to 100mile, single and multi-day events.

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The Battle

Thomas Hornall

Gregg Coull

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The Battle

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Gregg Coull

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Hornall's LinkedIn Performance

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