Thomas Markland

Founder

Founder at HYDP

WE'RE IN A NEW ERA OF MARKETING AND ADVERTISING!

There are now 200,000,000 people who regard themselves as content creators!

Our speciality is getting these people to solve brand challenges across the marketing mix.
 
From organic social content and paid media assets to the next generation of influencer marketing, creators power our strategies. 

Delivering guaranteed ROIs and better creative output.

Founder & Managing Director

HYDP is the worlds first creator economy company. 

We believe the future of brand communications, commerce and entertainment will be creator led.

We're on a mission to build the creator economy through storytelling, talent, and technology.

Creators are the future of human connection. Brands are the language of belonging. We're leading the next conversation.

Motive: A Project WorldWide Agency

Integrated Marketing Account Director working on the Pepsi Co account across beverage brands. Experiential, PR/Stunt, Digital Marketing, Production, Influencer Marketing

Integrated Account Director 

Consulting

Providing private cooking expeirences for guests, including live-in services, meal prep, and party catering. Additionally, shadowed in various kitchens in NYC and Canada.

Private Cook / BOH Training

Directed 50+ campaigns with a $4M+ budget oversight, surpassing KPIs and securing 3 industry awards for campaign excellence. Led annual strategic planning for B2B/B2C initiatives, aligning brand direction with measurable ROI goals.

Account Director

HangarFour Creative

Achieved 25% account growth through proactive client needs analysis, exceeding KPIs across 10+ concurrent campaigns. Led and mentored a 24-member team to deliver social, influencer, experiential and video production campaigns, including high-impact activations (e.g., Indeed.com sponsored MIKA Tour, TiKTok account launch.)

Experiential Account Director

Dead As We Know It

Appointed as interim General Manager to oversee client communications, contract negotiations, and financial management for high-profile spirits industry clients. Streamlined project workflows by designing an optimized system, improving efficiency and reducing late deliverables by 2 days on average. Oversaw client communications, contract negotiations, and high-profile spirits campaigns delivering high client satisfaction.

General Manager

GRADIENT Experiential 

Delivered a 98.5% client satisfaction score and exceeded KPIs by 30% on a $2M experiential campaign. Led cross-departmental coordination to optimize resource allocation, scope execution, and profitability.

Clients: Beam Suntory, Tiffany & Co. and Clinique.

Experiential Account Lead

concertpass™

Headed the marketing and events department of the buzzed about music + tech start-up, rooted in loyalty rewards for concert goers as well as event promotion, production & sponsorship.  Collaborated closely with the CEO and board of advisors to develop and implement a marketing strategy that achieved a 26% increase in revenue, a 186% rise in reward entrants, and a 22% month-over-month user growth rate.

Marketing and Events Director

Black Dots Music Group

Founded the boutique music marketing agency, offering integrated marketing services (social media, experiential, event production, PR) and artist services (artist management, booking, talent consulting). During this time leading the agency, I exceeded initial revenue projections, achieving an 18% increase in the first year while expanding the team's size by 150% + drove significant digital engagement, garnering over 1M impressions for a creative campaign + facilitated 6 figure label deal for artist.

Founder + Artist Manager + Managing Director

BK NERD & CO

Developed multi-vertical growth strategy, including advertising agency playbook that shaped creative vision, set company values, services & objectives, client servicing best practices, branding design, consumer insights, forecasting models, integrated marketing plans, as well as on-boarded and motivated accounts team.

Co-Founder | Head of Accounts

Eventive Marketing

Worked with event account managers on social capabilities to upsell existing clients with, and content strategy and management for in-house social media management, as well as lead company-wide training sessions & individual mentoring sessions geared at digital lead generation, content creation and HR initiatives, which generated an 18% increase in leads.

Digital Account Manager

With over 12 years of experience in client services, creative strategy, and integrated marketing, I am an Account Director + Motivational & Empathetic Team Leader who thrives on delivering impactful and memorable brand experiences for clients across various industries. My specialties include soup to nuts experiential marketing, digital marketing, social media, influencer marketing, event production, project management, partnerships, team leadership and budget oversight. I pride myself on being a team player, scrappy when needed, autonomous and adaptable to all situations.

taplio

The Battle

Thomas Markland

Jonathan "JG" Graynor

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