Ghostwriter for Exited Entrepreneurs. Glaswegian-Norwegian 🏴󠁧󠁢󠁳󠁣󠁴󠁿🇳🇴

Say you spend 10 maybe 15 years building a successful company.

Along the way, you develop frameworks for hiring and scaling winning teams.

You create playbooks for winning contracts, romancing clients, and overdelivering.

And accrue hard-earned pattern recognition about what actually drives real results.

You solve hundreds of complex problems, make thousands of critical decisions, and learn exactly what "success" demands.

But most of that knowledge goes into cold storage the day you exit.

Yes, you might share some insights over coffee with other founders. You might tell a business partner the odd nugget. 

Maybe you mentor a few startups or advise some portfolio companies here and there.

But let's be honest, that's a tiny fraction of your experience reaching a tiny fraction of people who could benefit from it.

Meanwhile, your network cools, your deal flow dries up, and less qualified peers land the advisory roles, first-call status on promising startups, and board seats you deserve.

All because your expertise stays locked in your head instead of working for you at scale.

It doesn't have to be this way.

The founders who stay relevant after an exit aren't necessarily the ones who had the biggest deals.

They're the ones who found ways to turn their operational experience into digital assets that compound over time.

Posts. Videos. Emails. Podcast appearances. Speaking gigs. 

Your expertise has immense value.

But only if you get it out of your head and into the world.

The next step after building a company is building a legacy-defining library of evergreen digital knowledge.

DM me to start creating yours 

Thomas Hornall

One lesser-spotted AI pattern: 

“That’s just (bad thing) with (shinier packaging)”

Eg “That’s just burnout wearing a Patagonia vest”

It’s not big and it’s not clever

Legacy Design Ghostwriter For Post-Exit Entrepreneurs

Hei Norske LinkedIn: Jeg trenger hjelp.

Jeg leter etter en norsk regnskapsfører, helst med erfaring i å jobbe med expats fra Storbritannia. 

Jeg trenger hjelp til å konvertere min ENK til et AS, samt hjelp med løpende regnskapsføring fremover. Det er noen nyanser knyttet til valutaveksling osv. som spiller inn her også – jeg bor i Norge, men har kunder i USA og Storbritannia. 

Hvis det er deg eller noen du kjenner, vil jeg gjerne høre fra deg. 

Tusen takk, Thomas

I write newsletters for a living • I also share my thoughts on self-improvement, creativity & philosophy • 5+ years in marketing

I work as the behind-the-scenes operator for founder-led brands who want their newsletter to be their sharpest asset. That means capturing your voice, turning your ideas into weekly narratives, and building a consistent rhythm that compounds trust, demand, and sales over time.

I’m proud to have worked with 40+ clients across accountancy firms, marketing agencies, design studios, FinTech, Sunday Times bestselling authors, vertical SaaS, and leaders in the UK creator economy.

If you’re already doing ~£150k+/month and want a long-term email operator who can run the channel end-to-end (strategy, writing, cadence, and execution), you’re in the right place.

If you’re earlier than that, you’ll likely get a better ROI once your offer and demand are a little more proven - and I’ll happily point you to the right next step.

-

If you want to learn how I recently helped a B2B agency generate 7-figures in pipeline revenue, DM me the word "INFO".

Harrison McIntyre-Miller

Alicia Teltz has a well earned reputation for running brilliant webinars and events...

...but before working together she didn’t have a way to turn those webinar attendees into newsletter subs (and eventually nurture and convert them into her paid community).

But today, after a 4-week DWY sprint together, she now has a 14-day conversion focused welcome flow, a beehiiv account set up and ready to go, and a killer lead magnet. 

The last part of our process together, which is still in progress, is a newsletter opt-in page (with a quiz funnel and thank you page built in). 

This is what Alicia had to say: 

“Harrison slipped into my DMs at exactly the right time when I was thinking about launching a newsletter. I had an initial chat with him and instantly felt he knows his sh*t 🤓. As frazzled as my mind is, he guided me through the whole process and made it super simple for me to understand what needs to be done and the effects it will yield. Can’t recommend him highly enough and currently planning to bring him on as an expert in my community to educate my members about the benefits of starting a newsletter.”

Excited for Alicia to continue crushing it with webinars (you might even see me chatting on one coming up 👀), especially now that her funnel has a clear path to growing MRR!

-

If this process sounds like something you’d like to hear more about, DM me here on LinkedIn and we can talk it over.

Newsletter Management Partner for Founder-led Brands | Founder @ Motif

Cheap tools I use in my one-person business to save time & make money:

Perspective:
builds clean, conversion-focused opt-in pages for client funnels

beehiiv: 
runs client newsletters, automations, and list growth in one place

Calendly: 
makes it frictionless to book calls

Zapier: 
connects client funnels, forms, and email tools behind the scenes

Fireflies.ai: 
captures and summarises client calls so nothing gets missed

Claude: 
thinking partner for writing and strategy

And that is all I pay for. 

I have no team or contractors, although I’ve tried this previously. 

For now, and likely this full year, I’m enjoying keeping it lean. 

Anything not in my stack that I’m missing out on?

82% of newsletters aren't using any automation beyond a basic welcome email.

I had to read that a few times.

beehiiv dropped their State of Newsletters 2026 report. 28 billion emails analysed. And that stat genuinely shocked me.

It means 82% of newsletter operators are actively leaving money, attention, and trust on the table. 

Every single week.

The window right after someone subscribes is the most valuable attention you will ever have from that person. They just raised their hand. They're curious. They're leaning in. They will never be more receptive to you than they are in that moment.

And 82% of people send one email. Maybe two. Thanks for subscribing, here's your thing, see you whenever.

Then nothing.

Silence until the first broadcast lands. By which point half of them have forgotten who you are and why they signed up in the first place.

I genuinely don't understand it. 

It means the bar is on the floor.

It means if you set up proper welcome infrastructure, you're immediately in the top 18% of newsletter operators. 

Most people are so focused on growing their list that they completely ignore what happens after someone joins it. They're pouring water into a bucket with holes in the bottom and wondering why it never fills up.

The opportunity here is absurd.

If you have a newsletter and you're not running a proper welcome sequence, you're competing with one hand tied behind your back against people who also have one hand tied behind their back.

Fix it and you're suddenly in a different race entirely.

P.S. 

If you missed it, I put out a post that shows you exactly:

how I structure high-converting welcome flows

what each phase is responsible for

why aggressive onboarding outperforms “polite” email every single time

Link in the comments to check it out.

I make my living writing and managing newsletters for 6–7 figure brands. 

A common thing I pick up on when I audit lists (even very good ones):

They spend all their energy getting the subscriber…
…then do almost nothing with the highest-intent window they’ll ever have.

The first 14 days after someone opts in decide:

- whether they trust you
- whether they remember you
- whether they ever buy from you

Most waste this window with:

 “Thanks for subscribing”
 “Here’s the free thing”
 “Talk soon”

I regret to inform that this is boring and forgettable 😥 

This carousel breaks down:

how I structure high-converting welcome flows

what each phase is responsible for

why aggressive onboarding outperforms “polite” email every single time

If your list isn’t converting the way you’d like it to, this is usually why.

👇

taplio

The Battle

Thomas Hornall

Harrison McIntyre-Miller

Followers

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Performance ScoreThomas Hornall's LinkedIn Performance

Performance ScoreHarrison McIntyre-Miller's LinkedIn Performance

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taplio

The Battle

Thomas Hornall

Harrison McIntyre-Miller

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Thomas Hornall's LinkedIn Performance

Performance ScoreHarrison McIntyre-Miller's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreThomas Hornall's LinkedIn Performance