Thomas Markland

Founder

Founder at HYDP

WE'RE IN A NEW ERA OF MARKETING AND ADVERTISING!

There are now 200,000,000 people who regard themselves as content creators!

Our speciality is getting these people to solve brand challenges across the marketing mix.
 
From organic social content and paid media assets to the next generation of influencer marketing, creators power our strategies. 

Delivering guaranteed ROIs and better creative output.

Founder & Managing Director

HYDP is the worlds first creator economy company. 

We believe the future of brand communications, commerce and entertainment will be creator led.

We're on a mission to build the creator economy through storytelling, talent, and technology.

Creators are the future of human connection. Brands are the language of belonging. We're leading the next conversation.

Sammie Ellard-King

Gains App

Gains app doesn’t just save you money – it helps you make more of it.

Launching in Autumn 2025 - Join the Waitlist ⤵️

Co-Founder

Up the Gains

Helping Britain get financially fit.

Up the Gains provides educational content focused on helping people improve their financial literacy. 

We have over 300 free guides and tools on topics such as investing, side hustles, mortgages, budgeting, saving and more.

If you want to get your own personal money plan then go here:

- https://upthegains.co.uk/quiz 

You can also follow Up The Gains here:

Instagram: @upthegainsmoney
YouTube: @upthegainsmoney
TikTok: @upthegainsmoney

K&G Hospitality

K&G Hospitality is passionate about developing new places to eat, drink and enjoy yourself. Our portfolio consists of live music venue Amazing Grace, street food and retail arenas Hackney Bridge & POP Brixton.

Director

Sammie Ellard‑King is the founder of Up The Gains, the UK’s leading content-first finance brand, and now behind Gains App — a movement to get Britain financially fit.

Starting in 2021, Sammie left his hospitality career to build Up The Gains as a side project. He turned personal experience over £24,000 of debt paid off in 18 months into relatable, UK-centric financial education for beginners. Today, Up The Gains is trusted by over 100,000+ monthly readers, runs a top-20 business podcast, and has amassed over 350  million video views across platforms.

Named Money Content Creator of the Year 2024, Sammie’s mission is simple: to change the money conversation in the UK by making financial literacy accessible, actionable, and inspiring.

Through Gains App, Sammie is translating content into product building a smart, habit-forming platform that gives users AI‑powered “quick wins” on spending, simplifies budgeting, unlocks cashback and switching offers, and tracks financial progress over time. 

You can also follow Up The Gains here:

Instagram: @upthegainsmoney
YouTube: @upthegainsmoney
TikTok: @upthegainsmoney

Marketing Director

K&G Hospitality is passionate about developing new places to eat, drink and enjoy yourself. Our portfolio consists of live music venue Amazing Grace, street food and retail arena Hackney Bridge plus the bar operations at POP Brixton.

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The Battle

Thomas Markland

Sammie Ellard-King

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