Thomas Markland

Founder

HYDP

HYDP is the worlds first creator economy company. 

We believe the future of brand communications, commerce and entertainment will be creator led.

We're on a mission to build the creator economy through storytelling, talent, and technology.

Creators are the future of human connection. Brands are the language of belonging. We're leading the next conversation.

Founder & CEO

Atomic London

So many people say that in today's multi-channel world it's never been harder for brands to be heard. Well we don't agree.

We think brands struggle to be heard not because it's too busy, but because their work is too bland.

Never Quiet. It's a principle that drives everything we do. Creating ideas that, are hard to ignore, difficult to forget, easily more effective.

Atomic put brand and activation working not just in the same building, but side by side.

Head of Social Sales and Marketing

cubaka

Cubaka specialises in the development and distribution of social media content. 

We work with a broad range of clients on a retained and project basis including BBC, Toyota, Lexus, Dyno, Savills, Whole Earth, Clipper, Hager, and Mercedes-Benz.

Working at Cubaka I successfully brought in a number of leading brands including Linda McCartneys, Lindt, AXA, Fitness Bug, Avolities, Plan International, Sixt, Loreal and Mattel.

Head of Sales and Marketing - Partner

Livity

Creating award-winning youth campaigns, content and consultancy that has proven business and social benefits.

We borrow from marketing, start-ups and social movements to find the most impactful ideas that bring our partners closer to their youth audiences. We help brands grow by earning them a genuine place in youth culture.

We exist to help young people change the world.

Clients include: Nike Facebook, Dyson, Playstation, Netflix, BBC, Google, and Barclays.

Sales and Marketing Lead (Contract Maternity Cover) 

Kin + Carta

AmazeRealise is part of the Digital Division of Kin & Carta Group (formerly St Ives) and is now offering a powerful, joint-agency combination backed up with individual 20-year histories. The group delivers world-class customer experiences, powered by market-leading insight, technology and creative with a singular focus – measurable business returns.

Business Development Consultant (contract)

Ingenuity London

This role places me on the front-line of marketing innovation, as I meet leading brands and agencies, everyday learning about pioneering industry trends, tech and strategy.
 
My role as Head of Marketing & Innovation involves me:
 
 • Working with our internal team to develop and deliver new products that aid brands and         agencies.

 • Making agency introductions, running chemistry sessions and pitches.
 
 • Working with agencies to develop preeminent new business strategies and campaigns.

 • I led the re-brand of ingenuity working with the team to create new brand guidelines and a website.

Head of Marketing & Innovation

Ingenuity is the UK's leading business development consultancy, serving both the Agency and Marketing communities. Headquartered in London W1, it works in four areas;

1. We help AGENCIES find new Clients, through our consultancy and prospecting services. 
2. We help BRANDS find new marketing services agencies
3. We bring Agency and Marketing people together through regular new business and networking EVENTS.
4. Through sister company Acuity PR, we offer PR services focused on achieving new business objectives

Senior Account Manager

Blue Mango Marketing Ltd

I created Blue Mango while studying at Manchester Grammar School. 

During this time, we primarily serviced SME businesses in the Manchester area. I would go door-to-door on local high streets during the weekends selling digital marketing services to hospitality businesses and independent retailers.

When I left school, I decided to continue building Blue Mango instead of heading off to university. 

We successfully grew the business by hiring new talent and transitioning our client base into medium to large companies. 

We worked on a variety of projects for clients such as Thompson Local, 118 Group, IAS and Mello Drinks, to name a few. 

In 2015 we were shortlisted for ‘Best Digital Marketing Agency’ in the Manchester Business Awards.

Managing Director

Tenant Advisory Group

Worked closely with the founder of Tenant Advisory Group in devising a new business development strategy. Undertook research in London’s commercial property market and in particular, occupier lease expiry events and property agent contacts.

•	Developing a client acquisition strategy
•	Creating potential client and letting agent mailing lists
•	Working with Excel to create databases
•	Utilising Co-Star on-line property database to extract relevant market data

Research Assistant

TM Cards

TM cards was a seasonal business venture which involved selling personalised letters addressed to children from Father Christmas and delivering them on Christmas morning. Letters were sold to parents door to door from a pre-prepared samples menu.  The letters were then manufactured and then delivered by myself on Christmas morning. This business was repeated in 2013 to raise money for Christie's charity. 

•	Carried out door to door sales targeting affluent neighborhoods
•	Hand delivered letters on Christmas morning (4am start!)
•	Profit was invested into other business.
•	Sales monies were paid upfront demonstrating the level of trust established from the sales process.

Owner

Bootsandrackets.com

I created Bootsandrackets as a tennis and football equipment resale business. I sourced and resold rare and ‘on trend’ sports equipment in an online shopping environment. Items were sourced both online and door-to-door and then sold for a profit. 

•	Carried out door to door sales
•	Sourced undervalued products on-line by targeting mis-described or incorrectly listed items 
•	Created an online shop and arranged shipping globally.
•	Acquired a variety of transaction skills from carrying out buy/sell trades online and in person.

Founder at HYDP

WE'RE IN A NEW ERA OF MARKETING AND ADVERTISING!

There are now 200,000,000 people who regard themselves as content creators!

Our speciality is getting these people to solve brand challenges across the marketing mix.
 
From organic social content and paid media assets to the next generation of influencer marketing, creators power our strategies. 

Delivering guaranteed ROIs and better creative output.

Founder & Managing Director

Remember when hashtags were the secret sauce for growth on Instagram?

There was a time when you could slap on a handful of trending tags and suddenly your reach would skyrocket. It felt like a cheat code, and for a while, it was.

But here’s the reality: the game has changed.

Today, Instagram rewards something entirely different. It’s not about posting more or stacking hashtags. Now it’s about:

⚡️ Using the right keywords in your content and bio

⚡️ Crafting bios that actually tell your story 

⚡️ Leveraging automation to do the heavy lifting (schedule with Meta Business Suite:

It’s less about volume, more about precision.

I’ve seen so many creators and brands still clinging to the old playbook, hoping the algorithm will notice. 

But the platforms and audiences have evolved. If you’re still running your 2016 strategy, you’re not just missing out. You’re invisible.

So, are you ready to update your approach? Or are you staying stuck in the past?

What’s one shift you’ve made (or resisted) in your social strategy lately? Let’s swap notes.

#Instagram #CreatorEconomy #SocialMediaStrategy

Founder & CEO @ HYDP | All things Creators & Influencers!

🧙. Prompt engineering isn't magic 🧙. It's starting to look a lot like real engineering.

A tech lead recently spent over a thousand hours analysing how to optimise the performance of AI models. 

Not by writing essays or clever riddles, but by treating prompts like code: short, structured, and repeatable. He distilled it into six patterns called "KERNEL." 

❓ 𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 ❓ 
Their team's success rate with models like GPT-5, Claude, Gemini, and LLaMA jumped to 94%, and token usage dropped by half.

🧠 𝗪𝗵𝗮𝘁 𝘀𝘁𝗮𝗻𝗱𝘀 𝗼𝘂𝘁 𝗶𝘀 𝘁𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗶𝗻 𝗺𝗶𝗻𝗱𝘀𝗲𝘁. Prompt writing isn't guesswork or artful persuasion anymore. It's becoming a discipline with frameworks, testing, and measurable outcomes.

We're moving from "just try stuff and see what works" to a world where prompt architecture is as serious as software architecture. 

Maybe the next generation of engineers will be just as fluent in prompt patterns as they are in Python❓

Are we ready to treat prompt engineering as a core skill, not a side hustle? Or does the real creativity still live in the grey areas?

Curious to hear how others are approaching this shift. Is your team already thinking like this?

Useful links:
https://dub.sh/lx589Lg
https://dub.sh/5Nm3VEB
https://dub.sh/BG8pNXW
https://dub.sh/qyp4JGM
https://dub.sh/kMPVFjS
https://dub.sh/WUwL0Si

#AI #PromptEngineering #FutureOfWork

🧨 YouTube just declared war, and the battleground is your living room. 🧨

But here’s the twist: they’re not gunning for TikTok or Instagram. They’re coming for Netflix, HBO, Disney+, and Amazon Prime. The prize? Your TV screen, the most valuable real estate in digital media.

What most people don’t realise is that YouTube has already won. They own about 11% of all US TV viewing, and now they’re rolling out a wave of features that widen the gap:

⚡ 4K thumbnails, finally, your first impression matches your content, even on the biggest screens

⚡ AI upscaling, every video gets an HD facelift, with 4K on the horizon

⚡ Immersive previews, Netflix-style autoplay but for your YouTube channel

⚡ Instant shopping via QR codes, 35 billion hours of shopping content now frictionless from the couch

These aren’t just upgrades. YouTube is no longer a social platform. It’s a streaming network. It’s a commerce engine. It’s the new home screen.

As creators, this changes everything.
If you’re still thinking mobile first, or optimising for 1080p, you’re playing last year’s game.

The shift is already here.
Shoot once, upload once, and your content looks perfect everywhere.

Are you still treating YouTube like a social app, or are you ready for the living room era?


#CreatorEconomy #StreamingWars #FutureOfMedia

❤️‍🔥 Carousels are quietly dominating both in organic reach and as paid ads. ❤️‍🔥

I’ve seen it firsthand: the right carousel can outperform a slick video or static post, hands down. But it’s not just about tossing a few slides together and hoping for the best.

Here’s what’s working for me (and the brands I work with):

⚡ 𝗧𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗮𝗴𝗲 𝗶𝘀 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. If it doesn’t stop you mid-scroll, it’s not good enough. My personal favourite? That time I interviewed a showerhead. Yes, really.

💭 𝗘𝘃𝗲𝗿𝘆 𝘀𝗹𝗶𝗱𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘁𝗮𝗻𝗱 𝗮𝗹𝗼𝗻𝗲. If someone can DM a single slide to a friend or repost it as a story, you’ve struck gold. Those “secondary shares” are the secret sauce for virality and maximising your return on ad spend.

🔥 𝗗𝗼𝗻’𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝘁𝗲𝘀𝘁 𝘁𝗵𝗲 𝗲𝘅𝘁𝗿𝗲𝗺𝗲𝘀: super simple, almost generic visuals vs. highly designed, branded slides. You’ll be surprised which wins.


Here’s my last reminder: if you have a great video, you probably have the bones for a killer carousel too. 

Don’t let it gather dust.

If you’re running ads, these are useful:

➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗔𝗱𝘀: https://lnkd.in/eTMhHWx7

➡️ 𝗠𝗲𝘁𝗮 𝗖𝗮𝗿𝗼𝘂𝘀𝗲𝗹 𝗔𝗱𝘀: https://lnkd.in/eGgUuyqd

What’s your go-to move for making content shareable? Curious if carousels are working for you, or if you’re still all-in on video.

#CreatorEconomy #ContentStrategy #BrandDesign

Marc Pitre

VP Marketing

Net Net

I believe that when small creative and technical service firms have visibility into where their team's effort is actually going, they can finally scale with clarity and control. That belief is what led me to create Net Net.

Today, I'm the CEO of Net Net, where I guide our vision across product, sales,  operations and fundraising (Hey you... you want to invest :). But more than anything, I stay deeply involved with our customers. I spend the majority of my time talking with agency owners and operations leads to understand what's working, what's not, and how we can make Net Net more valuable every single week.

Before launching Net Net, I spent over 15 years running Right Here Interactive (a digital marketing agency), and I still do.  I felt firsthand the frustration of juggling too many tools, guessing at team capacity, and struggling to predict whether projects and retainers were even worth taking on. I tried everything I could get my hands on.  I knew there had to be a better way to run creative and technical work. So I built it.  We rolled Net Net into our own ops in July 2024 and it's both transformed the way we work and it's reduced my chaos to where the firm practically runs itself.  I'm probably a bit biased, but it's honestly the truth.  I see a million miles down the roadmap and can't wait to bring more great value to help all the subscribers scale their firms and reduce the chaos even more.  

I am obsessed with product clarity, customer insight, and solving real business problems. That obsession drives how we build, how we serve, and how we scale.

If you're a creative or technical firm selling projects and retainers and you're tired of living in constant chaos, let's connect. I'd love to show you how Net Net can simplify your world.

Co-Founder

Right Here Interactive

As Founder & Managing Partner at Right Here Interactive, I split my time between leading, supporting, and occasionally jumping into the trenches alongside the team. My primary responsibility is steering the strategic direction and financial health of our agency, ensuring we stay innovative, sustainable, and always client-focused. I personally oversee select client projects and campaigns, keeping my finger on the pulse and making sure we're delivering top-notch service. But let's be honest, I couldn't do it alone. My role depends heavily on our talented in-house team and an extensive network of thoroughly vetted freelancers who make everything look easy. Leading business development, I’m continuously exploring new ways to build partnerships and drive growth, always with an eye toward keeping momentum going strong.

In 2023, I led the creation of our DFY service model, combining web design, SEO, social, outreach, video, and AI into subscription-based programs that simplify digital marketing for our clients. This model reflects my belief that most businesses want less complexity and more consistent support, and it’s helped us deliver exactly that.

On top of that, I’ve practically become our unofficial Chief AI Officer. I’ve logged thousands of hours training across all aspects of today’s AI landscape, from generative content and workflow automation to client-specific implementation. I’ve integrated AI into dozens of internal processes and client programs. It has reshaped how we think, work, and deliver value,  and helping our clients adapt to this future has become one of the most rewarding (and critical) parts of my role.

Founder & Managing Partner

Fathom Creative

Fathom brought me in to head the interactive development projects for websites, mobile applications and video/animation production to round out their highly skilled strategic, creative and promotional teams.

Fathom Creative delivers strategic interactive, design and branding solutions to industry-leading organizations. For 20 years we've helped our clients overcome business challenges by pairing concept-driven creative with deep technical expertise.

Consulting Tech Lead - Web 

Right Here Cloud Solutions

11/15/2020.... RH Cloud has been acquired and is now a part of Wise Wolves Consultancy!  https://wisewolves.com


Do you need a strategic partner to help with planning, implementing, maintaining and measuring your Salesforce programs?

We offer professional services consisting of Salesforce CRM Implementation, On-Going Support, Custom Development, Strategy, Integration, Migration & Training.  We focus on key aspects and known success drivers to ensure successful use of your budget to improve your overall Salesforce investment.  Our specialties include:

-Quick Start Implementations
-Managed Services
-Custom Projects

We partner with companies large and small to maximize the value of their salesforce investment, increase profitability and create workflows anyone can use. When you need a reliable, cost-effective partner who will deliver only the highest quality services, we're right here!

Co-Founder & Managing Partner

Pharma Services Network

Pharma Services Network is a leader in providing US Sales and Marketing services for our international CRO and Life Sciences clients.  We are experts in taking customers from zero to millions in US revenue in just a few short years.  We provide sales agents who represent our customers from first contact to close of contract and provide back office sales management, executive oversight, marketing, customer service, HR and IT support to make sure the agents stay focused on selling.  We specialize in two industries...  1. Life Science and BioTech and 2. Energy Technologies (Solar, Wind and other renewable energy and conservation products and services).  Independent agent.

New Way Media

New Way Media was a software development and web design firm based in Charlotte, NC.  Originally founded in 2002, the company has created a sophisticated suite of tools known as Web Accelerated Marketing ("WAM").  I sold the company (http://j.mp/nwm0606) in June 2006 and exited in June 2008.

Co-Founder and Managing Partner

Nectar - Inspired Cuisine

Nectar was a hip, casual, yet upscale suburban restaurant located in the Southpark / Myers Park area of Charlotte, NC (Park and Woodlawn intersection).  This was a self funded exercise in futility and one of the hardest financial lessons learned about being a serial entrepreneur.  Not to down the place, but as much as I enjoyed being on the sidelines of this venture (my wife Angela was the managing partner), it was quickly apparent just how unstable the restaurant business is.

Investor

Mojo's Bar & Grill

Mojo's was my favorite little dump of a bar that reminded me of so many places in my home town of Buffalo, NY.  Dark, seedy, live music, amazing food, good friends and foosball.

It was located originally on the corner of Montford Drive and East Woodlawn.  The owner's of the original Mojo's became our partner's in Nectar.  When Mojo's moved to behind the Park Road shopping center (the beginning of the end for it), we obtained a small ownership stake in the business.

CT Communications

I was a sales representative for the Web services side of CTC for a brief period of time, starting approximately one year after they acquired WebServe, the company I was working for.  I was top sales rep (of four to start, then dwindling) for 10 of the 11 months I was in the department.  CTC did the best thing ever for me by laying me off in October of 2002 as part of a downsizing of services.  That was when I started my own business.  Thanks CTC!

Account Executive

WebServe, Inc.

WebServe was my roots.  I worked there twice in my career.  Once from early 1997 to early 1999.  I learned a lot from those early days when the Internet and dot coms were center stage.  WebServe was purchased by CTC in January of 2001, which was the start of the end of the company (in your humble narrator's opinion).  WebServe ceased to exist as a brand by 2002.  Oh well, the founders made their money and three of the four have invested in New Way Media, so all is well.

Director of Development

Running a small digital marketing agency?

• Frustrated with too many tools draining your focus?
• Struggling to see which jobs or clients are truly profitable?
• Tired of workflows breaking down just when momentum builds?

I know the chaos, because I’ve lived it. And I built the solution.

For 17 years, I’ve led Right Here Interactive, a boutique digital agency.

I’ve been in the trenches:
• Managing projects across 5 disconnected platforms
• Losing visibility into profitability
• Watching strong teams get lost in workflow confusion

That pain led me to create Net Net, the platform I wish I had from day one.

Net Net is the #1 Workflow Platform for creative + technical service firms under 50 people.
It helps you sell, deliver, and track every job (projects and retainers), in one place.

Why Net Net is different:

• Effort = currency → Track job performance, team productivity, and profitability with workflow intelligence.
• Scalable pricing → Pay based on workload, not headcount. One job is always free.
• Built by an agency founder → No bloat. Only tools that move the needle.
• We built Net Net to reduce chaos, not add to it.

Since 2008, I’ve also led Right Here Interactive, delivering award-winning websites, campaigns, and videos.

RHI focuses on Done-For-You digital marketing for B2B companies, offering:
- Fully managed digital presence
- Campaigns that bring consistent leads + sales
- Predictable costs, no surprises

Both Net Net and RHI share the same DNA:
Helping businesses build momentum by removing friction.

If you run a creative or technical shop → Let’s talk about how Net Net can give you clarity and control.

If you’re a B2B company → Let’s talk about how Right Here Interactive can build out digital strategies that drive momentum!.

Either way, I’ve spent nearly two decades solving the same problems you face daily.

Let’s connect.

Building of Amazing Websites and SaaS software has been my passion since I was a wee baby using Microsoft Frontpage in 1996.  These days I split my time between between Web dev strategy/project management for Right Here Interactive and the development of the ultimate workflow management tool called Net Net.  

Net Net is workflow software that connects the performance dots. CRM - Estimates - Project Management - Time Tracking - Team Chat. Made 4 agencies, web designers, custom software/app shops and consulting firms. If you sell professional services, Net Net makes forecasting and managing projects and retainers easy!  Get to your bottom line with Net Net!

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Thomas Markland

Marc Pitre

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